Brainobrain
Brainobrain is an India-founded, Chennai-headquartered skill development company operating a global franchise network of 1,000+ centers across 45 countries. It delivers abacus-based mental arithmetic and Neuro-Linguistic Programming programs to children aged 4-14.
- Company typePrivate
- Founded2003
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Brainobrain does
Brainobrain (legally Brainobrain Kids Academy Private Limited) is an India-founded children's skill development company established in 2003 and headquartered in Chennai, with regional offices in New Delhi, Dubai, and Lewes, Delaware (USA). It operates a global franchise network of more than 1,000 learning centers across 45 countries, serving children aged 4-14 through three core products: Littlebobs (6 modules over 18 months for ages 4-6), the flagship Brainobrain program (10 levels over 30 months for ages 7-14), and the NLP Leadership Camp. The company's core methodology combines Advanced Abacus Mental Arithmetic with Neuro-Linguistic Programming (NLP) personal-development activities, delivered via instructor-led weekly classes supplemented by structured curriculum in mental gymnastics, memory, concentration, communication, leadership, and creative arts. Notable brand artifacts include two Guinness World Records set in 2018 (3,189 students in Chennai and 873 children from 12 countries in Dubai) and multiple international education awards through 2023.
The business model is a franchise-licensing platform with limited direct-to-consumer overlay. Revenue is generated from (a) franchise fees and royalties paid by franchisees — predominantly women entrepreneurs — who operate the learning centers, (b) student tuition and subscription revenue from the 10-level program structure and Littlebobs modules, (c) online class enrollment sold directly to remote students, and (d) one-time NLP Leadership Camp fees in select locations. The franchisor itself is small (11-50 corporate employees), relying on a distributed franchisee base to execute service delivery. Customer acquisition occurs through a website with free-trial-class and enquiry forms, social media (YouTube, Instagram, Facebook), WhatsApp, state/national/international competitions, and celebrity endorsements. The company has wholly-owned regional subsidiaries in the USA, UAE, and Norway, and operates across Asia, the Middle East, Europe, Africa, Oceania, and the Caribbean. There is no disclosed venture or institutional ownership; the business has grown organically over 20+ years.
Brainobrain firmographics
Firmographics- Name
- Brainobrain
- Legal name
- Brainobrain Kids Academy Private Limited
- Website
- https://brainobrain.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brainobrain is an India-founded, Chennai-headquartered skill development company operating a global franchise network of 1,000+ centers across 45 countries. It delivers abacus-based mental arithmetic and Neuro-Linguistic Programming programs to children aged 4-14.
- Ownership category
- akta.pro rank
Brainobrain industry classification
Industry- Product category
- Children's Cognitive Skill Development Education
- NAICS
- Educational Support Services (61171), Exam Preparation and Tutoring (611691), Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Domain-Specific Curriculum (Literacy, Numeracy, Science, SEL, Motor, Arts) (EDACAJAB)
- akta.pro secondary industries
- Play-Based SEL & Executive Function Skill-Building Programs (EDACAOAB), Early Numeracy & Math Readiness Tools (EDACANAB), Intelligent Practice & Mastery Learning Platforms (Spaced Repetition, Skill Drills) (EDAFAFAD)
Keywords
Where Brainobrain is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Brainobrain business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Franchise Fees: Brainobrain generates revenue by granting franchises to entrepreneurs who operate Brainobrain learning centers. Franchisees pay an investment fee and receive training, marketing assistance, business planning, and operational support in return. The company mentions franchisees are primarily women entrepreneurs.
- Student Enrollment and Tuition: Revenue is generated from enrolling children aged 4-14 in the Littlebobs (4-6 years, 6 modules) and Brainobrain (7-14 years, 10 levels) programs. Each program is 3 months per level/module. Classes are held once a week for 2 hours.
- Online Class Enrollment: The company offers online class enrollment alongside in-person center-based learning, generating revenue from remote student participation.
- NLP Leadership Camp Fees: Separate leadership camps conducted in select locations, limited to 15 children per batch, providing additional revenue from intensive skill development programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Littlebobs Program - 4 to 6 years |
| Subscription | Annual | Brainobrain Program - 7 to 14 years |
| Other | Multi-year contract | Franchise Investment |
| One time/ perpetual license | Pay-as-you-go | NLP Leadership Camp |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Brainobrain product offering
Product offeringCore offering
Brainobrain delivers structured skill development programs for children aged 4–14, combining Advanced Abacus Mental Arithmetic with Neuro-Linguistic Programming (NLP) activities. Its offerings include Littlebobs (ages 4–6, 6 modules of 3 months), the main Brainobrain program (ages 7–14, 10 levels of 3 months), the NLP Leadership Camp, online classes, and the franchising of its learning-center model to entrepreneurs across 45 countries.
Product overview
Brainobrain is a skill development program for children aged 4-14 years, operating three core products: (1) Littlebobs — an introductory abacus program for ages 4-6 with 6 modules of 3 months each; (2) Brainobrain — the main abacus and NLP program for ages 7-14 with 10 levels of 3 months each, covering mental arithmetic, personality analysis, leadership skills, good habits, memory training, and communication skills; and (3) NLP Leadership Camp — a supplementary leadership camp teaching children foundational leadership, communication, and goal-setting skills. Programs include regional, national, and international competitions and are delivered through a global franchise network of over 1,000 centers in 45 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Littlebobs: Early learning program for 4-6 year old children with 6 modules, each lasting 3 months, focusing on foundational cognitive skills through abacus methodology.
