OTO Plan

What OTO Plan does

OTO Plan (legal entity: Oto Plan Operasyonel Taşıt Kiralama Ticaret A.Ş.) is a Turkey-based operational fleet leasing and fleet management company founded in 2012. It provides long-term vehicle rental contracts (12 to 47/48 months) to corporate clients — companies across sizes and registered sole proprietors such as doctors, lawyers, accountants, and architects — bundling vehicle supply with maintenance, repairs, tire replacement and storage, comprehensive insurance, motor vehicle tax, vehicle inspection, HGS (highway toll) administration, and fuel management into a single fixed monthly invoice. The company describes itself as a pioneer of operational fleet leasing in Turkey and serves clients nationwide through an authorized service network covering all provinces.

The company's core technology consists of three digital layers: a web-based fleet management platform handling the full vehicle lifecycle (maintenance scheduling, tire changes, insurance coordination, HGS toll tracking, fuel management, and periodic inspections); the OTO Planner customer portal where corporate clients monitor all operational movements of their leased vehicles in real time; and the OTO Plan mobile application (iOS and Android, launched 2021), which gives end-user employees visibility into vehicle status, HGS crossings, traffic fines, and one-tap submission of service, tire, maintenance, repair, and damage requests. A self-service quote engine at teklif.otoplan.com.tr enables prospects to configure vehicles and rental criteria and initiate the leasing funnel digitally. Related entities extend the surface area: YOYO Araç Paylaşımı Kulübü operates a mobile-app-based short-term rental offering, and 2plan.com.tr handles used-vehicle remarketing.

Commercially, OTO Plan operates a subscription/recurring revenue model with monthly billing and 12–47 month contract durations, complemented by managed-services fleet management fees billed as a single invoice. Go-to-market is enterprise field sales combined with digital self-service tools, supported by a nationwide authorized service network and a Mercedes-Benz authorized rental arrangement for premium-brand fleet supply. The company is privately held, headquartered in Etiler, Beşiktaş (Istanbul), and operates with 11–50 employees and a self-reported fleet of thousands of vehicles across Turkey. No revenue, funding, M&A, or leadership-team disclosures are present in the available data.

Name

OTO Plan

Legal name

Oto Plan Operasyonel Taşıt Kiralama Ticaret A.Ş.

Website

https://otoplan.com.tr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

OTO Plan is a Turkey-based operational fleet leasing and management company serving corporate clients and sole proprietors with long-term (12–48 month) all-inclusive vehicle rental contracts, supported by a web portal, mobile app, and nationwide authorized service network.

Ownership category

akta.pro rank

Product category

Operational Fleet Leasing

NAICS

Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Fleet Leasing (Closed-End & Open-End) (THADAKAB)

akta.pro secondary industries

Used Vehicle Leasing (Pre-Owned Lease Programs) (TLABAAAG), Commercial Fleet Leasing & Management (Trucks/Vans/LCVs) (THADAKAD)

Keywords

• Operational fleet leasing
• Fleet management services
• Corporate vehicle leasing
• Fleet consulting
• Vehicle leasing Turkey

Headquarters

HQ city

Yeniköy

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Operational Fleet Leasing: Long-term vehicle leasing (12–47 months) with fixed monthly payments covering a comprehensive service package including maintenance, repairs, tire changes, insurance (traffic and comprehensive), motor vehicle tax, vehicle inspection fees, HGS charges, and fuel management. Revenue is recurring on a monthly subscription-like basis over the contract term.
2. Fleet Management Services: Fleet management and administration services for both leased and owned vehicle fleets, including periodic maintenance, repair, tire management, insurance coordination, fuel management, and government compliance. Billed as a single management fee per invoice.
3. Fleet Management Fee (Single Invoice): A single management fee invoice covers all operational processes, eliminating paperwork complexity for the client.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

OTO Plan provides long-term operational fleet leasing (12-47 months) to corporate clients in Turkey with all-inclusive fixed monthly payments covering periodic maintenance, repairs, tire changes and storage, comprehensive and traffic insurance, motor vehicle tax, vehicle inspection fees, HGS toll charges, and fuel management. The company also delivers comprehensive fleet management services for both leased and owned vehicles, covering the full operational lifecycle from acquisition to resale, ensuring technical and regulatory compliance through a nationwide authorized service network and digital tools (OTO Planner portal and mobile app).

Product overview

OTO Plan is a fleet leasing and management company offering operational fleet leasing services with flexible rental plans from 12 to 48 months. The company provides a digital ecosystem consisting of the OTO Plan Mobile Application (iOS/Android) for end-users to track vehicle operations and submit service requests, the OTO Planner web-based customer portal for real-time fleet monitoring, and an online quote tool for generating rental quotes. These digital tools complement the core operational fleet leasing and fleet management services, which include all-inclusive packages covering vehicle acquisition, maintenance, repairs, insurance, tire management, and regulatory compliance.

Differentiator

Problem solved

Functional benefit

Brands

• OTO PLANNER: Customer portal for tracking all operational movements of vehicles leased from OTO PLAN.

