Evergreen Senior Living

What Evergreen Senior Living does

Evergreen Senior Living operates a multi-community senior living platform across Illinois under the family-owned parent Heritage Operations Group, LLC. The company runs approximately 11 communities in cities including Alton, Champaign, Chillicothe, Decatur, Lincoln, Litchfield, Normal (two locations), Orland Park, and Streator, with additional Indiana operations under the parent. Its service portfolio spans assisted living, memory care (branded as The Legacy: Memory Support and guided by the trademarked Life Unrehearsed™ philosophy), supportive living, respite care, and transitional care. Residents are individual seniors (and their families) seeking independence with on-demand support; Medicaid-eligible seniors 65+ are served at designated supportive living locations. Care delivery relies on standard senior living infrastructure (24-hour staff, on-site nurse practitioner clinical teams, Lifeline emergency response, medication management via Green Tree Pharmacy strip packs) rather than proprietary technology.

Revenue is generated primarily through individualized monthly service fees covering care, meals, housekeeping, transportation, activities, and nursing, supplemented by Medicaid reimbursement at participating locations. Pricing is private (not publicly disclosed) and customized per resident following a nursing and financial assessment, with an all-inclusive model and no entrance or community fees. Go-to-market is direct-to-consumer across Illinois, supported by location-specific websites, eight dedicated Facebook pages, a corporate LinkedIn presence, community events, Alzheimer's Association participation, and healthcare provider referral channels. Demand is captured via website tour scheduling, phone inquiries, and in-person tours with personalized assessments.

The company is privately held under family leadership (CEO Ben Hart, son of co-founder Craig Hart), with no institutional funding rounds or M&A activity disclosed. The Orland Park campus (2016) was developed in partnership with Michuda Construction, and ongoing community-level leadership additions (Champaign, 2025) indicate operational scaling rather than transformational expansion. Evergreen's competitive positioning rests on a 50+ year Heritage brand, Medicaid-accepting exclusivity in certain geographies, long-tenured caregiving staff, and the differentiated Life Unrehearsed™ memory care model.

Name

Evergreen Senior Living

Legal name

Heritage Operations Group, LLC

Website

https://evergreenslc.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Evergreen Senior Living, a family-owned Illinois senior living platform under Heritage Operations Group, operates 11 communities offering assisted living, memory care, supportive living, and respite services to individual seniors and their families, with Medicaid accepted at select locations.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Memory Care Units within Assisted Living Communities (HLADACAB), Active Adult (55+) Independent Living Communities (HLADAAAD)

Keywords

• Senior living services
• Assisted living facilities
• Memory care services
• Supportive living communities
• Respite care services

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Resident Service Fees: Recurring monthly fees from residents and their families for senior living services including care, meals, housekeeping, activities, and transportation. Pricing is individualized based on service-level assessment.
2. Medicaid Payments: Government Medicaid reimbursement for eligible residents aged 65 and older who qualify based on income. The organization provides application assistance as part of their service.
3. Respite Care Fees: Short-term stay options for caregivers needing respite, providing temporary care services for seniors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Evergreen Senior Living operates a network of 11 senior living communities across Illinois (plus Indiana presence) providing Assisted Living, Memory Care (The Legacy: Memory Support), Supportive Living, Respite Care, and Transitional Care for seniors. The company delivers individualized, all-inclusive residential care — including 24-hour staff support, medication management, meals, housekeeping, transportation, and on-site therapy — anchored by its proprietary Life Unrehearsed™ memory care philosophy and operated as a brand under the family-owned Heritage Operations Group.

Product overview

Evergreen Senior Living operates a network of senior living communities across Illinois, offering a multi-level care platform centered around three core services: Assisted Living, Memory Care (branded as The Legacy: Memory Support), and Supportive Living. The company also provides Respite Care and Transitional Care as supplementary services. Their distinctive approach is guided by the Life Unrehearsed™ philosophy, a person-centered care model designed specifically for residents with Alzheimer's, dementia, or memory loss. The communities are owned and managed by Heritage Operations Group, a family-owned company with a 50-year history of senior care, and are located throughout Illinois including Alton, Champaign, Chillicothe, Decatur, Lincoln, Litchfield, Normal, Orland Park, and Streator.

