LANDFLIP
LANDFLIP is a bootstrapped online marketplace, founded in 2004, that connects US land buyers with sellers (brokers, agents, auctioneers, FSBO) via tiered subscription listings and cross-syndication across six specialized land sites.
- Company typePrivate
- Founded2004
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What LANDFLIP does
LANDFLIP, Inc. is a privately held, bootstrapped online marketplace founded in 2004 and headquartered in Madison, USA, that connects land buyers and sellers across the United States and select international markets. The platform aggregates land for sale, auctions, lease, and for-sale-by-owner (FSBO) listings, and automatically cross-syndicates those listings across a network of six specialized sister sites — LOTFLIP (lots under 20 acres), FARMFLIP (farms 5+ acres), RANCHFLIP (ranches 10+ acres), AUCTIONFLIP (land auctions), and COMMERCIALFLIP (commercial property) — plus LANDTHINK, an educational content site. The platform is built on a web-based listing management system featuring a proprietary Listing Quality Score algorithm that ranks higher-quality listings in search results, automated network syndication based on property type and acreage, and a bulk listing data feed for top-tier subscribers.
LANDFLIP operates a self-serve, sales-led go-to-market targeting land sellers — including brokers, agents, auctioneers, and FSBO individuals — through tiered monthly subscription plans: Entry ($20/month, 1 listing), Premium ($100/month, 50 listings), Pro ($200/month, 100 listings), and Pro+ ($300/month, 200+ listings). All plans are month-to-month with no contracts or commissions. Land buyers access the platform for free and can save searches, maps, and listings via a buyer profile with email alerts. Display advertising ($100+/month with run-of-network, run-of-site, location, or keyword targeting) and email marketing (to 150,000+ subscribers) provide a secondary revenue stream targeted at land-related businesses. As of input, the platform hosts 14,759+ listings totaling 1.75 million acres with a combined listing value of over $11.29 billion and a claimed reach of more than one million land buyers and investors. The company operates with 1-10 employees, has no disclosed external funding, and is led by founder and CEO Ryan Folk.
LANDFLIP firmographics
Firmographics- Name
- LANDFLIP
- Legal name
- LANDFLIP, Inc.
- Website
- https://landflip.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LANDFLIP is a bootstrapped online marketplace, founded in 2004, that connects US land buyers with sellers (brokers, agents, auctioneers, FSBO) via tiered subscription listings and cross-syndication across six specialized land sites.
- Ownership category
- akta.pro rank
LANDFLIP industry classification
Industry- Product category
- Land Real Estate Marketplace
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
- akta.pro secondary industries
- Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD), Rural Residential & Acreage Homesites Brokerage (BPAJADAE), Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
Keywords
Where LANDFLIP is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Markets served
LANDFLIP business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Listing Plans: Monthly subscription plans for land sellers (brokers, agents, auctioneers, FSBO) with tiered exposure levels and listing limits. Entry ($20/mo, 1 listing), Premium ($100/mo, 50 listings), Pro ($200/mo, 100 listings), Pro+ ($300/mo, 200+ listings). Month-to-month with no contracts.
- Display Advertising: Display advertising placements on the LANDFLIP network of sites with targeting options (run of network, run of site, location, keyword). Pricing starts at $100/month depending on placement. Email marketing inclusion also available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry - Just Getting Started with Limited Exposure |
| Subscription | Monthly | Premium - Best for New Land Sellers with Good Exposure |
| Subscription | Monthly | Pro - Best for Land Professionals with Better Exposure |
| Subscription | Monthly | Pro+ - Best for Serious Land Pros with Best Exposure |
| Subscription | Monthly | Display Advertising |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
LANDFLIP product offering
Product offeringCore offering
LANDFLIP operates a web-based land marketplace that connects land sellers (brokers, agents, auctioneers, and for-sale-by-owner landowners) with land buyers and investors across the United States and abroad. The platform hosts searchable listings of land for sale, land auctions, land for lease, and FSBO land, syndicated across a network of six specialized sister sites (LOTFLIP, FARMFLIP, RANCHFLIP, AUCTIONFLIP, COMMERCIALFLIP, LANDTHINK) based on property type and acreage.
