What Five Star Storage does

Five Star Storage is a privately held, Fargo-headquartered self-storage operator that owns and manages a portfolio of 45 physical storage facilities across six Midwestern and Eastern Rocky Mountain states — Minnesota, Montana, Nebraska, North Dakota, South Dakota, and Wisconsin. The company has been providing storage solutions for over 20 years, with notable density in the Fargo–Moorhead–West Fargo corridor (eight facilities in Fargo alone) and bolt-on expansion into secondary markets such as Bismarck, Grand Forks, Sioux Falls, Rochester, Duluth, and New Richmond. Its core product is month-to-month rental of self-storage units in sizes ranging from 5x5 to 10x30 and beyond, supplemented by climate-controlled and heated units, drive-up access units, RV/boat/vehicle parking, commercial storage space, and on-site retail sale of packing supplies and moving boxes.

The company's operating technology is the SSM Cloud platform from Self Storage Manager, Inc., onto which all 45 properties were migrated in February 2026. The platform provides centralized property management, billing, CRM, digital payment, and analytics infrastructure, and is paired at the facility level with electronic gate access controlled via a smartphone app, 24/7 video surveillance, pest control, and contactless move-in capabilities. Five Star Storage runs a direct-to-consumer go-to-market with three complementary motions: self-serve online rental/reservation through the company website, an inside-sales call center operating 8:00am–5:30pm, and walk-in traffic at physical facilities promoted through localized "Up to 50% Off First 2 Months" offers. Pricing is fully recurring subscription with no deposit and no long-term commitment, and the company markets aggressively to individuals and families (primary), small businesses, college students, vehicle/RV owners, and a niche segment of travel nurses and medical residents tied to Mayo Clinic-area assignments.

Revenue is generated almost entirely through recurring monthly rental fees across the 45-facility footprint, with ancillary income from retail sale of packing supplies. The company is privately held with no disclosed parent, investors, or financial reporting, and no revenue, headcount, or funding figures are publicly available. In 2026 it signaled an intent to extend its platform into third-party self-storage management for non-owned facilities, leveraging its SSM-enabled operating stack to monetize beyond its own real estate.

Name

Five Star Storage

Legal name

Five Star Storage

Website

https://fivestarstorage.biz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Five Star Storage is a privately held Fargo, ND-based self-storage operator running 45 owned facilities across six Midwestern and Rocky Mountain states, serving individuals, families, students, small businesses, and vehicle owners with month-to-month storage rentals on the SSM Cloud platform.

Ownership category

akta.pro rank

Product category

Self Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (53113), Lessors of Miniwarehouses and Self-Storage Units (531130)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Standard/Non-Climate Self-Storage (HSAKAGAB)

akta.pro secondary industries

Climate-Controlled Full-Service Storage (HSAKAHAG), Vehicle Storage & Staging (Short/Long-Term) (HSAKAFAK), Student & Seasonal Self-Storage (HSAKAGAE), Commercial Full-Service Storage (HSAKAHAB)

Keywords

• Self storage units
• Climate controlled storage
• Vehicle storage parking
• Packing supplies retail
• Month-to-month rentals

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices45 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Self-storage unit rentals: Primary revenue stream generated through month-to-month recurring rental fees for self-storage units (sizes ranging from 5x5 up to 10x30 and beyond), RV/boat/vehicle parking spaces, climate-controlled storage, drive-up units, and commercial storage. Customer pays on a recurring monthly basis with no long-term commitment required.
2. Retail packing and moving supplies: Sale of packing supplies and moving boxes (cardboard boxes, plastic bins, specialty boxes, tape, locks, mattress bags, furniture pads, labels) at facility locations as an ancillary revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Five Star Storage operates a 45-property self-storage portfolio across six Midwestern and Eastern Rocky Mountain states, renting storage units ranging from 5x5 to 10x30 and beyond on month-to-month leases. Offerings include climate-controlled and heated units, drive-up access units, RV/boat/vehicle parking, and ancillary retail sales of packing supplies and moving boxes at facility locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Self-Storage Units
• Climate-Controlled and Heated Storage Units

Quantifiable outcome

• 45-property portfolio migrated to centralized SSM Cloud platform in 2026
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Self Storage Manager, Inc. (SSM)flagshipTechnology or Integration · 23 February 2026SSM successfully migrated Five Star Storage's 45-property self-storage portfolio to the SSM Cloud platform, establishing a long-term technology partnership. The migration enables Five Star Storage to leverage advanced analytics, digital payment solutions, CRM functionality, and integrated technology tools to support its growth strategy across six Midwestern and Eastern Rocky Mountain states. Both companies characterized the partnership as a collaborative relationship designed to support future data-driven and AI-powered innovations for the self-storage industry.
• NDSU Bison (North Dakota State University Athletics)coreGTM or Marketing PartnerFive Star Storage is the "Preferred Storage Partner of NDSU Athletics," as indicated by a co-branded logo prominently displayed on the company's homepage footer and main page. The partnership aligns the storage brand with the NDSU Bison athletics program in the Fargo, ND market.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• National Storage Affiliates (NSA): Self-storage REIT that aggregates regional operators across the US, including in the Midwest. Operates with a similar regional-density model to Five Star Storage and is a structurally comparable roll-up peer.
• Simply Self Storage: Privately held self-storage operator with a national footprint and comparable digital rental and contactless move-in capabilities. A direct mid-market private peer to Five Star Storage.
• StorageMart: Privately held self-storage operator with locations across the US and Canada, including Midwest markets. Comparable in operating model, customer segments, and digital rental capabilities.
• SecurCare Self Storage: Privately held self-storage operator with a footprint in the central and Midwestern US. Comparable in size, geographic profile, and product mix to Five Star Storage.
• Metro Storage LLC: Privately held, family-owned self-storage operator with facilities across the Midwest. Closest comparable to Five Star Storage in size, ownership structure, and regional focus, offering a direct peer benchmark.

Broad incumbents

• CubeSmart: National self-storage REIT operating hundreds of facilities across the US, with overlap in Midwestern markets. Comparable in product (self-storage units, climate control, vehicle storage) and target customer (residential, commercial).
• Public Storage: Largest publicly-traded self-storage REIT in the US with thousands of facilities nationwide. Competes with Five Star Storage in overlapping Midwestern MSAs (e.g., Rochester, St. Paul, Sioux Falls) and represents the dominant national incumbent Five Star is measured against.
• Extra Space Storage: Major publicly-traded self-storage REIT with a national footprint including significant Midwest presence. Directly comparable self-storage product offering and customer segments, and a likely acquirer of regional operators like Five Star Storage.
• U-Haul International (U-Haul Moving & Storage): Operates one of the largest self-storage networks in North America, frequently co-located with truck-rental facilities. Competes in many of the same Midwestern markets and is a broad incumbent in the self-storage space.

Regional players

• Stop & Store / Devon Self Storage: Regional self-storage operator focused on secondary and tertiary US markets with comparable climate-controlled offerings. Similar product and customer profile to Five Star Storage, though primarily East Coast in footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fivestarstorae

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Five Star Storage