JBS Agency

What JBS Agency does

JBS Agency is an Italian full-service marketing and communication agency founded in 2010 by Matteo Pasquali (Creative Director) and Fabiana Gilardi (Account Manager), operating as a partnership (SNC) out of its marketing HUB in Seregno, Brianza, with additional offices in Valgreghentino, Follo, and Borno (Italy) and a recently opened Paris branch. The firm delivers eight integrated service pillars — Branding & Corporate, Advertising, Photo and Video Production, Social Media Strategy, Websites & E-Commerce, SEO & SEM, VR 360°, and Stands & Installations — through a four-stage methodology of Listening, Strategy, Creativity, and Development. Its core technology stack is standard agency tooling (content management systems, photo/video production equipment, drone technology, and digital marketing tools) with no disclosed proprietary platform or AI/ML capabilities.

The agency's customer base is concentrated in premium Italian and select international enterprise clients across unrelated verticals including nautical (BSC Gommoni, ItalDek), luxury wellness (C.O.D.E./AKT Group), lighting (Rimsa), EV charging (FastWay Energy), urban mobility (UrbanGlide), outdoor furniture (èLUNAPIENA), landscape architecture (Studio Lai Valenti), flooring (Pecis Paolo), vending (La Futura), and furrier (Pellicceria Loris). Service delivery is project-based with custom quote pricing and multi-year contract cadences; no standardized pricing is publicly disclosed. The go-to-market motion is consultative and sales-led, relying on direct outreach, referrals, and a multilingual digital presence (Italian, English, French) on LinkedIn, Instagram, YouTube, and the company website.

JBS Agency is bootstrapped with no external funding, no parent company, and a reported headcount in the 1-10 range (with a named core creative team of six). Its most material recent moves have been the 2022 opening of the Seregno HUB, the 2024 entry into France via a Puteaux office, and the extension of its service portfolio into VR 360° experiences and trade show stand design. The firm maintains no patents, no regulatory actions, and no recorded M&A activity.

Name

JBS Agency

Legal name

JBS AGENCY SNC di Fabiana Gilardi e Matteo Pasquali

Website

https://jbsagency.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

JBS Agency is a bootstrapped Italian full-service marketing and communication agency founded in 2010, serving premium enterprise clients across Italy and France with branding, advertising, photo/video, social media, web/e-commerce, SEO/SEM, VR 360°, and trade show stand services.

Ownership category

akta.pro rank

Product category

Marketing & Communication Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Marketing & Branded Content Agencies (MPAAAAAF)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Digital marketing services
• Branding and advertising
• Web development services
• Social media management
• Search engine optimization

Headquarters

HQ city

Seregno

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Marketing and Communication Services: JBS Agency generates revenue through providing comprehensive marketing and communication services including branding, advertising, photo/video production, social media management, website development, SEO/SEM, VR 360 experiences, and trade show stand design. Revenue is earned through project-based fees and ongoing retainer arrangements with clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

JBS Agency is an integrated marketing and communication agency delivering eight service pillars: branding and corporate identity, multi-channel advertising, professional photo and video production (including drone), social media strategy and management, website and e-commerce development, SEO and SEM, VR 360° immersive experiences, and trade show stand design and installations. Services are sold to premium brands and businesses on a project or multi-year retainer basis, with execution handled in-house by a multidisciplinary creative team.

Product overview

JBS Agency is a communication and marketing agency operating as a marketing HUB that provides integrated services for brand development and digital presence. The agency offers eight distinct service pillars: Branding & Corporate, Advertising, Photo and Video Production, Social Media Strategy, Websites & E-Commerce, SEO & SEM, Virtual Reality 360°, and Stands & Installations. These services are delivered through a four-stage methodology: Listening (analysis of brand, market, and objectives), Strategy (defining direction and positioning), Creativity (transforming strategy into identity and content), and Development (production, publication, and optimization). The agency serves premium brands and international businesses across Italy and France, with projects spanning e-commerce development, brand campaigns, and digital transformation.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Corporate Strategic brand positioning, visual identity development, naming, logo design, and brand activation services combining strategic analysis and creativity to develop authentic brand identities for premium brands and businesses.
• Advertising Multi-channel advertising campaigns spanning social media to traditional channels, ambient marketing, and online/offline campaign management designed to maximize audience engagement for premium brands and businesses.
• Photo and Video Production Professional photography and video production including product shoots, lifestyle imagery, corporate videos, social media campaigns, drone aerial photography, and event documentation for premium brands and businesses.
• Social Media Strategy Comprehensive social media management including content strategy, editorial planning, content creation, and ad campaign optimization across multiple platforms such as Instagram, Facebook, LinkedIn, YouTube, TikTok, and Pinterest.
• Websites & E-Commerce Custom website and e-commerce development with UX/UI design, content strategy, landing page creation, and website restyling focused on conversion optimization, including multilingual implementations (Italian, English, French, Spanish).
• SEO & SEM Search engine optimization and marketing services including on-page SEO, off-page SEO, keyword research, SEO copywriting, link building, and competitor analysis for improved organic visibility.
• Virtual Reality 360° Immersive virtual reality experiences including 360° video, augmented reality, and VR headset content for immersive storytelling across real estate, tourism, hospitality, and corporate training applications.
• Stands & Installations Custom trade show stand design, exhibition setups, and corporate event installations creating branded physical spaces that communicate brand identity at trade shows and events.

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Dentsu Creative: Global creative network within Dentsu International with offices in Italy (Milan) and across Europe. Broad incumbent offering integrated brand, digital, and content services to the same premium brand client base JBS targets.
• Ogilvy: Iconic global creative agency with strong Italian and French presence offering branding, advertising, PR, and digital. Broad incumbent competing for the same premium brand briefs at greater scale and with broader geographic reach.
• WPP: World's largest advertising holding company (Ogilvy, VMLY&R, GroupM) with significant Italian operations. Broad incumbent that competes in integrated brand communications and has been actively acquiring mid-market European creative shops.
• BBDO Worldwide: Global creative network with Italian operation (DLV BBDO) and Paris office. Broad incumbent offering the same full-service creative + digital + production capabilities that JBS provides, but at significantly greater scale and with multinational client reach.
• Publicis Groupe: Global advertising holding company with deep presence in Italy (Publicis Italia, Leo Burnett, Saatchi & Saatchi) and across Europe. Broad incumbent competing for the same premium Italian/French brand clients at significantly greater scale and media-buying power.

Direct peers

• Alkemy: Italy-headquartered listed digital transformation and marketing company with offices in Italy and across Europe. Direct peer in services offered (digital marketing, branding, content, e-commerce) but materially larger and publicly listed — a useful public benchmark for valuation and scale.
• Coo'ee Italy: Italian creative and digital agency with branding, content, social, and web capabilities. Direct peer: comparable boutique scale, similar integrated service model, same target client profile of premium Italian and international brands.
• H48: Italian creative agency offering branding, advertising, digital, and content production. Direct peer: similarly sized Italian boutique with full-service creative offerings to premium/mid-market brands.
• Different: Italian independent creative and integrated marketing agency offering branding, digital, social, content, and production services. Direct peer: same geography (Italy), similar boutique scale, same full-service creative+digital model targeting premium Italian brands.
• TSW (The Secret Work): Italian independent agency combining creativity, digital marketing, social media, and content production. Direct peer: comparable size, Italy-based, integrated agency model with strong digital/content focus serving similar mid-market and premium clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@jbsagency-comunicazione
• LinkedInlinkedin.com/company/jbs-agency
• Instagraminstagram.com/jbsagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JBS Agency