What All American Homes does

All American Homes is a modular homebuilding brand operated by Champion Modular, Inc., a wholly owned subsidiary of Champion Home Builders, Inc. (founded 1953, headquartered in Troy, Michigan). The company designs, manufactures, and distributes factory-built modular homes — ranch, bonus ranch, cape, and two-story configurations — through a network of approved independent builder/retailers serving the Midwest United States. Its product portfolio comprises more than 25 named models (e.g., The Brooklyn, Ashley, Hillsdale, Eden, Westport, Bloomfield, Marysville, Kempton, Glenwood, Alexandria, Woodland Ranch) organized into two branded series (Woodland Series, Metro Series), with customizable floor plans and décor options sourced from national brands such as Merillat, Kohler, Whirlpool, and Andersen.

The brand's heritage dates to the 1970s; after a period of dormancy, Champion Modular acquired it in 2016 as part of a broader modular consolidation and re-launched the All American Homes name in November 2017, with a public debut at the Louisville Manufactured Housing Show in January 2018. The core production technology is factory-controlled modular construction: modules are assembled in a climate-controlled facility, transported to the buyer's site, and crane-set onto a foundation prepared by the local builder. This approach targets quality consistency, cost efficiency, and predictable build timelines relative to traditional site-built homes.

All American Homes generates revenue through one-time sales of modular home modules to builder/retailers or end customers, with pricing conducted on a quote basis through the dealer network and excluding land, site work, freight, set-up, and additions. Its go-to-market is channel-partner driven: prospective buyers browse designs, virtual tours, photo galleries, and digital brochures on allamericanhomes.com, then submit inquiry forms to be matched with a local builder/retailer who handles land evaluation, financing assistance, site work, delivery coordination, and final installation. Demand generation is supported by Facebook, YouTube, industry trade shows, and Issuu-hosted brochures; no public-facing API or developer platform exists.

Name

All American Homes

Legal name

Champion Home Builders, Inc.

Website

https://allamericanhomes.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

All American Homes is a Midwest-focused modular home brand owned by Champion Modular (a subsidiary of Champion Home Builders). It designs and manufactures more than 25 factory-built home models and sells them through an independent builder/retailer network serving individual homebuyers and developer partners.

Ownership category

akta.pro rank

Product category

Modular Home Construction

NAICS

Prefabricated Wood Building Manufacturing (321992)

SIC

Prefabricated Wood Bldgs & Components (2452)

akta.pro primary industry

Residential Modular & Prefabricated Home Construction (IMAFABAF)

Keywords

• Modular home builder
• Factory-built homes
• Residential construction
• Modular housing
• Customizable floor plans

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Modular Home Sales: One-time sale of factory-built modular home modules to independent builder/retailers or end customers. The builder/retailer purchases the modules from All American Homes and handles all site construction, foundation, utilities, and finishing as a separate contracted service to the homeowner.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

All American Homes designs, manufactures, and distributes factory-built modular homes through a network of approved independent builder/retailers primarily in the Midwest U.S. The company offers over 25 floor plans organized into the Woodland Series and Metro Series, covering ranch, bonus ranch, cape, and two-story configurations, with extensive customization options for cabinets, flooring, fixtures, and smart-home technology.

Product overview

All American Homes is a modular home builder operating under Champion Modular (a subsidiary of Champion Home Builders). The company offers customizable modular homes across four main product types: ranch, bonus ranch, cape, and two-story homes. The portfolio includes named home models such as The Brooklyn, Ashley, Hillsdale, Eden, Westport, Bloomfield, Marysville, Kempton, Glenwood, Alexandria, and Woodland Ranch. Two branded product series — the Woodland Series and Metro Series — organize floor plans and decor options (cabinet styles, colors, fixtures). The company sells through a network of approved builder/retailers and supports buyers with virtual tours, interactive floor plans, and homebuyer assistance. All homes are built in factories and finished on-site with the customer selecting finishes, options, and site-built components through their local builder.

