Small Batch Standard
Small Batch Standard is a Jacksonville Beach, Florida-based financial consulting agency that provides bookkeeping, tax, and strategic advisory services exclusively to craft breweries across the United States, serving 285+ clients as of 2025.
- Company typePrivate
- Founded2014
- HeadquartersJacksonville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Small Batch Standard does
Small Batch Standard is a privately held financial consulting agency exclusively serving the craft brewing industry. Founded in 2014 by Chris Farmand (CPA, MBA) and headquartered in Jacksonville Beach, Florida, the firm operates with a 1–10 person team to deliver bookkeeping, sales/excise/income tax preparation, benchmarking, and strategic advisory services to craft breweries across the United States. Its core deliverable is the "Numbers Powered Growth" service, which combines real-time bookkeeping with strategic guidance, supported by a craft-specialized chart of accounts, a 5-step Brewery Benchmarks Assessment, and a proprietary "Intelligent Action Framework" for brewery decision-making. The firm does not sell software; engagements are delivered consultatively.
The business model combines recurring monthly bookkeeping subscriptions with project-based consulting engagements (Benchmark Assessments, Taproom Profit Plays, Distro Profit Play, Taproom Pricing Optimization). Pricing is quote-based and segmented across six brewery revenue tiers ranging from $0–$750k through $10.1M+. Go-to-market is content-first, anchored by The True Craft Podcast (50+ episodes across 4 seasons), an insights blog, an email newsletter, and speaking engagements at industry events and brewers guilds. The customer base has scaled from 100+ breweries over the past decade to 285+ breweries as of 2025, with named clients including Karben4 Brewing, Atlas Brew Works, TrimTab Brewing, Wicked Barley, Kings County Distillery, Fernson Brewing, Holidaily Brewing, Gravel Road Brewing, and Southern Grist Brewing Company. The firm is independently owned by its founder and has not raised external capital.
Small Batch Standard firmographics
Firmographics- Name
- Small Batch Standard
- Legal name
- Small Batch Standard
- Website
- https://sbstandard.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Small Batch Standard is a Jacksonville Beach, Florida-based financial consulting agency that provides bookkeeping, tax, and strategic advisory services exclusively to craft breweries across the United States, serving 285+ clients as of 2025.
- Ownership category
- akta.pro rank
Small Batch Standard industry classification
Industry- Product category
- Brewery Financial Consulting
- NAICS
- Breweries (31212)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Bulk / Private Label Alcohol Production & Brands (CRADAIAJ)
Keywords
Where Small Batch Standard is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Small Batch Standard business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Brewery Consulting Services: Strategic advisory services for craft breweries including financial strategy, decision-making frameworks, and operational guidance. Delivered through ongoing client relationships and project-based engagements.
- Brewery Bookkeeping: Real-time bookkeeping services with fast, accurate financials for better business decisions. Ongoing monthly service.
- Brewery Tax Services: Sales, excise, and income tax filing services for craft breweries to reduce audit risk and maximize credits.
- Benchmarks Assessment: Comprehensive assessment service providing financial benchmarking, performance analysis, and actionable recommendations. One-time assessment with follow-up consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Service pricing based on brewery annual revenue tiers |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Small Batch Standard product offering
Product offeringCore offering
Small Batch Standard is a financial agency that delivers specialized accounting, tax, bookkeeping, and strategic consulting services exclusively to craft breweries. Its flagship Numbers Powered Growth offering bundles real-time bookkeeping, sales/excise/income tax filing, brewery benchmarking, and decision-making advisory into an ongoing engagement, supported by standalone modules such as Brewery Bookkeeping, Brewery Tax, Benchmarks Assessment, Taproom Profit Plays, Distro Profit Play, and Taproom Pricing Optimization.
Product overview
Small Batch Standard is a craft brewery-focused financial consulting agency offering a unified service portfolio centered on Numbers Powered Growth—a comprehensive brewery accounting and advisory platform. This core service is delivered through integrated modules covering bookkeeping, tax preparation, benchmarking/assessment, and profit optimization consulting. Supporting the service portfolio is The True Craft Podcast and educational content series covering craft brewery operations, marketing, and financial strategy. The company does not offer a software product but rather consults directly with brewery clients.
Differentiator
Problem solved
Functional benefit
Brands
- The True Craft Podcast: A podcast hosted by Chris Farmand featuring conversations with craft brewery owners and operators about challenges, opportunities, and decisions facing craft practitioners.
- Numbers Powered Growth
Products and services
- Numbers Powered Growth Foundational brewery consulting and accounting service providing real-time bookkeeping, financial analysis, tax filing, and benchmarking to help craft breweries make data-driven decisions and achieve sustainable profitability.
- Brewery Bookkeeping Specialized ongoing bookkeeping service for craft breweries covering inventory tracking, COGS management, and financial reporting with brewery-specific categorization.
- Brewery Tax Tax preparation and advisory service including sales tax, excise tax, and income tax filing specifically tailored for craft brewery operations, designed to reduce audit risk and maximize available credits.
- Brewery Benchmarks Assessment Five-step diagnostic engagement evaluating brewery context and endgame, financials, taproom/distribution/operations, annual goals, and leadership/vision to identify profit opportunities and strategic direction.
- Taproom Profit Plays Consulting engagement focused on identifying quick-win profit opportunities in taproom operations, including pricing optimization and event programming strategies for craft breweries.
