Lecka

What Lecka does

Lecka Vietnam Co., Ltd (trading as Lecka) is a Vietnam-based direct-to-consumer food company that formulates and sells natural endurance nutrition products, principally energy gels, ultra gels, and energy bars. The product positioning centers on real-food ingredients — no maltodextrin, no artificial flavors, no added sugar — with tropical and Vietnamese-localized flavor profiles such as passion fruit, kumquat honey, lime ginger, and mango coconut. Core SKUs include five-flavor Energy Gels (27g carbs per serving) at 52,000 VND per pack, an Ultra Gel tier at 139,000 VND targeted at ultra-distance events, and four-flavor Energy Bars at 40,000 VND per bar, sold as individuals, 12-pack variety bundles, and an Ultimate Sample Box.

The business operates a Shopify-powered storefront at getlecka.vn with bilingual Vietnamese/English presentation, serving primarily individual endurance athletes — runners, cyclists, triathletes, and ultra-endurance participants — across Vietnam and international markets, with customer testimonials sourced from the US and Australia. Distribution is direct-to-consumer e-commerce complemented by a distributor program for wholesale/retail partnerships, with free domestic shipping above 250,000 VND. Marketing is conducted through email capture, Facebook, Instagram, a blog, and a standalone nutrition planning tool at plan.getlecka.com. The company is registered as Lecka Vietnam Co., Ltd in Quang Nam Province (Tax ID 0316284710, issued 11/11/2024) and operates with a 1-10 person team founder-led by Markus Gnirck. No external funding, M&A, or institutional investor activity is disclosed.

There is no proprietary AI or technology platform; the operational stack is Shopify commerce plus content properties. The company's competitive position rests on natural-ingredient formulation and localized flavor differentiation rather than technology defensibility, and growth signals are product-line breadth expansion (gels into bars and ultra gels), cross-border e-commerce intent, and a newly added distributor channel.

Name

Lecka

Legal name

Lecka Vietnam Co., Ltd

Website

https://lecka.eco

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Lecka (Lecka Vietnam Co., Ltd) is a Vietnam-based DTC food brand that formulates and sells natural energy gels, energy bars, and ultra gels to endurance athletes and outdoor recreationists through a bilingual Shopify storefront.

Ownership category

akta.pro rank

Product category

Endurance Sports Nutrition

NAICS

All Other Specialty Food Retailers (445298), Other Specialty Food Retailers (44529)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

akta.pro secondary industries

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Endurance nutrition products
• Natural energy gels
• Energy bars
• Sports nutrition
• Ultra running fuel

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: E-commerce direct-to-consumer sales of endurance nutrition products (energy gels, energy bars, ultra gels) through their Shopify-powered online store. Customers purchase individual products or variety packs at listed retail prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Lecka manufactures and sells natural endurance nutrition products — energy gels, ultra gels, and energy bars — formulated without maltodextrin, artificial flavors, or added sugar, using real-food and Vietnamese tropical ingredients (passion fruit, kumquat, mango, coconut, lime ginger). Products are sold directly to endurance athletes and active consumers via a Shopify e-commerce storefront, with options for individual purchases, 12-pack variety bundles, and a sampler box.

