Tea Squares

What Tea Squares does

Tea Squares is a Chicago-based consumer packaged goods (CPG) company founded in 2016 that sells tea-infused energy snacks formulated with small-batch organic tea, pepitas, puffed millet, and other ingredients. The product occupies a niche at the intersection of tea consumption and portable snacking, targeting consumers seeking a caffeinated or tea-derived alternative to traditional energy bars. The company operates with a small team (1-10 employees) and distributes through its own website (teasquares.com); no broader retail or distribution relationships are disclosed in the available data.

The business model appears to be a direct-to-consumer and small-scale retail packaged goods approach, with no publicly disclosed pricing, unit volumes, or revenue figures. In 2018 the company was accepted into the Chobani Food Incubator, a non-dilutive program that provides food startups with mentorship, manufacturing access, and potential retail introductions. No subsequent funding rounds or strategic actions are documented in the input data. Notably, the TeaSquares.com domain is currently listed for sale on HugeDomains at $8,795, an ambiguous signal that could reflect a rebrand, dormancy, or simply an unrelated marketplace listing.

The company's competitive positioning is based on ingredient formulation and a differentiated brand identity rather than proprietary technology, and there is no indication of meaningful barriers to entry, scaled distribution, or technology infrastructure. Overall, Tea Squares is an early-stage, micro-scale CPG brand whose current operational status and growth direction are difficult to verify from public sources.

Name

Tea Squares

Website

https://teasquares.com

Company type

Private

Founded year

2016

Headcount range

1–10 employees

Short description

Tea Squares is a Chicago-based consumer packaged goods company, founded in 2016, that sells tea-infused energy snacks made with small-batch organic tea, pepitas, and puffed millet to health-conscious snack consumers.

Ownership category

akta.pro rank

Product category

Snack Foods

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Cookies & Crackers (2052)

akta.pro primary industry

Tea Blending & Flavoring (AFAFADAG)

akta.pro secondary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

Keywords

• Tea-infused snacks
• Energy snack bars
• Organic snack foods
• Functional snack products
• Small-batch snacks

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Core offering

Tea Squares produces and sells tea-infused energy snacks manufactured from small-batch organic tea combined with pepitas, puffed millet, and other ingredients. The company markets its products as a convenient, tea-based alternative to conventional energy snacks and bars.

Differentiator

Problem solved

Functional benefit

Products and services

• Tea Squares Energy Snacks Tea-infused energy snacks made with small-batch organic tea, pepitas, puffed millet, and other ingredients, sold to health- and energy-conscious consumers seeking a tea-based alternative to conventional energy bars.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• RXBAR: Chicago-based protein/energy bar brand. Highly comparable as a direct competitor in the better-for-you energy bar category with a similar simple-ingredient ethos; provides a clear benchmark for what scale in this category from Chicago can look like (acquired by Kellogg's for $600M).
• KIND Snacks: Leading better-for-you snack bar brand. Comparable as a direct competitor in the premium, ingredient-forward snack bar category, with broad distribution that defines the competitive set Tea Squares would face on shelf.
• Clif Bar & Company: Iconic energy bar brand owned by Mondelēz. Closely comparable as the archetypal energy bar competitor with a similar functional, on-the-go positioning aimed at active consumers.

Broad incumbents

• Larabar: Simple-ingredient fruit-and-nut bar brand owned by General Mills. Comparable as a large incumbent in the clean-ingredient energy/snack bar category that competes for the same natural-channel consumer.
• The Republic of Tea: Established premium tea CPG with broad specialty distribution. Comparable as an established tea-based consumer packaged goods brand that Tea Squares could learn from in distribution, branding, and channel strategy.

Regional players

• Rishi Tea & Botanicals: Specialty organic tea and botanicals brand based in the U.S. Midwest. Comparable as a small-batch organic tea brand with similar sourcing philosophy; represents an alternative path for Tea Squares' tea expertise in the loose-leaf and RTD space.

Emerging players

• matchaBAR: Brand built around matcha tea as an ingredient across multiple product formats. Comparable as a tea-centric CPG that extends tea beyond beverages into snack and pantry formats, sharing Tea Squares' tea-as-functional-ingredient positioning.
• Pipcorn Snacks: Better-for-you small-batch snack brand with strong natural channel presence. Comparable as a Chicago-adjacent better-for-you snack CPG that built scale through natural/specialty retail — a relevant distribution template for Tea Squares.
• Tea Drops: Innovative pressed tea format (tea "drops" that dissolve in hot water). Comparable as a novel-format tea CPG that, like Tea Squares, differentiates on a non-traditional delivery form, demonstrating category appetite for tea innovation beyond leaf/bag.
• Health Warrior: Better-for-you snack brand built around chia seeds and superfood ingredients. Comparable as a niche CPG that differentiated on a novel plant-based ingredient, similar to Tea Squares' tea-based differentiation, though now owned by PepsiCo's Quaker division.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights4 records

Customer concentration

• Xx.com/MyTeaSquares

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tea Squares