Carmel Racquet Club

What Carmel Racquet Club does

Carmel Racquet Club (CRC) is a privately held, single-site racquet and fitness membership club founded in 1971 in Carmel, Indiana. The company operates from 225 E. Carmel Drive and offers tennis, racquetball, pickleball, platform tennis, wallyball, swimming, and fitness under a private membership structure limited to members and their guests. The facility runs structured programming including adult and junior tennis clinics, summer camps, USTA league teams, and the Carmel Indiana Women's Interclub Tennis League (CIWITL) across A, B, C, Q, and X divisions.

Revenue is generated through five primary streams: annual membership dues (tiered across individual, couple, family, senior, junior, platform-only, pickleball-only, and swimming-only SKUs, with corporate tiers for 10-19 and 30+ employee groups), usage-based court rentals (including a $16/hour pickleball court minimum plus per-person fees), clinics and private lessons, summer memberships and junior summer camps, and pro shop sales. The Junior Competitive Program has produced an ATP World #1 doubles player (Rajeev Ram) and is operationally tied to Carmel High School, where affiliated teams hold the most IHSAA girls tennis state championships (13) and the second-most boys titles (16).

Distribution is direct-to-consumer with no intermediation: members join via facility tours, phone (317-844-1177), or walk-in inquiry. The club markets through its website, hosted tournaments (including the USTA Midwest Clay Court Championships Level 3), earned media on member achievements, and local school partnerships. The tech stack is minimal — a WordPress + EmpowerWP website with no mobile app or disclosed digital booking platform. Strategic positioning centers on community ecosystem and talent development rather than technology differentiation.

Name

Carmel Racquet Club

Legal name

Carmel Racquet Club

Website

https://carmelracquetclub.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Carmel Racquet Club is a private, single-site racquet and fitness membership club in Carmel, Indiana, founded in 1971. It serves individuals, families, and local businesses via subscription memberships, court rentals, tennis clinics and leagues, swimming, and fitness.

Ownership category

akta.pro rank

Product category

Racquet Sports & Fitness Club

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industry

Tennis & Racquet Sports Facilities (MPAKAEAE)

Keywords

• Tennis club facilities
• Racquet sports club
• Pickleball court rentals
• Swimming fitness center
• Tennis lessons clinics

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees for various tiers including individual, couple, family, senior, junior, platform tennis only, pickleball only, and swimming only memberships. Memberships are effective for a 12 month period and are renewable annually.
2. Court Rentals: Fees for renting tennis, racquetball, pickleball, and wallyball courts. Pickleball court minimum charge of $16 per court per hour with per-person fees based on duration.
3. Clinics and Lessons: Revenue from tennis clinics for juniors, men, and women, as well as private lessons. Pro shop sales also contribute to revenue.
4. Summer Programs: Summer membership rates and summer camp fees for juniors.
5. Corporate Memberships: Corporate membership packages for businesses with 10-19 employees and 30+ employees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Carmel Racquet Club is a private membership racquet sports and fitness club established in 1971 in Carmel, Indiana. It offers court facilities and programming for tennis, racquetball, pickleball, platform tennis, and wallyball, alongside swimming, water aerobics, and a fitness center. The club also provides professional instruction, junior development programs, USTA and CIWITL league play, and hosts tournaments such as the Midwest Clay Court Championships.

Product overview

Carmel Racquet Club is a private membership tennis, racquetball, pickleball, platform tennis, health and swim club established in 1971. The club offers world-class facilities for tennis (with clay and hard courts), racquetball, pickleball, platform tennis, and wallyball, complemented by swimming facilities, fitness center, and fitness classes. The club provides structured programs including tennis clinics for men, women, and juniors, USTA league teams, CIWITL women's interclub league, and tournament hosting. Additional services include a pro shop, ball machine rentals, locker rentals, and child play center. The club operates various membership tiers including regular, summer, and corporate memberships for individuals, couples, families, and platform-only or pickleball-only options.

Differentiator

Problem solved

Functional benefit

Products and services

• Tennis Facilities and Courts World-class tennis facilities including clay and hard courts available to club members for tennis play, lessons, and tournament participation.
• Pickleball Courts Dedicated pickleball courts with court time rentals for members, including Friday Night Adult Pickleball Parties and social mixers.
• Racquetball Courts Racquetball court facilities available for member play and court time rentals.
• Platform Tennis Platform tennis (paddle tennis) court facilities for year-round play, particularly during winter months.
• Wallyball Courts Wallyball court facilities available for member play and court rentals.
• Swimming Facilities Swimming facilities including pool access and water aerobics programs for members.
• Fitness Center Fitness facilities and workout equipment available to club members.
• Tennis Clinics - Men, Women, and Juniors Structured clinic programs for men, women, and juniors covering various tennis skill levels with seasonal schedules and professional instruction.
• Tournament Hosting Hosting of tennis tournaments including the Midwest Clay Court Championships and Winter Adult Open for members and regional competitors.
• CIWITL League Programs Carmel Indiana Women's Interclub Tennis League (CIWITL) with multiple divisions (A, B, C, Q, X) for competitive women's interclub play.
• Club Memberships Annual membership tiers providing access to club facilities including individual ($295), couple ($445), family ($495), senior, junior, platform tennis only, pickleball only, and swimming only options.
• Summer Memberships Seasonal summer membership program running May 25 - September 7, 2026, with junior ($50), adult ($95), married couple ($175), and family ($225) rate options.
• Corporate Memberships Corporate membership packages for businesses with 10-19 employees ($250.75 individual / $378.25 married couple / $420.75 family) and 30+ employees ($221.25 individual / $333.75 married couple / $371.25 family).
• Pro Shop On-site retail pro shop selling tennis equipment, apparel, and accessories to members and visitors.
• Junior Competitive Program Advanced junior tennis development program for competitive junior players, producing championship-level talent including ATP professionals.
• Summer Camps Summer tennis camps for juniors during school vacation periods.
• Friday Night Adult Pickleball Parties Social pickleball events for adults running 6:00 pm - 9:00 pm at $13 per player for members and $15 per player for non-members.

