Kids First Pediatrics

What Kids First Pediatrics does

Kids First Pediatrics is a physician-owned, independent pediatric medical practice headquartered at 2200 Village Parkway in Highland Village, Texas, serving families across the greater Denton County area including Flower Mound and Lewisville. Founded in 1994, the practice operates as a 'medical home' model delivering accessible, continuous, comprehensive, and coordinated pediatric care to children from newborn through age 16, plus expecting parents via complimentary prenatal Meet and Greet visits. Care is delivered by six board-certified pediatricians (MD/DO, FAAP) and three nurse practitioners with sub-specialty coverage in behavioral health, ADHD management, asthma, breastfeeding support, and neonatal care.

The practice's service portfolio spans preventative care (well-child visits, immunizations per AAP schedule), acute care (same-day sick visits, sports physicals), diagnostic services (on-site rapid strep, flu, COVID, RSV, hemoglobin, glucose, urinalysis, spirometry), and specialized procedures (breastfeeding consults, frenectomy, sutures, abscess drainage, cryotherapy for warts, medical-grade ear piercing via Blomdahl, in-office blood draws, and ADHD evaluation/management). Technology infrastructure includes an EHR system, the Follow My Health patient portal for online scheduling, records access, and provider messaging, a telemedicine platform for virtual visits, and the Phreesia secure billing platform. The practice holds in-network status with six major commercial insurers (Aetna, BCBS, Cigna, United Healthcare, Healthcare Highways, Medi-Share) and operates extended hours including evenings and Saturdays.

Revenue is generated on a fee-for-service basis through insurance billing and self-pay arrangements, distributed across well-child visits, sick visits, procedures, and ancillary services. The go-to-market motion is sales-led but driven primarily by word-of-mouth, community reputation, physician referrals, and the structural referral pipeline from the Texas Health Flower Mound hospital partnership, under which practice physicians perform newborn hospital visits. Marketing channels include the practice website, Facebook, Instagram, and the patient portal, supplemented by a 'Work Here' career page indicating active recruiting of medical assistants and administrative staff. Recognition includes 'Mom Approved' and 'Best of Denton County' designations for 2025.

Name

Kids First Pediatrics

Legal name

Kids First Pediatrics

Website

https://kidsfirstpediatrics.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Kids First Pediatrics is a physician-owned independent pediatric practice in Highland Village, TX, serving Denton County families with comprehensive newborn-through-adolescent care, including well-child visits, sick visits, behavioral health, and telemedicine, delivered by six board-certified pediatricians and three nurse practitioners.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

NAICS

Offices of Physicians (6211), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

akta.pro secondary industries

Pediatric Urgent Care & After-Hours Clinics (HLAFAJAI), Pediatric Primary Care Telehealth (well-child, minor illness, developmental screening) (HLALAHAF)

Keywords

• Pediatric healthcare services
• Well-child preventive care
• Childhood immunizations services
• Pediatric mental health
• Same-day sick visits

Headquarters

HQ city

Denton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Patient Services Revenue: Revenue generated from comprehensive pediatric healthcare services including well-child visits, sick visits, preventive care, behavioral health, and procedures. Billed to insurance (in-network with Aetna, BCBS, Cigna, United Healthcare, Healthcare Highways, Medi-Share) or self-pay patients.
2. Self-Pay / Prompt Pay: Discounted cash pay options for uninsured patients or those without coverage at time of service. Online bill payment through Phreesia secure platform accepting major credit cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Kids First Pediatrics is a physician-owned independent pediatric practice that delivers comprehensive primary care to children from newborn through age 16. Core services include well-child preventive visits, immunizations, same-day sick visits, behavioral and mental health (including ADHD evaluation and management), asthma care with in-office spirometry, breastfeeding consults, breastfeeding and tongue-tie (frenectomy) procedures, sports physicals, minor in-office procedures (sutures, abscess drainage, wart cryotherapy, medical-grade ear piercing), rapid on-site diagnostic testing, and telemedicine. Care is supported by the Follow My Health patient portal for scheduling/records/messaging and the Phreesia online bill payment platform.

