Prince of Peace

What Prince of Peace does

Prince of Peace Ent Inc is a privately held importer, manufacturer, and nationwide distributor of Asian-origin gourmet and health food products, founded in 1985 by Kenneth Yeung in San Francisco and headquartered in Livermore, California. Its proprietary brand portfolio is anchored on American ginseng, marketed under the Prince of Peace name across roots, teabags, candies, capsules, and extracts, with complementary franchises in ginger-based functional foods (candies, honey crystals), Korean and Panax ginseng, Chinese teas, targeted herbal teas, Reishi and other supplements, and oral care. The company is also the U.S. distribution partner of choice for a roster of more than 40 international brands including Tiger Balm, Ferrero Rocher, Nutella, Ricola, Yunnan Baiyao, Taiko Brand Seirogan, and Wing Wah, giving it a category-spanning specialty health catalog of more than 900 SKUs.

Revenue is generated through two complementary engines: direct-to-consumer e-commerce via its Shopify-powered popus.com storefront, and a wholesale distribution business that supplies more than 100,000 U.S. retail outlets — including Walmart, CVS, Walgreens, Costco, GNC, 99 Ranch, and Seafood City — supported by the company's own truck fleet for weekly metropolitan deliveries. The category-defining product was the teabag-form American ginseng, which Prince of Peace pioneered and which underpins its status as the #1 selling American ginseng brand in the United States and the #1 selling ginger candy on Amazon.com, backed by an exclusive sourcing relationship with the Wisconsin Ginseng Growers Association approaching three decades. Annual sales grew from $80M in 2021 to $100M+ in 2024 across a lean team of 51-100 employees.

Operationally the company runs a hybrid U.S.-Asia model: U.S. headquarters and three distribution branch offices (Livermore CA, Baldwin Park CA, Dayton NJ) coordinate domestic fulfillment, while branch offices in Guangzhou, Shanghai, Tianjin, and Hong Kong manage Asia-side sourcing and brand representation. Operations are supplemented by the Tianjin-based Prince of Peace Children's Home charity, founded in 2003. The company holds FDA, USDA, and PCI DSS Level 1 compliance, sells under sub-brands including Prince Gold, Pine Brand, Trumpet Brand, and Wing Wah, and ships nationwide with free shipping above $50 and a 45-day money-back guarantee on its own labeled products.

Name

Prince of Peace

Legal name

Prince of Peace Ent Inc

Website

https://popus.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Prince of Peace Ent Inc, founded in 1985 and headquartered in Livermore, California, is a privately held importer and distributor of American ginseng, ginger-based functional foods, traditional Chinese teas, and oral-care supplements to consumers across the United States through its own brand, more than 40 distributed international brands, e-commerce via popus.com, and a wholesale network of over 100,000 retail outlets.

Ownership category

akta.pro rank

Product category

Herbal Supplements and Specialty Health Foods

NAICS

Other Specialty Food Retailers (44529), Food (Health) Supplement Retailers (456191), Nonchocolate Confectionery Manufacturing (31134)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)

akta.pro secondary industries

Specialty Food & Beverage Delivery (organic, gourmet, dietary) (CRAFAFAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Herbal supplements
• American ginseng products
• Specialty food distribution
• Traditional chinese medicine
• Ginger functional foods

Headquarters

HQ city

Livermore

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Direct sales of proprietary brand products including American ginseng, ginger products, teas, and supplements to consumers through e-commerce and retail channels.
2. Wholesale Distribution: Distribution of 700+ SKUs of proprietary products and 40+ renowned branded products to over 100,000 retail outlets nationwide including chain supermarkets, convenience stores, and ethnic specialty stores.
3. Brand Distribution Partnerships: Distribution partnership revenue from representing 40+ renowned brands including Tiger Balm, Ferrero Rocher, Nutella, and Ricola as authorized distributor in the US market.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Prince of Peace imports, manufactures, and distributes a portfolio of specialty health foods and traditional Chinese medicine products. Core offerings include American ginseng roots, teas, candies, capsules and extracts, Panax and Korean ginseng products, ginger honey crystals and chews, organic Chinese teas, functional herbal teas, milk teas, supplements, and personal care items such as toothpastes. The company also serves as an authorized U.S. distributor for 40+ renowned brands including Tiger Balm, Ferrero Rocher, Nutella, Ricola, Seirogan, Yunnan Baiyao, and Wing Wah, reaching 100,000+ retail outlets nationwide.

Product overview

Prince of Peace is a specialty health food and wellness company offering a diverse portfolio centered on ginseng-based products and ginger-based functional foods. The core offering includes American Ginseng (roots, teas, candies, capsules, extracts), Asian/Korean Ginseng (Panax extracts, instant teas, capsules), and Ginger products (honey crystals, chews, hard candies). Complementary categories span Organic Chinese Teas (green, oolong, white, pu-erh), Herbal Teas (targeted health formulas), Milk Teas/Instant Beverages, Supplements (Reishi, digestive health, women's health), and Personal Care (toothpastes). The company also distributes over 40 branded products including Tiger Balm, Ferrero Rocher, Nutella, Ricola, Seirogan, Yunnan Baiyao, and Wing Wah through its network of 100,000+ U.S. retail outlets. With 700+ SKUs across 40+ brands and annual sales exceeding $100 million as of 2024, Prince of Peace operates as both a product manufacturer and nationwide distributor.

