What Harborn does

Harborn B.V. is a Dutch full-service digital agency founded in 1999, headquartered in Rotterdam at Westblaak 39 with a secondary office in Amsterdam, and operating as a subsidiary of Boer & Croon within the EPSA Netherlands group. Following an April 2022 rebrand from its former name Connect Holland, the firm positions itself as an AI-enabled digital partner rather than a classical web agency. It employs 50+ specialists across AI, development, intelligent automation, strategy, cloud/DevOps, data engineering, and UX design, serving enterprise, healthcare, government, and nonprofit clients across verticals including healthcare, logistics, manufacturing, education, hospitality, mental health, and real estate.

The firm's delivery stack combines classical digital engineering with applied AI capabilities spanning Robotic Process Automation built on UiPath, AI email assistants (Please ask m and Giraf), computer vision (River BioMedics), recommendation engines, NLP, and autonomous agents. Notable technical components include configurable automation solutions, full-stack development, and cloud-native architectures, complemented by ISO 27001 and ISO 9001 certifications that qualify the firm for regulated buyer environments. Harborn has commercialized internal IP into spin-off products-most prominently the Please ask m AI email assistant-which extend the firm's surface beyond pure services.

The business model rests on professional services delivered through project-based engagements, multi-year managed services contracts, and retainers, supplemented by licensing and product revenue from spin-offs. Distribution is driven primarily by direct enterprise relationships and consortium participation (e.g., the mProve hospital consortium, iTanks in the Rotterdam port cluster). The firm reinvests roughly 20% of annual revenue into learning, innovation, and new ventures. Notable enterprise logos include Holmatro, Santos Bikes, Lamb Weston, KONI, Euro-Index, De Wit Transport, Albert Schweitzer Hospital, Ziekenhuis Gelderse Vallei, the Port of Rotterdam, MIND Foundation, and Municipality Hoeksche Waard, with several relationships spanning 15-20 years.

Name

Harborn

Legal name

Harborn B.V.

Website

https://harborn.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Harborn is a Dutch full-service digital agency (50+ specialists, founded 1999, Rotterdam and Amsterdam) that builds AI, automation, development, data engineering, and UX solutions for enterprise, healthcare, government, and nonprofit clients across multiple verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Digital Agency Services: Full-service digital agency offering strategic consulting, design, development, and implementation services. Revenue generated through project-based engagements, retainer agreements, and ongoing maintenance contracts for enterprise clients across multiple industries including healthcare, logistics, manufacturing, and government.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Harborn is a digital one-stop-shop agency that designs, builds, hosts, and maintains fully integrated digital ecosystems for enterprise clients. Service lines span AI Solutions, Development/Engineering, Intelligent Automation (including RPA), Strategy & Ideation, Cloud & DevOps, Data Engineering, and UX & Design, delivered through dedicated development teams on project, retainer, and multi-year engagements.

Product overview

Harborn is a digital agency offering a portfolio of custom digital products and solutions across seven service areas (AI Solutions, Development/Engineering, Intelligent Automation, Strategy & Ideation, Cloud & DevOps, Data Engineering, and UX & Design). The product portfolio includes standalone applications like MyHolmatro App (IoT monitoring), De Fietsenmaker (product configurator), Portlantis App (visitor experience), Vaksterk (learning platform), and mattress recycling portal, as well as AI-powered solutions like Giraf (email assistant), Please ask m (hotel AI assistant), and River BioMedics Analysis/Training applications. The portfolio also includes customer/dealer portals for Holmatro and Lamb Weston, and a multi-portal mental health platform for MIND. These products are typically built as fully integrated ecosystems for specific clients, with AI capabilities including process automation (RPA), computer vision, autonomous agents, and recommendation engines.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Solutions Service offering covering applied AI for enterprise clients, including natural language processing, computer vision, autonomous agents, and generative AI use cases. Targeted at enterprise organizations seeking to embed AI into existing digital products and operations.
• Development & Engineering Full-stack software engineering services for custom web, mobile, and enterprise applications, delivered by dedicated development teams for enterprise clients.
• Intelligent Automation Robotic Process Automation (RPA) and digital-employee solutions that automate repetitive administrative processes. Heavily deployed in healthcare (hospitals) for scheduling, consultation prep, and care pathway workflows.
• Strategy & Ideation

