Stotz Equipment
Stotz Equipment is a family-owned John Deere dealership founded in 1947, operating 24 retail locations across 8 western U.S. states. It sells agricultural, residential, commercial, and construction equipment, parts, and service, with a growing precision agriculture analytics and AI capabilities practice.
- Company typePrivate
- Founded1947
- HeadquartersAmerican Falls, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Stotz Equipment does
Stotz Equipment is a family-owned John Deere dealership founded in 1947, operating 24 retail showroom locations across eight western U.S. states (Idaho, Utah, Arizona, Colorado, California, Nevada, New Mexico, Wyoming) with a workforce of 501-1,000 employees. The company sells new and used agricultural, residential, commercial mowing, golf/sports turf, and compact construction equipment, alongside aftermarket parts and maintenance services. Revenue is generated through one-time equipment sales, transactional parts sales, service fees, and a growing professional services line centered on precision agriculture technology integration and data-driven equipment optimization.
The company's underlying technology stack combines John Deere's precision agriculture platform with Stotz-built AI and data analytics capabilities. An internal data analytics team, alongside 30+ precision specialists (up from 3 in 2015) and an internal software development function, supports customer-facing analytics that have delivered measurable outcomes such as a 35.2% reduction in cost per acre and a harvest rate improvement from 9 to 12-13 acres per hour. Stotz has also deployed StotzGPT, an internally-facing AI chatbot developed in partnership with Mainstreet AI, which enables employees to query company documents for operational procedures, insurance benefits, and business processes through a secure, company-controlled interface.
Stotz's go-to-market is anchored by physical dealership showrooms with field sales for enterprise customers and an online customer portal, parts quoting, and service scheduling for SMB and consumer segments. The company is pursuing inorganic and capability-led growth: in June 2024 it announced a partnership with Ontario-based Premier Equipment to form a 33-store combined group ranking No. 10 on the Farm Equipment Dealer 100 list, marking the first common ownership of John Deere dealerships across the U.S./Canadian border. Pricing is quote-based and not publicly disclosed, with active trade-in promotions (e.g., $2,500 Kubota-to-John Deere Compact Utility Tractor bonus through August 2026) supporting customer acquisition across the equipment portfolio.
Stotz Equipment firmographics
Firmographics- Name
- Stotz Equipment
- Legal name
- Stotz Equipment
- Website
- https://stotzequipment.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Stotz Equipment is a family-owned John Deere dealership founded in 1947, operating 24 retail locations across 8 western U.S. states. It sells agricultural, residential, commercial, and construction equipment, parts, and service, with a growing precision agriculture analytics and AI capabilities practice.
- Ownership category
- akta.pro rank
Stotz Equipment industry classification
Industry- Product category
- Farm Equipment Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Outdoor Power Equipment Retailers (444230)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)
- akta.pro secondary industry
- Used & Refurbished Farm Machinery (Resale, Rebuild, Remanufacturing) (AFAAAAAI)
Keywords
Where Stotz Equipment is headquartered
LocationHeadquarters
- HQ city
- American Falls
- HQ country
- United States
- HQ region
- North America
Offices24 records
Markets served
Stotz Equipment business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Equipment Sales: Sale of new and used agricultural equipment including tractors, combines, compact utility tractors, residential mowers, Gator utility vehicles, compact construction equipment, commercial mowing equipment, and golf/sports turf equipment.
- Parts Sales: Aftermarket parts sales for John Deere equipment and other supported brands.
- Service & Maintenance: Service department providing maintenance and repair for equipment. Customers can schedule service and request parts quotes.
- Precision Technology: Precision agriculture technology integration, consultation, and optimization services including data analytics to help customers optimize equipment performance and reduce costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Equipment pricing varies by model and specifications |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Stotz Equipment product offering
Product offeringCore offering
Stotz Equipment is an authorized John Deere dealership operating 24 retail locations across 8 western U.S. states, selling new and used agricultural, residential, commercial, and construction equipment along with replacement parts, maintenance and repair services, and precision agriculture technology. The company supports customers across the full equipment lifecycle, including AI-driven data analytics for equipment performance optimization.