Products and services

• Operasyonel Filo Kiralama (Operational Fleet Leasing) Long-term vehicle rental service for corporate clients in Turkey with flexible 12-47 month contract terms, providing all-inclusive fixed monthly payments that cover periodic maintenance, repairs, tire changes and storage, comprehensive and traffic insurance, motor vehicle tax, vehicle inspection fees, HGS toll charges, and fuel management.
• Filo Yönetimi (Fleet Management) Comprehensive fleet management service for corporate clients handling all operational processes from vehicle acquisition to resale, including maintenance, repairs, tire management, insurance, fuel management, HGS toll administration, and ensuring legal and regulatory compliance for leased and/or owned vehicles in a client's fleet.
• OTO Plan Mobil Uygulaması (Mobile Application) iOS and Android mobile application that allows company employees (vehicle drivers/users) to track all operational processes of their assigned vehicles, submit service requests (tire, substitute vehicle, maintenance, repair, damage) with a single click, contact OTO Plan, and access real-time vehicle information including maintenance schedules, tire changes, HGS toll crossings, and traffic fines.
• OTO Planner (Müşteri Portalı / Customer Portal) Web-based customer portal for OTO Plan clients that enables real-time tracking of all operational movements of their leased vehicles, submission of service requests, and management of their fleet activities.
• Teklif Oluştur (Online Quote Tool) Online self-serve tool that allows prospects and customers to select vehicles, specify rental criteria (term, mileage), and generate customized fleet leasing quotes through a web interface.

Quantifiable outcome

• Eliminates all operational vehicle costs into a single fixed monthly payment, providing cost predictability
• +3 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mercedes-Benz (Authorized Rental)coreChannel Partner/ Reseller/ DistributorOTO Plan offers Mercedes-Benz vehicles for rental as part of its fleet leasing portfolio, indicating an authorized rental/vehicle supply arrangement with Mercedes-Benz.
• Authorized Service Network (nationwide)coreImplementation/ SI/ Consulting PartnerOTO Plan has established a network of authorized service points across Turkey covering all provinces and districts, enabling maintenance, repairs, tire management, and vehicle inspections for leased vehicles.
• Insurance CompaniescoreOthersOTO Plan coordinates comprehensive insurance services (traffic insurance and comprehensive/extended coverage) for all leased vehicles, working with insurance company partners.
• Vehicle Manufacturers and DistributorscoreChannel Partner/ Reseller/ DistributorOTO Plan sources vehicles from automotive manufacturers and distributors, enabling it to offer a wide range of domestic and imported passenger cars and light commercial vehicles up to 3,500 kg GVW for operational leasing.
• Call Center Service ProvidersminorImplementation/ SI/ Consulting PartnerOTO Plan operates call centers (7/24 support line: 444 5 686) for emergency road assistance, service requests, and customer support, utilizing external call center service providers.
• Logistics and Towing Service CompaniesminorImplementation/ SI/ Consulting PartnerFor its 7/24 emergency road assistance service, OTO Plan coordinates with towing companies and logistics partners to provide rapid response breakdown and accident support.
• YOYO Araç Paylaşım Kulübü (Vehicle Sharing Club)minorStrategic or Co-development PartnerYOYO Araç Paylaşım Kulübü is a related entity under the OTO Plan group that offers short-term/daily/hourly vehicle rental through its mobile application, complementing OTO Plan's long-term fleet leasing services.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Arval (BNP Paribas): BNP Paribas-owned global fleet leasing and mobility services provider. Directly comparable multi-year operational leasing with bundled service packages for corporate fleets; competes with OTO Plan through its TEB Arval joint venture in Turkey.
• Europcar Mobility Group: Major European mobility provider with corporate fleet services. Comparable business in long-term leasing and fleet management for corporates, though primarily known for short-term rental.
• ALD Automotive: One of the world's largest operational fleet leasing and fleet management companies, serving corporate clients across Europe and beyond. Directly comparable subscription-like monthly leasing product with bundled services (maintenance, tires, insurance, telematics).
• LeasePlan: Global operational fleet leasing leader (now under ALD Automotive / Société Générale). Highly comparable business model — long-term vehicle leasing with maintenance, insurance, and fleet management bundles for corporate clients — though at vastly larger scale and with multi-country reach.
• Sixt SE: European mobility leader with corporate fleet leasing and fleet management operations alongside its core rental business. Comparable bundled corporate leasing offering with digital fleet tools, though broader in scope.

Direct peers

• TEB Arval: Joint venture between TEB (BNP Paribas) and Arval offering operational fleet leasing in Turkey. Directly comparable product offering (long-term leasing with bundled services) targeting the same corporate segment in the same geography.
• Otokoç Otomotiv (Koç Holding): Turkey's largest automotive retailer and Avis/Budget franchisee under Koç Holding. Operates corporate fleet leasing, used vehicle sales, and rental services in Turkey — the most direct domestic competitor to OTO Plan's product set and customer base.
• Garanti Filo (Garanti BBVA): Garanti BBVA subsidiary providing operational fleet leasing and management services to Turkish corporates. Direct domestic competitor leveraging bank-affiliated financing to compete with OTO Plan on the same product.

Others

• 2Plan (used vehicles): Sub-brand of OTO Plan operating the used-vehicle remarketing channel. Internally adjacent business handling end-of-lease vehicle disposition for OTO Plan's fleet.

Emerging players

• YOYO Araç Paylaşımı Kulübü: Related entity under the OTO Plan group offering short-term/hourly vehicle sharing through a mobile app. Comparable fleet operating model but in a different (short-term) customer use case.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/otoplanas
• YouTubeyoutube.com/channel/UCeVqbF7BRTDnWzUjNT_IELA
• Facebookfacebook.com/OtoPlanAS
• LinkedInlinkedin.com/company/otoplanas
• Instagraminstagram.com/otoplanas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OTO Plan