Craig Taylor Equipment

What Craig Taylor Equipment does

Craig Taylor Equipment is a privately held, family-owned equipment dealership founded in 1954 and headquartered in Anchorage, Alaska. The company is an authorized dealer for seven major original equipment manufacturers — John Deere, Bobcat, Develon, Peterbilt, STIHL, Honda, and Bluebird — and operates four full-service retail locations across Alaska (Anchorage, Fairbanks, Soldotna, and Wasilla), plus the affiliated Peterbilt of Alaska dealership under common family ownership. The company serves four primary customer segments: homeowners seeking residential outdoor power equipment, contractors and businesses requiring heavy construction equipment, agriculture and resource development operators, and infrastructure and trucking companies served through the Peterbilt affiliation. Craig Taylor Equipment is described as 100% Alaskan-owned and operated with 130+ employees.

The company generates revenue across six distinct streams: new equipment sales, used equipment sales (including Caterpillar and other brands on consignment/trade-in), parts sales (with hundreds of thousands of OEM parts in stock and special-order capabilities), service and repair (performed by factory-trained technicians with field service available), equipment rentals (excavators, loaders, compactors, trailers, and trench boxes), and equipment financing facilitated through John Deere Financial and other lending partners. The technology stack is deliberately non-proprietary: e-commerce runs on Shopify, parts lookup is handled through manufacturer vendor portals, and analytics is outsourced to a third-party consent-based platform. There is no evidence of proprietary software, AI/ML capabilities, or data assets. The company has received three consecutive years of Top 49er recognition from Alaska Business Magazine (2022, 2023, 2024).

The business model is that of a traditional multi-line authorized equipment dealer, monetizing through one-time equipment transactions, recurring parts and service revenue, rental income, and financing referral fees. Pricing is largely transactional with promotional financing offers (e.g., 0.9% APR for 60 months on select John Deere models). The go-to-market is direct sales through physical showrooms supplemented by an emerging e-commerce channel and direct phone-based enterprise sales. No external private equity, venture capital, or institutional investment has been disclosed, and the company shows no acquisition, M&A, or restructuring activity in the source data. The entire operation is concentrated within the state of Alaska.

Name

Craig Taylor Equipment

Legal name

Craig Taylor Equipment

Website

https://craigtaylorequipment.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

Craig Taylor Equipment is a privately held, family-owned authorized equipment dealer founded in 1954 and headquartered in Anchorage, Alaska, selling and servicing John Deere, Bobcat, Develon, Peterbilt, STIHL, and Honda equipment across four statewide locations serving homeowners, contractors, farmers, and infrastructure operators.

Ownership category

akta.pro rank

Product category

Heavy Equipment Dealership

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Farm Machinery & Equipment (3523), Construction Machinery & Equip (3531), Services-Miscellaneous Equipment Rental & Leasing (7350), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Outdoor Power Equipment Parts & Service Retail (CRAIADAH)

akta.pro secondary industries

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH), Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC), Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI)

Keywords

• Heavy equipment dealership
• Construction equipment sales
• Agricultural equipment dealer
• Outdoor power equipment
• Equipment rentals and service

Headquarters

HQ city

Anchorage

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Equipment Sales: Sale of new heavy equipment including excavators, loaders, tractors, mowers, and utility vehicles from brands like John Deere, Bobcat, and Develon. One-time transaction revenue with occasional financing integration.
2. Used Equipment Sales: Resale of pre-owned equipment including construction equipment, agricultural machinery, and outdoor power tools. One-time sales transactions.
3. Parts Sales: Sale of genuine OEM parts for John Deere, Bobcat, Develon, and other equipment brands. Hundreds of thousands of parts stocked. Includes special order capabilities for uncommon parts with expedited shipping.
4. Service and Repair: Equipment maintenance, troubleshooting, and repair services performed by factory-trained technicians. Includes preventative maintenance and field service options. Recurring revenue from service contracts and ad-hoc repairs.
5. Equipment Rentals: Flexible rental solutions for weekend projects to seasonal jobs. Rental fleet includes excavators, mini excavators, skid-steer loaders, track loaders, air compressors, plate compactors, drum rollers, trailers, trench boxes, and wheel loaders.
6. Financing Services: Facilitation of equipment financing through John Deere Financial and other lending partners. Online and downloadable applications for commercial and personal financing. Revenue generated through partnership arrangements with lenders.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Craig Taylor Equipment is an authorized dealer selling new and used construction, agricultural, and outdoor power equipment from brands such as John Deere, Bobcat, Develon, STIHL, Honda, and Bluebird. The company also provides genuine OEM parts, factory-trained equipment service and repair, a flexible equipment rental fleet, and equipment financing solutions through John Deere Financial, all delivered through four Alaska-based retail locations and an online store.

Product overview

Craig Taylor Equipment is a heavy equipment dealer offering a comprehensive portfolio of equipment sales, service, parts, and rentals across Alaska. The core product offering centers on four primary equipment brands—John Deere (agricultural, construction, and lawn care equipment), Bobcat (compact construction equipment), Develon (excavators and wheel loaders), STIHL (outdoor power equipment), and Honda (power equipment). These are complemented by a rental fleet, parts department with extensive inventory, factory-trained service technicians, and equipment financing through John Deere Financial. The company operates as a single unified dealership with four Alaska locations rather than a platform-plus-modules software architecture, providing integrated equipment solutions for contractors, farmers, landowners, and homeowners.

