Diving Kaser

What Diving Kaser does

Diving Kaser (TSK / Tauchsport Käser) is a privately held Swiss diving center operating across two legal entities — Tauchsport Käser AG (Bern/Liebefeld) and Tauchsport Käser Zürich AG (Zürich) — with a physical showroom, retail store, and service workshop in each city. The company sells diving equipment (regulators, wetsuits, dive computers, underwater cameras, freediving gear, and accessories) both in-store and through a TYPO3-based e-commerce storefront delivering across Switzerland and Liechtenstein. Beyond retail, TSK delivers PADI-certified diving education from kids and beginner courses through professional and technical diving levels (a PADI 5-Star Instructor Development Center continuously since 2008), organizes worldwide diving travel packages primarily through its partner Dive and Travel GmbH, and runs equipment repair, rental, and open-water swimming instruction as adjunct services.

Revenue mechanics are diversified across five streams: one-time equipment sales, course registration and certification fees, travel commissions on package bookings, equipment service and rental fees, and swimming instruction fees. Go-to-market is event-driven, anchored by physical retail, periodic travel events (e.g., World Café Reisen), Bring-a-Friend promotions, blog-driven content marketing, and partnerships with PADI, BEATUS Wellness- & Spa-Hotel, TPA, and TWD. Pricing is unit-based in CHF for equipment (ranging from CHF 14 books to CHF 829+ premium regulator sets) and quote-based for courses and travel. Customer segments are exclusively consumer (beginner, advanced, professional divers, kids/juniors, freedivers, open-water swimmers), with no enterprise or named-customer logos disclosed. The company markets itself as climate-neutral (#TSKGoGreen) and supports German and French bilingual customer service.

Name

Diving Kaser

Legal name

Tauchsport Käser AG

Website

https://tsk.ch

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Diving Kaser (TSK) is a privately held Swiss diving center operating retail showrooms, a PADI 5-Star Instructor Development Center, an online dive equipment shop, and organized worldwide dive travel — serving beginner through professional divers across Switzerland and Liechtenstein from locations in Bern and Zürich.

Ownership category

akta.pro rank

Product category

Scuba Diving Education and Equipment Retail

NAICS

Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA)

akta.pro secondary industries

Diving & Snorkeling Retail (Scuba Gear) (CRAMAIAF), Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD), Scuba Diving & Freediving Centers (Training, Guided Dives) (THAAAKAD), Dive & Snorkel Guides / Dive Masters (Boat-Based & Shore-Based) (THAAALAC)

Keywords

• Scuba diving courses
• Diving equipment retail
• PADI certification training
• Diving travel packages
• Scuba equipment rental

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Diving Equipment Sales: TSK operates both physical retail stores and an online shop selling diving equipment including regulators, wetsuits, dive computers, accessories, and swimming gear. Products range from entry-level equipment to advanced technical diving gear.
2. Diving Courses: TSK offers comprehensive diving education from beginner through professional levels, including PADI certifications. Course revenue includes registration fees and course materials.
3. Diving Travel Packages: TSK organizes and sells diving travel packages to destinations worldwide including liveaboards, resort diving, and expedition trips. Packages typically include flights, accommodation, and diving activities, arranged through Dive and Travel.
4. Equipment Service and Rental: TSK provides equipment maintenance, repair services, and rental of diving gear to customers.
5. Swimming Instruction: TSK offers swimming courses including Basic Open Water Swim and open water swimming instruction, taught by specialists.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Diving Kaser (Tauchsport Käser) is a Swiss dive center that delivers PADI-certified scuba diving courses ranging from beginner try-dives through instructor-level training, complemented by a retail dive shop, an equipment rental service, an in-house regulator and gear workshop, and organized diving travel packages for individuals and groups.

