APS

What APS does

APS (American Patriot Sales), doing business as APS Food Brokers, is a privately held regional foodservice broker founded in 1934 and headquartered in Norwood, Massachusetts. The company acts as an intermediary connecting food and beverage manufacturers with foodservice distributors and operator customers, generating revenue through commissions on transactions it facilitates. Its service scope spans at least eight vertical segments, including national and regional chains, colleges and universities, hotel and lodging, non-commercial accounts, broadline and specialty distribution, recreation and entertainment, healthcare, and K-12 institutions, with a geographic focus on the New England market.

APS is a member of Sales One, a nationwide foodservice broker network, which provides the structural benefit of national agency reach layered on top of APS's regional New England expertise. The company does not operate a proprietary software platform or technology product; its offering is described as human-powered brokerage services built on personal relationships, category knowledge, and channel access rather than on automation or data systems. Core technology is not publicly disclosed, and no apps, APIs, integrations, patents, trademarks, or AI/ML capabilities are referenced in available data.

The go-to-motion is exclusively channel-based, leveraging the Sales One network to source principals and distribute products through regional distributor and operator relationships. Leadership is stable and concentrated, with Howard Goldman as President, Tom Roderick as Executive Vice President, and Paul Gaudreau as Vice President. The firm operates with a headcount in the 11-50 range and is privately held with no institutional or public ownership referenced, consistent with a founder/family-controlled enterprise that has operated continuously for four generations.

Name

APS

Legal name

American Patriot Sales

Website

https://americanpatriotsales.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

APS (American Patriot Sales) is a privately held regional foodservice broker founded in 1934, connecting food and beverage manufacturers with distributors and operators across eight verticals in New England as a member of the Sales One broker network.

Ownership category

akta.pro rank

Product category

Foodservice Brokerage

NAICS

Wholesale Trade Agents and Brokers (42512), Special Food Services (7223)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Regional/Local Broadline Foodservice Distributors (AFAIAAAB)

akta.pro secondary industry

Institutional Foodservice Distribution (Education, Healthcare, Government) (CRAOABAM)

Keywords

• Foodservice brokerage
• B2B sales agency
• Foodservice distribution
• Manufacturer representation
• Broker network services

Headquarters

HQ city

Norwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Foodservice Brokerage Commissions: APS Food Brokers operates as a commission-based broker serving foodservice distributors, operators, and manufacturers. As a member of the Sales One network, they generate revenue through brokerage commissions on food and beverage products sold through their distribution and operator relationships.

Go-to-market motion1 record

Distribution channels1 record

Core offering

APS Food Brokers (American Patriot Sales) is a regional foodservice broker that connects food and beverage manufacturers with foodservice distributors and operators across the New England market. As a member of the Sales One broker network, the company provides commission-based brokerage services across multiple market segments including national and regional chains, colleges and universities, hotels and lodging, healthcare, K-12, and non-commercial foodservice operations.

Product overview

APS (American Patriot Sales) is a foodservice broker providing sales and partnership services to foodservice distributors, operators, and manufacturers. The company operates as a traditional brokerage firm serving the foodservice industry, with a regional focus on New England. As a member of the Sales One foodservice broker network, APS offers its services within a nationwide agency structure while maintaining regional expertise. The company does not offer a software platform but rather provides human-powered brokerage services across multiple market segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Foodservice Brokerage Services Commission-based foodservice brokerage that connects food and beverage manufacturers with foodservice distributors and operators across New England. Services are delivered across multiple market segments including national and regional chains, colleges and universities, hotels and lodging, healthcare, K-12, non-commercial, recreation and entertainment, and broadline and specialty distribution.

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sales OnecoreStrategic or Co-development PartnerAPS is a member of Sales One, described as the fastest growing foodservice broker network in the US. This partnership provides APS with the benefits of a regional approach within a nationwide agency structure, enabling them to serve manufacturers, distributors, and operators with local expertise backed by national network resources.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• The Emerson Group: Sales and marketing agency representing food and consumer brands in foodservice and retail channels. A direct peer to APS in core function and customer base, particularly for the broadline and specialty distribution segment that is APS's primary focus.
• C.A. Fortune: US sales and marketing agency focused on consumer brands, with significant foodservice and retail brokerage capabilities. A direct peer to APS in business model (manufacturer sales agency/broker) and end markets, but operating at a larger national scale.

Others

• Gordon Food Service: Family-led broadline foodservice distributor serving restaurants, schools, healthcare, and hospitality across the Midwest and US. Relevant adjacent peer given overlapping end markets with APS, including K-12, healthcare, and hospitality segments.
• US Foods Holding Corp: One of the largest broadline foodservice distributors in the US, serving independent restaurants, healthcare, and hospitality. Directly comparable as a key downstream distributor partner for brokers like APS, particularly for healthcare and K-12 segments that APS targets.
• Performance Food Group: Major US broadline foodservice distributor serving chain restaurants, healthcare, education, and hospitality. Directly comparable to the downstream customers that APS brokers for, making it a relevant adjacent peer for understanding the channel that APS serves.
• Sysco Corporation: Largest US broadline foodservice distributor, serving restaurants, healthcare, education, and hospitality operators nationwide. Represents one of the largest end customers/distributors that APS-type regional brokers support, providing context for the channel scale APS operates within.

Regional players

• Ben E. Keith Foods: Regional broadline foodservice distributor operating primarily across the South-Central US, with a related beverage division acting in a broker/representative capacity. Comparable to APS as a regional foodservice channel partner, with overlapping segments in chains, healthcare, and hospitality.
• Reinhart Foodservice: Regional broadline foodservice distributor serving the Midwest and select US markets, with broker/sales agency functions for manufacturers. Comparable to APS as a regional channel partner across foodservice segments, with a similar mix of chain, healthcare, and institutional customers.

Broad incumbents

• Acosta Sales & Marketing: Large North American sales and marketing agency representing manufacturers in foodservice and retail channels. Highly comparable to APS in core function (foodservice broker), but with national scale, deeper technology and analytics capabilities, and a broader category footprint.
• Advantage Solutions: One of the largest US sales and marketing agencies for consumer goods and foodservice brands. Comparable to APS as a foodservice and retail broker, but operates at significantly greater scale and across a national footprint, with a much broader service portfolio that includes analytics, digital, and retail merchandising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APS