Primary Properties
- Company typePrivate
- Founded1994
- HeadquartersLahug, Philippines
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Primary Properties does
Primary Properties Corporation (PPC) is a privately held Philippine real estate company established in 1994 as an affiliate of Primary Structures Corporation and operating today as the leasing and property management arm of the Primary Group of Builders. The company develops, leases, and manages a portfolio of PEZA-accredited commercial office buildings (i1, i2, i3, 2Quad, and NorthPark), industrial properties across MEZ 1 and 2, CLIP, and NAVA, serviced offices in the i3 and 2Quad buildings, and residential accommodations at La Guardia Flats under the Rented Suites brand — together representing over 150,000 square meters of leasable space across 13 or more buildings in Cebu and Naga City, Philippines.
The underlying asset platform consists of physical real estate infrastructure — Class A office towers with central air-conditioning, 100% backup power, freight elevators, telecom redundancy, and 24/7 access — rather than software or technology products. PEZA accreditation is the central technical/regulatory feature: it enables tenant companies to access fiscal incentives including 4–7 year income tax holidays, a 5% special corporate income tax, and tax- and duty-free importation. PPC also wholly owns Meridian123 Corporation, a subsidiary dedicated to operating the 36-hectare Naga Valley Industrial Park (NAVA).
PPC's business model is subscription-recurring real estate leasing on multi-year terms, with revenue generated from monthly rental payments on commercial, industrial, serviced, and residential space, supplemented by property management services. Go-to-market is direct enterprise field sales targeting BPO and IT companies, export manufacturers, multinational corporations, and industrial locators. Pricing is quote-based and not publicly disclosed; leasable space is measured in square meters and serviced offices are offered in 4- to 14-seater configurations. The company employs 51–100 people, has not raised disclosed funding, and generates revenue that is not publicly reported.
Primary Properties firmographics
Firmographics- Name
- Primary Properties
- Legal name
- Primary Properties Corporation
- Website
- https://primaryproperties.com.ph
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Primary Properties industry classification
Industry- Product category
- Commercial Real Estate Leasing
- NAICS
- Real Estate Property Managers (53131), Lessors of Real Estate (5311), Residential Property Managers (531311)
- SIC
- Operators Of Nonresidential Buildings (6512)
- akta.pro primary industry
- Office Property Management (BPAJAGAA)
- akta.pro secondary industries
- Office Real Estate Asset Management (BPAJAMAG), Multifamily Apartment Property Management (BPAJAFAA)
Keywords
Where Primary Properties is headquartered
LocationHeadquarters
- HQ city
- Lahug
- HQ country
- Philippines
- HQ region
- Asia
Offices7 records
Markets served
Primary Properties business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Commercial Property Leasing: Lease of office space in PEZA-accredited commercial buildings including i1, i2, i3 Buildings, 2Quad Building, and NorthPark. Revenue generated through monthly rental payments based on leasable square meters.
- Industrial Property Leasing: Lease of factory and warehouse facilities in MEZ 1 & 2, CLIP, and NAVA economic zones. Industrial properties include PPC 4, 5, 5.5, 17, 18, 19, 20, 22, and 39 with varying leasable spaces.
- Serviced Offices: Fully furnished and IT/BPO-ready flexible office spaces in 2Quad and i3 Buildings. Offered with high-speed internet, meeting rooms, reception services, and professional management.
- Residential Leasing: Fully furnished residential accommodations at La Guardia Flats 1 & 2 under Rented Suites brand, designed for comfortable everyday living with security and convenience features.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Primary Properties product offering
Product offeringCore offering
Primary Properties Corporation develops, leases, and manages a portfolio of PEZA-accredited commercial office buildings, serviced offices, industrial factory/warehouse facilities, and residential suites across Cebu, Philippines. The company offers more than 150,000 square meters of leasable space in strategic locations such as Cebu IT Park, Cebu Business Park, Mandaue City, Mactan Economic Zone, CLIP, and Naga Valley Industrial Park, providing tenants with turnkey facilities, backup power, and 24/7 operations.
Product overview
Primary Properties Corporation (PPC) operates a diversified real estate portfolio of industrial, commercial, and residential properties across Cebu, Philippines. The company offers commercial office buildings including i1, i2, i3, 2Quad, and NorthPark with PEZA accreditation; serviced offices in strategic business districts; residential units at La Guardia Flats; and industrial spaces in MEZ 1 & 2, CLIP, and NAVA (Naga Valley Industrial Park). PPC provides over 150,000 square meters of leasable space with a focus on IT, BPO, and export manufacturing tenants, combining property leasing with facilities management services.
