FISH307.com

What FISH307.com does

FISH307.com (legal name FISH307.com; DBA: FISH307 | Fishing & Boating Superstore; formerly Peace Pipe Fishing Outfitters and Quality Tackle) is a privately held, for-profit specialty retailer of fishing, ice fishing, trolling, and boating equipment founded in 1992 and headquartered at 814 Goggins Road, Lake George, New York. The business operates a hybrid direct-to-consumer model: a BigCommerce-powered e-commerce storefront at fish307.com that ships domestically and to 50+ countries across every continent (excluding Brazil and South Africa), a physical retail store at the Lake George headquarters, a toll-free phone-order channel (1-800-FISH307), and active social presences on Facebook, Twitter, Instagram, and YouTube. The catalog spans rods, reels, combos, baits and lures, line/hooks/terminal tackle, ice fishing gear, fishfinders and marine electronics (Garmin, Humminbird, Lowrance), trolling motors (Minn Kota, Garmin), downriggers (Cannon, Scotty, Big Jon, Troll-Master Seahorse, Walker), saltwater and fly fishing equipment, boating and marine equipment, fishing apparel, and gift cards — described as more than 1,000 products across these categories.

Two distinct revenue streams are evident. The primary stream is one-time retail product sales across tackle, equipment, electronics, and marine supplies, with free shipping on U.S. contiguous-48 orders over $60 and economy shipping starting at $6.95. The secondary stream is professional in-shop repair services, billed at $150 per hour plus parts, performed by factory-trained technicians authorized for Minn Kota trolling motors, Cannon downriggers, and Scotty downriggers. The customer base is primarily U.S. and Canadian recreational anglers and boat owners; segments include freshwater, saltwater, fly fishing, and ice fishing users, plus boat owners needing trolling motor and downrigger maintenance. Supporting assets include a proprietary parts-schematics library for Minn Kota (1994–2024), Cannon (pre-2006 to present), Scotty, and Big Jon products; a BayRewards loyalty program; and educational content (tech tips, fishing articles, videos, forums) used for content marketing. The company has 11–50 employees, no disclosed funding, no public ticker, no disclosed ownership beyond the CEO/President role, and ships primarily through USPS Priority for international orders.

Name

FISH307.com

Legal name

FISH307.com

Website

https://fish307.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

FISH307.com is a privately held online fishing and boating equipment retailer serving recreational anglers and boat owners worldwide, with a physical store in Lake George, NY, and authorized warranty repair services for Minn Kota, Cannon, and Scotty brands.

Ownership category

akta.pro rank

Product category

Fishing Tackle Retail

NAICS

Boat Dealers (441222)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Fishing & Tackle Retail (CRAMABAL)

Keywords

• Fishing tackle retail
• Marine electronics sales
• Trolling motor parts
• Downrigger repair services
• Ice fishing equipment

Headquarters

HQ city

Lake George

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct retail sales of fishing tackle, equipment, electronics, and marine supplies through the fish307.com e-commerce platform and physical retail location. Products include rods, reels, lures, trolling motors, downriggers, and marine electronics. Revenue generated through one-time product transactions with no subscription component.
2. Repair Services: In-shop repair services for Minn Kota trolling motors, Cannon downriggers, and other marine equipment. Service rate of $150 per hour plus parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

FISH307.com is a fishing and boating superstore based in Lake George, NY that sells fishing tackle, rods, reels, combos, marine electronics, trolling motors, downriggers, ice fishing gear, boating accessories, and apparel via its e-commerce site and physical retail store. The company also operates an authorized parts, service, and repair center for Minn Kota, Cannon, and Scotty products, supported by brand-specific schematic lookup tools.

Product overview

FISH307.com is a Fishing & Boating Superstore offering an e-commerce platform combined with a physical retail location in Lake George, NY. The business operates two distinct service lines: (1) An online catalog featuring fishing tackle, marine electronics, and boating equipment with over 1,000 products across categories including rods, reels, baits & lures, line/hooks/terminal tackle, ice fishing gear, fish finders, trolling motors, downriggers, and apparel; and (2) A factory-authorized service and repair center for Minn Kota trolling motors, Cannon downriggers, and Scotty downriggers, providing both in-shop repair at $150/hour plus parts and online parts ordering via schematics. The company was founded in 1992 and has evolved from a traditional tackle shop to a comprehensive fishing superstore, also operating under the name Peace Pipe Fishing Outfitters for its physical store.