Product overview

Diving Kaser (Tauchsport Käser/TSK) operates as a diving center with a multi-service offering combining a diving school, online diving shop, and diving travel agency. The core business includes PADI-certified diving education (TSK is a 5-star Instructor Development Center since 2008) offering courses from kids and beginners through professional and technical diving levels, an online retail store for diving equipment and accessories, and organized diving trips to destinations worldwide. Additional services include a workshop for equipment repairs and rental services. The company has physical locations in Bern (Liebefeld) and Zürich, Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• PADI Diving Courses (Try Dive through Instructor level) A multi-level PADI-certified scuba diving course programme for individuals, from first-time divers through to instructor candidates, delivered at the Bern-Liebefeld and Zürich locations and at partner dive sites.
• Diving Shop (Tauchshop) and Online Shop Retail sale of branded diving equipment, regulators, exposure suits, instruments, and accessories through the two store locations and the company online shop, targeted at individual divers.
• Diving Workshop and Regulator Service (Werkstatt) Inspection, servicing, and repair service for scuba regulators, BCDs, and other diving equipment performed in the company's own workshop for individual gear owners.
• Diving Equipment Rental (Vermietung) Short-term rental of diving equipment — regulators, BCDs, dive computers, wetsuits, and complete sets — primarily to course participants and travelling divers.
• Diving Travel Packages (Tauchreisen) Curated diving trips for individuals and groups to international dive destinations, bundling travel, accommodation, and boat diving arrangements.
• Swimming Courses (Schwimmkurse) Basic and preparatory swimming lessons offered to individuals — particularly children and beginners — to build water competency required before scuba training.

Quantifiable outcome

• PADI 5-star Instructor Development Center certification maintained since 2008

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Dive and Travel GmbHcoreChannel Partner/ Reseller/ DistributorPrimary travel partner for organizing and selling diving travel packages. Dive and Travel provides comprehensive travel services including flights, accommodation, and logistics for TSK's dive travel programs to destinations worldwide.
• PADI (Professional Association of Diving Instructors)coreStrategic or Co-development PartnerGlobal diving certification organization. TSK operates as a PADI 5-Star Instructor Development Center since 2008, utilizing PADI curricula, certification standards, and marketing support for diving education.
• BEATUS Wellness- & Spa-HotelminorGTM or Marketing PartnerPartnership offering TSK customers exclusive discounts on wellness and spa services at the BEATUS hotel, combining diving activities with relaxation amenities.
• TPA (Tauchsport Partner Association)minorOthersSwiss diving sports association that TSK collaborates with as a member business.
• TWD (Tauchsport Grosshandel/Wholesaler)minorChannel Partner/ Reseller/ DistributorSwiss diving equipment wholesaler that supplies TSK's retail operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aqua Lung: Global dive equipment manufacturer (regulators, BCDs, masks, wetsuits) whose products compete directly with brands TSK retails (Scubapro, Mares). While Aqua Lung also runs affiliated dive centers, its scale, brand portfolio, and authorized-dealer economics position it as a broad incumbent shaping the equipment mix TSK can sell.
• Cressi: Italian dive equipment manufacturer (masks, fins, regulators, wetsuits) with a global dealer network. Competes for the same equipment shelf space and end-customer brand preference that TSK curates in its shop.
• Scubapro: One of the most recognized premium diving equipment brands globally (a Johnson Outdoors division), retailed through TSK's online shop. Competes at the brand and product level for the same end customer purchasing regulators, dive computers, and wetsuits at TSK.
• Mares: Italian-origin global dive equipment manufacturer whose regulators and Horizon line TSK actively retails (Mares Abyss Classic Set and Mares Dual ADJ Performance Set). Functions as both a supplier and a competing brand ecosystem with its own dive center network.
• PADI (Professional Association of Diving Instructors): Global scuba certification body whose curricula, standards, and instructor certification framework TSK relies on as a 5-Star IDC. Sets the structural rules for TSK's core course business and is the dominant gatekeeper for any dive school growth.
• SSI (Scuba Schools International): Direct competitor to PADI as a global recreational dive certification body, with affiliated dive centers offering similar training. An SSI-affiliated center in Switzerland could poach price-sensitive beginner divers away from TSK's PADI pipeline.
• Decathlon: Global sporting goods retailer with an expanding dive (Suba) product line and in-store snorkel/dive gear. Its pricing power and store footprint threaten the equipment retail economics of smaller specialty dive shops like TSK.

Regional players

• Taucher.Net / Tauchschule-Bodensee: German-speaking regional dive portal and affiliated dive school networks (e.g., Bodensee-area centers) offering PADI/SSI courses, equipment sales, and guided dives. Geographic overlap with Swiss customers near the German border makes it a regional competitor for cross-border Lake Constance divers.

Direct peers

• Divestore: German-based dive equipment retailer and dive school that operates an online shop plus training centers — closely mirroring TSK's combined retail + school + multi-brand offering across a comparable European market. Direct competitor for both equipment sales and certification-driven course revenue.

Emerging players

• Beuchat: French heritage dive equipment brand (wetsuits, masks, speargear) with a smaller, more focused product range. Comparable as an equipment partner/supplier TSK could stock, and a competitor for freediving and snorkeling gear categories TSK also serves.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TSK_water

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diving Kaser