MOGULBODY
- Company typePrivate
- Founded2020
- HeadquartersAllen, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
MOGULBODY firmographics
Firmographics- Name
- MOGULBODY
- Legal name
- Mogul Body, LLC
- Website
- https://mogulbodyapp.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
MOGULBODY industry classification
Industry- Product category
- Health & Fitness Mobile Apps
- NAICS
- Diet and Weight Reducing Centers (812191)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Weight Management & Behavior Change Education (EDAAAHAF)
Keywords
Where MOGULBODY is headquartered
LocationHeadquarters
- HQ city
- Allen
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
MOGULBODY business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- MOGULBODY X Subscription: Premium subscription service providing access to workouts, social feed, customized fasts, calendar features, and physician consultations. Two tiers: Preferred (6-month at $74.99) and Platinum (12-month at $139). Auto-renewing subscriptions with 14-day cancellation notice required.
- Merchandise Sales: Sale of branded MOGULBODY merchandise through the mogulmerch store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | MOGULBODY X Preferred - 6-month subscription |
| Subscription | Multi-year contract | MOGULBODY X Platinum - 12-month subscription |
| Freemium | Pay-as-you-go | Free tier - Basic access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
MOGULBODY product offering
Product offeringCore offering
MOGULBODY is a social intermittent fasting tracker delivered as a mobile application for iOS and Android. The free tier provides a real-time fasting clock; the paid MOGULBODY X+ subscription unlocks structured workout challenges (bodyweight and weighted with progressive overload), a social community feed, customized fasting schedules, a calendar for tracking workouts and fasts, and physician consultations for plateau support. Branded merchandise is also sold through the company's merch store.
Product overview
MOGULBODY is a mobile-first wellness platform centered around intermittent fasting and fitness. The core offering is the MOGULBODY App, a social fasting tracker available on iOS and Android that helps users monitor their fasting windows in real time. The platform offers two subscription tiers under the MOGULBODY X+ brand: Preferred (six-month at $74.99) and Platinum (twelve-month at $139), which unlock workout challenges (both weighted and bodyweight), customized fasting schedules, calendar features, a social community feed, and access to physician consultations. The products work together as an integrated wellness ecosystem combining nutrition tracking, structured workouts, and peer support. The company also sells branded merchandise through its merchandise store.
Differentiator
Problem solved
Functional benefit
Products and services
- MOGULBODY App Social intermittent fasting tracker delivered as a mobile application for iOS and Android. Lets users view a real-time fasting clock, schedule fasts, participate in workout challenges, and connect with other users through a community feed. The free tier provides the basic fasting clock; the premium subscription adds the full feature set.
- MOGULBODY X+ Subscription Premium auto-renewing subscription for the MOGULBODY app sold in two tiers: Preferred (6-month at $74.99) and Platinum (12-month at $139). Unlocks structured workout challenges with video demonstrations, customized fasting schedules, the social feed, the calendar feature, and physician consultations. Available to individual consumers via the Apple App Store, Google Play Store, and mogulbodyapp.com.
- MOGULBODY Merchandise Branded MOGULBODY apparel and accessories sold directly to consumers through the company's own mogulmerch e-commerce storefront.
Quantifiable outcome
- 27 pounds weight loss reported by individual user
- +1 more outcomes
Companies that use MOGULBODY
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
MOGULBODY technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MOGULBODY partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Express Health SystemsminorPhysician partnership for weight loss management consultations. MOGULBODY refers users experiencing weight loss plateaus to Express Health Systems for professional medical consultation. Users are directed to contact [email protected] or visit www.exphealth.com and mention they were referred by MOGULBODY.
Recent moves6 records
Expansion highlights4 records
MOGULBODY competitors and assessment
Company assessmentDirect peers
- LIFE Fasting Tracker: Long-standing intermittent fasting tracking app with fasting timer and community features. Closely comparable to MOGULBODY's fasting-first, community-anchored positioning.
- Fastic: Intermittent fasting app offering fasting timer, plans, and AI-based personalization; competes in the same niche with overlapping subscription pricing and wellness education content.
- Simple (formerly DoFasting): Personalized intermittent fasting coaching app with meal plans, workouts, and coaching — directly comparable to MOGULBODY's integrated fasting, workout, and subscription offering.
- Zero Fasting Tracker: Leading dedicated intermittent fasting tracker app with timer, plans, and educational content — directly competes with MOGULBODY's core fasting-clock proposition for the same consumer wellness buyer.
- BodyFast: Intermittent fasting app with fasting plans, community, and challenges; mirrors MOGULBODY's combination of fasting tracking, workouts, and social engagement.
Broad incumbents
- WW (Weight Watchers): Legacy weight management brand that has expanded into digital memberships and app-based programs; a broad incumbent that competes for the same weight-management customer with significantly larger brand equity.
- MyFitnessPal: Dominant nutrition and calorie-tracking app that also serves users pursuing weight loss and intermittent fasting, representing a broader incumbent player in MOGULBODY's end market.
- Noom: Large-scale weight management and behavior change platform with coaching, content, and nutrition tracking; broader and far more established than MOGULBODY but targets the same weight-loss customer.
Emerging players
- Cronometer: Detailed nutrition tracking app with calorie/macro focus that overlaps with the nutrition and fasting segments MOGULBODY serves, particularly for users seeking analytics depth.
- BetterMe: Health and wellness coaching app offering intermittent fasting, workouts, and meal plans; an emerging player in the same consumer weight-loss subscription category with comparable feature breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MOGULBODY social profiles
Digital presenceMOGULBODY compliance and trust
Trust signalCompliance2 records
MOGULBODY financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOGULBODY leadership team
Management profileNumber of profiles
MOGULBODY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOGULBODY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOGULBODY
What does MOGULBODY do?
MOGULBODY is a social intermittent fasting tracker delivered as a mobile application for iOS and Android. The free tier provides a real-time fasting clock; the paid MOGULBODY X+ subscription unlocks structured workout challenges (bodyweight and weighted with progressive overload), a social community feed, customized fasting schedules, a calendar for tracking workouts and fasts, and physician consultations for plateau support. Branded merchandise is also sold through the company's merch store.
Is MOGULBODY a public or private company?
MOGULBODY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MOGULBODY founded?
MOGULBODY was founded in 2020. It employs 1 to 10 people.
Where is MOGULBODY based?
MOGULBODY is headquartered in Allen, United States, in the North America region.
How does MOGULBODY make money?
Two revenue lines are on record. MOGULBODY X Subscription is the primary driver. The others are merchandise Sales.
Who are MOGULBODY's main competitors?
Direct peers on record are LIFE Fasting Tracker, Fastic, Simple (formerly DoFasting), Zero Fasting Tracker and BodyFast. Broad incumbents are WW (Weight Watchers), MyFitnessPal and Noom. Emerging players are Cronometer and BetterMe.
Does MOGULBODY have an API?
No public API is recorded for MOGULBODY.
What industry is MOGULBODY in?
MOGULBODY's product category is Health & Fitness Mobile Apps. Its primary akta.pro industry code is EDAAAHAF, Weight Management & Behavior Change Education. Its NAICS code is 812191 and its SIC code is 7997.