Leonard Insurance Group
Leonard Insurance Group is a family-owned independent insurance agency in Havertown, PA, founded in 1960, offering personal, commercial, and specialized rowing equipment insurance across the United States through direct phone, email, and online channels.
- Company typePrivate
- Founded1960
- HeadquartersHavertown, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Leonard Insurance Group does
Leonard Insurance Group Inc. is a privately held, family-owned independent insurance agency founded in 1960 and headquartered at 2103 E Darby Road, Havertown, Pennsylvania. The firm is operated by the third generation of the Leonard family and led by President John F. Leonard, with approximately nine named staff members organized across Personal Lines, Commercial Lines, Rowing, and Bookkeeping functions. The company operates as an insurance broker earning commissions from carrier partners; it does not underwrite risk itself.
The company offers three core product lines: Business Insurance (P&C packages for in-home, small, and medium enterprises across professional services such as accountants, attorneys, dentists, and architects), Personal Insurance (auto coverage for high-performance, luxury, antique, classic, motorcycle, snowmobile, and motorhome vehicles, plus home/apartment/condominium coverage), and Rowing Insurance (specialized coverage for shells, oars, boathouses, and club vehicles). Rowing coverage is underwritten by XL Group Specialty Insurance Company, with Leonard handling the majority of claims processing and customer service. Pricing is annual subscription-based — approximately $180 per year for a $6,000 individual shell (roughly 3% of insured value) and approximately $2,500 average premium for organizations with a $100,000 fleet.
Distribution is sales-led and direct: customers reach the agency via phone (610-789-9600), email, or online quote request forms on ligonline.com. The rowing insurance franchise, which the company self-identifies as the world's largest, is reinforced by endorsement relationships with approximately 20 rowing boat manufacturers (including Alden, Filippi, Empacher, Vespoli, and Pocock) and a partnership listing with USRowing, the national governing body. No external investors, parent companies, subsidiaries, or public funding rounds are evidenced; the company operates independently as a private Pennsylvania corporation.
Leonard Insurance Group firmographics
Firmographics- Name
- Leonard Insurance Group
- Legal name
- Leonard Insurance Group Inc.
- Website
- https://ligonline.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Leonard Insurance Group is a family-owned independent insurance agency in Havertown, PA, founded in 1960, offering personal, commercial, and specialized rowing equipment insurance across the United States through direct phone, email, and online channels.
- Ownership category
- akta.pro rank
Where Leonard Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Havertown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Leonard Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Services: Leonard Insurance Group acts as an insurance agency/broker earning commissions from insurance carriers for placing business. They provide property and casualty coverage for individuals, businesses, and specialize in rowing equipment insurance. Revenue is generated through insurance policy premiums placed with carrier partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual rowing shell coverage |
| Subscription | Annual | Organization/Fleet rowing coverage |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Leonard Insurance Group product offering
Product offeringCore offering
Leonard Insurance Group is an independent insurance agency that places property and casualty coverage with carrier partners for individuals and small/medium businesses across the United States. Its three core product lines are Business Insurance (commercial packages for professional service firms), Personal Insurance (auto and home), and Rowing Insurance (specialized coverage for rowing shells, oars, and equipment). The company generates revenue through carrier commissions on policies placed and serves as the world's largest provider of rowing shell insurance, with policies underwritten by XL Group Specialty Insurance Company.
Product overview
Leonard Insurance Group is an insurance services provider offering a portfolio of property and casualty insurance products. The company operates three core product lines: Business Insurance (covering small and medium enterprises across professional services), Personal Insurance (covering automobiles and homes for individuals), and Rowing Insurance (a specialized offering for rowing equipment and shells). The company is recognized as the world's largest provider of rowing shell insurance, serving clients across the United States since 1960.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Insurance Property and casualty coverage packages for in-home, small, and medium businesses, with tailored offerings for professional service firms including accountants, architects, attorneys, beauty salons, dentists, and dry cleaners. Includes commercial property, business liability, and employment practices liability protection.
- Personal Insurance Auto and home insurance for individual consumers, including coverage for high performance, luxury, antique, and classic vehicles, motorcycles, snowmobiles, and motorhomes, as well as apartments and condominiums. Placed with carrier partners such as Travelers, Encompass, Safeco, and Philadelphia Contributionship.
- Rowing Insurance Specialized insurance for rowing equipment including shells, oars, boat covers, and stroke coaches, with coverage for fire, theft, flood, vandalism, earthquake, wind, hail, hurricanes, transportation, and collision damage. Up to $2,500 in accessory coverage is included without additional itemization. Underwritten by XL Group Specialty Insurance Company; the agency positions itself as the world's largest provider of rowing shell insurance, recommended by most boat manufacturers.
Quantifiable outcome
- Coverage rate of approximately 3% of insured value for individual rowing shells ($180 for $6,000 shell)
Companies that use Leonard Insurance Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Leonard Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Leonard Insurance Group partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, minor and major.
