What Daniel Management Group does

Daniel Management Group (DMG) is a Chicago-based, privately held multifamily real estate firm founded in 2013 by Roger Daniel. The company operates through three divisions: DMG | Management handles day-to-day property operations including maintenance, resident relations, and financial reporting; DMG | Leasing provides standalone leasing, branding, and marketing services; and DMG | Capital, co-founded in 2021 with Robert Wasserman, sources, underwrites, and invests in multifamily acquisitions. DMG serves institutional property owners, developers, and investors across Illinois, Wisconsin, Indiana, Texas, and Iowa, managing more than 5,000 multifamily units with a portfolio AUM of approximately $1.5 billion and over 70 employees.

The technology stack is built on the third-party AppFolio property management platform, which powers the resident and owner portals for rent payment, package tracking, and work order management. DMG layers AI-driven capabilities on top of AppFolio, including a smart leasing chatbot for FAQ response, tour scheduling, and lead qualification, plus fraud-detection AI for resident screening. Marketing is distributed across major internet listing services (Zillow, Apartments.com, Zumper, Domu, Trulia, HotPads) and supported by virtual tours, 3D floor plans, drone video, and CoStar for market analytics. The company uses Xfinity for resident internet services at certain properties.

DMG generates revenue through three streams: recurring property management fees on managed assets (subscription-style, tied to gross receipts), transaction-based leasing commissions via onsite and roaming agents, and equity returns and fees from DMG | Capital's acquisitions and joint ventures (notably the $14.2 million Linkt Apartments deal and a JV with Wayland Real Estate Capital for the Avondale property). Pricing is not publicly disclosed and is negotiated per asset. The go-to-market is direct enterprise field sales led by an SVP of Business Development, targeting mid-market and institutional owners in the Midwest and expanding nationally, supplemented by industry-event presence and PR in outlets such as Multifamily Dive and Bisnow.

Name

Daniel Management Group

Legal name

Daniel Management Group, Inc.

Website

https://danielmanagement.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Daniel Management Group is a Chicago-based private multifamily property management and investment firm managing 5,000+ units across five states, operating through DMG | Management, DMG | Leasing, and DMG | Capital for institutional owners and developers.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Fees: DMG charges property management fees for overseeing day-to-day operations of multifamily properties, including maintenance, resident relations, financial reporting, and compliance.
2. Leasing Commissions: DMG earns leasing commissions through both onsite leasing agents (salary plus modest per-lease commission) and contracted roaming leasing agents (full-month commission) for securing new residents.
3. Real Estate Investment Returns: DMG Capital generates returns through acquisition, underwriting, and structuring of multifamily real estate transactions, investing capital for equity returns and value creation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Daniel Management Group (DMG) is a Chicago-based multifamily real estate firm that delivers third-party property management, leasing services, and real estate investment management through three operating divisions: DMG | Management handles day-to-day operations, maintenance, resident relations, financial reporting, and compliance for owners; DMG | Capital sources, underwrites, and structures multifamily acquisitions; and DMG | Leasing provides branding, marketing, advertising, analytics, and pre-leasing support. Across more than 5,000 multifamily units in Illinois, Wisconsin, Indiana, Texas, and Iowa, DMG combines boutique-style service with institutional protocols and technology.

Product overview

Daniel Management Group (DMG) operates as a multifamily investment and management company with three core divisions: DMG | Management handles day-to-day property operations including maintenance, resident relations, and financial reporting; DMG | Capital serves as the real estate investment arm focused on acquisition and underwriting of multifamily assets; and DMG | Leasing provides comprehensive leasing services including branding, marketing, analytics, and pre-leasing support. The company also offers resident-facing digital tools through an AppFolio-powered portal enabling online rent payments, work order submission, and package management. DMG combines institutional-level experience with boutique-style personalized service across a portfolio of over 5,000 multifamily units.

Differentiator

Problem solved

Functional benefit

Products and services

• DMG | Management Full-service third-party multifamily property management offering day-to-day operations, maintenance, resident relations, financial reporting, and compliance oversight for property owners and developers.
• DMG | Capital Multifamily real estate investment arm that sources, underwrites, and structures acquisitions and co-investment opportunities for capital partners, combining hands-on operational experience with investment acumen.
• DMG | Leasing Comprehensive multifamily leasing services including branding, website development, digital ads, virtual tours, analytics, advertising, pre-leasing support, and prospect experience management for property owners.

