First Choice Urgent Care

What First Choice Urgent Care does

First Choice Urgent Care (legal entity: 1st Choice Urgent Care) operates a network of 18 walk-in urgent care clinics across Southeast Michigan, anchored in Dearborn and extending across the Detroit-Ann Arbor metropolitan corridor. Founded in 2009 as part of the OccMed Connect Network and led by CEO Ali Hassan, MD, MS, FACEP, the company delivers non-life-threatening acute care, occupational health services, medical weight loss (including Semaglutide), virtual visits, and diagnostic testing (lab, X-ray, EKG, DOT, immigration exams). Its Dearborn East location operates 24/7/365, positioning it as Metro Detroit's only continuously available urgent care facility, and the company holds Certified Urgent Care Designation from the Urgent Care Association of America.

The technology layer is platform-mediated rather than proprietary: patient scheduling and check-in run through Solv Health, clinical records and billing sit on AthenaHealth's patient portal, and occupational health workflows are routed through the OccMed Connect management platform. No public or partner-facing API is offered. Revenue is generated transactionally through fee-for-service urgent care visits (with uninsured pricing starting at $85), insurance reimbursement across Medicare, Medicaid, and major commercial carriers, employer contracts for occupational health (DOT exams, drug/alcohol testing, workplace injury care), and cash-pay medical weight loss programs. Customer acquisition relies on the website, Solv Health SEO, location-based content, and insurance referral networks rather than paid performance marketing.

The business model is a multi-site retail healthcare services operator with a horizontal segmentation strategy (individual patients, employers, weight-loss patients) and a regional rather than national footprint. There are no disclosed funding rounds, no parent-company institutional investment, and no M&A activity in the available record; the operation appears to be organically grown and held within the OccMed Connect Network.

Name

First Choice Urgent Care

Legal name

1st Choice Urgent Care

Website

https://firstchoiceucc.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

First Choice Urgent Care operates 18 walk-in clinics across Southeast Michigan delivering urgent care, occupational health, weight loss, and telehealth services to insured, uninsured, and employer customers under the OccMed Connect Network.

Ownership category

akta.pro rank

Product category

Urgent Care Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

After-Hours & Walk-In Primary Care Clinics (HLAFADAH)

akta.pro secondary industries

Virtual Urgent Care & On-Demand Teletriage Services (HLAFADAJ), Retail & Walk-In Primary Care Clinics (HLAFAGAC)

Keywords

• Urgent care services
• Occupational health
• Walk-in clinics
• Telehealth visits
• Medical weight loss

Headquarters

HQ city

Dearborn

HQ country

United States

HQ region

North America

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Urgent Care Visits: Fee-for-service healthcare visits for both insured and uninsured patients. Insured patients billed through their insurance; uninsured patients charged reduced fees starting at $85/visit.
2. Occupational Health Services: Pre-employment physicals, DOT exams, drug and alcohol testing, workplace injury treatment, return-to-work evaluations, and regulatory compliance services for employers through OccMed Connect partnership
3. Medical Weight Loss: Personalized weight loss programs including semaglutide weekly injections (Ozempic/Wegovy), nutrition counseling, and ongoing treatment support
4. Diagnostic Services: Full service lab for blood tests, EKGs, X-rays, PCR and antigen COVID testing, STI testing, and immigration medical exams

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

First Choice Urgent Care operates a network of 18 walk-in urgent care clinics across Southeast Michigan, providing treatment for non-life-threatening illnesses and injuries, occupational health services for employers through the OccMed Connect partnership, medical weight loss programs including semaglutide (Ozempic/Wegovy) weekly injections, and diagnostic testing (full lab, X-ray, EKG, PCR/antigen COVID testing, STI testing). The Dearborn East location operates 24/7/365, and patients can access care through walk-ins, online check-in via Solv Health, or virtual video visits, with insurance billing plus transparent reduced fees for uninsured patients (urgent care visits starting at $85, physicals starting at $25).

Product overview

First Choice Urgent Care operates as a network of 18 walk-in urgent care clinics across southeast Michigan, offering a unified healthcare service platform. The core offerings include Urgent Care for non-life-threatening conditions, Occupational Health services (powered by OccMed Connect), Weight Loss & Wellness programs with pharmaceutical interventions, and Virtual Visits for telehealth consultations. Additional services include diagnostic testing (lab, X-ray, EKG), immigration medical exams, DOT physicals, drug/alcohol testing, and affordable physicals for uninsured patients. The company accepts most major insurance carriers and maintains low fees for uninsured individuals, positioning as Metro Detroit's only 24-hour urgent care provider (Dearborn East location).

Differentiator

Problem solved

Functional benefit

Brands

• OccMed Connect: Occupational health services network partnering with 1st Choice Urgent Care locations to provide workplace health services including pre-employment physicals, DOT exams, drug and alcohol testing, and workplace injury treatment.

Products and services

• Urgent Care

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• OccMed ConnectcoreStrategic or Co-development PartnerPartnership providing comprehensive occupational health services at all 1st Choice Urgent Care locations. OccMed Connect handles occupational health testing, employer services, and regulatory compliance support. Over 25 years of occupational health experience brought through this partnership. All occupational health screenings and exams are processed through OccMed Connect.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CareSpot Urgent Care (now merged with HCA): Urgent care and occupational health operator (formerly HCA-affiliated). Comparable multi-site walk-in care and employer services, but backed by a major health system rather than operating as an independent.
• MedExpress Urgent Care: National urgent care network (owned by Optum) offering walk-in care, occupational health, and employer services. Highly comparable service mix and pricing model, though operating at much greater scale and capital depth.
• CVS MinuteClinic: Retail-clinic arm of CVS Health offering walk-in care, vaccinations, and basic occupational health. Broader incumbent that overlaps with First Choice on walk-in primary care services but operates at national retail scale.
• Concentra: Largest U.S. provider of occupational health and urgent care services, owned by Select Health. Competes in the same employer-services and walk-in urgent care categories but at significantly greater national scale.

Direct peers

• American Family Care (AFC): National franchise of walk-in urgent care clinics offering occupational health, lab, and X-ray services. Closely comparable business model — multi-site walk-in clinics with employer services and transparent cash-pay pricing.
• Henry Ford-GoHealth Urgent Care: Joint venture between Henry Ford Health and GoHealth Urgent Care operating walk-in clinics across Metro Detroit. Directly competes with First Choice in the same Southeast Michigan footprint with similar urgent care, occupational health, and virtual visit offerings.
• Patient First: Operates walk-in urgent care and primary care centers with on-site lab, X-ray, and occupational medicine. Closely aligned in scope of services, walk-in access model, and broad insurance acceptance.
• CityMD: Large urgent care network with walk-in clinics, virtual visits, and on-site diagnostics. Directly comparable multi-site walk-in urgent care operator, though concentrated in the Northeast U.S.
• FastMed Urgent Care: Multi-state urgent care network offering walk-in care, occupational health, and telehealth. Directly comparable in service mix, multi-site retail clinic model, and employer health offerings.

Regional players

• Beaumont Urgent Care (Corewell Health): Michigan-based urgent care sites operated by Corewell Health (formerly Beaumont). Regional competitor in Southeast Michigan offering walk-in care with health-system integration that creates different payer and referral dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/1stChoiceUrgent
• Facebookfacebook.com/FirstChoiceUrgentCare
• LinkedInlinkedin.com/company/1st-choice-urgent-care

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Choice Urgent Care