Heartland Healthcare

What Heartland Healthcare does

Heartland Healthcare is a privately held, for-profit multi-modality healthcare services provider headquartered in Fargo, North Dakota. Founded in 2006, the company operates across six distinct service lines: clinical research, durable medical equipment (DME), home health, orthotics, skin care, and weight loss. This portfolio mixes reimbursed care categories (home health, DME, and clinical-trial participation) with consumer-facing cash-pay categories (skin care and weight loss), suggesting a hybrid payer model anchored in a regional patient base.

The company's operational footprint, products, technology stack, and pricing are not disclosed in the available source data; the corporate website returned a loading/verification page at the time of capture, and no management, headcount, customer, or partnership information was obtainable. There is no evidence of digital health products, proprietary technology, mobile applications, integrations, or data assets. As a result, the technical architecture and go-to-market mechanics are not assessable from public sources.

The business model appears to be service-fee based, with revenue derived from payer reimbursement (Medicare/Medicaid and commercial insurers for home health, DME, and orthotics), clinical-trial sponsor fees, and direct patient payments for aesthetics and weight-loss programs. Because the company is private and disclosed no funding history, M&A activity, leadership changes, or geographic expansion, an investor cannot currently triangulate revenue scale, growth trajectory, capital structure, or ownership beyond the founding year and single Fargo base.

Name

Heartland Healthcare

Website

https://chooseheartland.com

Company type

Private

Founded year

2006

Short description

Heartland Healthcare is a Fargo, North Dakota-based private provider founded in 2006 offering clinical research, durable medical equipment, home health, orthotics, skin care, and weight loss services to a regional patient population.

Ownership category

akta.pro rank

Product category

Healthcare Services

NAICS

Home Health Care Services (621610), Diet and Weight Reducing Centers (812191), Ambulatory Health Care Services (621)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLADAFAL

Home-Based Chronic Disease Management (Skilled)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Home Health Care Services (Skilled)

SECONDARYHSABACAD

Chronic Disease Management & Remote Patient Monitoring (RPM)

Home & Personal Services/Elder Care & In-Home Care Services/Skilled Nursing & Clinical Home Health

SECONDARYHLAFAEAN

Home Health Remote Patient Monitoring & Virtual Nursing Providers

Healthcare & Life Sciences/Healthcare Providers & Systems/Home Health & Hospice Providers

SECONDARYHSADAFAE

Medical Nutrition Therapy (Registered Dietitian)

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

Keywords

• Clinical research services
• Home health care
• Durable medical equipment
• Orthotics and prosthetics
• Weight loss services

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations

Core offering

Heartland Healthcare provides a diversified set of healthcare services including clinical research, durable medical equipment, home health, orthotics, skin care, and weight loss services. Founded in 2006 and headquartered in Fargo, United States, the company delivers both patient-facing care and business-facing clinical research engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinical Research Services Clinical research services associated with Heartland Healthcare's healthcare services portfolio, supporting research sponsors, sites, or partners conducting trials.
• Durable Medical Equipment Durable medical equipment provided by Heartland Healthcare for patient and healthcare provider use.
• Home Health Services Home health services delivered by Heartland Healthcare for patients in their homes.
• Orthotics Orthotic products and services provided by Heartland Healthcare to patients needing orthotic support.
• Skin Care Services Skin care services delivered by Heartland Healthcare to individual patients.
• Weight Loss Services Weight loss services delivered by Heartland Healthcare to individual patients seeking weight management support.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Broad incumbents

• Amedisys: Amedisys is one of the largest US home health and hospice providers. It is a scaled incumbent in Heartland's core home-health vertical and represents the type of consolidated competitor Heartland faces in referral negotiations with payers and hospitals.
• LHC Group: LHC Group operates a national network of home health, hospice, and home- and community-based services locations, now part of Optum. As a broad incumbent with a multi-vertical home-care platform, it is the principal scaled comparator for Heartland's home-health core.
• Encompass Health: Encompass Health is a national post-acute provider combining inpatient rehabilitation and (formerly) home health/hospice. Its post-acute orientation overlaps with Heartland's home-health, orthotics, and DME offering at a much larger scale.
• Enhabit: Enhabit is a national home health and hospice provider spun out of Encompass Health. It is a scaled incumbent in Heartland's primary home-health vertical, particularly relevant given Heartland's lack of disclosed multi-state scale.

Direct peers

• Aveanna Healthcare: Aveanna is a diversified home health platform offering skilled nursing, private duty, and medical solutions including adult home care. Its combination of clinical home health and equipment-adjacent services directly mirrors Heartland's home health + DME/orthotics mix.
• Addus HomeCare: Addus provides personal care, home health, and hospice services across multiple states. Like Heartland, it operates a multi-line in-home care model — though at much greater scale — making it a direct comparable for Heartland's home health and personal-care service mix.
• Apria Healthcare: Apria is a national provider of home medical equipment and respiratory therapy services. It is a direct comparator for Heartland's durable medical equipment and orthotics vertical and represents the type of scaled DME peer Heartland competes with locally.
• National HealthCare Corporation: NHC operates skilled nursing, assisted living, home health, and hospice services — a multi-vertical care continuum that maps closely to Heartland's combined home health, orthotics, and clinical services approach.
• The Pennant Group: Pennant operates home health, hospice, and senior living services through decentralized local agencies — closely comparable to Heartland's model of running a multi-service regional healthcare operation with a local leadership structure.

Emerging players

• WW International: WW (Weight Watchers) is a consumer weight-management brand combining coaching, digital tools, and clinical programs. It is a comparable for Heartland's weight-loss service line, though operating at a much larger consumer scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights3 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Healthcare