Servion Financial Advisors
Servion Financial Advisors is an independent retail financial advisory firm in New Brighton, MN, serving individuals, families, business owners, and HNW clients with financial planning, investment management, and insurance placement through a four-advisor team affiliated with Cetera Financial Group.
- Company typePrivate
- Founded1987
- HeadquartersNew Brighton, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Servion Financial Advisors does
Servion Financial Advisors is an independent retail financial advisory firm headquartered in New Brighton, Minnesota, operating since 1987 and serving clients primarily in the Minneapolis-St. Paul metropolitan area. The firm provides financial planning, investment management, and insurance advisory services to individuals, families, business owners, and high-net-worth clients, with a stated focus on retirement preparation, retirement income, estate planning, and protection planning. Its core products span comprehensive financial planning, discretionary and non-discretionary investment management (utilizing mutual funds, ETFs, stocks, bonds, UITs, annuities, and 529 plans), and insurance placement including life, long-term care, and disability income products.
The firm does not develop proprietary technology; it distributes services through direct, advisor-led consultations (in-person, phone, and video) and operates on third-party infrastructure provided by its Cetera Financial Group affiliation. Securities are offered through Cetera Wealth Services, LLC (a FINRA/SIPC member) and advisory services through Cetera Investment Advisers LLC. Insurance products are placed through partnerships with AdvisorNet Insurance and Newman Long Term Care. Marketing is conducted through a content-rich website built on FMG Suite featuring an article library, educational video library, and interactive financial calculators across seven topic categories. There are no apps, APIs, or proprietary digital channels; all client engagement is advisor-mediated.
The business model combines AUM-based advisory fees (the dominant revenue stream, sourced through Cetera Investment Advisers), transaction-based brokerage commissions via Cetera Wealth Services, and insurance commissions on placed policies. The go-to-market motion is sales-led and relationship-driven, relying on referrals, community presence, free initial consultations, and content marketing rather than digital self-service acquisition. The firm employs four named financial advisors with credentials including a CPA designation and securities/insurance registrations.
Servion Financial Advisors firmographics
Firmographics- Name
- Servion Financial Advisors
- Legal name
- Servion Financial Advisors
- Website
- https://servionfa.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Short description
- Servion Financial Advisors is an independent retail financial advisory firm in New Brighton, MN, serving individuals, families, business owners, and HNW clients with financial planning, investment management, and insurance placement through a four-advisor team affiliated with Cetera Financial Group.
- Ownership category
- akta.pro rank
Servion Financial Advisors industry classification
Industry- Product category
- Financial Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Financial Planning–Led RIAs (FSAAACAB)
- akta.pro secondary industries
- Registered Investment Advisor (RIA) Wealth Management (FSAEABAA), Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)
Keywords
Where Servion Financial Advisors is headquartered
LocationHeadquarters
- HQ city
- New Brighton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Servion Financial Advisors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Investment Advisory Services: The firm offers investment advisory services through Cetera Investment Advisers LLC, a registered investment adviser. Advisors provide personalized financial planning, portfolio management, and investment strategy services with fees typically based on assets under management (AUM).
- Brokerage Services: Securities are offered through Cetera Wealth Services, LLC, a FINRA/SIPC member broker-dealer. Registered Representatives receive transaction-based compensation (commissions) for securities trades and insurance products sold.
- Insurance Products: Insurance products including life insurance, long-term care insurance, and disability income insurance are offered through the firm's strategic partnerships with AdvisorNet Insurance and Newman Long Term Care. Insurance advisors may receive commissions on policies placed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Initial Consultation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Servion Financial Advisors product offering
Product offeringCore offering
Servion Financial Advisors is an independent retail financial advisory firm that delivers comprehensive financial planning, investment management, and insurance solutions to individuals, families, and business owners in the Minneapolis-St. Paul metropolitan area. Services cover retirement planning, wealth and investment management, estate planning, tax planning, college planning, business owner planning, and life, long-term care, and disability insurance. Securities and advisory services are offered through its affiliation with Cetera Wealth Services, LLC and Cetera Investment Advisers LLC.
Product overview
Servion Financial Advisors is a financial planning and advisory firm offering a unified suite of services centered on financial planning, investment management, and insurance solutions. The core offering includes comprehensive financial planning (retirement planning, investment strategies, estate planning, tax planning, business owner planning, and college planning), investment management utilizing various vehicles (mutual funds, ETFs, stocks, bonds, annuities, 529 plans), and insurance products (life, long-term care, disability). The practice supplements its advisory services with educational tools including financial calculators, a video library, and an article-based resource center covering estate, insurance, investment, lifestyle, money, retirement, and tax topics. Securities and advisory services are offered through Cetera Wealth Services, LLC, a FINRA/SIPC member firm.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Planning Services Comprehensive financial planning covering retirement planning, retirement income planning for retirees, investment strategies, business owner planning, estate planning, income tax planning, college planning, and insurance/protection planning. Targeted at individuals, families, and business owners in the Minneapolis-St. Paul area.
- Investment Management Wealth management services using asset allocation and comprehensive risk analysis, providing access to mutual funds, ETFs, common stocks, bonds, unit investment trusts (UITs), alternative investments, fixed annuities, fixed indexed annuities, variable annuities, and 529 education plans. Targeted at individuals and families building and managing wealth.
