What Isaval does

Isaval is a Spanish manufacturer of paints, coatings, mortars, and complementary construction-chemical products headquartered in Ribarroja del Turia, Valencia, operating under the legal name ISAVAL GLOBAL, S.L. (renamed from Pinturas Isaval, S.L. in May 2026). Its portfolio covers the full coating stack: architectural interior and exterior paints (Danubio, Reviquarz, Silicoval), water-based and solvent-based enamels (Acquatex, Isalnox), wood treatments (Xanol), construction mortars and surface preparation products (Rhona, Rhonaplac, Rhonaplast), two-component epoxy and polyurethane floor systems (Suepox, Acquapox, Duepol), thermal insulation systems for facades (Rhonatherm), and an eco-sustainable line (Rheco) supporting LEED and BREEAM certifications. The company also operates a light decorative coatings division (Hausal) covering carpets, laminates, and platforms, and runs an in-house installation department executing large contract projects in hospitality, healthcare, cultural, sports, and public infrastructure sectors.

The business sells through a hybrid go-to-market model: company-owned Isaval Stores for retail consumers, an authorized distributor network spanning Spain and international markets including Syria, Ukraine, and Albania, a B2B e-commerce platform (b2b.isaval.es) for professional customers, and an internal contract installation channel. Pricing is pay-as-you-go across one-time product sales and project-based installation services; color tinting at point of sale is usage-based. Customer segments are explicitly segmented into Bricolaje (DIY), Técnico (architects and specifiers), Profesional (painters and applicators), and Distribuidor (resellers), with a separate contract sector for large projects. Certifications (EU Ecolabel, AENOR, IQNet, CE, Applus+, UNE-EN 12873-2) anchor credibility in regulated applications including potable water tanks and food-contact epoxy.

Name

Isaval

Legal name

ISAVAL GLOBAL, S.L.

Website

https://isaval.es

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Isaval is a Spanish paint and coatings manufacturer founded in 1968 in Valencia, producing architectural paints, mortars, epoxy and polyurethane floor systems, thermal insulation (Rhonatherm), and decorative coatings, sold through own stores, distributors, a B2B platform, and an in-house contract installations department serving DIY, professional, and enterprise customers across Europe and the Middle East.

Ownership category

akta.pro rank

Product category

Paint and Coatings Manufacturing

NAICS

Paint and Coating Manufacturing (325510), Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Miscellaneous Chemical Products (2890), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Architectural & Decorative Coatings (IMAEAGAA)

akta.pro secondary industries

Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA), Industrial & Protective Coatings (IMAEAGAB), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM), Painting, Decorating & Wallcoverings (IMAFANAI), Primers, Bonding Agents & Surface Preparation Products (IMADAOAK)

Keywords

• Paint manufacturing
• Construction coatings
• Thermal insulation systems
• Decorative floor coatings
• Mortar surface preparation

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Paints and Coatings Sales: Manufacturing and distribution of water-based and solvent-based paints, enamels, primers, and decorative coatings through direct retail (Isaval Stores), distributor network, and B2B channels for construction, renovation, and maintenance applications
2. Mortar and Surface Preparation Products: Sales of cementitious mortars, self-leveling compounds, waterproofing mortars, tile adhesives, and surface preparation products under the Rhona and Rhonaplac brands for construction and rehabilitation projects
3. Floor Treatment Systems: Epoxy, polyurethane, and acrylic floor coating systems for industrial, commercial, and residential applications including self-leveling systems, sealers, and decorative finishes
4. Lightweight Decorative Coatings (Hausal): Installation and supply of lightweight decorative floor and wall coverings including carpets, artificial grass, laminates, and platforms through the Hausal brand for hospitality, residential, and contract sector projects
5. Contract Installation Services: Full-service installation department providing flooring and decorative coating installation for large projects in hospitality, residential, healthcare, cultural, sports, and public infrastructure sectors
6. Paint-Mixing Systems and Dyes: Sale and installation of automated paint-mixing equipment and proprietary concentrated dyes to distributors and retail points of sale, with technical support for color formulations

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Isaval manufactures and distributes paints, coatings, mortars, and surface preparation products for construction, renovation, and industrial maintenance applications. The portfolio spans architectural paints, facade coatings, waterproofing systems, anti-corrosive enamels, wood treatments, epoxy and polyurethane floor systems, and SATE thermal insulation systems, supported by proprietary tintometric paint-mixing equipment and an installation services division for large-scale projects.

