Harry Levy Amusement Contractor

What Harry Levy Amusement Contractor does

Harry Levy Amusement Contractor Ltd., founded in 1980 by Managing Director Harry Levy, is a privately held UK manufacturer and distributor of coin-operated amusement machines headquartered in Broadstairs, Kent. The company produces coin pusher machines (approximately 70% of manufacturing output), cranes, redemption ticket games, novelty games, water games, and higher-end video and VR simulators including VR Shark, VR Submarine, Asphalt 9 Legends Arcade DX and Skull of Shadow Motion Base. Its products incorporate proprietary mechanisms such as the Golden Egg RFID prize vend system, Smart Claw crane function, RFID-enabled ticket rings (Ticket Crush), and a top-down Shining Cube crane layout, alongside licensed entertainment IP including Angry Birds, Justice League, Minions, Hot Wheels, Looney Tunes, ICEE and Bullseye. All manufacturing is concentrated at the Broadstairs facility, with products modified to meet legal and operational requirements of each export market.

The company operates a sales-led go-to-market model through a dedicated sales team led by Sales Executive Richard Walters, with Neil Harvey handling second-hand machine sales, and a separate stores/spares operation managed through [email protected]. International reach is delivered via four appointed distributors: Coastal Amusements in the United States, Charlier Brabo in Belgium, Loontjens in the Netherlands, and Tecnoplay in Italy, the latter relationship being mutual with Harry Levy also importing and reselling Coastal Amusements' redemption machines into the UK and Europe. Customers are primarily Family Entertainment Centers (FECs) and arcades; pricing for new machines is not publicly disclosed (enquiries only), while spare parts and consumables across 50-plus machine-specific lines are listed in GBP with unit pricing.

Revenue is generated through three hardware streams: new machine sales (manufactured in-house plus imported distributed machines), second-hand machine sales (direct and via Facebook Marketplace), and recurring spare parts/consumables. The company maintains 11–50 employees, has no disclosed parent, no external funding, no acquisitions, and no public revenue disclosure. Strategic activity in 2025 has focused on product refresh (Angry Birds Whacker II update, 2025 product catalogue) and extension into VR and 5D simulator categories.

Name

Harry Levy Amusement Contractor

Legal name

Harry Levy Amusement Contractor Ltd.

Website

https://harrylevy.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Harry Levy Amusement Contractor is a privately held UK manufacturer and distributor of coin-operated amusement machines — coin pushers, cranes, redemption games and VR/5D simulators — sold to Family Entertainment Centers and arcades in the UK and via four-country distributor network across the US, Belgium, Netherlands and Italy.

Ownership category

akta.pro rank

Product category

Coin-Operated Amusement Machines

NAICS

Doll, Toy, and Game Manufacturing (33993), Doll, Toy, and Game Manufacturing (339930)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Skill-Based & Hybrid Gaming Machines (MPAEAJAE)

akta.pro secondary industries

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF), Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD)

Keywords

• Coin-operated amusement machines
• Arcade game manufacturing
• Coin pusher games
• Redemption game machines
• Crane game machines

Headquarters

HQ city

Broadstairs

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. New Machine Sales: Harry Levy manufactures and sells new coin-operated amusement machines including coin pushers, redemption games, cranes, novelty games, and video/VR machines. The company also imports and distributes machines from North American manufacturers. Both direct sales and distributor channels are used.
2. Second-Hand Machine Sales: The company also sells pre-owned/second-hand arcade machines through its dedicated sales channel, managed by Neil Harvey in Sales.
3. Spare Parts & Consumables: A dedicated stores/spares operation sells replacement parts and consumables for all machine models, including generic parts (coin mechs, ticket machines, motors, sensors, boards) and model-specific components. Contact via [email protected] or phone.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Harry Levy manufactures and supplies coin-operated amusement and arcade machines, with coin pusher games accounting for 70% of production. Its portfolio includes cranes, redemption ticket games, novelty games, water shooting games, and VR/5D video simulators, distributed to Family Entertainment Centers and arcades worldwide. The company also imports and distributes coin-operated machines from North American manufacturers and sells spare parts and consumables for its full installed base.