Product overview
LANDFLIP operates a multi-platform land marketplace ecosystem centered on the LANDFLIP.com marketplace, which aggregates over $11.29 billion in land listings across 1.75 million acres. The platform spans seven specialized sites: LANDFLIP (general land), LOTFLIP (lots under 20 acres), FARMFLIP (farms 5+ acres), RANCHFLIP (ranches 10+ acres), AUCTIONFLIP (auctions), COMMERCIALFLIP (commercial property), and LANDTHINK (educational content). Property listings are automatically cross-posted across the network based on type and size criteria. For sellers, LANDFLIP offers four subscription tiers (Entry, Premium, Pro, Pro+) ranging from $20 to $300/month, with exposure priority increasing at higher tiers. A listing feed service is available for PRO+ accounts. For buyers, a free Land Buyer Profile enables saving listings, searches, and map views with email alerts. Display advertising and email marketing are available as paid add-ons.
Differentiator
Problem solved
Functional benefit
Brands
- FARMFLIP: Farms and Farmland for Sale - sister site specializing in farm and farmland listings
- RANCHFLIP
- LOTFLIP
- AUCTIONFLIP
- COMMERCIALFLIP
- LANDTHINK
Products and services
- LANDFLIP Marketplace The primary land marketplace connecting buyers with land for sale, auction, and lease across the United States and internationally. Features searchable listings with filtering by acreage, price, type, and location.
- Land Buyer Profile A free user account that allows land buyers to save favorite listings, searches, and maps; set preferences for location, acreage, and budget; and receive email notifications when new properties match their criteria.
- Display Advertising Targeted display ad placements across the LANDFLIP network with options for run-of-network, run-of-site, location-based, and keyword-based targeting. Pricing starts at $100/month with responsive ad sizes.
- Email Marketing Email marketing campaigns reaching over 150,000 subscribers monthly across the LANDFLIP network, with pricing determined by display ad size and email inclusion.
- LOTFLIP Specialized marketplace for lots and parcels under 20 acres, automatically listing qualifying properties from the main LANDFLIP network.
- FARMFLIP Specialized marketplace for farms and farmland of 5+ acres, automatically listing qualifying properties from the main LANDFLIP network.
- RANCHFLIP Specialized marketplace for ranches and ranchland of 10+ acres, automatically listing qualifying properties from the main LANDFLIP network.
- AUCTIONFLIP Dedicated platform for land auctions, listing properties being sold at auction across the LANDFLIP network.
- COMMERCIALFLIP Marketplace for commercial property, industrial property, and businesses of any size, automatically listing qualifying properties from the main LANDFLIP network.
- LANDTHINK Educational content platform with articles, resources, and insights for land buyers and investors, including blog posts on land purchasing, due diligence, and land management topics.
Companies that use LANDFLIP
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
LANDFLIP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LANDFLIP partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- LOTFLIPcoreSister site specializing in lots for sale (properties under 20 acres). Part of LANDFLIP network of land-focused marketplaces. Listings 20 acres and less automatically listed on LOTFLIP.
- FARMFLIPcoreSister site for farms and farmland listings. Part of LANDFLIP network. Farms 5+ acres automatically listed on FARMFLIP.
- RANCHFLIPcoreSister site for ranches and ranchland listings. Part of LANDFLIP network. Ranches 10+ acres automatically listed on RANCHFLIP.
- AUCTIONFLIPcoreSister site for land auctions. Part of LANDFLIP network. Land auctions automatically listed on AUCTIONFLIP.
- COMMERCIALFLIPcoreSister site for commercial property, industrial property, and business listings. Part of LANDFLIP network. Commercial/industrial properties of any size accepted.