Product overview

Isaval is a Spanish manufacturer and distributor of paints, coatings, and construction solutions offering a comprehensive portfolio organized into distinct product families. The core offering includes architectural paints (Danubio interior paint, exterior facade coatings like Reviquarz and Rhonaplast), waterproofing and protection products (2kR Acqua for pools, Rhona MH for moisture sealing, waterproofing paints), and industrial coatings (epoxy and polyurethane systems including Suepox, Acquapox, Clorocaucho Suelos). Supporting product lines include anti-corrosive enamels (Isalnox family), wood treatment (Xanol varnishes), and construction mortars (Rhona line for masonry, self-leveling, waterproofing, and thermal applications). The company operates specialized divisions: Rhonatherm for thermal insulation systems (SATE/EIFS), Rheco for eco-sustainable building solutions, Hausal for light decorative coatings (flooring, wall coverings with installation services), and Isaval Instalaciones for large-scale project installations. Color technology is supported through industrial and point-of-sale tintometric systems. The company recently changed its legal name from Pinturas Isaval, S.L. to ISAVAL GLOBAL, S.L. (May 2026).

Differentiator

Problem solved

Functional benefit

Brands

• Hausâl: Lightweight decorative coatings brand offering flooring and wall coverings including carpets, lawn, laminates and platforms for residential and contract sectors including hotels, restaurants, sports facilities, hospitals and schools.
• Rhonatherm
• Rheco
• Rhona
• Trend-Decó
• Isaval 360
• Fundación Isaval Global

