Lutheran Life Villages

What Lutheran Life Villages does

Lutheran Life Villages (LLV) is a faith-based, nonprofit senior living organization headquartered in Fort Wayne, Indiana, founded in 1930 and serving Northeast Indiana for over 90 years. The organization operates six campuses across the Fort Wayne metropolitan area and Kendallville, offering a complete continuum of care that includes independent senior living apartments and cottages (The Apartments at Anthony Boulevard, Piper Trail), assisted living (Pine Valley Assisted Living, Anthony Boulevard), specialized memory care (Inverness, Anthony Boulevard, Kendallville, Pine Valley), long-term skilled nursing (Pine Valley, Kendallville, Anthony Boulevard), and short-term rehabilitation services. Distinctive programs include The Zachary Project memory care curriculum integrating Positive Approach to Care and Eden Alternative Certified Programming, Rock Steady Boxing Parkinson's therapy (the first affiliate in Northeast Indiana), and the Foster Grandparent Program in partnership with AmeriCorps Seniors. The Village at Pine Valley holds the CMS Five-Star quality rating and participates in Parkview Health's High Performing Network.

LLV's business model is built on monthly subscription-style resident fees that vary by care level — approximately $2,000–$4,000/month for independent living, $6,500–$8,000/month for assisted living and memory care, and $6,000–$15,000/month for skilled nursing and long-term care — supplemented by Medicare reimbursements for short-term rehabilitation stays (up to 100 days post-hospitalization) and Medicaid for eligible long-term care residents across all Medicaid-certified communities. Ancillary revenue comes from non-resident Rock Steady Boxing classes ($15/class or $75/month unlimited). The go-to-market motion is relationship-led and geographically concentrated: prospective residents and families engage through organic search, content marketing, and physician/healthcare referrals, then schedule in-person campus tours facilitated by care advisors, with no third-party distribution channels and no paid on-site advertising. Beyond clinical services, the technology stack consists of standard martech (Google Analytics 4, ActiveDemand, WelcomeHome CRM, and Google/Meta remarketing) rather than proprietary platforms, with mission-driven pastoral care, social engagement, and intergenerational programming functioning as core differentiation rather than software-driven moats.

Name

Lutheran Life Villages

Legal name

Lutheran Life Villages

Website

https://lutheranlifevillages.org

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

101–250 employees

Short description

Lutheran Life Villages is a faith-based, nonprofit senior living organization operating six campuses across Northeast Indiana, providing a full continuum of care from independent living and cottages through assisted living, memory care, skilled nursing, and short-term rehabilitation for older adults.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Fee — Housing and Care Services: Residents pay a monthly fee that covers housing (apartments or cottages), utilities, meals, housekeeping, maintenance, social activities, and wellness programs. The fee varies by residence type and level of care. Additional tiers of care (assisted living, memory care, long-term care) are priced incrementally above independent living. This is the primary recurring revenue stream.
2. Rock Steady Boxing Class Fees: Non-residents pay per-class fees ($15 per class) or unlimited monthly access ($75/month) for Rock Steady Boxing Parkinson's therapy programs. Residents of Lutheran Life Villages receive classes free of charge.
3. Government Healthcare Reimbursement: Accepts Medicare (for short-term skilled nursing/rehabilitation following qualifying hospital stays up to 100 days) and Medicaid (for eligible long-term care residents). All LLV communities are Medicaid-certified.
4. Foster Grandparent Program Stipends (Pass-Through): Foster Grandparent volunteers aged 55+ receive stipends of approximately $300–$400 per month (for those earning no more than 200% of poverty level) funded through AmeriCorps grants. These stipends are pass-through payments, not direct revenue to LLV, but the grant supports program operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Lutheran Life Villages operates a full continuum of senior living and care services across six campuses in Northeast Indiana. Offerings span independent senior living (apartments and cottages), assisted living, memory care assisted living, long-term skilled nursing, and short-term rehabilitation for adults 55 and older. The organization also operates specialty programs including Rock Steady Boxing for Parkinson's therapy and the AmeriCorps Foster Grandparent volunteer program.