- NLP Leadership Camp
Products and services
- Littlebobs Program Introductory abacus-based skill development program for children aged 4-6 years, structured into 6 modules of 3 months each with once-weekly 2-hour classes, focusing on foundational cognitive skills.
- Brainobrain Program Main abacus and NLP-based skill development program for children aged 7-14 years, comprising 10 levels of 3 months each, covering mental arithmetic, NLP activities, personality development, leadership skills, and academic enrichment.
- NLP Leadership Camp Neuro-Linguistic Programming (NLP)-based leadership camp that teaches children foundational leadership skills, modern communication concepts, goal-setting techniques, and personal development through interactive and fun training, limited to 15 children per batch.
- Brainobrain Franchise Opportunity Licensed franchise opportunity enabling entrepreneurs to operate Brainobrain learning centers in their local areas, with the company providing training, marketing assistance, business planning, operational support, and the proprietary abacus-plus-NLP curriculum.
Quantifiable outcome
- Guinness World Record: 3,189 students trained simultaneously for Largest Mental Arithmetic Lesson on 14 October 2018 in Chennai, India
- +3 more outcomes
Companies that use Brainobrain
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Brainobrain technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Brainobrain partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Brainobrain competitors and assessment
Company assessmentDirect peers
- SIP Abacus: India-headquartered abacus mental arithmetic training franchise operating across multiple countries. Competes directly with Brainobrain on abacus curriculum for children, franchise model, and global expansion strategy.
- Eye Level (Daekyo): Global supplementary education franchise from Daekyo (South Korea) covering math, English, and critical thinking for children. Operates in 20+ countries with similar franchise-based model serving parents of school-age children.
- UCMAS (Universal Concept of Mental Arithmetic System): Global abacus-based mental arithmetic franchise program for children operating in 80+ countries. Direct competitor to Brainobrain's core abacus curriculum with similar age targeting (4-14 years) and franchise-based distribution model.
- Aloha Mental Arithmetic: International abacus-based mental arithmetic program for children with franchise centers across 40+ countries. Directly comparable to Brainobrain in target age group, methodology, and franchise-led GTM.
- Abacus Master: Abacus and mental arithmetic training provider for children with strong presence in India. Competes on similar curriculum, age range, and supplementary education positioning.
Broad incumbents
- Kumon: Largest global supplemental education franchise in math and reading with 4M+ students across 60+ countries. Competes with Brainobrain for the same parent persona (supplementary cognitive/skill development) but with a much broader math curriculum beyond abacus.
- Mathnasium: Global math-only supplemental learning franchise with 1,000+ centers across multiple countries. Competes with Brainobrain for parents seeking math-focused supplementary education, though using traditional methods rather than abacus.
- BYJU'S: India's largest edtech company offering K-12 math and supplemental learning through digital platforms. Competes for parents' supplementary education budgets and increasingly for cognitive skill development mindshare in India.
Emerging players
- Cuemath: India-based math learning platform combining online adaptive math curriculum with in-home tutoring. Overlaps with Brainobrain on cognitive/math skill development for children but differentiates through digital-first delivery and personalized AI-driven learning.
- Kompanion: Edtech platform focused on adaptive math learning for children through gamified, app-based delivery. Represents the digital-first competitive threat to in-person abacus franchises like Brainobrain, particularly in India and Southeast Asia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Brainobrain social profiles
Digital presenceBrainobrain financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brainobrain leadership team
Management profileNumber of profiles
Profiles1 record
Brainobrain subsidiaries and ownership
Company hierarchySubsidiaries3 records
Brainobrain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brainobrain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brainobrain
What does Brainobrain do?
Brainobrain delivers structured skill development programs for children aged 4–14, combining Advanced Abacus Mental Arithmetic with Neuro-Linguistic Programming (NLP) activities. Its offerings include Littlebobs (ages 4–6, 6 modules of 3 months), the main Brainobrain program (ages 7–14, 10 levels of 3 months), the NLP Leadership Camp, online classes, and the franchising of its learning-center model to entrepreneurs across 45 countries.
Is Brainobrain a public or private company?
Brainobrain is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brainobrain founded?
Brainobrain was founded in 2003. It employs 11 to 50 people.
Where is Brainobrain based?
Brainobrain is headquartered in New Delhi, India, in the Asia region.
How does Brainobrain make money?
Four revenue lines are on record. Franchise Fees are the primary driver. The others are student Enrollment and Tuition, online Class Enrollment and NLP Leadership Camp Fees.
Who are Brainobrain's main competitors?
Direct peers on record are SIP Abacus, Eye Level (Daekyo), UCMAS (Universal Concept of Mental Arithmetic System), Aloha Mental Arithmetic and Abacus Master. Broad incumbents are Kumon, Mathnasium and BYJU'S. Emerging players are Cuemath and Kompanion.
Does Brainobrain have an API?
No public API is recorded for Brainobrain.
What industry is Brainobrain in?
Brainobrain's product category is Children's Cognitive Skill Development Education. Its primary akta.pro industry code is EDACAJAB, Domain-Specific Curriculum (Literacy, Numeracy, Science, SEL, Motor, Arts), with a secondary code of EDACAOAB, Play-Based SEL & Executive Function Skill-Building Programs. Its NAICS code is 61171 and its SIC code is 8200.