Product overview

Harry Levy Amusement Contractor is a UK-based manufacturer and distributor of coin-operated amusement machines founded in 1980. The company produces three core product lines: coin pushers (making up 70% of production), novelty redemption games, and cranes, along with video simulators and VR attractions. The product portfolio spans over 80 named products across categories including: Pushers (Star Burst, Bullseye, Prize Quest, Strike Ten, Hot Wheels, Lucky Duck, Butterfly, Lets Go Bingo, Wheel of Fun); Cranes (Magic Claw, Shining Cube, Tickets Carnival, Catch 2 Win, Double Cute II, Lucky Duck); Redemption Games (Connect 4 Hoops, Axe Master, Plinko, Kahuna Big Wave, Angry Birds games, Ticket Crush, Clutch Time Basketball, Hyperpitch, Pop The Lock, Quick Drop, Ring Toss, Ticket Champ, Ticket Monster, Wile E. Coyote Rocket Wheel, Minions Soccer, Goatz n Ropes, Demolition King); Video/Simulators (VR Shark, VR Submarine, Asphalt 9 Legends Arcade, Skull of Shadow Motion Base, Hotshots Fire Rescue); and Water Games (T-Rex Water Game). The company also offers spare parts and consumables for all machine types. Products are distributed internationally through partnerships with Coastal Amusements (US), Charlier Brabo (Belgium), Loontjens (Netherlands), and Tecnoplay (Italy).

Differentiator

Problem solved

Functional benefit

Products and services

• Star Burst 4 Player Pusher

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Coastal AmusementscoreChannel Partner/ Reseller/ DistributorUS-based redemption machine manufacturer appointed as a distributor for Harry Levy products in the US market. Harry Levy also imports and distributes coin operated arcade machines from North America, including Coastal Amusements' products.
• Charlier BrabocoreChannel Partner/ Reseller/ DistributorBelgian amusement supplier appointed as distributor for Harry Levy amusement machines in the Belgium market. Products are modified to comply with Belgian legal and personal requirements.
• LoontjenscoreChannel Partner/ Reseller/ DistributorDutch amusement supplier appointed as distributor for Harry Levy amusement machines in the Netherlands. Products modified to Dutch market requirements.
• TecnoplaycoreChannel Partner/ Reseller/ DistributorItalian amusement supplier appointed as distributor for Harry Levy amusement machines in the Italy market. Products modified to Italian legal and operational requirements.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bay Tek Entertainment: US manufacturer of coin-operated redemption and amusement games (pushers, sports games, ticket games) supplying the same FEC and arcade operator base.
• Adrenaline Amusements: US-based maker of coin-operated skill-based amusement games and VR experiences competing in the same FEC/arcade channel with overlapping redemption and skill-crane products.
• Innovative Concepts in Entertainment (ICE): US manufacturer of coin-operated amusement and redemption equipment with a broad portfolio of cranes, sports games, and ticket games sold to FECs and arcades worldwide.
• LAI Games: Australian-headquartered manufacturer of coin-operated amusement and redemption games (cranes, basketball, ticket games, video) sold globally to FECs — closely aligned product mix and go-to-market.
• Elaut: Belgian manufacturer of coin-operated amusement and prize-vending machines with strong European distribution; directly comparable in skill-based cranes, redemption games, and prize-vending product lines.
• Coastal Amusements: US-based manufacturer of coin-operated redemption and amusement machines; serves as both Harry Levy's US distributor and a competing manufacturer in the same product categories (cranes, redemption, pushers).

Broad incumbents

• SEGA Amusement International: European amusement-machine business of SEGA offering a wide range of coin-operated arcade, redemption, and prize machines; overlaps with Harry Levy on cranes and redemption while operating at significantly larger scale.
• Bandai Namco Amusement Europe: European arm of Bandai Namco's amusement division; broad portfolio of coin-operated arcade machines, prize games, and VR attractions with deep operator relationships and stronger IP library.
• Capcom Amusement: UK subsidiary of Capcom focused on coin-operated amusement machines and VR experiences; broader game library and corporate backing make it a large incumbent in overlapping FEC product lines.

Emerging players

• UNIS Technology: China-based manufacturer of coin-operated amusement, VR, and motion-simulator products with growing global distribution — particularly relevant for VR Shark and Asphalt 9-style simulator competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/marketplace/profile/100058104445411/?ref=share_attachment
• LinkedInlinkedin.com/company/harry-levy-amusements

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harry Levy Amusement Contractor