- XL Group Specialty Insurance CompanycorePrimary insurance underwriter for rowing insurance policies. XL Group underwrites the specialty rowing coverage while Leonard Insurance Group handles the majority of claims processing and customer service.
- TravelersminorInsurance carrier partner providing personal and commercial lines coverage through Leonard Insurance Group.
- The HartfordminorCommercial lines insurance carrier partner providing business coverage options.
- ProgressiveminorCommercial lines insurance carrier partner providing auto and business coverage.
- Liberty MutualminorCommercial lines insurance carrier partner providing business coverage.
- EncompassminorPersonal lines insurance carrier partner providing home and auto coverage.
- SafecominorPersonal lines insurance carrier partner providing home and auto coverage.
- Philadelphia ContributionshipminorPersonal lines insurance carrier partner providing property coverage.
- Harford MutualminorCommercial lines insurance carrier partner providing business coverage.
- SWIFminorCommercial lines insurance carrier partner providing workers compensation coverage.
- U.S. Liability Ins. Co.minorCommercial lines insurance carrier partner providing liability coverage.
- USRowingminorNational rowing governing body listed as a partner link on the company's website.
- Rowing Boat Manufacturers (Alden, Carl Douglas, Empacher, Filippi, Fluidesign, Hudson, Kanghua, Kaschper, King, Levator, Little River, Maas, Peinert, Pocock, Quantum, Resolute, Stampfli, Sykes, Van Dusen, Vespoli, WinTech)majorMost, if not all, rowing boat manufacturers recommend Leonard Insurance Group to their customers for coverage. These manufacturers endorse the company as the preferred insurance provider for their products.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
Leonard Insurance Group competitors and assessment
Company assessmentDirect peers
- K&K Insurance Group: Specialty insurance carrier/broker focused on sports, recreation, and leisure risks — directly comparable to Leonard's rowing equipment specialization as a niche sports insurance distribution expert.
- Sadler Sports Insurance: Independent agency specializing in sports and athletic insurance for teams, leagues, and equipment — comparable niche focus on sports-related coverage similar to Leonard's rowing franchise.
- Roanoke Trade (RPS): Specialty insurance broker focused on niche and hard-to-place risks including marine and sports-related exposures; comparable to Leonard as a specialty brokerage with concentrated expertise areas.
Broad incumbents
- Brownyard Group: Specialty insurance underwriting and brokerage group serving niche markets including sports, security, and recreational risks; a broader specialty incumbent that overlaps with Leonard's niche distribution expertise.
- The Hartford: Large national insurer with a strong small commercial and specialty agent-channel business; one of Leonard's commercial carrier partners and a broad incumbent competitor for the same SMB book.
- Travelers: Large national P&C carrier that is also one of Leonard's key carrier partners; broadly comparable as a major commercial and personal lines underwriter working through independent agents.
- Markel: Large specialty insurance carrier with deep presence in sports, leisure, and niche commercial lines; overlaps with Leonard's specialty risk placements as a broader specialty incumbent.
- Liberty Mutual: Major P&C insurer with significant commercial lines agency distribution; one of Leonard's commercial carrier partners and a broad incumbent in the same small/medium business market.
Emerging players
- American Collectors Insurance: Specialty insurer for collector cars and other hobby-grade personal property; analogous to Leonard's specialty-equipment coverage model in its focus on enthusiast insureds.
- Hagerty: Specialty insurer/agency focused on collector and enthusiast vehicles — an adjacent niche specialist with a comparable model of owning a specialty risk category that generalists underwrite poorly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Leonard Insurance Group social profiles
Digital presenceLeonard Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leonard Insurance Group leadership team
Management profileNumber of profiles
Profiles9 records
Leonard Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leonard Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leonard Insurance Group
What does Leonard Insurance Group do?
Leonard Insurance Group is an independent insurance agency that places property and casualty coverage with carrier partners for individuals and small/medium businesses across the United States. Its three core product lines are Business Insurance (commercial packages for professional service firms), Personal Insurance (auto and home), and Rowing Insurance (specialized coverage for rowing shells, oars, and equipment). The company generates revenue through carrier commissions on policies placed and serves as the world's largest provider of rowing shell insurance, with policies underwritten by XL Group Specialty Insurance Company.
Is Leonard Insurance Group a public or private company?
Leonard Insurance Group is a private company. It is classified as family owned and is currently operating.
When was Leonard Insurance Group founded?
Leonard Insurance Group was founded in 1960. It employs 11 to 50 people.
Where is Leonard Insurance Group based?
Leonard Insurance Group is headquartered in Havertown, United States, in the North America region.
How does Leonard Insurance Group make money?
One revenue line is on record: insurance Brokerage Services.
Who are Leonard Insurance Group's main competitors?
Direct peers on record are K&K Insurance Group, Sadler Sports Insurance and Roanoke Trade (RPS). Broad incumbents are Brownyard Group, The Hartford, Travelers, Markel and Liberty Mutual. Emerging players are American Collectors Insurance and Hagerty.
Does Leonard Insurance Group have an API?
No public API is recorded for Leonard Insurance Group.