Products and services

• Danubio Interior Paint Extra matte vinyl plastic interior paint with high hiding power and a silky finish, formulated for spaces with abundant light and targeted at individual consumers and professional painters.
• Rhonaplast Plasters and Fillers Complete product family for surface preparation including exterior renders (XHA high-adherence, XF fibered), quick-fill compounds, molding plaster, and white cement binder for building professionals and consumers.
• Reviquarz Acrylic Mortar Facade Coating Acrylic mineral mortar with homogeneous grain for waterproofing and decoration of facades and interiors, available in G-15 and G-20 variants with photocatalytic self-cleaning properties, certified by Applus+.
• 2kR Acqua Swimming Pool Paint Acrylic polyurethane enamel cured with aliphatic isocyanate for protection and painting of swimming pools, ponds, and non-potable water tanks.
• Rhona Mortars Complete line of cementitious mortars for construction and rehabilitation, covering self-leveling floor compounds, industrial masonry solutions, hydrophobic waterproofing mortars, lime mortars, primers, SATE base coats, and tile adhesives.
• Rhonatherm Thermal Insulation System (SATE/EIFS) External Thermal Insulation Composite System (SATE/EIFS) for building facades, providing complete facade insulation solutions including base coats and finishing layers for energy-efficient building renovation.
• Rhonaplac Joint Compounds and Finishes Drywall finishing compound system including fast-setting powder for gypsum board joint filling (Q1–Q4 finish classification) and adhesive for ceramic tile installation, certified by Applus+.
• Isalnox Anti-Corrosive Enamels Anti-corrosive water-based enamel system direct to metal for ferrous and non-ferrous metal protection, including decorative forge-effect finish, alkyd primer, multi-adherent primer, and rust converter variants.
• Acquatex Water-Based Paints and Enamels Complete line of water-based paints and enamels including polyurethane enamel for wood and furniture, acrylic enamel, ceramic tile coating, heat-resistant coating (up to 450°C), and extra matte finish cleaners; multiple variants carry EU Ecolabel certification.
• Xanol Wood Treatment System Wood protection and finishing system including open-pore lasur varnish, sealer, and impregnating primer for wood maintenance and decoration.
• Suepox Epoxy Floor Coatings Two-component water-based epoxy paint and sealer for high-performance industrial floors, hospitals, warehouses, and parking facilities, contributing to LEED and BREEAM certifications.
• Acquapox Epoxy Floor Paint Two-component water-based epoxy floor paint providing high opacity and excellent adhesion for floor protection applications.
• Acquasell Epoxy Sealer Two-component water-based epoxy sealer formulated without organic solvents, providing odorless performance for floor preparation.
• Clorocaucho Suelos Floor Paint Chlorinated rubber-based paint for protection and decoration of floors in parking lots and industrial buildings.
• Vulcapol Floor Varnish Two-component acrylic-polyurethane water-based varnish providing increased resistance and easy cleaning against tire marks on painted floors.
• Rapidtrans Quick-Dry Floor System Two-component fast-execution floor treatment system for rapid turnaround projects requiring minimal downtime.
• Silicoval Mineral Silicate Paint Ecological mineral-based silicate matte paint formulated for facades, providing natural mineral finish with high vapor permeability.
• Siltop Sol Silicate Paint Silicate-based paint for facade decoration and protection, providing mineral finish performance.
• Protect HI Concrete Sealer Aqueous acrylic varnish for treatment, decoration, and protection of stamped concrete pavements.
• Alipox 100% Sólidos Food-Grade Epoxy 100% solids food-contact epoxy coating certified per UNE-EN 12873-2 for direct contact with food and beverages, suitable for potable water tanks and food/beverage storage.
• Epoxi Sellador 40% Sólidos Epoxy Primer/Sealer Colorless epoxy primer with high wetting capacity and penetration for degraded surfaces, functioning as a sealer for subsequent epoxy, polyurethane, and chlorinated rubber applications.
• Duepol Acqua 2 Comp Polyurethane Paint Two-component water-based polyurethane paint formulated for floor coating applications, providing durable finish.
• Epoxi Autonivelante 100% Sólidos Self-Leveling Epoxy 100% solids high-resistance self-leveling epoxy floor coating with excellent abrasion and wear resistance for demanding industrial floor applications.
• Señalización Vial Acqua Road Marking Paint Water-based acrylic paint for thick-layer application on asphalt and concrete roads, providing very fast drying and excellent adhesion for road marking.
• Acquatex Primer Universal Multi-Purpose Primer Versatile water-based primer providing good adhesion on difficult surfaces, suitable for non-ferrous metals, wood, plaster, PVC, and tiles as a multi-surface bonding primer.
• Acqua Invisible Hidrofugante Water Repellent Water-repellent impregnation agent based on silanes and siloxanes for invisible protection of absorbent mineral surfaces.
• Rhona A-200 Tackifying Primer Tackifying primer based on acrylic copolymers that improves adhesion on mineral substrates including cement, concrete, and brick, with stability in humid environments.
• Rhona A-250 Textured Primer Opaque textured primer for exterior applications as adhesion promoter and absorption regulator on mineral surfaces, resistant to substrate alkalinity and vapor-permeable.
• Acquatex Ceramica Tile Coating Single-component enamel with polyurethane component specifically formulated for painting and coating ceramic tiles in bathrooms, kitchens, and exteriors, applicable directly without primer.
• Rhona MH Waterproofing Mortar Hydrophobic cementitious mortar for waterproofing applications and crack repair in pools and water-retaining structures.
• Isalnox Imprimación Multiadherente Acqua Primer Versatile monocomponent water-based primer providing exceptional adhesion on various substrates, with anti-corrosive properties for metal protection applications.
• Hausal Light Decorative Coatings Division Light decorative coating solutions including flooring and wall coverings such as carpets, artificial lawn, laminates, and platforms for residential, contract, hotels, restaurants, sports facilities, hospitals, and schools, integrating import, sales, prescription, and installation.
• Isaval Installations Contract Services Installation and supply of light pavements and decorative coatings for large contract projects across hospitality, residential, healthcare, retail, cultural, offices, sports facilities, and public infrastructure sectors, combining product supply with professional installation.
• Tintometría Industrial Paint-Mixing System High-accuracy industrial paint-mixing system integrated into Isaval's production operations with dosing systems ensuring color repeatability, using the same proprietary concentrates as point-of-sale systems.
• Tintometría Punto de Venta Color Tinting Service Point-of-sale tintometric system with innovative highly-concentrated dyes exclusively developed by Isaval, providing simultaneous dosing, color repeatability, accuracy, and technical support with a 24-hour formula delivery commitment for distributor and retail partners.
• Rheco Eco-Sustainable Construction Solutions Rheco brand line of eco-sustainable paint and coating systems marketed as the most extensive sustainable systems line in the market, enabling construction in green/sustainable mode with products that contribute to LEED and BREEAM building certification standards.
• Isaval 360 Contract Project Management 360-degree contract project management service covering coatings for construction works and refurbishments, providing end-to-end project support from specification to execution.

