Paddle King

What Paddle King does

Paddle King, Inc. is a Michigan-based, privately held manufacturer of aluminum freshwater watercraft founded around 1984 and headquartered at 7110 S. Crystal Road in Carson City, Michigan. The company designs, builds, and sells aluminum paddle boats (PK3000 and PK4400), compact pontoon boats under the Lo Pro family (Angler, Fisher, Cruiser, Cruiser XL, and Solar), aluminum swim rafts in three sizes, and sectional floating docks. Core technology centers on marine-grade aluminum construction, hand-welded seat bases and transoms, proprietary tri-tube and low-ride pontoon geometries for shallow-water stability, XL-Plydeck flooring with a limited lifetime warranty, and — most recently — an integrated solar-electric propulsion system on the Lo Pro Solar (dual 410W panels, 6 HP e-Propulsion motor, 48V lithium iron phosphate battery with Bluetooth monitoring).

The business operates an exclusive authorized dealer channel: all boats, trailers, docks, and swim rafts must be purchased through approximately 60 dealers across 20 Midwest and New England states, with MSRPs ranging from roughly $2,230 for a swim raft to $25,995 for the Lo Pro Solar. Pricing is one-time hardware purchase with extensive accessory attach (trailers $2,578-$3,530, mooring covers $280-$825, canopies, seats, ladders, rod holders). A complementary e-commerce parts and accessories storefront at store-paddleking.com captures aftermarket revenue. Customer segments include recreational families seeking quiet, motor-free boating; anglers targeting shallow inland lakes; lake-property owners purchasing swim rafts and docks; and eco-conscious buyers attracted to the solar-electric option. Products are explicitly limited to calm freshwater environments (no salt/brackish water, currents, or waves over one foot). The company remains founder-led, has no disclosed outside funding, and sells exclusively through its regional dealer network.

Name

Paddle King

Legal name

Paddle King, Inc.

Website

https://paddleking.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Paddle King, Inc. is a Michigan-based manufacturer of aluminum paddle boats, compact pontoons, swim rafts, and floating docks, selling exclusively through approximately 60 dealers across 20 Midwest and New England states to recreational families, anglers, and lake-property owners.

Ownership category

akta.pro rank

Product category

Aluminum Recreational Boats and Pontoons

NAICS

Boat Building (336612)

akta.pro primary industry

Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)

akta.pro secondary industry

Electric & Hybrid Leisure Craft Manufacturing (IMAJAEAK)

Keywords

• Aluminum paddle boats
• Compact pontoon boats
• Swim rafts
• Floating docks
• Marine manufacturing

Headquarters

HQ city

Carson City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Boat Sales: Paddle King manufactures and sells aluminum paddle boats (PK3000, PK4400), pontoon boats (Lo Pro series including Solar, Cruiser XL, Cruiser, Fisher, Angler), swim rafts, and floating docks exclusively through an authorized dealer network. Revenue is generated through one-time hardware sales at MSRP with actual selling prices varying by dealer.
2. Trailer Sales: Custom float-on trailers (bunk-style) sold as optional accessories for paddle boats and Lo Pro pontoons. Trailers are powder-coated or galvanized with tongue jack, LED lighting, and torsion axle.
3. Parts and Accessories E-commerce: Online parts store (store-paddleking.com) sells replacement parts, accessories, and aftermarket add-ons including seat cushions, canopies, mooring covers, ladders, tables, rod holders, drink holders, and other optional features.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Paddle King designs, manufactures, and sells aluminum recreational watercraft including pedal-powered paddle boats (PK3000, PK4400), five configurations of compact Lo Pro pontoons (Angler, Fisher, Cruiser, Cruiser XL, Solar), aluminum swim rafts, and sectional floating docks. All products are built in Michigan and distributed exclusively through an authorized dealer network of approximately 60 dealers across 20 Midwest and New England states, with parts and accessories sold direct via the company's online store.

Product overview

Paddle King is a manufacturer of aluminum watercraft offering two main product lines: paddle boats and pontoon boats. The paddle boat line includes the PK3000 (seats 1-2, $3,680 MSRP) and PK4400 (seats 4, $4,880 MSRP), which are pedal-powered boats with Sunbrella canopies and various color options. The pontoon line includes five Lo Pro models: Lo Pro Angler (entry-level, $9,710), Lo Pro Fisher (fishing-focused, $13,550), Lo Pro Cruiser (versatile, $13,299), Lo Pro Cruiser XL (extended deck, $14,900), and Lo Pro Solar (electric tri-toon with solar panels, $25,995). Additionally, Paddle King offers swim rafts in three sizes (7'x8' to 7'x12') and floating docks in vinyl or aluminum construction. All products are built in Michigan and sold through approximately 60 dealers in the Midwest and New England. The company also provides extensive accessories and options including custom trailers, mooring covers, furniture covers, and various seating/ladder upgrades.