Differentiator

Problem solved

Functional benefit

Products and services

• John Deere Equipment Full line of John Deere construction, agricultural, and lawn care equipment including tractors, compact track loaders, skid-steer loaders, riding mowers, and zero-turn mowers. Sold to contractors, farmers, and homeowners in Alaska.
• Bobcat Equipment Bobcat mini excavators, mini track loaders, skid-steer loaders, compact wheel loaders, and utility work machines for construction and landscaping applications.
• Develon Equipment Develon excavators and wheel loaders for heavy construction and earthmoving projects across Alaska.
• STIHL Outdoor Power Equipment STIHL chainsaws, blowers, trimmers, brushcutters, hedge trimmers, and other handheld outdoor power equipment for professional and homeowner use.
• Honda Power Equipment Honda lawn mowers, snow blowers, generators, and outdoor power tools featuring Honda's engine technology.
• Equipment Service and Repair Factory-trained technicians providing troubleshooting, regular preventative maintenance, and field service for equipment sold by Craig Taylor Equipment across all Alaska locations.
• Parts Department Genuine parts inventory for John Deere, Bobcat, Develon, and other equipment brands with hundreds of thousands of parts in stock plus special order capabilities for uncommon parts.
• Equipment Rentals Flexible rental fleet including air compressors, excavators, mini excavators, mini track loaders, plate compactors, single drum rollers, skid-steer loaders, track loaders, trailers, trench boxes, and wheel loaders for weekend projects through seasonal jobs.
• Equipment Financing Equipment financing facilitated through John Deere Financial and other lending partners, with online and downloadable applications for commercial and personal financing, including promotional rates on select models.
• Used Equipment Pre-owned equipment from Bobcat, Develon, STIHL, John Deere, Caterpillar, and other brands including breakers, brooms, excavators, dozers, rollers, and sweepers.
• Clearance Inventory Discounted new and clearance equipment from Bobcat, Develon, STIHL, John Deere including construction equipment, outdoor power tools, and agricultural machinery.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Peterbilt of AlaskacoreOthersPeterbilt of Alaska is a related company under the same family ownership as Craig Taylor Equipment. Together they deliver complete solutions for any equipment or trucking need in Alaska, combining the equipment dealer business with truck dealership operations.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wheeler Machinery Co. Wheeler Machinery is a Caterpillar dealer serving Utah and surrounding states, providing heavy equipment sales, rentals, parts, and service. Comparable to Craig Taylor as a regional equipment dealer with a comprehensive offerings portfolio across heavy equipment segments.
• RDO Equipment Co. RDO Equipment is one of the largest John Deere construction and agriculture dealer networks in the U.S., operating across multiple states. It is directly comparable to Craig Taylor as a multi-location authorized dealer offering sales, parts, service, and rentals of John Deere and complementary equipment brands.
• Honnen Equipment: Honnen Equipment is an authorized John Deere construction equipment dealer serving the Rocky Mountain region with sales, rentals, parts, and service. Comparable to Craig Taylor's heavy construction equipment dealership operations and its focus on John Deere commercial customers.
• Stotz Equipment: Stotz Equipment is a multi-state John Deere agriculture and turf dealer with locations across the western U.S. It mirrors Craig Taylor's dealership model of new/used equipment sales, parts, service, and customer support built around John Deere franchises.
• Empire Cat: Empire Cat is a Caterpillar dealer operating across Arizona, New Mexico, and parts of Texas with new equipment, used, parts, service, and rental offerings. It is comparable to Craig Taylor's multi-location heavy equipment dealership model serving construction and resource industries.
• Papé Machinery: Papé Machinery is a multi-brand heavy equipment dealer in the western U.S. representing brands including John Deere and other construction/agriculture OEMs. It is directly comparable to Craig Taylor as a regional multi-brand equipment dealer offering sales, parts, service, and rentals.
• Tractor & Equipment Co. Tractor & Equipment Company is a heavy equipment dealer in the southeastern U.S. representing multiple construction and mining equipment brands. Comparable to Craig Taylor as a multi-brand heavy equipment dealership with sales, service, parts, and rental operations.
• Cashman Equipment: Cashman Equipment is a Caterpillar dealer serving Nevada and parts of the western U.S., offering equipment sales, rentals, parts, and service. It is comparable to Craig Taylor as a regional heavy equipment dealer serving construction, mining, and resource customers.

Broad incumbents

• United Rentals: United Rentals is the largest equipment rental company in the world, offering aerial work platforms, earthmoving equipment, and specialty rental solutions nationally. It is comparable to Craig Taylor's rental business but operates at vastly greater scale and broader geographic footprint.
• Sunbelt Rentals: Sunbelt Rentals is a major national equipment rental provider offering a broad range of construction and industrial equipment. Comparable to Craig Taylor's rental fleet operations but at much larger scale and with national geographic coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/craigtaylorequipment
• Instagraminstagram.com/craigtaylorequipment
• Xx.com/cte_ak

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craig Taylor Equipment