Quantifiable outcome

• Since 1980 CHS boys tennis has won 16 state team championships—the second most boys tennis team state championships in Indiana
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• USTA (United States Tennis Association)coreStrategic or Co-development Partner · 28 May 2026Host site for USTA sanctioned tournaments including Midwest Clay Court Championships Level 3 (May 28-31, 2026). Tournament Director Greg Griffey oversees USTA league play and tournaments. Proceeds benefit Hamilton County Community Tennis Association, the only tennis nonprofit in Hamilton County.
• Hamilton County Community Tennis Association (HCCTA)coreStrategic or Co-development Partner · 28 May 2026Nonprofit partner. Tournament proceeds go to HCCTA which is the sole financial sponsor of the only three Special Olympics tennis programs in Indiana.
• Patel DefenseminorOthers · 28 May 2026Tournament sponsor for Midwest Clay Court Championships
• StarbucksminorOthers · 28 May 2026Tournament sponsor for Midwest Clay Court Championships
• Joe's Butcher ShopminorOthers · 28 May 2026Tournament sponsor for Midwest Clay Court Championships
• Upland BreweryminorOthers · 28 May 2026Tournament sponsor for Midwest Clay Court Championships
• Greek's PizzeriaminorOthers · 28 May 2026Tournament sponsor for Midwest Clay Court Championships at 96th & College location
• Jack's DonutsminorOthers · 28 May 2026Tournament sponsor for Midwest Clay Court Championships
• WilsonminorOthers · 28 May 2026Tournament sponsor for Midwest Clay Court Championships - tennis equipment manufacturer
• J.D. Resley, AssociatesminorOthers · 28 May 2026Tournament sponsor for Midwest Clay Court Championships
• Culligan UltraPureminorOthers · 28 May 2026Tournament sponsor for Midwest Clay Court Championships
• Highland Golf & Country ClubminorOthers · 28 May 2026Satellite tournament site for Midwest Clay Court Championships at 1050 52nd St., Indianapolis, IN 46228
• Meridian Hills Country ClubminorOthers · 28 May 2026Satellite tournament site for Midwest Clay Court Championships at 7099 Spring Mill Rd, Indianapolis, IN 46260
• CITA (Central Indiana Tennis Association)coreStrategic or Co-development Partner · 17 April 2022CRC members actively participate in CITA organized tournaments and leagues. Club members have received multiple CITA awards including Captain of the Year (Dan Nelson 2024, Lisa Nelson 2023).

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• USTA National Campus: National tennis organization's flagship training and tournament facility offering clinics, camps, and USTA-sanctioned events. CRC already partners with USTA for sanctioned events, making this a structural peer in tournament hosting and youth development.
• Life Time Fitness: Large national operator of athletic clubs that offers racquet sports (tennis, pickleball, platform tennis) plus pools, fitness, and family programming. Highly comparable in product mix, but at much greater scale and with strong digital infrastructure.

Direct peers

• Sawgrass Country Club: Private membership country club with extensive tennis programming, leagues, lessons, and tournaments. Comparable in recurring membership, multi-sport amenities, and tournament hosting.
• The Cliffs at Keowee Falls: Private tennis-focused club community with multiple racquet sports, junior programs, and clinics. Comparable membership structure and tournament programming for a private, racquet-led club.
• Evert Tennis Academy: Tennis training academy emphasizing junior development, collegiate placement, and high-performance coaching. Directly comparable in junior-program emphasis and producing competitive players.
• Saddlebrook Tennis Academy: Tennis academy and resort known for junior tennis camps, adult clinics, and tournament-style programming. Comparable in junior development focus, instructional revenue, and event hosting.
• Midtown Tennis Club: Private urban tennis and fitness club offering memberships, lessons, leagues, and junior development. Closely matches CRC's model of tennis-centric programming with auxiliary fitness and social amenities.
• Boca West Country Club: Large private country club offering tennis, pickleball, fitness, aquatics, and social programming. Comparable as a multi-amenity private club with racquet sports at the core and family/corporate membership tiers.
• Topnotch Tennis Resort: Tennis resort offering clinics, camps, and tournament-style programming for all ages, similar to CRC's mix of competitive training, junior development, and adult events.

Others

• Wilson Sporting Goods: Tennis equipment manufacturer already a tournament sponsor of CRC's Midwest Clay Court Championships. Relevant as an ecosystem partner and supplier in racquet sports rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/carmelrqt
• LinkedInlinkedin.com/company/carmel-racquet-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carmel Racquet Club