Differentiator

Problem solved

Functional benefit

Brands

• PK Series Paddle Boats: Aluminum paddle boat product line including PK3000 (2-person) and PK4400 (4-person) models.
• Lo Pro Pontoons
• Swim Rafts
• Floating Docks

Products and services

• PK3000 Paddle Boat Aluminum pedal-powered paddle boat for 1-2 persons with Sunbrella canopy and seat cushions. LOA 12 ft, 520 lbs total weight capacity. MSRP $3,680 (2026).
• PK4400 Paddle Boat Aluminum pedal-powered paddle boat seating up to 4 persons with back-to-back seating, four low-profile tubes, Sunbrella canopy, and two sets of seat cushions. LOA 12.8 ft, 750 lbs total weight capacity. MSRP $4,880 (2026).
• Lo Pro Solar Electric Tri-toon Pontoon Electric tri-toon pontoon with dual 410W solar panels as canopy hard top, 6 HP e-Propulsion electric motor, 48V LiFePO4 battery, sun lounge seat, and Bluetooth battery monitoring. Up to 10+ hours runtime at 1/4 power with solar; 4+ hours at night on battery alone. MSRP $25,995 (2026).
• Lo Pro Cruiser XL Pontoon Extended compact pontoon with roomy deck, sun lounge seat with underneath storage, multiple floor plans, and optional swivel seats and table. Accepts gas or electric motors up to 20 hp. MSRP $14,900 (2026).
• Lo Pro Cruiser Pontoon Versatile compact pontoon with proprietary tri-tube design for superior stability and maneuverability. Available in two floor plans with options to swap side seat for swivel seats and table. Accepts gas or electric motors up to 20 hp. MSRP $13,299 (2026).
• Lo Pro Fisher Pontoon Fishing-focused compact pontoon with extra-large steering console for fish finders, swivel seats, flip-back captain's seat with livewell, and clamp-on rod holders. Requires 70 lb thrust 24V electric motor minimum. MSRP $13,550 (2026).
• Lo Pro Angler Pontoon Lightweight compact pontoon designed for smaller lakes, ponds, and electric-only lakes with unique tube design for shallow-water running. Accepts up to 20 hp gas motor or electric motor. MSRP $9,710 (2026).
• Aluminum Swim Rafts Aluminum swim rafts with four tubes for stability, available in three sizes (7'x8', 7'x10', 7'x12') with marine carpet or vinyl flooring options and removable 3-step aluminum ladder. MSRP from $2,230 to $3,165.
• Floating Docks Sectional floating dock systems for soft lake bottoms and deep water installations. Vinyl docks in 4' wide sections by 20', 30', or 40' lengths; aluminum docks in 6' wide sections with three full-length tubes. 12-inch diameter .065 50/52 marine-grade aluminum tubes. Sections link with permanent hinges for storage separation; includes mooring poles with auger ends.
• Custom Float-On Trailers Hand-welded heavy-wall steel bunk-style float-on trailers with powder-coated or galvanized finish, tongue jack, 2-inch coupler, integrated LED rear lighting, and torsion axle. PK3000 trailer MSRP $2,578; PK4400 trailer MSRP $2,694; Cruiser/Angler $2,899-$3,125; XL/Solar $3,299-$3,530.
• Parts and Accessories (Online Store) Aftermarket replacement parts and accessories sold direct through store-paddleking.com including seat cushions, canopy packages, mooring covers, furniture covers, ladders, tables, rod holders, drink holders, pedal extenders, grab handles, steering consoles, side seats, and livewells.

Quantifiable outcome

• Lo Pro Solar can run 10+ hours at 1/4 power with solar charging, or 4 hours at night on battery alone
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• RaftekminorOthersRaftek is referenced as a recommended vendor for drink holders and decals specifically designed for Paddle King swim rafts. The partnership appears to be a product recommendation rather than formal collaboration.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Manitou Pontoons: Established aluminum pontoon manufacturer with broad product range (Angler, Cruise, LX, XT lines) overlapping Paddle King's Lo Pro Angler / Cruiser / Fisher positioning but at larger scale.
• Bennington Marine: Major pontoon boat OEM with a broad national dealer network and much wider product range. A clear competitive incumbent for any pontoon category Paddle King plays in, though Paddle King competes specifically in compact/electric niches.
• Sun Tracker (Tracker Marine Group): Tracker Marine's Sun Tracker brand is a large-scale aluminum pontoon manufacturer with Bass Pro Shop distribution and national dealer presence — represents the broader competitive context for Paddle King's compact pontoon position.

Direct peers

• Weeres Industries (Weeres Pontoon): Family-owned Minnesota-based aluminum pontoon manufacturer selling through a regional dealer network — structurally analogous to Paddle King in scale, geography, and product focus on small freshwater pontoons.
• Lowe Boats: Lowe manufactures aluminum fishing boats, jon boats, and pontoons distributed through a Midwest-heavy dealer network — overlaps with Paddle King on aluminum construction, freshwater focus, and Midwest dealer footprint.
• Wave Armor (dock systems): Manufactures sectional floating dock systems directly comparable to Paddle King's floating docks product line — same lake-property customer, same sectional aluminum/vinyl configuration concept.
• Explorer Industries / Voyageur Marine: Canadian aluminum pontoon manufacturer serving a similar compact-lake fishing customer; comparable on construction method, price band, and target lake-property owner.
• Pelican International: Pelican makes pedal/paddle boats, kayaks, and stand-up paddleboards for the same calm-water recreation and fishing customer segments. Their pedal boat and compact fishing platform lines are functionally and price-point-wise comparable to Paddle King's aluminum offerings.
• Sun Dolphin: Sun Dolphin manufactures pedal/paddle boats and small recreational watercraft (the Aruba, Sunsport, and Pro series), directly overlapping Paddle King's PK3000 and PK4400 product positioning for calm-lake family recreation.
• Smoker Craft / Sylvan Marine Group: Mid-sized aluminum fishing and pontoon boat family (Sylvan, Smoker Craft, Starcraft) focused on small-lake fishing and family pontoons. Closely comparable to Paddle King on aluminum leisure craft in freshwater markets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCT7h-y3LoDGHr4SYLWAQdPw
• Facebookfacebook.com/Paddle-King-142964362416106
• Instagraminstagram.com/paddlekinginc
• Xx.com/paddle_king
• LinkedInlinkedin.com/company/paddle-king

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paddle King