Quantifiable outcome

• Products contribute to LEED and BREEAM building certification standards
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Four partnerships are on record, tiered regional, flagship, core and minor.

• Hallak for ConstructionregionalChannel Partner/ Reseller/ Distributor · 15 June 2026Official distributor of Isaval products in Syria with headquarters in Aleppo. Jointly participated in Buildex Damascus 2026, the main international construction fair in Syria, demonstrating commitment to the Syrian market and reinforcing Isaval's presence in the Middle East region.
• Valencia Basket ClubflagshipGTM or Marketing Partner · 1 January 2013Main sponsor of Valencia Basket Club professional basketball team since 2013. The Isaval logo appears at the top of the back side of the team jersey and has prominent presence on main club supports and the Fuente de San Luis Sports Pavilion court. The company also sponsors the women's Valencia Basket team. Partnership reflects shared values of teamwork, passion for excellence, growth, and culture of effort.
• ICEX Spain Trade and InvestmentcoreGTM or Marketing PartnerIsaval has benefited from ICEX export promotion programs including the ICEX-DANA program with co-financing from European Next Generation EU funds through the Recovery, Transformation, and Resilience Plan. This support enables international market development activities.
• UNICEF Spain AllianceminorStrategic or Co-development PartnerIsaval participates in sustainability alliances including partnership with UNICEF Spain, demonstrating corporate social responsibility commitments in the area of children's welfare and development.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Hempel: Danish coatings manufacturer with strong presence in protective, marine, and decorative segments in Europe, Middle East, and Africa. Comparable to Isaval in architectural and industrial coatings with similar EMEA market focus.

Direct peers

• Tikkurila: Nordic regional decorative paints manufacturer with multi-country distribution. Closely comparable to Isaval in profile: privately controlled at time of acquisition, European regional focus, full architectural coatings range with tintometric support.
• Revetón: Spanish manufacturer of paints, coatings, and facade systems including SATE/EIFS thermal insulation. Closely comparable to Isaval on facade mortars, thermal insulation systems, and rehabilitation solutions in the Spanish market.
• Montó (Pinturas Montó): Spanish paints manufacturer with broad architectural and industrial offerings through distribution and own stores. Direct domestic competitor in Spain across the same architectural paint, enamel, and specialty product lines.
• CIN - Corporação Industrial do Norte: Iberian (Portuguese) paints and coatings manufacturer with architectural, industrial, and protective ranges. Most direct head-to-head competitor to Isaval in the Iberian Peninsula across overlapping product categories and distribution profiles.
• Beissier: French-Spanish specialty manufacturer of putties, fillers, and surface preparation products. Direct competitor to Isaval in plasters and surface preparation (Rhonaplast/Rhonaplac range) across the Iberian market.

Broad incumbents

• Jotun: Scandinavian paints and coatings group with strong decorative, marine, and protective segments. Competes with Isaval in architectural paints across Europe and the Middle East (notably in Syria/Jordan via its own distributor network).
• AkzoNobel: European-headquartered paints and coatings giant behind Dulux and professional brands. Direct competitor across architectural paints, protective coatings, and specialty finishes in Europe, including Spain.
• Sherwin-Williams: World's largest paint and coatings company with deep architectural and industrial presence. Overlaps directly with Isaval in decorative paints, enamels, and industrial coatings, but at vastly greater global scale.
• PPG Industries: Global paints and coatings manufacturer serving architectural, industrial, and protective coatings markets. Comparable as the largest direct competitor in Isaval's core product categories (architectural paints, industrial coatings, protective finishes).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Pinturas_Isaval
• YouTubeyoutube.com/user/pinturasIsaval
• Facebookfacebook.com/pinturas.isaval
• LinkedInlinkedin.com/company/pinturas-isaval-s-l-
• Instagraminstagram.com/pinturas_isaval
• Pinterestes.pinterest.com/Pinturas_Isaval

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Isaval