WW International
- Company typePublic
- Founded1963
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
WW International firmographics
Firmographics- Name
- WW International
- Legal name
- WW International, Inc.
- Website
- https://corporate.ww.com
- Company type
- Public
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
WW International industry classification
Industry- Product category
- Weight Management Services
- NAICS
- Diet and Weight Reducing Centers (812191)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Obesity Medicine & Weight Management (HLAKADAL)
- akta.pro secondary industries
- Weight Loss Coaching (Non-Clinical) (HSADAFAB), Weight Management & Behavior Change Education (EDAAAHAF), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO)
Keywords
Where WW International is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
WW International business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- Behavioral Subscription Revenue: Fees from digital product subscriptions with optional unlimited workshop access. Core subscription tiers include Core+, a higher-value behavioral tier with expert support and community experiences.
- Clinical Subscription Revenue: Fees from clinical product offerings provided by Weight Watchers Clinic combined with digital subscription products and unlimited workshop access. Includes access to GLP-1 medications when clinically appropriate.
- Other Revenue: Revenue from licensing, franchise fees with respect to commitment plans and royalties, publishing and other revenue sources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Med+ Program - Integrated GLP-1 with clinical and behavioral support |
| Subscription | Monthly | Core+ Tier - Higher value behavioral subscription |
| Subscription | Monthly | Oral Ozempic access through Med+ |
| Unit Pricing | Monthly | Oral Wegovy pricing |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels5 records
WW International product offering
Product offeringCore offering
WW International (operating as Weight Watchers) sells subscription-based weight management programs combining behavioral coaching, nutrition tracking, and community support with clinical interventions and access to GLP-1 medications when clinically appropriate. Offerings include digital subscriptions (with optional in-person workshops), clinical subscriptions via Weight Watchers Clinic, premium tiers (Core+, Med+), and an enterprise platform (Weight Watchers for Business) for employers, health plans, and payers.
Product overview
WW International operates as a science-backed weight management company with a multi-tiered platform architecture. The core offering consists of Behavioral Subscriptions (digital product with optional workshop access) and Clinical Subscriptions (combining Weight Watchers Clinic offerings with digital products and workshops). The Med+ Program serves as the company's flagship clinical tier, combining GLP-1 medication access with behavioral support. Higher-value tiers include Core+ (premium behavioral tier with expert support and community) and the GLP-1 Success Program for medication users. The ecosystem includes add-on features like the AI Body Scanner, Weight Health Score, PVOLVE strength workouts, Menopause Program, and RxFlexFund employer subsidy. The company also offers Weight Watchers for Business, a B2B platform for employers, health plans, and payers.
Differentiator
Problem solved
Functional benefit
Brands
- Weight Watchers Clinic: Clinical weight management program providing access to GLP-1 medications and medical supervision
- Med+
- Core+
- GLP-1 Companion Programme
- Weight Watchers for Business
Products and services
- Med+ Program
Quantifiable outcome
- Members prescribed GLP-1 medications who engaged with behavioral support lost 61.3% more weight at one month compared to medication-only users
- +5 more outcomes
Companies that use WW International
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
WW International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
WW International partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- American Heart AssociationminorContinued partnership supporting the Healthy Living BEYOND Weight Study, a nationwide research initiative examining real-world health experiences of adults managing weight through various treatment pathways including GLP-1s, surgery, and lifestyle approaches.
- CheqUpcoreTwo-way partnership allowing Weight Watchers UK members to access CheqUp's medical weight loss programme and CheqUp members to use the Weight Watchers app and GLP-1 Companion Programme. Builds on initial 2025 collaboration and aligns with NHS expansion of GLP-1 medication access.
- Eli Lilly (LillyDirect)coreWeight Watchers Med+ program combining GLP-1 medication access with clinical and behavioral support is now accessible through Eli Lilly's digital healthcare platform LillyDirect, enabling patients to connect with independent care options and pharmacy fulfillment resources.
- Farmer's FridgeminorNational Nutrition Month partnership featuring six Weight Watchers-curated menu items across Farmer's Fridge's network of 1,800+ smart refrigerators in airports, hospitals, offices, and universities. Includes 50% off first purchase promotion for new customers.
- PVOLVEminorStrategic partnership integrating clinically validated strength training into Weight Watchers programs. Members receive exclusive PVOLVE classes, access to 1,700+ on-demand workouts, and curated resistance equipment at member rates. Supports muscle preservation during GLP-1 medication use.
- Amazon PharmacycorePartnership for medication delivery enabling easier and faster access to weight loss medications for Weight Watchers members through Amazon Pharmacy.
