Silver Maples Of Chelsea

What Silver Maples Of Chelsea does

Silver Maples of Chelsea is a nonprofit 501(c)(3) senior living community founded in 1997 and located on a 21-acre campus in Chelsea, Michigan, approximately 15 minutes from Ann Arbor. The organization is jointly sponsored by 5 Healthy Towns Foundation and Silver Maples Inc., and operates as a Life Plan community offering a continuum of care for residents aged 62 and older. The community comprises 33 Independent Living Villas (condo-style homes of 1,500-2,000+ sq ft), 77 Independent Living Apartments (550-1,315 sq ft), and 58 Assisted Living Apartments (400-812 sq ft) at The Meadows, which is licensed by the State of Michigan as a Home for the Aged. Short-term respite care is also offered in furnished studio apartments.

The community generates revenue through all-inclusive monthly subscription fees covering accommodation, meals, utilities, housekeeping, maintenance, transportation, and access to amenities and programs. Assisted living features four tiers of care for varying levels of daily living and medication support, while respite care is priced on a pay-as-you-go basis. The business model is sales-led, with a dedicated sales team (Director of Sales, Sales Assistant) guiding prospects through in-person tours, virtual consultations, a multi-step website inquiry form, and open house events. Pricing is quote-based and not publicly disclosed.

Silver Maples leverages standard rather than proprietary technology infrastructure, including a 24-hour pendant-style emergency call system, Panoskin 360 virtual tour technology, and WorxHub for work order management. The community differentiates through its nonprofit status (reinvesting earnings into programs), depth of lifestyle services (multiple dining venues, Gallery 100 public art gallery, Harvest Art Market, free Chelsea Wellness Center membership, life enrichment programs), and strong local brand recognition evidenced by Great Place to Work certifications (2023-2024) and the Holleran Choice Community Award (2024). The organization employs 101-250 staff and is governed by a Board of Directors including the President and CEO.

Name

Silver Maples Of Chelsea

Legal name

Silver Maples of Chelsea Retirement Neighborhood

Website

https://silvermaples.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Silver Maples of Chelsea is a nonprofit 501(c)(3) Life Plan senior living community in Chelsea, MI, offering independent living villas and apartments, licensed assisted living, and short-term respite care for residents aged 62 and older across a 21-acre campus.

Ownership category

akta.pro rank

Product category

Senior Living Community

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

akta.pro secondary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

Keywords

• Senior living community
• Independent living apartments
• Assisted living services
• Respite care stays
• Nonprofit retirement housing

Headquarters

HQ city

Chelsea

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Residential Living Fees: Monthly fees for independent living villas, independent living apartments, and assisted living apartments. Fees are all-inclusive covering accommodation, meals, utilities, housekeeping, maintenance, transportation, and access to amenities and programs. Entry deposits (refundable) are required for waitlist placement.
2. Assisted Living Tiered Care: Four levels of tiered care in assisted living with varying levels of assistance for activities of daily living and medication management, priced into the monthly all-inclusive rate.
3. Respite Care: Short-term respite stays ranging from one week to several months, priced all-inclusive for furnished studio apartments including meals, housekeeping, laundry, utilities, and full access to community amenities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Silver Maples of Chelsea operates a nonprofit Life Plan senior living community on a 21-acre campus in Chelsea, Michigan, offering a continuum of care that includes Independent Living Villas (1,500-2,000+ sq ft condo-style homes), Independent Living Apartments (550-1,315 sq ft), and Licensed Assisted Living Apartments (400-812 sq ft) with four tiered care levels. The community also provides Short-Term Respite Care stays ranging from one week to several months, complemented by chef-prepared dining across multiple venues, health and wellness programs with complimentary Chelsea Wellness Center membership, and an enrichment program of cultural, educational, and social activities.

