Health Warrior
Health Warrior is a Richmond, Virginia-based natural food company founded in 2011 that sells nutrition bars and healthy snacks to health-conscious consumers through CPG retail and distribution channels, with 51-100 employees.
- Company typePrivate
- Founded2011
- HeadquartersRichmond, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Health Warrior does
Health Warrior is a natural food company founded in 2011 and headquartered in Richmond, Virginia. The company sells nutrition bars and other healthy snacks, positioning itself in the better-for-you / plant-based CPG segment that targets health-conscious consumers. The company operates as a private, for-profit business with 51-100 employees, placing it in the small-to-mid-cap CPG brand category.
The company's business model is consistent with a branded CPG growth-stage play: it sells shelf-stable packaged food products through retail and likely e-commerce channels to end consumers, rather than through B2B contracts. Capital formation has been the principal growth lever — the company has raised approximately $11.4M across five disclosed funding rounds between October 2012 and October 2017, with the largest single round being $5M in 2017. Notable disclosed investors include VMG Partners (a CPG-focused growth equity firm that participated in the 2015 round) and NRV, which led a $3.3M round in 2014. Co-founder Daniel Gluck is the only leadership name provided.
The data provided is materially incomplete on several dimensions critical to an investment thesis: current ownership and operating status, post-2017 financial performance, product portfolio details, distribution channel mix, pricing, customer logos, certifications, and any corporate transactions. Notably, the input set contains a PepsiCo corporate webpage but no transaction or partnership record linking Health Warrior to PepsiCo in the provided sources. The investment profile below is therefore bounded by the data supplied and should be treated as provisional.
Health Warrior firmographics
Firmographics- Name
- Health Warrior
- Website
- https://healthwarrior.com
- Company type
- Private
- Founded year
- 2011
- Headcount range
- 51–100 employees
- Short description
- Health Warrior is a Richmond, Virginia-based natural food company founded in 2011 that sells nutrition bars and healthy snacks to health-conscious consumers through CPG retail and distribution channels, with 51-100 employees.
- Ownership category
- akta.pro rank
Health Warrior industry classification
Industry- Product category
- Natural Snack Foods
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)
- akta.pro secondary industry
- Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)
Keywords
Where Health Warrior is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Markets served
Health Warrior business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Health Warrior product offering
Product offeringCore offering
Health Warrior is a natural food company that sells nutrition bars and other healthy snacks. Founded in 2011 and headquartered in Richmond, United States, the company produces plant-based, nutrition-focused snack products targeted at health-conscious consumers.
Product overview
No Health Warrior-specific source content was found in the provided data. The sources contain generic market research articles about the snack bar and healthy snacks industry, and a PepsiCo corporate webpage, but no information about Health Warrior as a company, its products, integrations, certifications, API, AI capabilities, or any other product/technology details.
Differentiator
Problem solved
Functional benefit
Products and services
- Nutrition Bars
- Healthy Snacks
Companies that use Health Warrior
Customer profileIdeal customer profiles1 record
Health Warrior technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Health Warrior partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
Health Warrior competitors and assessment
Company assessmentDirect peers
- Made Good: Allergen-free, plant-based snack bars and mini bites brand serving the same better-for-you, clean-label shopper as Health Warrior.
- RXBAR: Clean-ingredient protein bar brand acquired by Kellanova, overlapping directly with Health Warrior on natural protein/snack positioning and bar format.
- KIND Snacks: Leading natural nutrition/nut bar brand with overlapping better-for-you positioning, broad grocery distribution, and a multi-format product portfolio — the most direct comparable in category and channel.
- Clif Bar & Company: Energy and nutrition bar brand (acquired by Mondelez) with direct overlap on natural energy/snack bars sold through the same grocery, club, and convenience channels.
- LÄRABAR: Whole-food fruit/nut bar brand owned by General Mills, directly comparable on the natural, simple-ingredient bar positioning Health Warrior pursues.
- Quest Nutrition: High-protein, low-sugar nutrition bar and snack brand competing in the same functional/snack bar aisle and overlapping with Health Warrior's better-for-you value proposition.
- GoMacro: Certified-clean, plant-based nutrition bar maker competing in the natural channel with comparable bar formats and ingredient positioning.
- Bobo's: Natural oat-based baked bar brand with a similar natural-ingredient, mid-size CPG profile, overlapping with Health Warrior in natural foods distribution.
- Aloha (Aloha Protein Bars): Plant-based protein bar brand focused on certified clean, low-sugar products — directly comparable to Health Warrior on better-for-you bar format and natural-channel positioning.
Broad incumbents
- Bare Snacks: PepsiCo-owned baked-fruit/veggie snack brand (acquired in 2018) operating in adjacent natural better-for-you snacking formats — relevant incumbent comparable in the same strategic orbit.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Health Warrior social profiles
Digital presenceHealth Warrior financial estimates
Financial estimateRevenue estimate
Valuation estimate
Health Warrior leadership team
Management profileNumber of profiles
Profiles1 record
Health Warrior funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Health Warrior M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Health Warrior
What does Health Warrior do?
Health Warrior is a natural food company that sells nutrition bars and other healthy snacks. Founded in 2011 and headquartered in Richmond, United States, the company produces plant-based, nutrition-focused snack products targeted at health-conscious consumers.
When was Health Warrior founded?
Health Warrior was founded in 2011. It employs 51 to 100 people.
Where is Health Warrior based?
Health Warrior is headquartered in Richmond, United States, in the North America region.
Who are Health Warrior's main competitors?
Direct peers on record are Made Good, RXBAR, KIND Snacks, Clif Bar & Company, LÄRABAR, Quest Nutrition, GoMacro, Bobo's and Aloha (Aloha Protein Bars). Bare Snacks is listed as a broad incumbent.
Does Health Warrior have an API?
No public API is recorded for Health Warrior.
What industry is Health Warrior in?
Health Warrior's product category is Natural Snack Foods. Its primary akta.pro industry code is AFAKAJAE, Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars), with a secondary code of AFAKAGAK, Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing. Its SIC code is 2000.