Homewerkz Pte Ltd
Homewerkz Pte Ltd is a Singapore-based authorized distributor and showroom retailer of premium European bathroom and kitchen fixture brands (AXOR, Hansgrohe, Villeroy & Boch, Viega, Duravit, Geberit, and others), serving homeowners and interior designers/contractors via a single Midview City showroom and e-commerce site.
- Company typePrivate
- Founded2005
- HeadquartersMidview City, Singapore
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Homewerkz Pte Ltd does
Homewerkz Pte Ltd is a Singapore-incorporated specialty retailer and authorized distributor of premium European bathroom and kitchen fixtures, operating since 2005 from a single showroom in Midview City, Singapore. The company carries a curated portfolio of internationally recognized brands including AXOR, Hansgrohe, Villeroy & Boch, Viega, Duravit, Geberit, Blanco, Zucchetti, Cosmic, Emco, and Olivari, organized across product categories such as toilet bowls, basins, bathtubs, mixers, shower sets, kitchen sinks/mixers, door hardware, and bathroom accessories.
The underlying operating model is conventional distribution rather than technology-driven retail. There is no proprietary platform, software stack, or AI component disclosed; the technology base consists of an e-commerce website (homewerkz.com.sg) used for catalog browsing and quote requests, paired with the physical showroom for product evaluation and design consultation. The company distributes third-party manufactured European sanitaryware and has no patents, certifications, or proprietary product IP.
Revenue is generated through quote-based sales of these third-party products to two primary customer segments: individual homeowners undertaking bathroom/kitchen renovations, and trade professionals (interior designers, contractors) sourcing fixtures for residential projects. Pricing is not publicly disclosed and is determined per quote based on brand, model, and specification. The go-to-motion is direct-to-consumer via showroom + online store, serving the Singapore domestic market exclusively. No external funding, acquisitions, or institutional investors have been disclosed.
Homewerkz Pte Ltd firmographics
Firmographics- Name
- Homewerkz Pte Ltd
- Legal name
- Homewerkz Pte Ltd
- Website
- https://homewerkz.com.sg
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Homewerkz Pte Ltd is a Singapore-based authorized distributor and showroom retailer of premium European bathroom and kitchen fixture brands (AXOR, Hansgrohe, Villeroy & Boch, Viega, Duravit, Geberit, and others), serving homeowners and interior designers/contractors via a single Midview City showroom and e-commerce site.
- Ownership category
- akta.pro rank
Homewerkz Pte Ltd industry classification
Industry- Product category
- Premium Bathroom and Kitchen Fixtures Retail
- NAICS
- Home Centers (444110)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)
- akta.pro secondary industry
- Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE)
Keywords
Where Homewerkz Pte Ltd is headquartered
LocationHeadquarters
- HQ city
- Midview City
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Homewerkz Pte Ltd business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Homewerkz generates revenue through the sale of premium bathroom and kitchen fixtures including toilet bowls, mixers, bathtubs, basins, kitchen sinks, shower sets, and door hardware. They carry internationally recognized brands and sell to both retail consumers and trade professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard product pricing with quote-based sales |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Homewerkz Pte Ltd product offering
Product offeringCore offering
Homewerkz Pte Ltd is a Singapore-based retailer and authorized distributor of premium bathroom and kitchen fixtures from international European brands. The company sells toilet bowls, bathtubs, mixers, shower sets, basins, kitchen sinks, bathroom accessories, and door hardware through a physical showroom in Midview City and an e-commerce website, primarily serving residential customers and trade professionals undertaking bathroom and kitchen renovation projects in Singapore.
Product overview
Homewerkz Pte Ltd is a Singapore-based sanitaryware retailer and distributor offering premium bathroom and kitchen fixtures through an e-commerce platform and showroom. The company operates as a multi-brand distributor carrying international bathroom brands including AXOR, HANSGROHE, VILLEROY & BOCH, VIEGA, DURAVIT, GEBERIT, COSMIC, EMCO, ZUCCHETTI, and OLIVARI. The product portfolio centers onToilet Bowls (wall hung, floor standing, wall mounted configurations with brands like VILLEROY & BOCH and VIEGA), Bathtubs (built-in and free-standing), Mixers (basin, bath, and shower mixers from European designer brands), Shower Sets (hand showers, showerpipes, holders, hoses from HANSGROHE), Basins, Kitchen products (sinks, mixers, accessories), Door Locks and Ironmongery, and Bathroom Accessories. The company targets residential customers seeking designer and luxury bathroom products in Singapore.