Differentiator

Problem solved

Functional benefit

Brands

• The Legacy: Memory Support: Specialized memory care program for residents with Alzheimer's disease and other forms of dementia, featuring the Life Unrehearsed approach.
• Life Unrehearsed

Products and services

• Assisted Living Residential care service allowing seniors to live in private apartments while receiving on-demand support with daily activities — personal care, medication management, meals, housekeeping, transportation, social activities, and 24-hour wellness support. Designed for seniors who desire independence but benefit from professional caregiver assistance.
• Memory Care (The Legacy: Memory Support) Specialized memory support program for residents with Alzheimer's disease, dementia, or other memory impairment. Uses the proprietary Life Unrehearsed™ philosophy that offers flexible approaches for daily interactions, providing gentle structure, daily happiness, and compassionate support while preserving the greatest level of independence.
• Supportive Living

Quantifiable outcome

• 100% of families would recommend Evergreen to friends and loved ones

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Heritage Operations GroupcoreOthersParent company that owns and manages Evergreen Senior Living communities throughout Illinois. A family-owned company with a 50-year history of excellent service and superior care for seniors. CEO Ben Hart leads the organization, continuing the legacy of founders Craig Hart and others. Heritage Operations Group provides operational oversight, management systems, and corporate support including HR, finance, and compliance.
• Michuda ConstructioncoreImplementation/ SI/ Consulting PartnerConstruction partner that built the Evergreen Senior Living Orland Park campus in partnership with Heritage Operations Group. Founded in 1919, Michuda Construction has deep experience in healthcare construction including projects like Advocate Christ Medical Center and Parkview Christian Church in Orland Park.
• Blue Cross and Blue Shield of IllinoisminorOthersGenerates and publishes Machine-Readable Files required by the Transparency in Coverage Final Rule on behalf of Heritage Operations Group (EIN: 203902357).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Enlivant: Senior living operator focused on assisted living and memory care communities across the Midwest and other regions. Directly comparable service offering to Evergreen's core assisted living and memory care lines.
• Belmont Village Senior Living: Operator of assisted living and memory care communities with proprietary memory programs. Comparable in branded memory care differentiation (similar to Life Unrehearsed™) and multi-level care platform.
• Gardant Management Solutions: Largest operator of supportive living communities in Illinois, directly competing with Evergreen's Medicaid-accepting supportive living footprint. Highly comparable in service mix, geographic focus, and payer model.
• Bickford Senior Living: Family-owned Midwest senior living operator offering assisted living and memory care across multiple states. Comparable in operating philosophy, mid-size scale, and emphasis on personalized care.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with national footprint offering assisted living, memory care, and independent living. Competes with Evergreen in Illinois markets but at vastly greater scale and capital resources.
• Five Star Senior Living: National senior living management and operations company with assisted living and memory care communities. Comparable service offerings with broader geographic reach than Evergreen.
• Atria Senior Living: National senior living operator with substantial presence across the Midwest. Overlaps with Evergreen in assisted living and memory care service categories with broader geographic and brand reach.
• Sunrise Senior Living: Established national senior living operator known for memory care and assisted living. Competes on branded care quality and clinical programming similar to Evergreen's Life Unrehearsed™ approach.

Regional players

• Lutheran Life Communities: Faith-based Illinois senior living operator offering continuing care retirement, assisted living, and memory care. Comparable in Illinois geography, multi-level care platform, and mission-driven culture.

Others

• Green Tree Pharmacy: Pharmacy partner providing medication strip-packing and 24-hour delivery to Evergreen residents. An adjacent ecosystem enabler rather than a competitor, but central to Evergreen's care delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EvergreenSeniorLiving
• LinkedInlinkedin.com/company/heritageoperationsgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evergreen Senior Living