Boer & Croon

What Boer & Croon does

Boer & Croon is a Dutch management consultancy founded in 1973 and headquartered in Amsterdam-Zuidoost, operating as part of the international EPSA Group. The firm serves enterprise and semi-public clients in the Netherlands across six sector verticals — Energy & Infra, Financial & Professional Services, Industry & Logistics, Healthcare, Public, and Private Equity — through three service pillars: Management Solutions (strategy, CFO services, supply chain, people & change), Executive Interim Management, and Executive Search (operated through sub-brands De Vroedt & Thierry, YESS, and VanderKruijs). The go-to-market is direct enterprise sales into boards, directors, and C-level executives, supported by thought-leadership content (the annual COO Barometer, contributions to Management Scope), events, and LinkedIn presence, with no self-service or marketplace distribution.

The firm's underlying technology stack is limited and human-capital driven rather than platform-driven; pricing is quote-based and not publicly disclosed, and revenue is generated through project-based consulting engagements, interim placement fees, and executive search retainers. In May 2026, Boer & Croon acquired Harborn, a Rotterdam-based digital agency that operates as a standalone brand under founder Jeroen Soeterbroek and hosts the firm's new AI Hub, extending the offering into digital product and AI delivery. Following the Harborn transaction the group comprises more than 300 professionals across offices in Amsterdam, Rotterdam, and Groningen, with wholly-owned subsidiaries including Accelerant Consulting, De Vroedt & Thierry, YESS, VanderKruijs, and Harborn.

Name

Boer & Croon

Legal name

Boer & Croon Executive Management B.V.

Website

https://boercroon.nl

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Boer & Croon is a Netherlands-based management consultancy founded in 1973 that delivers management solutions, executive interim management, and executive search services to enterprise and semi-public clients across six sector verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Management Solutions: Strategic consulting and advisory engagements covering Strategy & Transformation, CFO Services, Supply Chain & Operations, and People & Change. Revenue is generated through project-based consulting engagements with enterprise clients.
2. Executive Interim Management: Placement of interim executives (CEO, COO, CFO, CHRO) into client organizations. Boer & Croon acts as an intermediary, providing pre-screened interim managers to organizations. Revenue is generated through fees on the interim placement.
3. Executive Search: Retained and contingency search mandates for C-level, senior management, and supervisory board positions. Conducted through De Vroedt & Thierry, YESS, and Boer & Croon Search brands. Revenue generated through search placement fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Boer & Croon is a Netherlands-based management consultancy that combines strategic advisory with hands-on execution across three pillars: Management Solutions (consulting), Executive Interim Management (placing interim executives), and Executive Search (executive recruitment). It serves boards and C-level leaders of enterprise and semi-public organizations across six sectors.

Product overview

Boer & Croon is a management consultancy firm offering a three-pillar service model: Management Solutions (advisory consulting), Executive Interim Management (interim executive placement), and Executive Search (executive recruitment). The firm operates across six sectors (Energy & Infra, Financial & Professional Services, Industry & Logistics, Healthcare, Public, Private Equity) with over 200 professionals in permanent employment and 180+ interim managers in its network. The portfolio includes sub-brands De Vroedt & Thierry and YESS for executive search, acquired digital agency Harborn (with dedicated AI Hub), and Accelerant Consulting. The COO Barometer is an annual proprietary research publication.

Differentiator

Problem solved

Functional benefit

Brands

• YESS: Executive search brand within Boer & Croon specializing in leadership and executive placement services.
• AI Hub

Products and services

• Management Solutions Advisory and execution services for organizations seeking to improve performance, service delivery, and customer satisfaction. Includes Strategy & Transformation, CFO Services, Supply Chain & Operations, and People & Change practices. Aimed at boards and teams of leading companies and semi-public institutions.
• Executive Interim Management Placement of interim executives including CEO/COO, CFO, and CHRO to provide immediate organizational capacity for strategic goals, change management, crisis resolution, or temporary leadership reinforcement.
• Executive Search Executive recruitment services with over 50 years of experience, offering executive search, assessments, and leadership advisory across 20+ sectors for C-level, senior management, and supervisory board positions. Delivered through De Vroedt & Thierry, YESS, and Boer & Croon Search brands.
• De Vroedt & Thierry Executive search brand within Boer & Croon specializing in senior management and board-level placements, with a nine-step methodology for executive search, assessments, and leadership advisory.
• YESS Executive search brand within Boer & Croon focusing on international executive recruitment with a strong network, deep market knowledge, and proprietary research.
• Harborn Rotterdam-based digital agency acquired by Boer & Croon in May 2026, specializing in designing and building high-quality digital solutions and AI services. Hosts a dedicated AI Hub and operates as a standalone entity under founder Jeroen Soeterbroek.
• AI Hub Specialized AI Hub launched within Harborn to provide hands-on solutions for complex AI challenges, supported by international investments from the EPSA group. Enables full-cycle digital transformation from strategy through to digital product build.
• Accelerant Consulting Consulting firm operating as a separate entity within the Boer & Croon group, wholly owned by Boer & Croon.
• COO Barometer Annual proprietary research report tracking operational challenges and priorities of Dutch COOs, combining quantitative self-assessments with in-depth interviews with over 25 operations directors. Available as a free PDF download.

