KAS Interior Design
KAS Interior Design is a UK founder-led interior design studio founded in 2006, delivering residential, commercial, show home, and remote E-Design services to homeowners, property developers, and institutional clients across the East Midlands, London, and Cheltenham.
- Company typePrivate
- Founded2006
- HeadquartersLincoln, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What KAS Interior Design does
KAS Interior Design is a UK private interior design firm founded in June 2006 by Katharine Armstrong, headquartered in Lincoln and serving clients across the East Midlands, London, and Cheltenham. The studio delivers residential interior design, contract/commercial interior design, show home design for property developers, event decoration, and a remote E-Design service, addressing both individual homeowners and institutional/commercial clients in sectors including defense, education, residential property, and logistics.
The firm's service portfolio is structured around project-based engagements with publicly listed pricing — starting at £195 for an initial consultation and scaling to £3,500+ for show home design packages and bespoke commercial quotations. There is no proprietary technology platform; the offering is a traditional creative-services business whose competitive positioning rests on the founder's cross-disciplinary qualifications (fashion design, fine art, business, and project management credentials), a 20+ show home portfolio, and named client relationships across education, defense, property development, and sport.
The business is founder-led and operates as a small studio with 1–10 employees, with no external funding and no disclosed investor-grade financial metrics. The E-Design channel represents the most recent product extension, intended to expand the addressable market beyond the original regional footprint. Revenue mechanics are project-by-project professional services billings with limited scale economies, making the firm a lifestyle/relationship business rather than a venture-scale operator.
KAS Interior Design firmographics
Firmographics- Name
- KAS Interior Design
- Legal name
- KAS Interior Design Ltd
- Website
- https://kasinteriordesign.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KAS Interior Design is a UK founder-led interior design studio founded in 2006, delivering residential, commercial, show home, and remote E-Design services to homeowners, property developers, and institutional clients across the East Midlands, London, and Cheltenham.
- Ownership category
- akta.pro rank
KAS Interior Design industry classification
Industry- NAICS
- Interior Design Services (54141), Interior Design Services (541410)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where KAS Interior Design is headquartered
LocationHeadquarters
- HQ city
- Lincoln
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
KAS Interior Design business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Residential Interior Design: One-off consultations, design consultations with written follow-up, and full room or house design services for residential clients. Revenue is project-based and service-delivery focused.
- Show Home Design: Design services for property developers' show homes, creating exhibition properties to inspire potential buyers and provide marketing imagery.
- Contract/Commercial Interiors: Design services for commercial, public sector and hospitality clients including offices, dental practices, hotels, universities, schools, nurseries, and extra care facilities. Delivered within project teams with architects and project managers.
- E-Design: Remote interior design service delivered via email, providing design boards, floor plans, and shopping lists for clients who complete a design questionnaire and provide room photos and measurements.
- Event Decoration: Special event decoration services creating themed environments and ambiance for celebrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-off Verbal Consultation |
| Unit Pricing | Pay-as-you-go | Design Consultation with Written Follow-up |
| Unit Pricing | Pay-as-you-go | Full Room Design |
| Unit Pricing | Pay-as-you-go | Full House Design |
| Unit Pricing | Pay-as-you-go | E-Design Package |
| Unit Pricing | Pay-as-you-go | Showhouse Design |
| Other | Pay-as-you-go | Contract/Commercial Projects |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
KAS Interior Design product offering
Product offeringCore offering
KAS Interior Design provides professional interior design services across residential, commercial, and public-sector projects. Offerings include in-person design consultations, full-room and full-house design specifications, show home design for property developers, contract/commercial interiors for offices, dental practices, hotels, universities, schools, nurseries and military facilities, themed event decoration, and an E-Design remote package. Project management is available as an optional add-on, with all work delivered by founder Katharine Armstrong and a network of skilled contractors.