Quantifiable outcome

• 2,250+ hours saved in manual work in 2025 at Albert Schweitzer Hospital
• +9 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability14 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Boer & CrooncoreOthersParent company part of EPSA Netherlands. Harborn operates as part of the Boer & Croon network, providing broader resources and network connections for digital innovation projects.
• MIND FoundationcoreStrategic or Co-development PartnerDigital partner of MIND Foundation responsible for all their online platforms. Harborn has been MIND's social partner since 2016, building a multi-portal digital platform serving 2 million+ visitors annually.
• Rotterdam TopsportcoreStrategic or Co-development PartnerDigital agency and partner for over 15 years. Harborn supports Rotterdam Topsport as a digital partner for top-class sports event facilitation and TeamNL sports programs support.
• iTanksminorStrategic or Co-development PartnerNetwork partner since 2020. Harborn is involved in the digital innovation of iTanks, the knowledge and innovation platform for Rotterdam port-related industry.
• VNO/NCWminorOthersMember of the employers' federation representing over 185,000 member companies across all sectors in the Netherlands.
• Port of Rotterdam AuthorityminorStrategic or Co-development PartnerCollaborated with EIC Mainport Rotterdam to develop the Portlantis visitor center app showcasing the Port of Rotterdam.
• EIC Mainport RotterdamminorStrategic or Co-development PartnerCo-developed Portlantis app for the Rotterdam port visitor center with educational features for school classes.
• Please ask mcoreStrategic or Co-development PartnerHybrid development team relationship with Please ask m startup. Harborn continuously develops the m AI assistant for hotel industry booking requests as a spin-off from initial collaboration with Postillion Hotels.
• mProvecoreStrategic or Co-development PartnerPartnership of seven leading clinical hospitals where Harborn's intelligent automation approach and knowledge is shared. Waitlist Robot already rolled out at three hospitals with expansion plans.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mirabeau: Mirabeau is a Dutch digital agency specializing in customer experience, digital strategy, and product development, now part of Cognizant. Highly comparable to Harborn in terms of Dutch origin, mid-market positioning, and integrated design + engineering services, with strong overlap on enterprise healthcare and B2B clients.
• Dept: Dept is a Netherlands-headquartered full-service digital agency offering design, engineering, and AI-driven marketing technology. It is a direct comparable in terms of service breadth, Dutch origin, and enterprise client focus, though Dept operates at significantly larger scale (1,000+ staff globally) than Harborn's 50+ team.
• Incentro: Incentro is a Dutch digital consultancy offering strategy, design, and technology services to enterprise clients across multiple verticals. Directly comparable to Harborn in size, Dutch footprint, and full-service digital transformation delivery model.
• Conclusion Xforce: Conclusion Xforce is a Dutch business unit of Conclusion focused on digital transformation, application development, and cloud solutions. It overlaps directly with Harborn's service portfolio and enterprise client base within the Dutch market.
• Qquest: Qquest is a Dutch digital agency with a similar size profile and enterprise focus, providing custom software development and digital transformation services. Comparable to Harborn in scope, headcount scale, and emphasis on long-term client relationships.

Broad incumbents

• Valtech: Valtech is a global digital experience agency offering strategy, design, and technology services across multiple continents. Comparable to Harborn in offering portfolio but operates at significantly larger scale and broader geographic reach, positioning it as a broader incumbent in the same space.
• Capgemini Engineering: Capgemini Engineering (formerly Altran) provides large-scale digital and engineering services to global enterprises. It competes with Harborn in enterprise software, intelligent automation, and IoT segments, but operates with vastly greater scale and a multi-shore delivery model.
• Deloitte Digital: Deloitte Digital is the digital transformation arm of Deloitte, offering strategy, design, and engineering at enterprise scale. Frequently competes with Harborn for enterprise digital transformation mandates where buyers prefer bundled consulting + implementation partners.
• Emakina: Emakina is a European digital agency group operating across multiple countries with services in strategy, design, development, and AI. It overlaps with Harborn's full-service model but at a much larger scale, making it a broader incumbent rather than a direct peer.

Regional players

• HSO: HSO is a Dutch-headquartered Microsoft-focused implementation partner operating across Europe with strong enterprise transformation offerings. Comparable to Harborn in Dutch origin and enterprise focus, but with a narrower Microsoft-stack specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5M7JBSv7rOp3YJUCeXgVtw
• LinkedInlinkedin.com/company/harborn
• Instagraminstagram.com/harborn.digital

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harborn