Product overview

Silver Maples of Chelsea is a nonprofit Life Plan senior living community offering a continuum of care through multiple distinct living options and lifestyle services. The portfolio includes Independent Living Villas (The Villas) providing condo-style homes ranging 1,500-2,000+ sq ft, Independent Living Apartments (The Maples) offering 550-1,315 sq ft apartments, and Assisted Living Apartments (The Meadows) with licensed care in 400-812 sq ft units. Short-term respite stays provide temporary care options. Beyond housing, the community operates Gallery 100 as a public art gallery showcasing six annual exhibitions, hosts the annual Harvest Art Market, and provides comprehensive lifestyle services including restaurant-style dining across multiple venues (Trellis, Arbor, Courtyard Café, Bistro 100), health and wellness programming with Chelsea Wellness Center membership, and life enrichment activities. The community is licensed through the State of Michigan as a Home for the Aged and operates as a 501(c)(3) nonprofit organization founded in 1997.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Villas (The Villas) Condo-style independent living homes ranging from 1,500 to 2,000+ sq ft, featuring gas fireplaces, screened-in porches or sunrooms, and attached garages, located at the Woodland and Deer Ridge communities. Targeted at active seniors aged 62+ seeking maintenance-free independent living with 10 meals per month, utilities, property taxes, insurance, home protection, maintenance services, free local transportation, and free Chelsea Wellness Center membership included.
• Independent Living Apartments (The Maples) One- and two-bedroom independent living apartments ranging from 550 to 1,315 sq ft across nine distinct floor plans, located in the main building with private balconies or patios and access to all community amenities. Designed for active seniors aged 62+ with 20 meals per month, all utilities with free WiFi, bi-weekly housekeeping with flat linens, and 24-hour call system included.
• Assisted Living Apartments (The Meadows) Licensed assisted living apartments (studio, 1-bedroom, and 2-bedroom) ranging from 400 to 812 sq ft, offering four levels of tiered care including medication management and assistance with activities of daily living. All-inclusive monthly rate covers apartment, three meals daily, weekly housekeeping and laundry, utilities, WiFi, maintenance, and local transportation. Licensed through the State of Michigan as a Home for the Aged.
• Short-Term Respite Care Temporary respite stays in furnished assisted living apartments ranging from one week to several months, providing personal care, support, and access to social activities and amenities. All-inclusive pricing covers furnished unit, three chef-prepared meals daily, weekly housekeeping and laundry, utilities, cable/phone service, personalized support, and full community access. Designed for caregiver relief, post-hospitalization recovery, and trial residency.
• Gallery 100 Public art gallery showcasing six exhibitions annually featuring local and regional artists, located within the Silver Maples community and open to visitors. Supports the community's cultural and enrichment programming for residents and the broader Chelsea, Michigan public.
• Harvest Art Market Annual curated indoor art market held in October showcasing original artwork and handcrafted items from local artists, described as 'the best little art market west of Ann Arbor.' Operated as a community enrichment offering for residents and the Chelsea-area public.
• Dining Services All-inclusive restaurant-style dining program featuring multiple venues: Trellis Dining Room, Arbor Dining Room, Courtyard Café, and Bistro 100, with chef-prepared meals made from scratch. Included across residential living plans for independent living and assisted living residents.
• Health & Wellness Programs Comprehensive wellness programming including in-house fitness facilities, instructor-led exercise classes, outdoor walking paths, and free membership to Chelsea Wellness Center with pools, track, and group fitness. Included for residents as part of the all-inclusive lifestyle services.
• Life Enrichment Programs Activity programming including art, music, cultural outings, lifelong learning, social gatherings, games, and sports, with staff certified by National Association of Activity Professionals and American Council on Exercise. Included for residents as part of the all-inclusive lifestyle services.