- LANDTHINKminorRelated site providing land investing education and resources. Connected through advertising and content marketing relationship with LANDFLIP.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
LANDFLIP competitors and assessment
Company assessmentDirect peers
- LandWatch: CoStar-owned vertical marketplace for land, ranches, farms, and rural properties for sale. Directly competes with LANDFLIP for the same buyer and seller audience and offers tiered agent/broker subscriptions.
- Lands of America: CoStar-owned land marketplace focused on rural land, farms, ranches, and hunting properties. Highly comparable business model with listing subscriptions serving brokers, agents, and FSBOs.
- Land And Farm: Land listing aggregation site covering farms, ranches, acreage, and rural property for sale. Directly competes with LANDFLIP's FARMFLIP and RANCHFLIP sister sites and serves the same land-broker customer base.
- Land.com: Vertical land marketplace that aggregates rural land, farms, ranches, and hunting property listings. Closely comparable to LANDFLIP in audience and inventory, and a likely competitor for the same broker advertising dollars.
Broad incumbents
- Zillow: Largest U.S. residential real estate portal that has expanded into land and rural listings. Overlaps with LANDFLIP at the buyer-discovery layer but lacks LANDFLIP's land-vertical depth and broker subscriptions.
- Realtor.com: Major generalist residential real estate marketplace operated by Move, Inc. Includes a growing land-for-sale category and competes for organic search demand against LANDFLIP on land-keyword queries.
- Auction.com: Large online real estate auction platform (residential, multifamily, land). Overlaps with LANDFLIP's AUCTIONFLIP sister site on the land-auction sub-vertical but at a much larger institutional scale.
Emerging players
- Crexi: Venture-backed commercial real estate marketplace that has expanded into land listings. Comparable subscription/marketplace model targeting brokers and investors, with greater capital and a broader CRE scope.
- Facebook Marketplace: Free, general-purpose C2C listings platform widely used by FSBO land sellers and small investors. Directly competes with LANDFLIP's FSBO and Entry-tier segment on price, though it lacks land-specific tooling.
Others
- Houzz: Home design and real estate marketplace that includes lot and land listings alongside residential properties. Adjacent platform with overlapping buyer intent but a much broader home-improvement focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LANDFLIP social profiles
Digital presenceLANDFLIP financial estimates
Financial estimateRevenue estimate
Valuation estimate
LANDFLIP leadership team
Management profileNumber of profiles
Profiles1 record
LANDFLIP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LANDFLIP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LANDFLIP
What does LANDFLIP do?
LANDFLIP operates a web-based land marketplace that connects land sellers (brokers, agents, auctioneers, and for-sale-by-owner landowners) with land buyers and investors across the United States and abroad. The platform hosts searchable listings of land for sale, land auctions, land for lease, and FSBO land, syndicated across a network of six specialized sister sites (LOTFLIP, FARMFLIP, RANCHFLIP, AUCTIONFLIP, COMMERCIALFLIP, LANDTHINK) based on property type and acreage.
Is LANDFLIP a public or private company?
LANDFLIP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LANDFLIP founded?
LANDFLIP was founded in 2004. It employs 1 to 10 people.
Where is LANDFLIP based?
LANDFLIP is headquartered in Madison, United States, in the North America region.
How does LANDFLIP make money?
Two revenue lines are on record. Subscription Listing Plans are the primary driver. The others are display Advertising.
Who are LANDFLIP's main competitors?
Direct peers on record are LandWatch, Lands of America, Land And Farm and Land.com. Broad incumbents are Zillow, Realtor.com and Auction.com. Emerging players are Crexi and Facebook Marketplace. Houzz is listed as an others.
Does LANDFLIP have an API?
No public API is recorded for LANDFLIP.
What industry is LANDFLIP in?
LANDFLIP's product category is Land Real Estate Marketplace. Its primary akta.pro industry code is BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products), with a secondary code of BPAJADAD, Recreational Land Brokerage (Hunting, Fishing, Wildlife). Its NAICS code is 51929 and its SIC code is 6531.