Buy Great Land

What Buy Great Land does

Buy Great Land LLC is a privately-held, direct-to-consumer online marketplace that acquires unwanted rural vacant land at wholesale pricing and resells it to individual buyers, eliminating traditional real estate broker commissions. Founded in 2014 by brothers Joe and Mike and headquartered in Old Bridge, New Jersey, the company is one of more than 10 e-commerce websites operated by the founders and runs on a team of approximately 12 employees.

The company's core product is a WordPress-based e-commerce platform that catalogs available parcels across multiple U.S. states with detailed specifications, GPS coordinates, photographs, and interactive mapping. Properties are priced individually from approximately $3,000 to $590,000 (most in the $10,000-$50,000 range), and a $500 deposit reserves a parcel; all sales are final and properties are sold "as is," with Buy Great Land absorbing back taxes, title fees, and escrow fees. Closings are facilitated through third-party title companies or real estate attorneys rather than in-house brokerage.

Buy Great Land targets two horizontal segments: individual buyers (primarily in the NY-Metro region and surrounding states) seeking affordable rural land for RV use, retirement, homebuilding, or recreation, and property owners looking to liquidate unwanted parcels quickly. The go-to-market combines SEO-optimized property listings, an AWeber-powered newsletter called the First Access Buyer's Club, and high-touch phone and email support, with no institutional funding and no external investors disclosed.

Name

Buy Great Land

Legal name

Buy Great Land LLC

Website

https://buygreatland.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Buy Great Land is an online marketplace that acquires unwanted rural vacant land at wholesale pricing and resells it directly to individual consumers across multiple U.S. states, bypassing real estate agents. It serves land buyers seeking affordable rural parcels and property owners looking to liquidate unwanted holdings.

Ownership category

akta.pro rank

Product category

Online Rural Land Sales

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Land Brokerage (Raw Land & Development Sites) (FSAEAJAD)

akta.pro secondary industry

Land & Development Site Brokerage (BPAJABAG)

Keywords

• Rural land sales
• Vacant land marketplace
• Land investment
• Unwanted land acquisition
• Online property listings

Headquarters

HQ city

Old Bridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Land Sales Transaction: The company generates revenue by purchasing unwanted land parcels at wholesale pricing from property owners and reselling them to buyers at competitive rates. Revenue is realized as one-time transaction fees on each property sale. The company covers all associated transaction costs (back taxes, title fees, escrow fees) and pays sellers directly via cashier's check upon closing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Buy Great Land operates an online e-commerce platform that facilitates the buying and selling of rural vacant land parcels across multiple U.S. states. The company purchases unwanted land at wholesale prices from property owners, then resells it directly to individual buyers via its website, handling deed creation and coordinating title transfers with third-party title companies or attorneys. All transactions are conducted without real estate agents or brokers.

Product overview

Buy Great Land operates as a single unified e-commerce platform for buying and selling rural vacant land online. The core platform enables property transactions with detailed listings including photos, GPS coordinates, and property specifications. Two supporting services complement the platform: the Sell Your Land Service (which purchases unwanted land from owners at wholesale pricing with expedited payment) and the First Access Buyer's Club (a newsletter providing early notification of new listings before public market release). The company is NOT a real estate agent but acts as an intermediary facilitating direct transactions between land sellers and buyers across states including Delaware, Maine, New Jersey, New York, Ohio, Oklahoma, Pennsylvania, and Virginia.

Differentiator

Problem solved

Functional benefit

Products and services

• Buy Great Land Online Land Marketplace An online e-commerce platform that allows individual buyers to browse, research, and purchase rural vacant land parcels across multiple U.S. states. The platform provides detailed property listings including photos, videos, GPS coordinates, and specifications, with support for deposits, deeds, and title transfers. It serves individuals seeking land for RV parking, retirement, building a home, or recreational use.
• Sell Your Land Service A land purchasing service that allows property owners to submit information about their unwanted land for potential purchase by Buy Great Land. The company covers all associated transaction costs including back taxes, title fees, and escrow fees, and issues a cashier's check in as little as 3 business days upon closing. It targets owners with land that is difficult to sell through traditional channels.
• First Access Buyer's Club A newsletter subscription service that alerts subscribers about new property listings before they hit the public market, providing early access to upcoming land parcels for prospective buyers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• LandWatch: LandWatch is one of the largest online marketplaces for rural land, hunting properties, and farms for sale across the U.S. It directly overlaps with Buy Great Land's rural vacant land marketplace, offering similar listings, search filters, and buyer/seller lead generation, though it operates primarily as a listing aggregator rather than a principal dealer.
• LandHub: LandHub is an online marketplace for buying and selling land, farms, ranches, and rural properties across the U.S. It competes directly with Buy Great Land in aggregating rural land listings and offers comparable search and discovery features for land buyers.
• LandFlip: LandFlip is an online land listing service connecting buyers and sellers of rural land, acreage, and farms. It directly competes with Buy Great Land's core marketplace offering in rural vacant land across multiple U.S. states.
• LandCentury: LandCentury operates an online land marketplace that buys unwanted land directly from owners and resells to buyers, mirroring Buy Great Land's principal dealer model rather than pure listing aggregation. It is one of the closest direct competitors in business model and customer experience.
• LotNetwork.com: LotNetwork.com is an online marketplace for buying and selling land, lots, and acreage across the U.S. It directly competes with Buy Great Land for buyers searching affordable rural and vacant parcels, and offers similar listing, mapping, and due diligence features.
• Land.com: Land.com is an online real estate marketplace aggregating land listings across multiple LandWatch-affiliated sites. It provides the same rural vacant land buyer/seller matching as Buy Great Land, with broader brand reach and larger listing inventory.
• Lands of America: Lands of America is a large online marketplace for rural land, ranches, farms, and hunting properties. It competes directly with Buy Great Land by aggregating listings and providing detailed property information, comparable map/GPS features, and broad geographic coverage.

Broad incumbents

• Zillow: Zillow is the largest U.S. residential real estate portal with growing land-listing capabilities and Zillow-owned homes inventory. It is a broad incumbent whose marketplace dynamics, consumer trust, and SEO dominance shape the competitive environment in which Buy Great Land acquires customers.
• Auction.com: Auction.com is a leading online real estate auction platform for residential, commercial, and land assets. While focused on auction mechanics, it overlaps with Buy Great Land on land and rural property transactions and serves an overlapping pool of small-investor buyers.
• Realtor.com: Realtor.com is a major U.S. real estate listing portal operated by Move (News Corp) that includes land and rural property categories. As a broad incumbent, it competes for organic search traffic and indirect buyer demand that Buy Great Land relies on for low-cost customer acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/buygreatland

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buy Great Land