Quantifiable outcome

• ZGEM: 12 of 18 projects delivered on schedule; new decision-making scheme and departmental repositioning achieved.
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• Ministry of Defence (Netherlands)minorStrategic or Co-development Partner · 1 June 2026Boer & Croon signed an official cooperation agreement with the Dutch Ministry of Defence to become a formal reservist employer. Boer & Croon introduced an internal reservist arrangement allowing employees to combine their civilian career with active service as reservists in the Dutch Armed Forces. The partnership aims to strengthen national resilience and crisis management capabilities.
• HarborncoreStrategic or Co-development Partner · 1 May 2026Boer & Croon acquired Harborn, a Rotterdam-based digital agency, in May 2026. Harborn brings deep digital expertise and has launched a specialized AI Hub, supported by international investments from the EPSA group. Harborn continues to operate as a standalone entity under its own brand and under the leadership of founder Jeroen Soeterbroek. The acquisition enables Boer & Croon to offer full-cycle digital transformation — from boardroom strategy and change management through to actual digital product build. Boer & Croon gains a physical presence in Rotterdam through this transaction.
• EPSA (International Advisory Group)coreStrategic or Co-development PartnerBoer & Croon is a member of the EPSA (International Advisory Group), an international consultancy and advisory network. EPSA provides Boer & Croon with international investment backing and access to a broader network of member firms. Boer & Croon's CEO is Jaap Heeringa. EPSA has a Data Protection Officer (FG) designated per GDPR, with Susan Schutjes as the contact.
• Accelerant ConsultingminorStrategic or Co-development PartnerAccelerant Consulting operates as a separate entity within the Boer & Croon group, similar to the Harborn model. Boer & Croon holds ownership of Accelerant Consulting.
• De Vroedt & ThierryminorStrategic or Co-development PartnerDe Vroedt & Thierry is an executive search brand operating within the Boer & Croon group (official name: Drs J.F. de Vroedt en J.P. Thierry Functie-Adviesbureau voor Topmanagement B.V.). With 50 years of activity, it specializes in executive search, assessments, and leadership advisory for C-level and senior management roles.
• YESS (International Consultants)minorChannel Partner/ Reseller/ DistributorYESS (YESS International Consultants B.V.) is an executive search brand operating within the Boer & Croon group. YESS specializes in international executive search with deep market knowledge and proprietary research.
• VanderKruijsminorChannel Partner/ Reseller/ DistributorVanderKruijs (Van der Kruijs search + selectie B.V.) is a search and selection brand within the Boer & Croon group, active in the public sector and known for placing (former) municipal executives.
• Stichting MIND UsminorStrategic or Co-development PartnerBoer & Croon's Young Executives provided pro bono support to Stichting MIND Us (mental health for youth) over three years. The partnership included developing a year plan, organizing events, and restructuring internal work processes.
• Stichting Oefenen.nlminorStrategic or Co-development PartnerBoer & Croon consultants provided pro bono strategic support to Stichting Oefenen.nl, an organization focused on strengthening basic skills (language, arithmetic, digital) for 2.5 million people in the Netherlands. Work included market analysis, customer research, and developing a business plan for 2026.
• Ronald McDonald Huis UtrechtminorStrategic or Co-development PartnerBoer & Croon's Young Executives and Senior Consultants provided pro bono support to the Ronald McDonald Huis Utrecht (accommodation for families of seriously ill children near Wilhelmina Children's Hospital). Support included creating a corporate sponsorship list, developing outreach formats, and organizing workshops with marketing and fundraising teams.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Rijnconsult: Rijnconsult is an independent Dutch management consultancy with strong regional roots in the Randstad and public-sector exposure. It is comparable to Boer & Croon in size and service mix, though it focuses more regionally than nationally across all six of Boer & Croon's verticals.

Direct peers

• Berenschot: Berenschot is one of the largest Dutch management and organizational consultancies, headquartered in Utrecht. It is directly comparable to Boer & Croon because both serve Dutch enterprise and public-sector clients with strategy, transformation, and change-management services, and both emphasize a hands-on execution ethos.
• Vintura: Vintura is a specialized Dutch consultancy focused on the healthcare and life-sciences sector, offering strategy, transformation, and interim-management services. It directly competes with Boer & Croon's Healthcare sector practice in the Dutch market.
• Heidrick & Struggles: Heidrick & Struggles is a global executive search and leadership advisory firm with deep experience serving Dutch and European clients. It competes with Boer & Croon's executive search brands for senior leadership and board-level placements.
• Egon Zehnder: Egon Zehnder is a privately held global executive search and leadership advisory firm with strong European coverage. It is directly comparable to Boer & Croon's executive search and board advisory capabilities, particularly in the upper-mid-market and large-enterprise segments.
• Twynstra Gudde: Twynstra Gudde is a leading Dutch consultancy with deep public-sector and infrastructure expertise, similar in size and service scope to Boer & Croon. It competes directly in areas like public administration, energy, and mobility, and offers comparable strategy and interim-management services.
• Korn Ferry: Korn Ferry is a global organizational consulting firm specializing in executive search, talent assessment, and leadership advisory. It is comparable to Boer & Croon's Executive Search pillar (De Vroedt & Thierry, YESS, VanderKruijs) and increasingly to its broader advisory practice.
• Spencer Stuart: Spencer Stuart is one of the world's leading executive search and leadership advisory firms, with a strong presence in the Netherlands. It directly competes with Boer & Croon's search brands for C-level and supervisory board mandates.

Broad incumbents

• Roland Berger: Roland Berger is a major European-origin strategy and management consultancy with a strong presence in the Netherlands. It is comparable as a broader incumbent offering strategy, transformation, and operations consulting — overlapping with Boer & Croon's Management Solutions practices.
• McKinsey & Company: McKinsey is the largest global management consultancy and competes with Boer & Croon for Dutch enterprise and public-sector transformation mandates. While much larger, its Strategy & Corporate Finance and Operations Practices overlap directly with Boer & Croon's Strategy & Transformation and Supply Chain offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/boer-croon
• Instagraminstagram.com/boercroon
• Xx.com/boercroon
• Facebookfacebook.com/boerencroon

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boer & Croon