Differentiator

Problem solved

Functional benefit

Products and services

• Fishing Tackle
• Marine Electronics
• Trolling Motors
• Downriggers
• Ice Fishing Equipment
• Boat and Marine Supplies
• Fishing Apparel
• Parts and Repair Service
• Gift Cards

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Minn KotacoreStrategic or Co-development PartnerFISH307.com is a Minn Kota Authorized Service Center with factory-trained technicians. Offers complete parts inventory for Minn Kota trolling motors covering models from 1994-2024. Provides schematic-based parts ordering system and in-shop repair services at $150/hour plus parts.
• CannoncoreStrategic or Co-development PartnerFISH307.com is a Cannon Authorized Warranty & Service Center. Offers Cannon downrigger parts and repair services. Comprehensive parts schematics available for models from pre-2006 through present, including Optimum, Digi-Troll, Mag, and Uni-Troll series.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• West Marine: National marine and boating supplies retailer with strong assortment of trolling motors, marine electronics, and downriggers. Comparable to FISH307 on the boat-side equipment and electronics category, though broader in scope (includes hardware, safety, and supplies).
• Sportsman's Warehouse: Outdoor sporting goods retailer with a meaningful fishing tackle and marine electronics assortment across both stores and e-commerce. Overlaps with FISH307 in tackle, rods/reels, and electronics, though at a much larger scale and with a broader outdoor focus.
• Bass Pro Shops: Largest U.S. specialty retailer of fishing tackle, marine equipment, and outdoor gear, both online and through destination retail stores. Overlaps heavily with FISH307's assortment (rods, reels, electronics, trolling motors) and is the dominant incumbent FISH307 must compete against for category share.
• Cabela's: Major outdoor and fishing retailer (now part of Bass Pro) operating both online and through large-format stores. Offers an overlapping catalog of fishing tackle, trolling motors, and downrigger equipment, with a much broader national footprint than FISH307.

Direct peers

• Defender Marine: Long-running marine equipment retailer selling boating, fishing, and electronic equipment online and via catalog, with particular depth in marine electronics and accessories. Comparable to FISH307 in its focus on boat and fishing gear, particularly the electronics and trolling categories.
• FishUSA: Family-owned fishing tackle and marine equipment e-commerce retailer with a physical store in Pennsylvania, selling rods, reels, electronics, trolling motors, and downriggers. Closely comparable in size, ownership profile, and product mix to FISH307.
• TackleDirect: Long-established fishing tackle e-commerce retailer with a similar mix of freshwater and saltwater gear, electronics, and accessories. TackleDirect is one of the closest direct comparables to FISH307 in terms of catalog breadth, omni-channel (retail + online) model, and target recreational angler customer.
• Overton's: Boating and watersports retailer with a strong catalog of trolling motors, marine electronics, and fishing equipment. Comparable in its emphasis on boat-side gear (trolling motors, downriggers, electronics) and serves the same recreational angler/boat owner customer base.

Others

• AFTCO: Fishing apparel and tackle brand that sells direct-to-consumer online. Adjacent to FISH307 in that it shares the recreational angler customer base and DTC e-commerce channel, and FISH307 carries several third-party apparel brands in a similar manner.

Emerging players

• NetSuite / NOBS Tackle: Online-only specialty tackle retailers focused on specific niches (e.g., kayak fishing, fly fishing) with curated assortments. Comparable to FISH307 in targeting enthusiast anglers online, though typically narrower in product scope.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/fish307
• YouTubeyoutube.com/channel/UCvA5rWO4YKX9-p6hJqpyysA
• Facebookfacebook.com/nyFISH307
• Instagraminstagram.com/fish307

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FISH307.com