Oomph Home
Oomph Home is a privately held, US-based designer furniture retailer founded in 2009 that sells made-to-order American-made furniture and home accessories through e-commerce, three showrooms (Greenwich, NYC, Dallas), and a Designer Trade Program targeting affluent homeowners and interior designers.
- Company typePrivate
- Founded2009
- HeadquartersGreenwich, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Oomph Home does
Oomph Home is a privately held, design-forward American furniture retailer founded in 2009 and headquartered in Greenwich, Connecticut. The company sells made-to-order furniture and home accessories through a direct-to-consumer model combining an e-commerce website (oomphhome.com) with three physical showrooms in Greenwich, New York City, and Dallas. Its product portfolio spans seating, tables, mirrors, bathroom vanities, bedroom furniture, outdoor furniture, lighting, and accessories, with signature items including the Scallop Slipper Chair, Tini Table, and Empire Bench. All products are manufactured in the United States and offer extensive customization across colors, sizes, finishes, and upholstery.
The company serves two primary customer segments: affluent homeowners seeking distinctive, customizable residential furniture, and interior designers participating in the Oomph Designer Trade Program. Pricing is transparent and unit-based, ranging from approximately $800 for entry-level pieces such as the Aladdin Table 2 to $4,375 for premium outdoor consoles, with color samples sold separately at $19.99. Marketing is conducted through organic social media (Facebook, Instagram, Pinterest), email newsletters, blog content, showroom events, and the trade program, with no paid acquisition or performance marketing channels disclosed.
The revenue model is purely transactional one-time purchase, with no subscription, recurring, or licensing components identified. No external funding rounds, ownership disclosures, executive leadership bios, technology platform details, patents, partnerships, awards, or financial performance metrics are available in the source material, which limits visibility into scale, capital structure, and organizational depth. The stated employee range of 1-10 indicates a small operating team.
Oomph Home firmographics
Firmographics- Name
- Oomph Home
- Legal name
- oomph
- Website
- https://oomphonline.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Oomph Home is a privately held, US-based designer furniture retailer founded in 2009 that sells made-to-order American-made furniture and home accessories through e-commerce, three showrooms (Greenwich, NYC, Dallas), and a Designer Trade Program targeting affluent homeowners and interior designers.
- Ownership category
- akta.pro rank
Oomph Home industry classification
Industry- Product category
- Home Furniture
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Home & Furniture Omnichannel (CRAFAEAD)
- akta.pro secondary industry
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)
Keywords
Where Oomph Home is headquartered
LocationHeadquarters
- HQ city
- Greenwich
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Oomph Home business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Furniture and Home Accessories Sales: One-time purchase model for made-to-order furniture and home accessories. Products are customized based on customer selections (color, size, finishes) and paid for at checkout. No subscription or recurring revenue model indicated.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Outdoor Furniture - Mid to High Price Range |
| Unit Pricing | Pay-as-you-go | Indoor Furniture - Premium Pricing |
| Unit Pricing | Pay-as-you-go | Samples and Swatches |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Oomph Home product offering
Product offeringCore offering
Oomph Home is a direct-to-consumer retailer of design-forward, made-to-order furniture and home accessories, manufactured in America. Its catalog spans seating, tables, mirrors, bathroom, bedroom, outdoor, lighting, and accessories, with extensive customization across colors, sizes, finishes, and upholstery. Sales are conducted through an e-commerce site complemented by three physical showrooms in Greenwich, NYC, and Dallas, plus a Designer Trade Program for interior design professionals.
Product overview
Oomph Home is a high-end online furniture retailer offering design-forward furniture and home accessories. The company provides made-to-order, American-made furniture through a unified e-commerce platform. Their product portfolio spans multiple categories including Seating (chairs, sofas, ottomans), Tables (coffee tables, side tables, consoles, specialty tables like the signature Tini Table), Mirrors, Bathroom (vanities), Bedroom (beds, headboards, chests), Outdoor furniture, Lighting, and Accessories. Key signature products include the iconic Scallop Slipper Chair and Empire Bench. They offer customization options and a Designer Trade Program for interior designers. Products are available through their website with showrooms in Greenwich, NYC, and Dallas.
