StarRent

What StarRent does

StarRent (legal entity Rent Comersud) is an Italian multi-brand car dealership and long-term vehicle rental operator headquartered in Misterbianco, in the Catania province of Sicily. Founded in 2018, the company runs a combined sales-and-rental model, offering long-term rentals (noleggio a lungo termine) of 24-48 months alongside the sale of new, used, and zero-kilometer vehicles. The core rental product is a fully inclusive monthly subscription covering RCA third-party liability insurance, driver accident coverage (€77,500), fire/theft, road tax, ordinary and extraordinary maintenance, and roadside assistance; optional add-ons include tire changes, fuel cards, fine management (€10 + VAT per notice), and replacement vehicles.

The vehicle portfolio spans CUPRA, Volkswagen, SEAT, Renault, and Nissan, with a notable weighting toward electric (VW ID.5 Pro, CUPRA Born, CUPRA Tavascan) and hybrid (CUPRA Formentor, VW Passat eTSI PHEV, CUPRA Terramar) powertrains, reflecting positioning for fleet electrification. The technology layer is a website-based quote-and-booking platform (starrent.it) with multilingual accessibility (30+ languages) and WCAG 2.1 Level AA conformance; there are no disclosed APIs, integrations, or AI features.

Commercially, StarRent serves two segments — private individuals (Privati) and VAT-registered businesses (P.IVA) — with monthly fees ranging from €269 to €729 excl. VAT depending on vehicle class, contract length, and annual mileage. Go-to-market is sales-led, combining a physical showroom ("Sede Luxury") with phone, email, and website quote requests. The operation is concentrated in a single Italian region (Catania/Misterbianco), and revenue, funding, and ownership structure are not publicly disclosed.

Name

StarRent

Legal name

Rent Comersud

Website

https://starrent.it

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

StarRent (Rent Comersud) is a Sicilian multi-brand dealership and long-term vehicle rental operator based in Misterbianco (Catania), offering 24-48 month all-inclusive monthly subscriptions on petrol, hybrid, and electric vehicles from CUPRA, Volkswagen, SEAT, Renault, and Nissan to private individuals and VAT-registered businesses in eastern Sicily.

Ownership category

akta.pro rank

Product category

Long-Term Vehicle Rental Services

NAICS

Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD)

Keywords

• Long-term car rental
• Vehicle leasing services
• Multi-brand car dealership
• Fleet management services
• Auto subscription services

Headquarters

HQ city

Misterbianco

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Long-term Vehicle Rental: Monthly subscription-based rental of vehicles for 24-48 month periods. Customers pay a monthly fee that includes insurance, maintenance, road tax, and registration. Additional services such as tire changes, extended coverage, and fuel cards are available as add-ons.
2. Vehicle Purchase Option: At contract end, customers may purchase the leased vehicle at standard Eurotax blue book prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

StarRent provides long-term vehicle rental (noleggio a lungo termine) services for periods of 24-48 months, offering customers access to a multi-brand fleet including CUPRA, Volkswagen, SEAT, Nissan, and Renault vehicles. Each monthly subscription bundles insurance (RCA, accident, fire/theft), ordinary and extraordinary maintenance, road tax, registration, and roadside assistance, with optional add-ons such as tire changes, fuel cards, fine management, and replacement vehicles. Contracts are customizable by duration, mileage, and upfront deposit, and customers may purchase the vehicle at contract end at standard Eurotax values.

Product overview

StarRent (also known as Star Rent) is an Italian multi-brand car dealership and long-term rental company based in Misterbianco, Catania. The company offers a unified long-term rental platform with all-inclusive monthly packages for both private individuals (Privati) and businesses (P.Iva). The core offering is the long-term car rental service featuring vehicles from multiple brands including CUPRA, Volkswagen, SEAT, Nissan, and Renault. Each rental package typically includes insurance coverage (RCA, accident, fire/theft), vehicle maintenance, road tax, and roadside assistance. Optional add-on services include tire management, fuel cards, fine management, and replacement vehicles. StarRent operates exclusively from its Catania location and does not appear to offer API integrations or AI-powered features.

Differentiator

Problem solved

Functional benefit

Products and services

• Long-Term Car Rental (Noleggio a Lungo Termine) StarRent's primary service offering long-term vehicle rental in Catania, Italy for 24-48 month contracts, providing all-inclusive monthly packages with insurance, maintenance, road tax, and roadside assistance for both private individuals (Privati) and businesses (P.IVA). Customers can select from 54 vehicle listings across CUPRA, Volkswagen, SEAT, Renault, and Nissan brands with customizable duration, mileage, and deposit terms.
• End-of-Contract Vehicle Purchase Option At the end of the long-term rental contract, customers may purchase the leased vehicle at standard Eurotax blue book prices, providing an exit path from the rental subscription and an alternative to returning the car.

Quantifiable outcome

• Contracts can be modified after 6 months based on changing needs
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Financial and Insurance PartnerscoreOthersStarRent works with financial companies and insurance providers to facilitate long-term rental contracts. When customers request quotes or test drives, their data may be shared with partner commercial banks, insurance companies, and car manufacturers or their delegated contact management entities.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Leasys: Stellantis-owned Italian long-term vehicle rental and subscription operator offering NLT contracts and car subscriptions nationwide. Directly comparable to StarRent on subscription-based long-term rental for both private and business customers across Italy.
• Volkswagen Financial Services: Italian captive financing and leasing arm of Volkswagen Group, offering long-term leasing on VW, CUPRA, SEAT and other Group brands. Directly comparable to StarRent on VW Group long-term rental offerings and customer base.
• LeasePlan: Large international vehicle leasing and fleet management company (now part of ALD/Ayvens) offering multi-brand long-term rental with insurance, maintenance, and roadside assistance. Closely comparable to StarRent on full-service long-term rental structure.
• ALD Automotive (Ayvens): One of Europe's largest long-term vehicle leasing operators (now rebranded as Ayvens), offering multi-brand passenger car leasing with full-service bundles. Comparable to StarRent on long-term rental with insurance/maintenance included and broad brand portfolio.
• Locauto Rent: Italian vehicle rental and long-term rental operator with a strong nationwide footprint. Comparable to StarRent on long-term rental offerings for individuals and businesses in Italy.
• Arval: BNP Paribas-owned European fleet and long-term rental specialist offering multi-brand full-service leasing. Directly comparable on long-term rental with all-inclusive monthly packages to both SMEs and corporate customers.

Others

• Targa Telematics: Italian telematics and fleet management platform serving rental and leasing operators. Comparable as an enabling technology partner ecosystem for long-term rental operators like StarRent, though not a direct competitor.

Regional players

• Sicily by Car: Sicily-headquartered car rental company operating across Sicily and mainland Italy. Comparable to StarRent on Italian geographic footprint and Sicily-based operations, though stronger in short-term rental than long-term subscription.

Broad incumbents

• Hertz Italy: Italian arm of global car rental giant Hertz. Comparable to StarRent on passenger car rental/leasing category in Italy, though Hertz primarily serves short-term airport/city rental rather than StarRent's long-term subscription focus.
• Europcar Italy: Italian operations of European car rental leader Europcar. Comparable on passenger car rental category and Italian geographic market, though focused on short-term rentals rather than long-term subscriptions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StarRentOfficial
• LinkedInlinkedin.com/company/starrent-official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StarRent