Crowdinvest

What Crowdinvest does

Crowdinvest Srl is a privately held Italian equity crowdfunding portal headquartered in Prato (Via Alberto Casella 40), incorporated on 2 November 2017 and authorized by Consob on 10 July 2018 under delibera n. 20521 (registry entry #31). The company operates a single integrated web platform at crowdinvestitalia.it that connects Italian SMEs and innovative startups seeking equity capital with retail and professional investors. Functional features include an automated online appropriateness/suitability questionnaire for retail investors (required by Consob regulation), an online project-proposal submission workflow for issuers, public Q&A between investors and entrepreneurs, a 'Follow' mechanism for campaign-progress updates, and secure electronic order processing integrated with Banca BPM as the reference banking partner for fund custody, reconciliation, and execution. No mobile app or separate product modules are offered; the service is delivered as a single regulated platform.

The business model is transaction-based: Crowdinvest charges issuers a 7% success fee on capital raised, payable only upon successful campaign closing when the minimum target is reached. There are no fixed or variable fees before or after the campaign, and no charges to investors beyond standard bank wire-transfer costs. Both retail (minimum ticket €250) and corporate investors (eligible for 30% IRES deductions up to €1.8M invested; individuals eligible for 30–50% IRPEF deductions up to €1M) are targeted, while issuers span Made in Italy sectors such as food, fashion, design, and tourism alongside adjacent verticals including real estate, aviation, and sports. Go-to-market is self-serve digital (website, blog, LinkedIn, Facebook, Instagram, email newsletter) supplemented by earned media in outlets such as Il Sole 24 Ore, with a specialized in-house team supporting issuers throughout the campaign lifecycle. As of November 2023, Crowdinvest was actively pursuing ESMA registration under EU Regulation 2020/1503, during which time new campaign launches are paused — a material constraint on near-term origination and revenue.

Name

Crowdinvest

Legal name

Crowdinvest Srl

Website

https://crowdinvestitalia.it

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Crowdinvest Srl is a Consob-authorized Italian equity crowdfunding portal headquartered in Prato that connects Italian SMEs and innovative startups with retail and professional investors, charging issuers a 7% success fee on capital raised and partnering with Banca BPM for order execution.

Ownership category

akta.pro rank

Product category

Equity Crowdfunding Platform

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Crowdfunding & Fan-Financing (MPADAAAN)

akta.pro secondary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

Keywords

• Equity crowdfunding
• SME financing
• Investor matching
• Capital raising platform
• Italian startups

Headquarters

HQ city

Prato

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Success Fee on Capital Raised: CrowdInvest charges issuers a success fee of 7% on the amount raised only upon successful campaign closing. No fixed or variable fees are charged before or after the campaign. The fee applies only to successful fundraising where the minimum target is reached.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Crowdinvest operates an online equity crowdfunding portal that enables Italian SMEs and innovative startups to raise equity capital directly from retail and professional investors. The platform manages the full campaign lifecycle — from issuer onboarding, project proposal submission, and due diligence, to investor suitability testing, electronic order routing via partner bank Banca BPM, and shareholder registration upon successful closing. Revenue is earned through a 7% success fee on capital raised, with no charges to investors and no upfront fees to issuers.

Product overview

CrowdInvest Italia operates as a unified equity crowdfunding platform that connects Italian SMEs and startups seeking capital with individual and professional investors. The platform provides end-to-end campaign management including project evaluation, due diligence, investor verification (appropriateness testing), order execution via banking partner, and compliance with Consob regulations. No separate modules or add-on products are offered—the service is delivered as a single integrated platform.

Differentiator

Problem solved

Functional benefit

Products and services

• CrowdInvest Italia Platform Equity crowdfunding web portal connecting Italian SMEs and innovative startups seeking growth or relaunch capital with retail and professional investors. Provides end-to-end campaign management including issuer onboarding, due diligence, investor appropriateness testing, electronic order routing via Banca BPM, and shareholder registration upon successful closing. Targets Made in Italy sectors such as food, fashion, design, and tourism.

Quantifiable outcome

• Campaign success rate: multiple campaigns completed successfully, including several achieving overfunding (e.g., AIF at 267% of target)
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Walliance: Italian equity crowdfunding platform specializing in real estate and SMEs, also Consob-authorized. It competes directly with CrowdInvest's real estate-focused campaigns (e.g., Castello Sisto V, AEDINVEST) and targets a similar Italian retail-investor base.
• Crowdfundme: Italian equity crowdfunding portal listed on the Italian Stock Exchange (Euronext Growth Milan), serving SMEs and startups. It is one of the better-capitalized domestic competitors and offers a directly comparable product offering.
• 200crowd: Italian equity crowdfunding platform regulated by Consob that connects SMEs and startups with retail and professional investors, with an average deal size above €200K — directly comparable to CrowdInvest's mid-market positioning.
• Opstart: Italian equity crowdfunding portal authorized by Consob, hosting campaigns for startups and SMEs. Operates with a similar dual-sided issuer/investor model and competes for the same Made in Italy issuers.
• The Best Equity: Italian equity crowdfunding platform regulated by Consob, focused on innovative SMEs and startups. Directly comparable in regulatory model, target issuers, and investor base to CrowdInvest.
• Mamacrowd: One of the largest Italian equity crowdfunding platforms, authorized by Consob and operating under EU Regulation 2020/1503. Targets Italian SMEs and startups across multiple verticals, with a broader campaign base and larger average deal sizes than CrowdInvest.

Regional players

• WiSEED: French equity and crowdlending platform regulated by the AMF. Shares the equity-crowdfunding vertical and ECSPR licensing path with CrowdInvest, making it a comparable peer once CrowdInvest receives EU-wide authorization.
• Companisto: Germany's leading equity crowdfunding platform, BaFin-regulated. Comparable business model and target market (innovative SMEs/startups), but operates primarily in German-speaking markets — relevant as CrowdInvest's ESMA authorization enables cross-border competition.

Broad incumbents

• Seedrs: UK-based and FCA-regulated equity crowdfunding platform now operating across Europe under the EU ECSPR regime. While much larger and pan-European, it is a structural competitor for Italian SMEs seeking cross-border investor reach.

Others

• Banca BPM: Italian banking partner of CrowdInvest that provides custody, payment execution, and settlement infrastructure for the platform's equity crowdfunding campaigns. Although not a direct competitor, it is a critical infrastructure counterparty whose relationship shapes CrowdInvest's operating economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/crowdinvestitalia
• LinkedInlinkedin.com/company/crowdinvestitalia
• Instagraminstagram.com/crowdinvestitalia/?hl=it

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crowdinvest