Product overview
KAS Interior Design Ltd offers a comprehensive suite of interior design services primarily as a service-based business rather than a software product. The core offerings include Residential Design (single room to full house makeovers), Contract Design (commercial spaces including offices, dental practices, hotels, and educational facilities), Show Homes (specialized design for property developers with over 20 completed projects), Event Decoration, and E-Design (remote design service with design boards, floor plans, and shopping lists starting at £480 per room). Project Management is available as an add-on service. The company, led by Katharine Armstrong, serves the East Midlands region including Lincolnshire, frequently extending to London and Cheltenham.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 20+ show homes delivered demonstrating consistent quality and client satisfaction
- +1 more outcomes
Companies that use KAS Interior Design
Customer profileNamed customers22 records
Segments6 records
Ideal customer profiles4 records
KAS Interior Design technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KAS Interior Design partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
KAS Interior Design competitors and assessment
Company assessmentDirect peers
- Decorilla: Online interior design marketplace offering virtual consultations and designer matching. Competes directly with KAS's E-Design tier in the remote design category.
- Havenly: US online interior design marketplace connecting consumers with designers for remote room designs. Direct competitor in E-Design and a potential disruptor of KAS's remote offering.
- Modsy: US-based online interior design platform offering remote design with 3D renderings. Directly competes with KAS's E-Design service in the remote/virtual design space.
- Angel O'Donnell: Award-winning London-based interior design studio serving private and developer clients. Similar boutique scale and editorial/press-driven model to KAS.
- Laura Hammett Interiors: Boutique UK interior design studio specialising in luxury residential and hospitality projects. Directly comparable in boutique practice model, founder-led delivery, and creative-led positioning.
- Sophie Paterson Interiors: Surrey-based boutique interior design practice offering residential and select commercial design. Comparable to KAS in studio size, owner-led model, and UK high-end residential focus.
- Suzy Hoodless Interiors: London-based interior design practice with strong residential, hospitality and retail portfolio. Comparable boutique scale and multi-sector reach mirroring KAS's residential/commercial/event mix.
- Studio Indigo: UK interior design and architectural practice covering residential and commercial sectors. Comparable in working within project teams with architects and delivering contract interiors.
Broad incumbents
- John Lewis Home Design Service: In-home interior design consultation service offered by major UK retailer John Lewis. Broader incumbent with national reach, trade discounts, and brand awareness that competes for the same residential consumer seeking design help.
- Wayfair Professional: B2B arm of Wayfair providing design services, trade pricing, and project support to property developers, contractors, and interior designers. Adjacent broad incumbent in the property-developer and contract interiors space where KAS competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
KAS Interior Design social profiles
Digital presenceKAS Interior Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
KAS Interior Design leadership team
Management profileNumber of profiles
KAS Interior Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KAS Interior Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KAS Interior Design
What does KAS Interior Design do?
KAS Interior Design provides professional interior design services across residential, commercial, and public-sector projects. Offerings include in-person design consultations, full-room and full-house design specifications, show home design for property developers, contract/commercial interiors for offices, dental practices, hotels, universities, schools, nurseries and military facilities, themed event decoration, and an E-Design remote package. Project management is available as an optional add-on, with all work delivered by founder Katharine Armstrong and a network of skilled contractors.
Is KAS Interior Design a public or private company?
KAS Interior Design is a private company. It is currently operating.
When was KAS Interior Design founded?
KAS Interior Design was founded in 2006. It employs 1 to 10 people.
Where is KAS Interior Design based?
KAS Interior Design is headquartered in Lincoln, United Kingdom, in the Europe region.
How does KAS Interior Design make money?
Five revenue lines are on record. Residential Interior Design is the primary driver. The others are show Home Design, contract/Commercial Interiors, E-Design and event Decoration.
Who are KAS Interior Design's main competitors?
Direct peers on record are Decorilla, Havenly, Modsy, Angel O'Donnell, Laura Hammett Interiors, Sophie Paterson Interiors, Suzy Hoodless Interiors and Studio Indigo. Broad incumbents are John Lewis Home Design Service and Wayfair Professional.
Does KAS Interior Design have an API?
No public API is recorded for KAS Interior Design.
What industry is KAS Interior Design in?
Its primary akta.pro industry code is BPAHAKAB, Interior Design Services. Its NAICS code is 54141.