PrimaryHomes
- Company typePrivate
- Founded1997
- HeadquartersCebu City, Philippines
- Headcount11–50
- GTM typeB2C
- OfferingServices
PrimaryHomes firmographics
Firmographics- Name
- PrimaryHomes
- Legal name
- PrimaryHomes Inc.
- Website
- https://primaryhomes.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
PrimaryHomes industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- New Housing For-Sale Builders (236117), Lessors of Residential Buildings and Dwellings (531110)
- SIC
- Operative Builders (1531), Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
- akta.pro secondary industry
- New Construction & Builder Sales (BPAJAAAB)
Keywords
Where PrimaryHomes is headquartered
LocationHeadquarters
- HQ city
- Cebu City
- HQ country
- Philippines
- HQ region
- Asia
Offices4 records
Markets served
PrimaryHomes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Property Sales: Primary revenue from selling residential condominium units, house and lot packages, townhouses, and rowhouses across economic to mid-high-end segments. Properties sold under pre-selling, under construction, and ready-for-occupancy status.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Richwood Homes Bohol - Affordable economic housing (House & Lot) |
| Unit Pricing | Pay-as-you-go | Richwood Homes Bogo - Economic housing |
| Unit Pricing | Pay-as-you-go | Royal Palms Quatro Bohol - Mid-high-end single detached/attached houses |
| Unit Pricing | Pay-as-you-go | Brentwood Mactan - Courtyard condominium |
| Unit Pricing | Pay-as-you-go | Mabolo Garden Flats - Loft units in Cebu City |
| Unit Pricing | Pay-as-you-go | Royal Oceancrest Panglao 2 - Resort-style condominium |
| Unit Pricing | Pay-as-you-go | Royal Oceancrest Mactan - Resort-style condominium |
| Unit Pricing | Pay-as-you-go | Royal Palms Bohol - House & Lot |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
PrimaryHomes product offering
Product offeringCore offering
PrimaryHomes is a Cebu-based residential real estate developer that plans, constructs, and sells horizontal subdivisions (house and lot, townhouses, rowhouses) and vertical condominium developments across the Visayan region (Cebu, Bohol, Negros Oriental). Its portfolio spans economic housing under the Richwood Homes series, mid-market Courtyards/Brentwood walk-up condos, premium Royal Palms house-and-lot communities, and resort-style investment-grade Royal Oceancrest condominiums, sold under pre-selling, under-construction, and ready-for-occupancy stages with PAG-IBIG and bank financing support.
Product overview
PrimaryHomes is a premier real estate developer in the Visayan region offering a diversified portfolio of residential properties across multiple product categories. The portfolio includes vertical developments (condominiums) such as the Royal Oceancrest Series (Mactan, Panglao, Panglao 2, Mactan 2), Brentwood, Almond Drive, Avalon, and Mabolo Garden Flats; horizontal developments (house and lot/subdivisions) including Royal Palms Series (Bohol, Toledo, Quatro) and the Richwood Homes Series (Bohol, Bogo, Compostela, Negros, Toledo); and specialty products like Laprima Homes Tanjay. The Royal Oceancrest Series targets vacation rental investments with resort-style amenities, while Richwood Homes Series focuses on affordable economic housing for start-up families. PrimaryHomes operates as part of the Primary Group of Builders, leveraging integrated construction and property management capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Royal Oceancrest Series: Resort-style condominium series offering vacation rental properties with amenities including pools, gyms, and sky decks. Includes Royal Oceancrest Mactan, Royal Oceancrest Panglao, and Royal Oceancrest Panglao 2.
- Richwood Homes Series
- Royal Palms Series
- The Courtyards
- Almond Drive
- LaPrima Homes
- Avalon
- Silingan
Products and services
- Royal Oceancrest Mactan
Quantifiable outcome
- 17,000+ homes delivered on time
- +5 more outcomes
Companies that use PrimaryHomes
Customer profileSegments4 records
Ideal customer profiles3 records
PrimaryHomes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
PrimaryHomes partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights6 records
PrimaryHomes competitors and assessment
Company assessmentBroad incumbents
- SM Prime Holdings / SMDC: SM Development Corporation (SMDC) builds mid-market residential condominiums across the Philippines including Cebu, competing directly with Royal Oceancrest Series and Brentwood product positioning.