- Distro Profit Play Distribution strategy consulting engagement focused on portfolio prioritization, SKU optimization, and improving distribution channel profitability for craft breweries.
- Taproom Pricing Optimization Analysis and strategy engagement for taproom pricing increases, demonstrating profit impact through data-driven scenarios and benchmark comparisons.
Quantifiable outcome
- Average $65.6k in 'quick win' profit opportunities identified per brewery through their analysis
- +3 more outcomes
Companies that use Small Batch Standard
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Small Batch Standard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Small Batch Standard partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Small Batch Standard competitors and assessment
Company assessmentOthers
- Avalara: Avalara provides automated sales, use, and excise tax compliance software, including solutions tailored for alcohol beverage excise tax. It is an enabling technology that complements or partially substitutes for SBS's Brewery Tax service line, particularly for breweries seeking automated compliance over advisory support.
- Brewers Association: The Brewers Association is the national trade association for craft brewers, providing industry data, education, and advocacy. It is an ecosystem participant whose published benchmarks, seminars, and member resources both feed SBS's content engine and represent an alternative (non-commercial) source of benchmarking for craft brewers evaluating SBS's services.
Broad incumbents
- Ekos: Ekos is brewery management software covering production, inventory, sales, and accounting integrations for craft breweries. SBS explicitly integrates with Ekos; while Ekos is software (not services), its accounting integrations and emerging analytics features place it on the competitive boundary with SBS's Numbers Powered Growth offering.
- Bench: Bench is an SMB-focused bookkeeping and accounting platform with dedicated industry specialists. Comparable to SBS in delivering recurring bookkeeping plus financial insights to small businesses, but it does not specialize in craft breweries and lacks SBS's vertical benchmarking data and craft-specific decision frameworks.
- RSM US: RSM US is a large accounting and consulting firm with a Food and Beverage industry practice that includes breweries and distilleries. It serves as a comparable incumbent for mid-market and growth-stage craft brewers needing audit, tax, and advisory support beyond SBS's small-to-mid focus.
- BDO USA: BDO USA is a Top-5 accounting and advisory firm with a dedicated Food & Beverage practice that serves breweries, distilleries, and beverage producers. It competes for larger craft brewers that outgrow SBS while offering broader services; SBS's specialty chart of accounts and benchmarks position it well against BDO at the small-to-mid brewery end.
- Pilot: Pilot provides outsourced bookkeeping, accounting, and CFO services for SMBs including restaurants, e-commerce, and venture-backed startups. It overlaps with SBS on SMB bookkeeping and financial reporting but serves many verticals beyond craft brewing, lacking SBS's brewery-specific chart of accounts and benchmarks.
- 1800Accountant: 1800Accountant is a national accounting, bookkeeping, and tax services firm targeting small businesses across many verticals. Overlaps with SBS on tax and bookkeeping offerings for small operators, but competes on breadth of verticals rather than the deep craft brewing specialization that defines SBS.
Emerging players
- OrchestratedBEER: OrchestratedBEER provides ERP, inventory, and financial reporting software for craft breweries. Like Ekos, it competes for the same craft brewery back-office wallet as SBS and increasingly absorbs bookkeeping-adjacent functionality, making it a structural competitor to SBS's managed-services model.
- CraftMetric: CraftMetric offers data analytics and benchmarking tools for craft brewers, providing performance dashboards against industry peers. It competes directly with SBS's proprietary benchmarking dataset from the software side, threatening to commoditize one of SBS's strongest differentiators over time.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Small Batch Standard social profiles
Digital presenceSmall Batch Standard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Small Batch Standard leadership team
Management profileNumber of profiles
Profiles1 record
Small Batch Standard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Small Batch Standard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Small Batch Standard
What does Small Batch Standard do?
Small Batch Standard is a financial agency that delivers specialized accounting, tax, bookkeeping, and strategic consulting services exclusively to craft breweries. Its flagship Numbers Powered Growth offering bundles real-time bookkeeping, sales/excise/income tax filing, brewery benchmarking, and decision-making advisory into an ongoing engagement, supported by standalone modules such as Brewery Bookkeeping, Brewery Tax, Benchmarks Assessment, Taproom Profit Plays, Distro Profit Play, and Taproom Pricing Optimization.
Is Small Batch Standard a public or private company?
Small Batch Standard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Small Batch Standard founded?
Small Batch Standard was founded in 2014. It employs 1 to 10 people.
Where is Small Batch Standard based?
Small Batch Standard is headquartered in Jacksonville, United States, in the North America region.
How does Small Batch Standard make money?
Four revenue lines are on record. Brewery Consulting Services are the primary driver. The others are brewery Bookkeeping, brewery Tax Services and benchmarks Assessment.
Who are Small Batch Standard's main competitors?
Others on record are Avalara and Brewers Association. Broad incumbents are Ekos, Bench, RSM US, BDO USA, Pilot and 1800Accountant. Emerging players are OrchestratedBEER and CraftMetric.
Does Small Batch Standard have an API?
No public API is recorded for Small Batch Standard.
What industry is Small Batch Standard in?
Small Batch Standard's product category is Brewery Financial Consulting. Its primary akta.pro industry code is CRADAIAJ, Bulk / Private Label Alcohol Production & Brands. Its NAICS code is 31212 and its SIC code is 2080.