Product overview

Kids First Pediatrics is a physician-owned, independent pediatric practice offering comprehensive pediatric care as a child's medical home. The practice provides a broad range of core medical services including preventative care (well-child visits, immunizations), acute care (sick visits, sports physicals), diagnostic services (rapid testing, blood draws, spirometry), and specialized services (mental health, asthma management, breastfeeding consults, frenectomy, ear piercing, wound care). The practice also operates patient-facing digital services including the Follow My Health patient portal for scheduling, messaging, and medical records access, and Phreesia for online bill payment. Services are delivered by a team of board-certified pediatricians (MD/DO) and nurse practitioners (RN, MSN, CPNP, FNP-C) in Highland Village, Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventative Care (Well-Child Visits) Comprehensive well-child visits including growth and developmental monitoring, screenings, thorough physical exams, immunizations, and anticipatory guidance on sleep, nutrition, behavior, and development for children newborn through adolescence.
• Sick Visits Same-day care for acute pediatric illnesses with prioritized timely access for established patients, supported by 24-hour nurse advice line access and secure patient portal messaging.
• Sports Physicals Pre-participation physical examinations required for school activities and sports participation.
• On-site Rapid Diagnostic Testing On-site rapid diagnostic testing including strep, flu, COVID, RSV testing, glucose and hemoglobin (anemia) checks, and urinalysis testing delivered with quick results during the visit.
• Mental Health Services Evaluation and management of common pediatric mental health conditions including anxiety, mood, inattention, and behavioral challenges; comprehensive ADHD evaluations, medication management, coordination with therapists and schools, and access to an in-house behavioral health counselor.
• Telemedicine Virtual Visits Virtual visits conducted from home best suited for medication check-ups, behavioral consults, lab result follow-ups, and other concerns; provides quick access to the existing care team.
• Meet the Doctor Visits Free introductory visits for expectant parents or families considering the practice, including office tours and physician meetings, available in-person or virtually.
• Asthma Management and Spirometry Comprehensive asthma care including diagnosis, medication management, personalized asthma action plans, education on spacer and inhaler technique, and in-office spirometry lung function testing.
• Breastfeeding Consults Hands-on breastfeeding support provided by nurse practitioner Missy Nicholson, including assistance with latch concerns, milk supply issues, and pump troubleshooting for new mothers and infants.
• Frenectomy In-office procedure performed to treat tongue ties in infants that may be affecting feeding.
• In-office Blood Draws Convenient in-office blood draws performed by experienced pediatric staff in a familiar setting for children, eliminating the need for outside lab visits.
• Medical-grade Ear Piercing Safe, medical-grade ear piercing performed in office using Blomdahl brand medical-grade earrings, available to patients age 4 months and older.
• Incision and Drainage of Abscess In-office treatment for skin infections requiring drainage of an abscess.
• Sutures and Wound Care Treatment of lacerations using either sutures (stitches) or Dermabond (medical grade skin adhesive), depending on the injury type.
• Wart Treatments (CryoNize Therapy) Safe and effective wart treatment using liquid nitrogen via CryoNize therapy.
• Vaccination Services Vaccinations administered following the American Academy of Pediatrics (AAP) immunization schedule, with guidance on the latest medical evidence; antibiotic injections also available in office.
• Specialist Referrals Referrals to a wide network of trusted specialists across the DFW area, with in-house access to a behavioral health counselor and pediatric cardiologist for added convenience.
• Follow My Health Patient Portal Secure online portal enabling patients and parents to schedule appointments, access medical records and immunization records, view lab results, message providers, request prescription refills, access billing information, and manage notifications.
• Online Bill Payment (Phreesia) Secure online bill payment platform accepting MasterCard, Visa, Discover, and American Express, powered by Phreesia.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Texas Health Flower MoundcoreStrategic or Co-development PartnerPractice physicians provide in-hospital pediatric care for newborns delivered at Texas Health Flower Mound. The hospital notifies Kids First doctors on call when a patient delivers, allowing seamless newborn care from birth.
• Follow My Health (Active Health Management)coreTechnology or IntegrationPatient portal platform provider enabling online appointment scheduling, medical records access, lab results, prescription refills, billing, and secure messaging between patients and providers.
• PhreesiacoreTechnology or IntegrationSecure online billing and payment processing platform accepting MasterCard, Visa, Discover, and American Express for bill payments.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Texas Children's Pediatrics: Large multi-location pediatric primary care practice network across the Greater Houston area (with affiliates across Texas). Directly comparable to Kids First as a pediatric group practice serving families with newborns through adolescents, offering well-child, sick visits, and vaccinations with in-network insurance.
• MacArthur Pediatrics: Independent pediatric practice in the Irving/Las Colinas area of DFW. Comparable as a similarly sized independent, in-network, physician-owned pediatric practice serving suburban DFW families — the practice is also named as a prior employer of Dr. Rachana Parikh.
• Denton Pediatrics: Local independent pediatric practice serving Denton County families. Directly competes with Kids First for the same suburban DFW patient base with overlapping well-child, sick visit, and immunization services.
• Pediatric Associates: Multi-site, multi-state pediatric primary care group practice. Directly comparable in services offered (well-child visits, sick care, immunizations, behavioral health) and patient population (newborns through adolescents), although at substantially greater scale.

Emerging players

• Pediatric Urgent Care of Frisco / Plano: Pediatric-focused urgent care clinics in Collin County, north of Kids First's primary service area. Comparable on after-hours sick visit availability, rapid testing, and minor procedures for a similar suburban DFW demographic.
• PM Pediatrics: Pediatric urgent care chain offering after-hours sick visits, rapid testing, and procedures for children. Comparable to the same-day sick visit, weekend-hour, and rapid-testing portion of Kids First's offering, though without the primary care medical home relationship.
• After Hours Kids: Pediatric after-hours and urgent care provider operating in select Texas suburbs. Comparable to the same-day sick visit, extended-hours, and telemedicine portion of Kids First's pediatric offering.

Broad incumbents

• Cook Children's Pediatric Practices: Cook Children's Health Care System operates a network of primary care pediatric clinics across the DFW–Fort Worth region. Overlaps directly with Kids First's service area and offering, but as part of a much larger vertically integrated pediatric health system.
• Children's Health Pediatric Group: Children's Health (formerly Children's Medical Center Dallas) operates owned primary care pediatric practices across the DFW metro. Directly overlaps Kids First's footprint and is also a strategic partner via the 24-hour Nurse Advice Line — making it both competitor and collaborator.

Regional players

• Little Spurs Pediatric Urgent Care: San Antonio-based pediatric urgent care chain. Comparable on the urgent-care-style services (sick visits, rapid testing, minor procedures) side of Kids First's practice, but operating primarily in a different Texas market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KidsFirstPeds
• Instagraminstagram.com/kidsfirstpediatricstx
• Xx.com/kidsfirstpedi
• LinkedInlinkedin.com/company/kids-first-pediatrics

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids First Pediatrics