- Megaworld Corporation: Major Philippine developer with township developments and residential condominium projects. Operates in Cebu through brands like Megaworld Hotels & Resorts and competes across mid-market and high-end segments.
- Filinvest Land: Diversified Philippine developer of horizontal subdivisions and mid-rise condominiums, with Cebu presence. Comparable product mix across affordable to mid-market tiers.
- Robinsons Land Corporation: Diversified property developer with residential condominium brands like Robinsons Communities, with developments in Cebu. Competes in the mid-market vertical development space.
- Ayala Land: The Philippines' largest real estate developer with extensive residential, commercial, and mixed-use developments across the country. Competes directly with PrimaryHomes in Cebu and Bohol at the mid-high-end segment.
Direct peers
- Camella Homes (Vista Land subsidiary): Affordable housing brand under Vista Land targeting first-time Filipino homebuyers. Most directly comparable peer to Richwood Homes Series in the economic housing segment across Cebu and the Visayas.
- DMCI Homes: Mid-market residential condominium developer known for resort-inspired projects. Competes head-to-head with PrimaryHomes' Royal Oceancrest and Courtyards condominium products in the Visayas.
- Cebu Landmasters: Cebu-headquartered residential developer listed on the Philippine Stock Exchange, operating across Cebu and other Visayan cities with horizontal subdivisions and condominium projects. The most directly comparable peer by geography and product mix.
- Vista Land & Lifescapes: National horizontal and vertical residential developer focused on middle-income Filipino families. Direct competitor to Richwood Homes Series and Royal Palms Series across product and customer segment.
Others
- Primary Properties Corporation: In-house property management affiliate within the Primary Group of Builders. Not a competitor but a key ecosystem partner, providing ISO-certified property management to PrimaryHomes developments and adjacent communities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
PrimaryHomes social profiles
Digital presencePrimaryHomes financial estimates
Financial estimateRevenue estimate
Valuation estimate
PrimaryHomes leadership team
Management profileNumber of profiles
Profiles3 records
PrimaryHomes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PrimaryHomes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PrimaryHomes
What does PrimaryHomes do?
PrimaryHomes is a Cebu-based residential real estate developer that plans, constructs, and sells horizontal subdivisions (house and lot, townhouses, rowhouses) and vertical condominium developments across the Visayan region (Cebu, Bohol, Negros Oriental). Its portfolio spans economic housing under the Richwood Homes series, mid-market Courtyards/Brentwood walk-up condos, premium Royal Palms house-and-lot communities, and resort-style investment-grade Royal Oceancrest condominiums, sold under pre-selling, under-construction, and ready-for-occupancy stages with PAG-IBIG and bank financing support.
Is PrimaryHomes a public or private company?
PrimaryHomes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PrimaryHomes founded?
PrimaryHomes was founded in 1997. It employs 11 to 50 people.
Where is PrimaryHomes based?
PrimaryHomes is headquartered in Cebu City, Philippines, in the Asia region.
How does PrimaryHomes make money?
One revenue line is on record: property Sales.
Who are PrimaryHomes's main competitors?
Broad incumbents on record are SM Prime Holdings / SMDC, Megaworld Corporation, Filinvest Land, Robinsons Land Corporation and Ayala Land. Direct peers are Camella Homes (Vista Land subsidiary), DMCI Homes, Cebu Landmasters and Vista Land & Lifescapes. Primary Properties Corporation is listed as an others.
Does PrimaryHomes have an API?
No public API is recorded for PrimaryHomes.
What industry is PrimaryHomes in?
PrimaryHomes's product category is Residential Real Estate Development. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities), with a secondary code of BPAJAAAB, New Construction & Builder Sales. Its NAICS code is 236117 and its SIC code is 1531.