Differentiator
Problem solved
Functional benefit
Products and services
- Seating Collection
Companies that use Oomph Home
Customer profileSegments2 records
Ideal customer profiles2 records
Oomph Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Oomph Home partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Oomph Home competitors and assessment
Company assessmentBroad incumbents
- West Elm: Williams-Sonoma-owned modern home furnishings retailer with a large e-commerce and physical store footprint. Competes with Oomph Home across furniture and décor at a broader, more mass-premium positioning.
- CB2: Crate & Barrel's modern, design-forward home brand with strong e-commerce and showroom presence. Competes with Oomph Home in contemporary furniture and home accessories at a broader scale.
Direct peers
- Maiden Home: Premium DTC furniture retailer offering high-quality, design-forward sofas, chairs, and tables with deep customization. Operates in the same luxury-affluent segment as Oomph Home with a comparable made-to-order model.
- Apt2B: Online furniture retailer offering modern, customizable sofas, chairs, tables, and bedroom sets. Overlaps with Oomph Home's e-commerce-first, customization-enabled model for design-aware consumers.
- Lulu and Georgia: Online-first, design-forward furniture and home accessories retailer targeting style-conscious affluent consumers. Competes directly with Oomph Home across seating, tables, and décor with a similar curated catalog.
- Article: Online-first furniture retailer offering modern, design-forward sofas, tables, and bedroom furniture at mid-premium price points. Comparable go-to-market (DTC-first) and overlapping product categories.
- Serena & Lily: Design-forward home furnishings brand selling furniture, bedding, and décor through e-commerce and physical stores. Closely parallels Oomph Home's aesthetic positioning, premium pricing, and multichannel (online + showroom) strategy.
- The Inside: Customizable, design-led home furnishings retailer offering made-to-order furniture and décor with extensive fabric/finish options. Directly comparable to Oomph Home's customization- and design-forward positioning.
- Burrow: DTC furniture company selling configurable, design-forward seating and home furnishings direct to consumers. Competes with Oomph Home in the digitally native, customizable furniture category.
- Joybird: DTC furniture brand specializing in customizable mid-century and modern sofas, chairs, and tables sold online. Comparable to Oomph Home in offering made-to-order furniture with broad upholstery choices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Oomph Home social profiles
Digital presenceOomph Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oomph Home leadership team
Management profileNumber of profiles
Oomph Home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oomph Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oomph Home
What does Oomph Home do?
Oomph Home is a direct-to-consumer retailer of design-forward, made-to-order furniture and home accessories, manufactured in America. Its catalog spans seating, tables, mirrors, bathroom, bedroom, outdoor, lighting, and accessories, with extensive customization across colors, sizes, finishes, and upholstery. Sales are conducted through an e-commerce site complemented by three physical showrooms in Greenwich, NYC, and Dallas, plus a Designer Trade Program for interior design professionals.
Is Oomph Home a public or private company?
Oomph Home is a private company. It is classified as unknown and is currently operating.
When was Oomph Home founded?
Oomph Home was founded in 2009. It employs 1 to 10 people.
Where is Oomph Home based?
Oomph Home is headquartered in Greenwich, United States, in the North America region.
How does Oomph Home make money?
One revenue line is on record: furniture and Home Accessories Sales.
Who are Oomph Home's main competitors?
Broad incumbents on record are West Elm and CB2. Direct peers are Maiden Home, Apt2B, Lulu and Georgia, Article, Serena & Lily, The Inside, Burrow and Joybird.
Does Oomph Home have an API?
No public API is recorded for Oomph Home.
What industry is Oomph Home in?
Oomph Home's product category is Home Furniture. Its primary akta.pro industry code is CRAFAEAD, Home & Furniture Omnichannel, with a secondary code of CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards). Its NAICS code is 4491 and its SIC code is 5700.