Differentiator

Problem solved

Functional benefit

Products and services

• Woodland Series A product series of modular homes within the All American Homes portfolio, featuring floor plans themed as Woodland Ranch and other configurations, targeted at Midwest homebuyers seeking single-family residential construction.
• Metro Series A product series of modular homes within the All American Homes portfolio, designed for buyers who prefer more urban-traditional layouts, with multiple floor plans such as cape and two-story configurations.
• The Brooklyn A named modular home floor plan in the All American Homes lineup, designed for Midwest individual homebuyers and sold through approved builder/retailer partners.
• Ashley A named modular home floor plan offered by All American Homes, sold through the builder/retailer network to Midwest homebuyers.
• Hillsdale A named modular home floor plan offered by All American Homes, sold through the builder/retailer network to Midwest homebuyers.
• Eden A named modular home floor plan offered by All American Homes, sold through the builder/retailer network to Midwest homebuyers.
• Westport A named modular home floor plan offered by All American Homes, sold through the builder/retailer network to Midwest homebuyers.
• Bloomfield A named modular home floor plan offered by All American Homes, sold through the builder/retailer network to Midwest homebuyers.
• Marysville A named modular home floor plan offered by All American Homes, sold through the builder/retailer network to Midwest homebuyers.
• Kempton A named modular home floor plan offered by All American Homes, sold through the builder/retailer network to Midwest homebuyers.
• Glenwood A named modular home floor plan offered by All American Homes, sold through the builder/retailer network to Midwest homebuyers.
• Alexandria A named modular home floor plan offered by All American Homes, sold through the builder/retailer network to Midwest homebuyers.
• Woodland Ranch A ranch-style named modular home floor plan within the Woodland Series, sold through approved builder/retailer partners to Midwest homebuyers.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Champion Modular, Inc.coreOthers · 1 January 2016Champion Modular, Inc. is a wholly owned subsidiary of Champion Home Builders established in 2016. It acquired multiple manufacturing plants and modular home brands including All American Homes as part of its strategic focus on modular construction. Champion Modular revitalized and re-launched the All American Homes brand in November 2017.
• MerillatminorOthersMerillat is a cabinet manufacturer whose cabinets are used as select building materials in All American Homes modular homes.
• KohlerminorOthersKohler is a fixture manufacturer whose faucets are used as select building materials in All American Homes modular homes.
• WhirlpoolminorOthersWhirlpool is an appliance manufacturer whose appliances are used as select building materials in All American Homes modular homes.
• Silver Line by Andersen Windows and DoorsminorOthersSilver Line windows by Andersen Windows and Doors are used as select building materials in All American Homes modular homes.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Skyline Champion Corporation: Public holding company (NYSE: SKY) and parent of Champion Home Builders, which in turn owns Champion Modular — the parent of All American Homes. Compares as the broad incumbent because it owns the brand through its corporate structure, but operates a much wider portfolio of manufactured and modular brands across North America.

Emerging players

• Plant Prefab: California-based prefabricated home builder offering custom factory-built single-family and accessory dwelling units. Compares as a peer in the modular construction category, with overlap in customization and buyer segments but a more premium and sustainable design focus.
• Boxabl: Venture-backed modular home startup focused on factory-built foldable housing units at scale. Compares as an emerging player in the same modular-construction category, but with a disruptive technology and direct-to-consumer delivery model rather than traditional builder/retailer distribution.
• Method Homes: Pacific Northwest-based modular home builder focused on modern, sustainable, energy-efficient prefab designs. Compares to All American Homes in modular construction but differentiates with a premium contemporary positioning and direct-to-consumer model.

Direct peers

• Excel Homes: Sister brand of All American Homes under Champion Modular, Inc., producing modular homes across the Northeast and Mid-Atlantic. Closely comparable in factory-built construction, dealer distribution, and Champion Modular corporate backing.
• New Era Building Systems: Another sister brand of All American Homes under Champion Modular, offering modular homes and building systems primarily in the Northeast. Closely comparable in manufacturing process, customer segments, and corporate ownership structure.
• Cavco Industries: Public manufactured housing producer (NASDAQ: CVCO) that designs and produces factory-built homes including modular and park-model units through brands like Fleetwood, Palm Harbor, and Cavco. Directly comparable in product category, manufacturing model, and target buyer; deeper national distribution gives it scale advantages over All American Homes.
• Fleetwood Homes: Manufactured and modular home brand owned by Cavco Industries, distributed through independent retailers across multiple US regions. Closely comparable product offering (ranch, cape, two-story modular homes) and channel model to All American Homes.
• Clayton Homes: Berkshire Hathaway subsidiary and the largest manufactured and modular homebuilder in the United States, operating a national network of home centers and builders. Directly comparable to All American Homes in core product (factory-built homes), customer base (entry-level and affordable single-family buyers), and distribution model (independent builder/retailer network).
• Palm Harbor Homes: Cavco-owned manufactured and modular home brand with a national builder/retailer footprint. Comparable to All American Homes in product mix (modular single-family homes), customer segments (affordable and entry-level buyers), and dealer-based distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0eRGHRq6EtqSgsOjPmN0Aw/featured
• Facebookfacebook.com/AllAmericanModularHomes
• LinkedInlinkedin.com/company/all-american-mobile-homes

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All American Homes