Quantifiable outcome

• Great Place to Work Certified 2023-2024
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• 5 Healthy Towns FoundationcoreStrategic or Co-development PartnerJoint sponsor of Silver Maples along with Silver Maples Inc. The foundation supports health and wellness initiatives within the community and has contributed to community wellness programs.
• Silver Maples Inc.coreStrategic or Co-development PartnerJoint sponsor of the nonprofit organization, working together with 5 Healthy Towns Foundation to govern and support the retirement community.
• Chelsea Wellness CentercoreStrategic or Co-development PartnerSilver Maples provides free membership to the Chelsea Wellness Center for all residents. The state-of-the-art facility includes pools, fitness classes, and wellness equipment that complements Silver Maples' on-site wellness programs.
• Chelsea Area Chamber of CommerceminorStrategic or Co-development PartnerSilver Maples is an active member of the Chelsea Area Chamber of Commerce, participating in and sponsoring local business community events and initiatives.
• Chelsea District LibraryminorStrategic or Co-development PartnerPartnership for resident book club programming, including author visits such as Dr. Carmen Bugan for memoir discussions.
• Chelsea Senior CenterminorStrategic or Co-development PartnerJoint outings and activities including shared trips to cultural events including Hamilton musical and Fredrick Meijer Gardens Chihuly exhibit.
• Alzheimer's AssociationminorStrategic or Co-development PartnerSilver Maples sponsors and participates in Alzheimer's Association initiatives including Relay for Life.
• Chelsea House OrchestraminorStrategic or Co-development PartnerSilver Maples sponsors the Chelsea House Orchestra, supporting local cultural and musical programming.
• Chelsea Community HospitalminorOthersNationally recognized health facility in Chelsea providing quality health services for residents.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Trinity Health Senior Communities: Trinity Health operates faith-based senior living communities across Michigan and the Midwest, including independent and assisted living. As a mission-driven nonprofit competitor in the same Michigan geography, it is a relevant regional peer.
• Lutheran Life Villages: Lutheran Life Villages is a faith-based, nonprofit Life Plan community offering independent living, assisted living, skilled nursing, and memory care on a single campus. Its CCRC structure closely mirrors Silver Maples' Life Plan model.
• Holt Senior Care and Rehab Center: Holt Senior Care and Rehab is a Michigan-based assisted living and skilled nursing operator serving the Lansing/Southeast Michigan region. It overlaps with Silver Maples' assisted living resident base and provides a relevant local competitive benchmark.

Broad incumbents

• Brookdale Senior Living: Brookdale is the largest U.S. senior living operator with hundreds of independent living, assisted living, and memory care communities nationwide, including locations in Michigan. It competes with Silver Maples for residents across the broader Southeast Michigan market and offers a much broader portfolio of care levels.
• Sunrise Senior Living: Sunrise Senior Living is a national assisted living and memory care operator with strong brand recognition in the Midwest. Its care-tier model and signature dining/wellness programs directly parallel Silver Maples' positioning.
• Five Star Senior Living: Five Star Senior Living operates independent living, assisted living, and memory care communities across the Midwest and nationally. Its portfolio breadth, brand reach, and similar mid-market positioning make it a relevant incumbent peer.
• Atria Senior Living: Atria operates a national portfolio of independent living, assisted living, and memory care communities with locations throughout the Midwest. It targets similar affluent seniors and offers a comparable continuum-of-care model with stronger brand recognition.

Direct peers

• Life Care Services: Life Care Services is a leading manager of CCRCs and Life Plan communities nationwide, with multiple Midwest properties. It operates the exact "Life Plan" nonprofit/community model Silver Maples describes, making it the most direct peer.
• Presbyterian Villages of Michigan: Presbyterian Villages of Michigan is a Michigan-based nonprofit senior living operator providing independent living, assisted living, and skilled nursing communities statewide. It is a direct nonprofit, mission-driven peer serving overlapping Michigan seniors.
• Erickson Senior Living: Erickson Senior Living operates large-scale Continuing Care Retirement Communities (CCRCs) with a continuum of IL, AL, and skilled nursing on single campuses — the same Life Plan model Silver Maples uses. Although not currently in Michigan, it is the closest structural analog.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SMOCRetirementComm
• Facebookfacebook.com/silvermaples
• LinkedInlinkedin.com/company/silver-maples-of-chelsea
• Instagraminstagram.com/silvermaplesofchelsea

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silver Maples Of Chelsea