Product overview

Lutheran Life Villages is a faith-based, nonprofit organization operating 6 senior living campuses across Northeast Indiana, offering a full continuum of care designed to meet seniors at every stage of life. The portfolio includes two independent senior living communities (The Apartments at Anthony Boulevard and Piper Trail cottage homes), three assisted living communities (The Village at Anthony Boulevard, The Village at Pine Valley Assisted Living, and The Village at Inverness), three long-term care/skilled nursing facilities (The Village at Pine Valley, The Village at Kendallville, and The Village at Anthony Boulevard), specialized memory care services, and short-term rehabilitation. The company also offers distinctive programs including Rock Steady Boxing for Parkinson's patients, a Foster Grandparent Program in partnership with AmeriCorps, and Memory Care Assisted Living featuring The Zachary Project curriculum. As a nonprofit with over 90 years of service, the organization emphasizes whole-person wellness supporting body, mind, and spirit through pastoral care, social engagement, and personalized support services.

Differentiator

Problem solved

Functional benefit

Brands

• Piper Trail: The Midwest's first true pocket neighborhood featuring single-family cottage homes for active adults 55+.

Products and services

• The Village at Anthony Boulevard A full continuum of care community on a 42-acre campus in Fort Wayne offering Senior Living Apartments, Assisted Living, Long-Term Care, Short-Term Rehabilitation, and Memory Care. Co-located with administrative headquarters.
• The Apartments at Anthony Boulevard Maintenance-free senior living apartments offering independent living for adults 55+ with access to Anthony Boulevard campus amenities, wellness programs, and events.
• The Village at Pine Valley Short-term senior rehabilitation and long-term skilled nursing community on Coldwater Road in Fort Wayne. Holds a CMS Five-Star rating and participates in Parkview Health's High Performing Network.
• The Village at Pine Valley Assisted Living Assisted Living and Memory Care Assisted Living community featuring private apartments, glass-enclosed patio, and secure memory care environments for residents with dementia.
• The Village at Kendallville Long-term care and memory care community in Kendallville, Indiana, offering 24/7 nursing, memory care services, and personalized attention in a smaller close-knit setting.
• Piper Trail Innovative Pocket Neighborhood of maintenance-free single-family cottage homes for active adults 55+ with attached garages, clubhouse with bistro and fitness center, walking trails, and pet-friendly environment.
• The Village at Inverness Memory Care Assisted Living community specializing in dementia care with secure environments, personalized care plans, and structured daily routines on Glencarin Boulevard in Fort Wayne.
• Short-Term Rehabilitation Multidisciplinary inpatient and outpatient rehabilitation services including physical, occupational, and speech therapy to help patients return home safely after illness, injury, or surgery. Medicare covers eligible short-term skilled nursing up to 100 days.
• Assisted Living Residential care combining apartment living with personalized assistance for activities of daily living such as bathing, dressing, and medication management while promoting independence.
• Long-Term Care 24-hour skilled nursing care in a home-like environment with comprehensive services including social services, pastoral care, and personalized activities. Medicaid accepted at all communities.
• Memory Care Specialized secure memory care services for individuals with dementia, featuring trained memory care ambassadors and structured programs designed to promote cognitive engagement and quality of life.
• Memory Care Assisted Living Integrated approach combining assisted living with specialized dementia support, featuring The Zachary Project including Positive Approach to Care, Eden Alternative Certified Programming, and educational outreach.
• Independent Senior Living Maintenance-free independent living options including senior apartments and cottage homes for adults 55 and older, offering relief from homeownership responsibilities with access to community amenities.
• Foster Grandparent Program Volunteer program partnering with AmeriCorps where adults 55+ serve as role models, mentors, and friends to at-risk children in educational settings. Volunteers receive stipends of $300-$400/month and serve at least 15 hours per week.
• Rock Steady Boxing Non-contact exercise therapy program for Parkinson's disease patients with trained coaches, boxing gear, and exercise equipment. Free for LLV residents; $15/class or $75/month unlimited for non-residents. Part of a network of 800+ Rock Steady Boxing locations globally.