Differentiator
Problem solved
Functional benefit
Products and services
- Toilet Bowls Toilet bowls in wall hung, wall mounted, and floor standing configurations with seats, covers, flush plates, and accessories, sourced from international brands such as VILLEROY & BOCH and VIEGA. Targeted at homeowners and trade professionals renovating residential bathrooms in Singapore.
- Bathtubs Bathtubs available in built-in and free-standing configurations for residential bathroom applications. Targeted at homeowners and trade professionals seeking premium designer bathtubs.
- Mixers Mixer taps including basin mixers, bath mixers, and shower mixers from European designer brands. Targeted at homeowners and trade professionals specifying premium faucets and mixers.
- Shower Sets Shower products including hand showers, hoses, shower accessories, shower holders, and showerpipes from HANSGROHE and other brands. Targeted at homeowners and trade professionals installing premium shower systems.
- Basins Bathroom basins in traditional, contemporary, and classic designs from various international brands. Targeted at homeowners and trade professionals fitting out residential bathrooms.
- Kitchen Products Kitchen products including kitchen accessories parts, kitchen mixers, and kitchen sinks from premium brands such as BLANCO. Targeted at homeowners and trade professionals renovating residential kitchens.
- Door Locks and Ironmongery Door handles and door ironmongery products including premium door locks and hardware for residential applications, including Italian designer door handles from OLIVARI. Targeted at homeowners and trade professionals specifying designer door hardware.
- Bathroom Accessories Designer bathroom accessories including high-quality products from renowned international brands such as EMCO (Art, Loft, Trend series) and COSMIC (Architect, Bathlife, Minimalism, Project, Working series). Targeted at homeowners and trade professionals fitting out residential bathrooms.
Companies that use Homewerkz Pte Ltd
Customer profileSegments2 records
Ideal customer profiles2 records
Homewerkz Pte Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Homewerkz Pte Ltd partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- AXORcoreHomewerkz is an authorized distributor for AXOR products in Singapore. AXOR is a premium brand specializing in designer bathroom fixtures and faucets.
- HANSGROHEcoreHomewerkz carries the full range of HANSGROHE bathroom and shower products including the Croma, Crometta, and Rainfinity series.
- VILLEROY & BOCHcoreHomewerkz distributes Villeroy & Boch bathroom fixtures including the Architectura, Avento, Subway, and ViClean product lines.
- VIEGAcoreHomewerkz carries VIEGA products including the Visign series of toilet flush plates and bathroom accessories.
- GEBERITminorHomewerkz offers GEBERIT bathroom products and concealed cistern systems.
- DURAVITminorHomewerkz distributes DURAVIT bathroom fixtures and sanitary ware.
- BLANCOminorHomewerkz carries BLANCO kitchen products including kitchen sinks and mixers.
- ZUCCHETTIminorHomewerkz distributes ZUCCHETTI bathroom fixtures and designer products.
- COSMICminorHomewerkz carries COSMIC bathroom products including Architect, Bathlife, and Minimalism series.
- EMCOminorHomewerkz distributes EMCO bathroom accessories including Art, Loft, and Trend series.
- OLIVARIminorHomewerkz is an authorized OLIVARI dealer in Singapore, offering Italian designer door handles and ironmongery.
Scale indicators1 record
Recent moves6 records
Expansion highlights2 records
Homewerkz Pte Ltd competitors and assessment
Company assessmentBroad incumbents
- GROHE: GROHE is a leading premium German bathroom and kitchen fittings brand with own retail presence across Asia. Competes in premium fixtures via brand-direct channels, comparable in category and target customer segment to Homewerkz.
- Villeroy & Boch: Villeroy & Boch is a premium German sanitaryware manufacturer with direct brand showrooms globally. One of Homewerkz's core supply partners but also a broader market competitor in premium sanitaryware retail; relevant as an own-brand showroom incumbent in the same category.
