What Spring Wine & Spirits does

Spring Wine & Spirits AB is a Swedish importer, marketer, and distributor of wines and spirits, founded in 1995 when Sweden abolished its alcohol import monopoly. The company is a wholly-owned subsidiary of Spendrups Bryggeri AB, a diversified Swedish beverage conglomerate, and operates from its headquarters on Sankt Eriksgatan in Stockholm with approximately 40-45 employees. Its portfolio spans wines from France, Argentina, Italy, and other regions, alongside spirits brands including Planteray Rum (formerly Plantation Rum), Citadelle Gin, and Cognac Ferrand, plus its own Spring Village wine label. Key producer partnerships include Domaine Bousquet (organic, 65% of Argentina's organic wine exports), Trapiche, and Maison Champy.

The company serves two primary channels: Sweden's state-owned retail monopoly Systembolaget (where it ranks among the larger suppliers) and the Swedish restaurant and horeca market (where it claims the leading distributor position, supported by dedicated regional account managers across seven Swedish regions). A private-import pathway via Systembolaget extends reach to specialty restaurant products for individual consumers. Pricing is unit-based across a 99 SEK to 559+ SEK range, with no public pricing model or revenue disclosures.

Go-to-market is sales-led with content marketing support (monthly newsletter, inspiration/blog content, detailed product catalog). The company holds ISO 14001 environmental certification, is a member of the SVL industry association, and has built ecosystem ties through co-ownership of Årets Kock AB and longstanding support of the Swedish National Sommelier Team. There are no disclosed AI/ML capabilities, funding events, M&A activity, or non-Swedish geographic operations.

Name

Spring Wine & Spirits

Legal name

Spring Wine & Spirits AB

Website

https://springwine.se

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Spring Wine & Spirits AB is a Stockholm-based importer and distributor of wines and spirits, supplying Sweden's restaurant market (where it claims a leading position) and Systembolaget. Founded in 1995, it operates as a wholly-owned subsidiary of Spendrups Bryggeri with approximately 40-45 employees.

Ownership category

akta.pro rank

Product category

Wine and Spirits Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industries

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Wine importation
• Spirits distribution
• Beverage wholesale
• Alcohol retail supply
• Restaurant beverage supply

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine and Spirit Distribution: Import, marketing and sales of wine and spirits to the Swedish market through Systembolaget and restaurant sector

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Spring Wine & Spirits imports, markets, and distributes a broad portfolio of wines and spirits from global producers to the Swedish market. The company sells through Systembolaget, Sweden's government-owned alcohol retail monopoly, and through a dedicated direct sales team to restaurants, hotels, and food service establishments across Sweden. The portfolio spans red, white, rosé, sparkling wines, champagne, whisky, rum, gin, vodka, cognac, liqueurs, and non-alcoholic alternatives, including their own Spring Village brand and exclusive producer partnerships.

Product overview

Spring Wine & Spirits is a Swedish wine and spirits importer, distributor, and marketer. The company operates as a portfolio of branded products across wine and spirits categories, importing from major global corporations and small family producers. The product portfolio includes their own brand Spring Village wines, spirits brands like Planteray Rum (formerly Plantation), Citadelle Gin, and Cognac Ferrand, along with numerous wine brands from France (including Champagne, Bordeaux, Burgundy, Rhône), Argentina (Trapiche, Domaine Bousquet), and other regions. They serve both the restaurant market and Systembolaget (Swedish retail monopoly) with a broad assortment spanning red wine, white wine, rosé, sparkling wine, champagne, whisky, rum, gin, liqueur, vodka, brandy, cognac, and non-alcoholic alternatives.

Differentiator

Problem solved

Functional benefit

Brands

• Spring Village: Wine series available in PET packaging and cans, including alcohol-free options
• Planteray Rum

Products and services

• Spring Village Spring Wine & Spirits' own wine brand series offering red, white, rosé, and non-alcoholic options in various packaging formats including PET bottles and cans, sold through Systembolaget and restaurants.
• Planteray Rum

Quantifiable outcome

• Leading distributor position in Swedish restaurant market

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Various Wine and Spirit Producers (Global)coreStrategic or Co-development Partner · 1 January 1995Spring Wine & Spirits imports wine and spirits from both large international corporations and small artisanal family producers. Their portfolio includes producers from France, Argentina, and other countries worldwide.
• Spendrups BryggericoreOthersParent company - Spring Wine & Spirits AB is a wholly-owned subsidiary of Spendrups Bryggeri AB. They work closely together, especially regarding sales and distribution. Spring Wine & Spirits handles import while Spendrups handles distribution.
• Swesomm (Swedish National Sommelier Team)minorGTM or Marketing PartnerSpring Wine & Spirits has supported Swesomm for several years, contributing training wines to sommeliers. They were present when Arvid Rosengren became world champion in sommelier competition in Mendoza in 2016.
• Årets Kock ABminorGTM or Marketing PartnerSpendrups (parent company) is main sponsor of Årets Kock - Sweden's most prestigious cooking competition. Spring Wine & Spirits is a co-owner of Årets Kock AB together with Arla since 2019.
• Sprit & Vinleverantörsföreningen (SVL)minorGTM or Marketing PartnerSpring Wine & Spirits is a member of SVL, the industry association for spirits and wine importers and manufacturers in Sweden. They follow the association's recommendations for responsible marketing.
• KrogVisminorGTM or Marketing PartnerKrogVis is Spendrupskoncernen's own initiative to support the restaurant industry. They offer a knowledge platform with courses including responsible alcohol service, alcohol law, and creating a safe restaurant environment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Wine Society: UK member-based wine retailer and importer with comparable focus on curated international portfolios and direct consumer/restaurant sales. Comparable as a specialty importer/retailer with similar portfolio-driven differentiation strategy.
• Philipson Söderberg: Swedish wine and spirits importer supplying Systembolaget and restaurants with a similar portfolio structure. Direct competitor for Systembolaget listings and on-trade accounts in the same Swedish market.
• Galatea AB: Galatea is a Swedish wine and spirits importer with a comparable portfolio of international producers and similar focus on Systembolaget supply and the Swedish on-trade. Highly comparable in size, channel mix, and customer base to Spring Wine & Spirits.

Broad incumbents

• Treasury Wine Estates: Global wine major with European and premium portfolios that compete for Systembolaget listings alongside Spring Wine & Spirits. Comparable as a broad incumbent wine producer/marketer with overlapping premium SKU competition.
• Pernod Ricard Sweden: Sweden subsidiary of global spirits major Pernod Ricard, supplying Systembolaget and the on-trade. Comparable as a broad incumbent whose portfolio breadth overlaps with Spring Wine & Spirits' spirits range (rum, gin, cognac).
• Spendrups Bryggeri AB: Parent company and Sweden's largest brewery group, with adjacent wine/spirits activity through Spring Wine & Spirits. Comparable as the parent platform that shares distribution infrastructure and customer relationships with the subject company.
• Diageo Sweden: Sweden subsidiary of global spirits leader Diageo, active across Systembolaget and the on-trade. Comparable as a broad incumbent whose premium spirits portfolio competes with Spring Wine & Spirits' Planteray, Citadelle, and Cognac Ferrand ranges.
• Anora Group (formerly Altia): Nordic broad-line alcohol company (wines, spirits, beer) operating across Sweden and the Nordics. Comparable as a larger, diversified competitor that competes with Spring Wine & Spirits for Systembolaget listings and on-trade distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spring Wine & Spirits