Product overview

Lecka is an Asia's leading natural endurance nutrition brand offering a product portfolio centered around real-food energy supplements. The core offerings include Energy Gels (5 tropical flavors), Ultra Gels (high-performance endurance formula), and Energy Bars (4 flavors). Products are sold as individual items, bundled variety packs (12-pack Energy Gel 5-flavor and Energy Bar 4-flavor packs), and sampler boxes. The brand emphasizes natural ingredients, no maltodextrin, no artificial flavors, and no added sugar positioning. Lecka operates as a direct-to-consumer e-commerce business serving endurance athletes across Vietnam and international markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Energy Gels Natural endurance energy gels available in five tropical flavors (Passion Fruit, Coffee Cacao, Banana, Lime Ginger, Honey Kumquat). Each gel contains 27g of carbohydrates per serving, is made with natural ingredients, and includes basil seeds for texture. Sold individually to endurance athletes and active consumers for pre-, mid-, and post-workout fueling.
• Ultra Gels High-performance endurance gels formulated for ultra-distance activities, available in Passion Fruit Mango flavor. Sold at 139,000 VND per gel and positioned for sustained energy during long endurance adventures such as ultra-running and ultra-cycling events.
• Energy Bars Real-food energy bars in four flavors (Mango Coconut, Banana Pineapple, Banana Cinnamon, Cacao Banana), made with natural ingredients to provide sustained energy for endurance activities. Sold individually at 40,000 VND per bar to endurance athletes and active consumers.
• Variety Pack (5 Flavors) — 12-pack Energy Gel bundle 12-pack bundle of Energy Gels containing all five flavors — 3x Passion Fruit, 3x Coffee Cacao, 2x Banana, 2x Lime Ginger, and 2x Honey Kumquat. Priced at 524,000 VND on sale (regular price 624,000 VND), aimed at endurance athletes who want variety across Lecka's gel flavor range.
• Variety Pack (4 Flavors) — 12-pack Energy Bar bundle 12-pack bundle of Energy Bars containing all four flavors — Mango Coconut, Banana Pineapple, Banana Cinnamon, and Cacao Banana. Priced at 450,000 VND on sale (regular price 480,000 VND), targeting endurance athletes who want to sample the full Lecka bar range.
• Ultimate Sample Box Sample box containing a variety of Lecka products (including gels and bars) intended to let customers try the product range before committing to full-size purchases. Priced at 600,000 VND on sale (regular price 698,000 VND).

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spring Energy: Spring Energy is a clean-label, real-food energy gel brand built around the same "no maltodextrin, natural flavors" positioning as Lecka, targeting ultra-endurance runners. It is the closest direct peer in terms of formulation philosophy and target athlete.
• GU Energy Labs: GU is the global category leader in energy gels and chews, serving the same endurance athletes (runners, cyclists, triathletes) as Lecka with comparable product format (single-serve gel packets with carbs for mid-workout fueling). It is the most direct competitive benchmark for Lecka's hero SKU.
• Tailwind Nutrition: Tailwind Nutrition offers all-in-one endurance fuel (drink mix, gels, recovery) designed for ultra-endurance athletes — same use case and athlete persona as Lecka's Ultra Gel and endurance positioning.
• Skratch Labs: Skratch Labs makes sport hydration, energy bars and chews using real-food ingredients without artificial additives — overlapping Lecka's clean-label, endurance-athlete positioning with a comparable premium-natural product line.
• Maurten: Maurten is a premium Swedish sports nutrition brand whose hydrogel-based energy gels and drink mixes serve elite endurance athletes. It competes in the same per-race fueling use case and pushes the category toward science-validated, premium-positioned products.
• Honey Stinger: Honey Stinger sells natural, honey-based energy gels, chews, waffles and bars for endurance sports — overlapping with both Lecka's gel and bar lines, and competing on the same natural-ingredient, no-artificial-additives positioning.
• Precision Hydration (SiS): SiS (Science in Sport) and Precision Hydration are established endurance fueling and electrolyte brands with gel, drink mix and bar SKUs — directly comparable product mix and athlete audience to Lecka, and increasingly expanding across Asia.

Regional players

• BeGrain Free (or other local Vietnamese sports nutrition brand): Emerging local Vietnamese natural food and sports nutrition brands operate in the same Hanoi/Da Nang DTC market as Lecka, selling natural bars and snacks to health-conscious Vietnamese consumers and creating direct pricing and channel competition.

Broad incumbents

• Clif Bar & Company: Clif Bar is a large, established energy bar and gel brand with broad distribution in cycling and outdoor retail globally. Its energy bar and gel lines overlap Lecka's portfolio, and it sets the incumbent benchmark for shelf presence and brand trust in the category.

Emerging players

• Carb X: Carb X is an emerging real-food energy bar brand using rice, oats and natural ingredients — a partial overlap with Lecka's bar line and an example of the wave of small clean-label CPG brands competing for the same shelf and athlete mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lecka.eco
• Instagraminstagram.com/leckanutrition

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lecka