- Duravit: Duravit is a premium German sanitaryware brand operating brand showrooms in Singapore and Asia. Another supplier partner of Homewerkz that also competes at the showroom/retail layer; included as an own-brand broad incumbent.
- Roca: Roca is a Spanish global bathroom manufacturer with own-brand showrooms in many Asia-Pacific markets including Singapore. Operates in the same premium sanitaryware retail space with owned-brand positioning.
- TOTO Asia: TOTO is a major Japanese sanitaryware manufacturer with own-brand showrooms across Asia including Singapore. Operates as a brand-affiliated premium-bathroom fixture retailer rather than a multi-brand distributor, overlapping on showroom-led premium sales in the same Singapore market.
- Kohler Asia: Kohler operates brand-owned experience centers in Singapore showcasing premium bathroom fixtures, kitchen sinks and faucets. Competitive overlap in showroom-led premium-fixture sales, though Kohler's offering is owned brand rather than multi-brand curated.
Regional players
- CP Hart (UK): CP Hart is a long-established UK premium bathroom retailer with curated multi-brand showrooms serving homeowners, designers and contractors. Closest international analog for Homewerkz's premium multi-brand showroom model and trade-channel strategy, though UK-based.
- Bathstore (UK): Bathstore was a UK multi-brand bathroom fixtures retailer with showroom-led nationwide coverage. Conceptually identical to Homewerkz (multi-brand curated showroom retailer serving consumers and trade) but operating in a different geography — useful UK analog for the multi-brand showroom model.
- Baron Bathroomware (Australia): Baron is a multi-brand premium bathroom fixtures retailer/showroom in Australia, targeted at homeowners, designers and builders. Conceptually very close to Homewerkz — multi-brand premium positioning, showroom-led trade and consumer sales — albeit in a different geography.
Direct peers
- Häfele Singapore: Häfele is a German-headquartered premium hardware and home-fittings brand/distributor with Singapore operations distributing multi-brand premium kitchen, bathroom and architectural hardware. Highly comparable in distribution model, premium positioning and multi-brand showroom-plus-trade-channel GTM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Homewerkz Pte Ltd social profiles
Digital presenceHomewerkz Pte Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homewerkz Pte Ltd leadership team
Management profileNumber of profiles
Homewerkz Pte Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homewerkz Pte Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homewerkz Pte Ltd
What does Homewerkz Pte Ltd do?
Homewerkz Pte Ltd is a Singapore-based retailer and authorized distributor of premium bathroom and kitchen fixtures from international European brands. The company sells toilet bowls, bathtubs, mixers, shower sets, basins, kitchen sinks, bathroom accessories, and door hardware through a physical showroom in Midview City and an e-commerce website, primarily serving residential customers and trade professionals undertaking bathroom and kitchen renovation projects in Singapore.
Is Homewerkz Pte Ltd a public or private company?
Homewerkz Pte Ltd is a private company. It is classified as unknown and is currently operating.
When was Homewerkz Pte Ltd founded?
Homewerkz Pte Ltd was founded in 2005. It employs 11 to 50 people.
Where is Homewerkz Pte Ltd based?
Homewerkz Pte Ltd is headquartered in Midview City, Singapore, in the Asia region.
How does Homewerkz Pte Ltd make money?
One revenue line is on record: product Sales.
Who are Homewerkz Pte Ltd's main competitors?
Broad incumbents on record are GROHE, Villeroy & Boch, Duravit, Roca, TOTO Asia and Kohler Asia. Regional players are CP Hart (UK), Bathstore (UK) and Baron Bathroomware (Australia). Häfele Singapore is listed as a direct peer.
Does Homewerkz Pte Ltd have an API?
No public API is recorded for Homewerkz Pte Ltd.
What industry is Homewerkz Pte Ltd in?
Homewerkz Pte Ltd's product category is Premium Bathroom and Kitchen Fixtures Retail. Its primary akta.pro industry code is CRAIAFAI, Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail, with a secondary code of CRAIAFAE, Sinks & Water Filtration/Dispensers Showrooms. Its NAICS code is 444110 and its SIC code is 5700.