Differentiator
Problem solved
Functional benefit
Brands
- NAVA: Naga Valley Industrial Park - a 36-hectare PEZA-registered economic zone offering flexible industrial land and factory spaces for light to medium industrial facilities in Naga City, Cebu.
- Rented Suites
Products and services
- i1 Building
Companies that use Primary Properties
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Primary Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Primary Properties partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Meridian123 CorporationcoreWholly-owned subsidiary of Primary Properties Corporation, operating as the steward of Naga Valley Industrial Park (NAVA). Specializes in delivering world-class industrial and commercial land development, leveraging PPC's three decades of experience in leasing, property management, and custom industrial solutions.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Primary Properties competitors and assessment
Company assessmentRegional players
- DoubleDragon Properties: Philippine developer with office and industrial portfolio including CentralHub and various Metro Manila BPO buildings. Relevant peer on BPO office leasing economics but limited Cebu footprint.
- Sta. Lucia Land: Cebu-active developer with residential and commercial projects. Tangentially comparable on regional Cebu exposure and asset class mix, though smaller scale and weaker PEZA/industrial positioning.
Direct peers
- Aboitiz Land: Cebu-based mixed-use developer with industrial-ecozone and office components. Direct peer given shared Cebu geography, PEZA-adjacent positioning, and BPO/multinational tenant overlap.
- Cebu Landmasters: Cebu-domiciled residential and commercial developer with growing office and economic zone exposure. Closely comparable on Cebu geography and target tenant base, though more weighted to residential than PPC.
Emerging players
- Anchor Land Holdings: Mid-sized Philippine developer with mixed residential/commercial exposure including office. Smaller and less PEZA-focused than PPC, but comparable as a mid-tier Cebu-area landlord.
Broad incumbents
- Megaworld Corporation: Major Philippine office/BPO landlord with Mactan township exposure. Competes for BPO and export tenants in Cebu with a broader township-driven portfolio and listed capital access.
- Robinsons Land Corporation: Diversified Philippine REIT-grade landlord with office, industrial, and integrated developments. Comparable on BPO office leasing economics, with superior capital markets access via its Gokongwei affiliation.
- Filinvest Land: National developer with PEZA-registered IT parks and BPO office campuses. Overlaps on PEZA-accredited office leasing and economic zone operations, with broader geographic reach.
- Ayala Land: Philippines' largest listed developer and operator of Cebu Business Park (where PPC's 2Quad is located). Comparable as a Class A office landlord serving BPO/multinational tenants, but at vastly greater scale and national footprint.
Others
- Primary Group of Builders: Parent conglomerate (Primary Structures Corporation / Primary Group of Builders). Affiliated entity context for understanding PPC's broader construction and development capabilities rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Primary Properties social profiles
Digital presencePrimary Properties compliance and trust
Trust signalCompliance3 records
Primary Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Primary Properties leadership team
Management profileNumber of profiles
Primary Properties subsidiaries and ownership
Company hierarchySubsidiaries1 record
Primary Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Primary Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Primary Properties
What does Primary Properties do?
Primary Properties Corporation develops, leases, and manages a portfolio of PEZA-accredited commercial office buildings, serviced offices, industrial factory/warehouse facilities, and residential suites across Cebu, Philippines. The company offers more than 150,000 square meters of leasable space in strategic locations such as Cebu IT Park, Cebu Business Park, Mandaue City, Mactan Economic Zone, CLIP, and Naga Valley Industrial Park, providing tenants with turnkey facilities, backup power, and 24/7 operations.
Is Primary Properties a public or private company?
Primary Properties is a private company. It is classified as corporate owned and is currently operating.
When was Primary Properties founded?
Primary Properties was founded in 1994. It employs 51 to 100 people.
Where is Primary Properties based?
Primary Properties is headquartered in Lahug, Philippines, in the Asia region.
How does Primary Properties make money?
Four revenue lines are on record. Commercial Property Leasing is the primary driver. The others are industrial Property Leasing, serviced Offices and residential Leasing.
Who are Primary Properties's main competitors?
Regional players on record are DoubleDragon Properties and Sta. Lucia Land. Direct peers are Aboitiz Land and Cebu Landmasters. Anchor Land Holdings is listed as an emerging player. Broad incumbents are Megaworld Corporation, Robinsons Land Corporation, Filinvest Land and Ayala Land. Primary Group of Builders is listed as an others.
Does Primary Properties have an API?
No public API is recorded for Primary Properties.
What industry is Primary Properties in?
Primary Properties's product category is Commercial Real Estate Leasing. Its primary akta.pro industry code is BPAJAGAA, Office Property Management, with a secondary code of BPAJAMAG, Office Real Estate Asset Management. Its NAICS code is 53131 and its SIC code is 6512.