Quantifiable outcome

• The Village at Pine Valley achieved CMS five-star rating — highest quality designation from Centers for Medicare and Medicaid Services
• +3 more outcomes

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AmeriCorps / AmeriCorps Seniors (Foster Grandparent Program)coreStrategic or Co-development PartnerLutheran Life Villages hosts the Foster Grandparent Program in partnership with AmeriCorps Seniors. Adults aged 55+ volunteer as mentors and role models to at-risk children in local schools and Head Start programs. LLV fosters these intergenerational relationships through an innovative community program. AmeriCorps provides grant funding to support volunteer stipends ($300–$400/month for eligible low-income seniors). Volunteers serve at least 15 hours/week and undergo 20-hour pre-service orientation plus monthly training.
• Rock Steady Boxing (Headquarters Organization)coreTechnology or IntegrationRock Steady Boxing is a nonprofit organization providing non-contact exercise therapy for people with Parkinson's disease. LLV's Village at Anthony Boulevard is the first Rock Steady Boxing affiliate in Northeast Indiana. The program has grown to 800+ locations globally. LLV operates local programming with trained coaches, boxing gear, and structured class schedules for all Parkinson's stages. Contact: Maizy King, (260) 286-8104 / [email protected].
• Eden Alternative®minorStrategic or Co-development PartnerEden Alternative is an international nonprofit that transforms care environments into vibrant, life-affirming communities. LLV holds Eden Alternative® Certified Programming status, which is integrated into The Zachary Project curriculum. The approach focuses on eliminating loneliness, helplessness, and boredom among seniors — key drivers of quality of life in memory care.
• Parkview HealthcoreStrategic or Co-development PartnerParkview Health, a major regional health system serving Northeast Indiana, selected The Village at Pine Valley to participate in its High Performing Network. This designation reflects clinical quality benchmarks and care coordination standards. The relationship provides patient referral pathways and clinical integration between Parkview's hospital network and LLV's post-acute care services.
• Aging & In-Home Services of Northeast Indiana (AIHS)minorChannel Partner/ Reseller/ DistributorAIHS is a nonprofit social service organization serving older adults and family caregivers in Northeast Indiana since 1974. LLV cross-promotes AIHS resources on its Families Resources page, and AIHS serves as a community referral partner for seniors navigating care options.
• PACE (Programs of All-Inclusive Care for the Elderly)minorChannel Partner/ Reseller/ DistributorPACE is a federal Medicare/Medicaid program allowing seniors to receive care at home rather than in a senior care community. LLV references PACE on its Families Resources page as an alternative care pathway, and PACE may refer individuals who eventually need higher levels of care to LLV's communities.
• Alzheimer's AssociationminorStrategic or Co-development PartnerLutheran Life Villages partners with the Alzheimer's Association (alz.org) by providing resources and educational links on its Families Resources page. The partnership supports LLV's memory care positioning and provides families with external educational content on dementia care, support groups, and research updates.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• StoryPoint Group: Midwest-based senior living operator with independent living, assisted living, and memory care communities across Michigan, Indiana, Ohio, and other states. Comparable multi-state regional operator with similar service mix.
• Majestic Care: Indiana-headquartered senior care provider operating skilled nursing, assisted living, and memory care communities across Indiana and Ohio. Comparable operating model with strong regional density in the same primary market.
• American House Senior Living Communities: Midwest-focused senior living operator with independent living, assisted living, and memory care communities across Michigan, Indiana, and surrounding states. Comparable mid-sized multi-campus operator serving similar demographic.
• Trilogy Health Services: Louisville-headquartered senior living operator with significant Indiana footprint offering independent living, assisted living, memory care, and skilled nursing across multiple campuses. Closest direct competitor in market and service model.
• BHI Senior Living: Indiana-based senior living operator with multiple campuses across the Midwest providing assisted living, memory care, and independent living. Directly comparable mid-sized regional operator with similar continuum-of-care positioning.
• Greencroft Communities: Indiana-based, faith-affiliated nonprofit senior living provider operating multiple campuses across Indiana with a similar CCRC continuum-of-care model. Highly comparable in mission, geographic footprint, and service mix.

Broad incumbents

• Atria Senior Living: Major national senior living operator with 200+ communities offering independent living, assisted living, and memory care. Comparable continuum of care but operates at a much larger, multi-state scale.
• Life Care Centers of America: National skilled nursing and rehabilitation operator with 200+ facilities across the U.S. Comparable on the skilled nursing and short-term rehabilitation side of LLV's continuum, but operates at a much larger scale.
• Sunrise Senior Living: Established national senior living operator with assisted living and memory care communities across the U.S., with strong reputation in dementia care. Comparable specialized programming but operates at a larger, multi-state scale.
• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and skilled nursing across 650+ communities nationally. Broad incumbent with overlapping service portfolio but operates at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Fostergrandparentprogramfortwayne
• Xx.com/lutheranlifevlg

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lutheran Life Villages