- Novo NordiskcorePlans to offer Novo Nordisk's Wegovy pill after 2026 US launch, enhancing obesity treatment offerings. Collaboration aligns with Weight Watchers' strategy to support branded obesity drugs and attract more customers amid competitive GLP-1 market.
- Amazon PharmacycoreCollaboration agreement to distribute weight management medications making it easier for customers to access weight loss products through Amazon Pharmacy integration.
- Sequence (Acquired)coreAcquired digital health platform Sequence for $100 million to help customers access GLP-1 medications. The acquisition provides telemedicine capabilities and expands Weight Watchers' clinical weight management services.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
WW International competitors and assessment
Company assessmentDirect peers
- Ro: Ro operates the leading direct-to-patient telehealth platform for weight loss, including GLP-1 prescription via its 'Ro Body' program — directly competing with WW Med+ for the same GLP-1 patient population.
- Noom: Noom is a direct competitor in digital subscription weight management, offering app-based behavioral coaching, psychology-based programs, and increasingly bundled GLP-1 support — overlapping directly with WW's behavioral subscription and emerging clinical offerings.
- Nutrisystem: Nutrisystem is a long-standing direct competitor in commercial weight management with a meal-delivery plus coaching subscription model — comparable to WW's legacy behavioral and Points-based offerings.
- Calibrate: Calibrate is a direct competitor offering a metabolic reset program combining clinician-prescribed GLP-1 medication with one-on-one coaching — a near-identical value proposition to WW Med+ targeting the same patient segment.
- Mayo Clinic Diet: Mayo Clinic Diet is a direct competitor offering a clinically-branded weight management program with meal planning, behavior change, and an emerging digital subscription — comparable in brand-led weight management positioning.
- Found (Found Health): Found is a direct competitor offering clinician-supervised weight loss programs with optional GLP-1 prescribing — competing head-on with WW Med+ and Weight Watchers Clinic.
- Jenny Craig: Jenny Craig is a historical direct competitor in commercial weight loss with structured food, coaching, and counseling — a parallel membership-style model to WW workshops. Also previously went through bankruptcy, illustrating category dynamics.
- Hims & Hers Health: Hims & Hers Health is a direct competitor in telehealth weight loss with bundled GLP-1 access, subscription pricing, and direct-to-consumer distribution — competing for the same Med+ customer profile.
Emerging players
- Virta Health: Virta Health is an emerging player in metabolic health and type-2 diabetes reversal with clinically validated outcomes — a partial peer that overlaps with WW's clinical positioning and payor/employer contracting motion.
Broad incumbents
- Omada Health: Omada is a broader digital chronic-care platform with a weight management program serving employers and payors — overlapping with WW's Weight Watchers for Business enterprise channel on the B2B side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
WW International social profiles
Digital presenceWW International financial estimates
Financial estimateRevenue estimate
Valuation estimate
WW International leadership team
Management profileNumber of profiles
Profiles10 records
WW International subsidiaries and ownership
Company hierarchySubsidiaries1 record
WW International funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WW International M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WW International
What does WW International do?
WW International (operating as Weight Watchers) sells subscription-based weight management programs combining behavioral coaching, nutrition tracking, and community support with clinical interventions and access to GLP-1 medications when clinically appropriate. Offerings include digital subscriptions (with optional in-person workshops), clinical subscriptions via Weight Watchers Clinic, premium tiers (Core+, Med+), and an enterprise platform (Weight Watchers for Business) for employers, health plans, and payers.
Is WW International a public or private company?
WW International is a public company. It is classified as public and is currently operating.
When was WW International founded?
WW International was founded in 1963. It employs 1,001 to 5,000 people.
Where is WW International based?
WW International is headquartered in New York, United States, in the North America region.
How does WW International make money?
Three revenue lines are on record. Behavioral Subscription Revenue is the primary driver. The others are clinical Subscription Revenue and other Revenue.
Who are WW International's main competitors?
Direct peers on record are Ro, Noom, Nutrisystem, Calibrate, Mayo Clinic Diet, Found (Found Health), Jenny Craig and Hims & Hers Health. Virta Health is listed as an emerging player. Omada Health is listed as a broad incumbent.
Does WW International have an API?
No public API is recorded for WW International.
What industry is WW International in?
WW International's product category is Weight Management Services. Its primary akta.pro industry code is HLAKADAL, Obesity Medicine & Weight Management, with a secondary code of HSADAFAB, Weight Loss Coaching (Non-Clinical). Its NAICS code is 812191 and its SIC code is 8082.