Name

HIGROUND

Legal name

TME Group Corp. (주)티엠이 그룹

Website

https://tme-group.co.kr

Company type

Private

Founded year

2011

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Core offering

HIGROUND is a gaming peripheral brand that designs and sells keyboards and mousepads targeted at gamers and pop-culture fans. Its products are differentiated by cultural collaborations — most notably its three-piece AESPA x Higround Keyboard Collection with matching mousepads released 21 November 2025 — which merge K-pop/entertainment IP visual identities with gaming hardware aesthetics. The brand operates under parent TME Group Corp. and sells into South Korea, the United States, the United Kingdom, and Japan.

Product overview

Higround produces gaming peripherals, including keyboards and mousepads, with a focus on cultural collaborations that merge entertainment with gaming aesthetics. The company released a landmark collaboration with K-pop group AESPA featuring three keyboard collections and matching mousepads.

Differentiator

Problem solved

Functional benefit

Brands

• Higround: Gaming peripheral brand that collaborated with K-pop group AESPA on keyboard collections and mousepads.

Products and services

• AESPA x Higround Keyboard Collection Three gaming keyboard SKUs released alongside matching mousepads as a co-branded collection with K-pop group AESPA, designed to merge K-pop visual identity and "AESPA's universe" theme with gaming peripheral aesthetics; targeted at gamers and K-pop fans in South Korea, the United States, the United Kingdom, and Japan.
• Higround Gaming Peripherals (keyboards and mousepads) Gaming peripheral product line consisting of keyboards and mousepads sold under the HIGROUND brand, positioned as the brand's core offering within parent TME Group Corp.'s portfolio and targeted at individual gamers and pop-culture consumers in South Korea, the United States, the United Kingdom, and Japan.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AESPAflagshipStrategic or Co-development Partner · 21 November 2025Higround announced a landmark collaboration with K-pop group AESPA to produce three keyboard collections and matching mousepads. The collaboration aims to merge K-pop culture with gaming aesthetics, highlighting AESPA's universe in the product designs. The products were released on November 21, 2025.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Razer: Global gaming peripherals leader producing keyboards, mice, and mousepads. Direct competitor to Higround in gaming peripherals, with vastly larger R&D, distribution, and brand-recognition advantages.
• Corsair Gaming: Public gaming peripherals and components company offering keyboards, mice, and streaming gear. Closely comparable product category to Higround's keyboard and mousepad lineup.
• Keychron: Direct-to-consumer mechanical keyboard brand that has scaled via online communities and lifestyle positioning. Comparable to Higround's keyboard-first, design-forward, D2C-oriented peripheral strategy.
• Studio Dragon: Leading Korean drama production studio behind many of the same tvN, JTBC, and TVING titles that compete with TME Group's drama slate. Closely comparable on production format and target broadcasters/OTT platforms.
• Logitech G: Gaming-focused division of Logitech producing keyboards, mice, and headsets. Direct comparable to Higround in the gaming peripherals category with the backing of a multi-billion-dollar parent.
• SteelSeries: Esports-focused gaming peripherals brand producing mechanical keyboards, gaming mice, and mousepads — direct product overlap with Higround's keyboard/mousepad focus.

Broad incumbents

• SM Entertainment: K-pop label and entertainment group that owns AESPA — the K-pop group behind Higround's flagship collaboration. Directly relevant both as a comparable Korean entertainment group and as the IP licensor underpinning Higround's core product line.
• HYBE: Global K-pop powerhouse (BTS, Seventeen, etc.) with multi-vertical operations spanning music, artist development, concerts, gaming (HYBE IM), and IP licensing. Relevant comparable for TME Group's music/concert/peripheral ambitions at much larger scale.
• CJ ENM: Korea's largest entertainment conglomerate spanning drama/film production (Studio Dragon), music, variety, and live entertainment. Comparable to TME Group's multi-vertical structure but at substantially greater scale, with global distribution reach.

Regional players

• Fantagio: Korean entertainment company managing artists and producing drama/variety content. Closely comparable to TME Group in scale and Korean-market focus, though Fantagio leans more toward artist management and less into gaming peripherals.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@joomo_nara
• Instagraminstagram.com/higround.official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HIGROUND