- Insurance Solutions Insurance products including life insurance (term and permanent), long-term care insurance, and disability income insurance, implemented through strategic partnerships with AdvisorNet Insurance and Newman Long Term Care. Targeted at individuals, families, and business owners seeking protection and risk management.
Companies that use Servion Financial Advisors
Customer profileSegments3 records
Ideal customer profiles3 records
Servion Financial Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Servion Financial Advisors partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Cetera Financial GroupcoreServion Financial Advisors is affiliated with Cetera Financial Group, a national wealth hub supporting independent financial professionals. Cetera provides technology platforms, operations infrastructure, compliance oversight, independent research, planning resources, and product due diligence. Despite this support, Servion maintains full independence and is not beholden to sales quotas or proprietary products. Cetera entities include Cetera Advisors LLC, Cetera Wealth Services LLC, Cetera Investment Services LLC, and Cetera Investment Advisers LLC.
- AdvisorNet InsuranceminorStrategic partnership for implementing insurance advice and placing insurance products for clients. After reviewing risk management needs, the firm helps clients implement insurance strategies through AdvisorNet Insurance, which provides access to various insurance carriers and products.
- Newman Long Term CareminorStrategic partnership for long-term care insurance solutions. The firm works with Newman Long Term Care to help clients address potential long-term care needs as part of comprehensive retirement and protection planning.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Servion Financial Advisors competitors and assessment
Company assessmentBroad incumbents
- Raymond James Financial Services: Diversified financial services firm with a large independent advisor channel offering wealth management, retirement planning, and investment advisory services. Comparable model of supporting independent advisor practices with back-office infrastructure.
- Cetera Financial Group (parent network): Cetera is the strategic parent/affiliation network for Servion, encompassing thousands of independent advisors across the U.S. Direct peer because Servion operates as one of Cetera's independent advisory firms using the same broker-dealer and RIA infrastructure.
- Edward Jones: National full-service wealth management and financial planning firm with thousands of branch-based advisors serving individuals, families, and small-business owners. Highly comparable target market and service offering to Servion, with a similar relationship-led planning model.
- Northwestern Mutual: Insurance-and-investment-led financial services firm with a strong network of financial advisors providing comprehensive planning including life insurance, retirement, and wealth management. Comparable integrated insurance + advisory model.
- Ameriprise Financial: Large diversified financial services company with a national advisor force delivering financial planning, investment, and insurance solutions to individuals and small businesses. Overlapping service mix and client segments with Servion, scaled nationally.
- LPL Financial: Largest independent broker-dealer in the U.S., supporting tens of thousands of independent financial advisors with compliance, technology, and product platforms. Directly comparable affiliation/independent-advisor model to Servion's Cetera relationship.
- Robert W. Baird: Employee-owned financial services firm with a Midwest-rooted private wealth management practice serving individuals, families, and institutions. Comparable target market and full-service wealth offering.
Direct peers
- Mariner Wealth Advisors: Independent national RIA providing comprehensive financial planning, investment management, and family-office services to HNW clients. Comparable planning-led advisory model and target client segment.
- Hightower Advisors: National RIA supporting breakaway and independent advisors in delivering wealth management, financial planning, and family-office services. Direct competitor for high-quality advisory talent and HNW client relationships.
- Creative Planning: Large independent RIA offering comprehensive financial planning and wealth management to individuals, families, and business owners nationwide. Direct competitor for advisory talent acquisition and HNW client relationships through a planning-led model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Servion Financial Advisors social profiles
Digital presenceServion Financial Advisors compliance and trust
Trust signalCompliance2 records
Servion Financial Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Servion Financial Advisors leadership team
Management profileNumber of profiles
Profiles4 records
Servion Financial Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Servion Financial Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Servion Financial Advisors
What does Servion Financial Advisors do?
Servion Financial Advisors is an independent retail financial advisory firm that delivers comprehensive financial planning, investment management, and insurance solutions to individuals, families, and business owners in the Minneapolis-St. Paul metropolitan area. Services cover retirement planning, wealth and investment management, estate planning, tax planning, college planning, business owner planning, and life, long-term care, and disability insurance. Securities and advisory services are offered through its affiliation with Cetera Wealth Services, LLC and Cetera Investment Advisers LLC.
Is Servion Financial Advisors a public or private company?
Servion Financial Advisors is a private company. It is classified as unknown and is currently operating.
When was Servion Financial Advisors founded?
Servion Financial Advisors was founded in 1987.
Where is Servion Financial Advisors based?
Servion Financial Advisors is headquartered in New Brighton, United States, in the North America region.
How does Servion Financial Advisors make money?
Three revenue lines are on record. Investment Advisory Services are the primary driver. The others are brokerage Services and insurance Products.
Who are Servion Financial Advisors's main competitors?
Broad incumbents on record are Raymond James Financial Services, Cetera Financial Group (parent network), Edward Jones, Northwestern Mutual, Ameriprise Financial, LPL Financial and Robert W. Baird. Direct peers are Mariner Wealth Advisors, Hightower Advisors and Creative Planning.
Does Servion Financial Advisors have an API?
No public API is recorded for Servion Financial Advisors.
What industry is Servion Financial Advisors in?
Servion Financial Advisors's product category is Financial Advisory Services. Its primary akta.pro industry code is FSAAACAB, Financial Planning–Led RIAs, with a secondary code of FSAEABAA, Registered Investment Advisor (RIA) Wealth Management. Its NAICS code is 523940 and its SIC code is 6282.