Quantifiable outcome

• Apartment rents increased between $250 and $300 per month at Whitnall Park Apartments following capital improvements
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• MetoniccoreStrategic or Co-development Partner · 8 June 2026DMG's first management assignment with Metonic at 3140 North Clybourn, a 39-unit luxury development in Chicago's Roscoe Village. Metonic is a Midwest-focused multifamily investment firm managing 70 properties across six states.
• Talon DevelopmentminorStrategic or Co-development Partner · 1 June 2026DMG awarded lease-up and management of Fox Hills Apartments in Dubuque, Iowa - first expansion into Iowa. Development will open first 210 units for move-in August 2026.
• Ashland CapitalminorStrategic or Co-development Partner · 14 May 2026New management assignment for The Manors at Brookmere (100+ townhomes) in Matteson, Chicago South Suburbs.
• H&A PropertiescoreStrategic or Co-development Partner · 15 December 2025Extended relationship with H&A Properties to manage The Jefferson in South Bend, Indiana (700+ units), bringing total managed properties to three across Indiana and Illinois. Partnership began in January 2024 with River Rocks in Mishawaka.
• OliverMcMillancoreStrategic or Co-development Partner · 21 July 2025Extended existing relationship to manage Arthaus 2828 in Dallas, Texas (93 apartments). Previously awarded management of Aloft at the Glen Town Center in Glenview, Illinois (180+ units) in Spring 2024.
• Noah PropertiescoreStrategic or Co-development Partner · 12 May 2025DMG manages three phases of Noah Properties' The Grove development (367 total units) in River Grove, Illinois, including Encore at The Grove (120 units). Noah Properties is a trusted developer of luxury homes and apartment buildings in Chicago and surrounding suburbs with over 25 years of experience and 500+ completed projects.
• RightFit Personal TrainingminorStrategic or Co-development Partner · 6 May 2025Partnership for onsite personal training and fitness classes across DMG properties. RightFit offers Summer Fitness Series including yoga, strength-training, bootcamps, and water aerobics at properties with pools.
• HeydaycoreStrategic or Co-development Partner · 6 May 2024DMG manages and markets Heyday Oak Creek (130-unit build-to-rent community) and Heyday Sun Prairie (170 homes) in Wisconsin. Heyday is an Illinois-based developer founded in 2020 focused on class-A single-family attached rental communities.
• Pegasus FCminorGTM or Marketing Partner · 13 February 2024Premier sponsorship for Pegasus FC 2024-2025 seasons. Pegasus FC is an Illinois not-for-profit soccer club encouraging expansion of soccer opportunities for boys and girls in the Chicagoland community. Sponsorship invests in Pegasus FC's Scholarship Fund.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• WinnCompanies: Large diversified multifamily manager with a national footprint, particularly strong in affordable and mixed-income housing. Comparable to DMG in serving institutional owners and operating across multiple states.
• Lincoln Property Company: One of the largest diversified real estate service firms in the U.S., with a substantial residential/multifamily management division. Competes with DMG for institutional third-party management mandates across multiple U.S. markets.
• Greystar Real Estate Partners: Largest multifamily property manager and operator in the world, managing ~800,000+ units globally. Directly comparable to DMG as a third-party multifamily manager serving institutional owners, but at vastly greater scale and with global reach.
• Cushman & Wakefield (Multifamily Asset Services): Global real estate services platform with a multifamily asset services division that competes for third-party management mandates of institutional owners. Comparable to DMG in serving the same investor-client base, though at far greater scale.

Direct peers

• RPM Living: National third-party multifamily management firm growing aggressively across the Midwest and Sun Belt. Ian Bingham's prior employer and a direct competitor for the same third-party management mandates DMG pursues.
• Buckingham Companies: Indianapolis-based multifamily developer, owner, and third-party manager with a Midwest footprint overlapping DMG's Indiana and Illinois markets. Ian Bingham previously held a business development role there.
• Bozzuto Group: Mid-Atlantic-rooted multifamily developer, owner, and third-party manager with national expansion. Comparable to DMG as a boutique-institutional hybrid that combines management with principal investment.
• Village Green Companies: Midwest-rooted multifamily management and development company with deep Chicago presence. Roger Daniel and Ian Bingham both held senior roles here, making Village Green a direct prior-employer peer with overlapping market and customer base.
• BH Management Services: National third-party multifamily property manager managing ~160,000+ units. Directly comparable to DMG in business model (fee-based third-party management for institutional owners) and competes for the same customer segment.
• The Habitat Company: Chicago-based multifamily property manager, developer, and owner. Roger Daniel's prior employer and a direct regional competitor for the same Chicago-area institutional management mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xinstagram.com/management_matters
• YouTubeyoutube.com/channel/UCxlnXy-X0yxBqhmYsRbjJYA
• Facebookfacebook.com/danielmanagementgroupinc
• LinkedInlinkedin.com/company/daniel-management-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daniel Management Group