Differentiator

Problem solved

Functional benefit

Brands

• Prince Gold: Brand for products including Korean Red Ginseng capsules and herbal extract teas
• Pine Brand
• Trumpet Brand
• Wing Wah
• Yunnan Baiyao

Quantifiable outcome

• 100,000+ retail outlets nationwide
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• San Francisco 49ers - POP's FoundationminorStrategic or Co-development Partner · 30 October 2025Charitable partnership for the Mobilize Love Barber Van initiative supporting community outreach programs.
• CHTA (Chinese Health Tea Association)minorStrategic or Co-development Partner · 21 October 2025Partnership for Chinese Medicine Cooking Competition to promote traditional Chinese health food culture and products.
• Yunnan Baiyao (YNBY)coreChannel Partner/ Reseller/ Distributor · 8 October 2025Exclusive importer and distributor of Yunnan Baiyao toothpaste in the United States. Ensuring authenticity and quality of YNBY toothpaste products.
• Taiko Brand (Seirogan)coreChannel Partner/ Reseller/ Distributor · 11 September 2025Official importer and distributor of Taiko brand Seirogan herbal stomach supplement in the US market.
• Wisconsin Ginseng Growers AssociationcoreStrategic or Co-development PartnerNearly 30-year strategic partnership providing authentic Wisconsin American ginseng. Prince of Peace is the authorized partner using the official eagle emblem certification, ensuring products meet the strictest food safety standards.
• Tiger BalmcoreChannel Partner/ Reseller/ DistributorDistribution partnership for Tiger Balm pain relief products as authorized US distributor alongside other 40+ renowned brands.
• Ferrero RochercoreChannel Partner/ Reseller/ DistributorDistribution partnership for Ferrero Rocher chocolate products as part of the 40+ renowned brands distributed in the US market.
• NutellacoreChannel Partner/ Reseller/ DistributorDistribution partnership for Nutella hazelnut spread products as part of the 40+ renowned brands distributed.
• RicolacoreChannel Partner/ Reseller/ DistributorDistribution partnership for Ricola herbal cough drops and throat lozenges as part of the brand portfolio.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Twinings: Global branded tea company with broad black, green, herbal, and wellness tea lines distributed in US grocery and mass channels. Larger incumbent with overlapping SKU categories, including herbal wellness blends.
• Bigelow Tea: Established US specialty tea company selling green, black, herbal, and wellness teas through grocery and mass channels. Overlaps in product format and retail placement with Prince of Peace's tea categories.
• Nature's Way: Broad herbal supplements brand (owned by Schwabe/Nature's Way) sold through health food stores, pharmacy, and mass channels. Comparable in category (botanical supplements, capsules, extracts) and in channel reach to Prince of Peace's supplement line.
• Ricola: Swiss herbal lozenge/cough drop brand distributed in US mass and pharmacy channels. Overlaps with Prince of Peace's loquat lozenges, herbal cough drops, and pharmacy-channel positioning, and is also a brand Prince of Peace distributes.

Direct peers

• Traditional Medicinals: Herbal tea company focused on functional health benefits (digestion, sleep, stress, women's health). Direct competitor in the wellness-positioned herbal tea segment that Prince of Peace targets with its Blood Pressure, Blood Sugar, and targeted-blend teas.
• JFC International: US-based importer and distributor of Asian food products with a nationwide wholesale network serving retailers and foodservice. Closely comparable business model to Prince of Peace's Asian-brand import/distribution arm.
• Yogi Tea: Herbal and functional tea brand sold widely in US natural food and grocery channels. Closely comparable in positioning, retail channels, and benefit-driven tea SKUs to Prince of Peace's herbal teas line.
• Celestial Seasonings: Mass-market herbal and specialty tea brand sold in US grocery channels. Comparable in product format (tea bags, herbal blends) and retail placement strategy to Prince of Peace's classic and herbal teas.
• The Ginger People: Specialty brand built around ginger-based products including chews, candies, and beverages. Directly comparable to Prince of Peace's Ginger Chews, hard candies, and ginger honey crystals.
• Hsu's Ginseng Enterprises: Wisconsin-based grower and seller of American ginseng roots, slices, and related products. Directly competitive in the core category where Prince of Peace is the #1 selling American ginseng brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPwbRvyVtKeLCff8YCLcq5Q?view_as=subscriber
• Facebookfacebook.com/princeofpeaceus
• Instagraminstagram.com/princeofpeaceus
• LinkedInlinkedin.com/company/prince-of-peace-enterprise-inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prince of Peace