Product overview
Stotz Equipment is a 24-store John Deere dealership operating across 8 U.S. states, offering a comprehensive portfolio of equipment, parts, service, and precision technology. The product line includes Compact Tractors (1023E, 1025R, 2R, 3D, 3E, 3R, 4M, 4M HD, 4R Series), Residential Mowers, Gator Utility Vehicles, Compact Construction Equipment, Commercial Mowing, Golf & Sports Turf, Agriculture Equipment, and Used Equipment. The dealership also provides Precision Technology solutions (precision agriculture, precision golf, precision CCE) along with Parts and Service offerings. As part of their technology offerings, Stotz Equipment has developed StotzGPT, an internal AI chatbot built in partnership with Mainstreet AI for employee use.
Differentiator
Problem solved
Functional benefit
Products and services
- Compact Tractors Compact utility tractors including 1023E, 1025R, 2R, 3D, 3E, 3R, 4M, 4M HD, and 4R Series designed for residential and commercial property owners requiring smaller-scale equipment.
- Residential Mowers Residential lawn mowing equipment including the Z375R zero-turn mower for homeowner lawn care and small property maintenance.
- Gator Utility Vehicles John Deere Gator utility vehicles for property maintenance, agricultural, and recreational use by homeowners, farmers, and property managers.
- Compact Construction Equipment Compact construction equipment including skid steers and track loaders for light construction and earthmoving applications by contractors and builders.
- Commercial Mowing Equipment Commercial-grade mowing equipment for professional landscaping companies, municipalities, and grounds maintenance operations.
- Golf & Sports Turf Equipment Specialized equipment for golf courses, sports turf facilities, and athletic field maintenance requiring precision cutting and conditioning.
- Agriculture Equipment Full range of John Deere agricultural equipment including tractors, combines, and implements for farming operations and crop production.
- Used Equipment Pre-owned equipment inventory including tractors, mowers, and construction equipment with trade-in promotions and closout offers.
- Parts Genuine John Deere replacement parts and aftermarket components for all supported equipment lines, available through dealership parts counters and online quoting.
- Service and Maintenance Equipment maintenance and repair services including scheduled service appointments, on-site support, and warranty work for all equipment sold by the dealership.
- Precision Technology Precision agriculture, precision golf, and precision CCE technology solutions including GPS guidance, variable-rate application, yield monitoring, and data analytics to optimize equipment performance and productivity.
Quantifiable outcome
- Combine harvest rates increased from 9 acres per hour to 12-13 acres per hour
- +1 more outcomes
Companies that use Stotz Equipment
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Stotz Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Stotz Equipment partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Mainstreet AIcorePartnership to implement AI tools across operations, including creating a custom internal chatbot called StotzGPT connected to company documents. The AI system allows employees to query information about insurance benefits, business processes, and operational procedures through a secure, company-controlled interface. The dealer's data analytics team is also exploring how to leverage AI for building customer reports.
- Premier EquipmentflagshipPartnership between Arizona-based Stotz Equipment and Ontario-based Premier Equipment announced June 20, 2024 to strengthen and position both companies for growth, creating a combined group with 33 stores. The partnership marks the first common ownership of John Deere dealerships on both sides of the U.S./Canadian border. Expected to finalize in September 2024 pending approvals. The combined entity will rank at No. 10 on the Farm Equipment Dealer 100 list, addressing Premier's ownership succession challenges while giving Stotz a second footprint in the John Deere network.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Stotz Equipment competitors and assessment
Company assessmentDirect peers
- RDO Equipment Co. One of the largest John Deere dealer groups in North America, operating stores across the western and midwestern U.S. with new/used equipment, parts, service, and precision agriculture. Closest large multi-state JD dealer comparable to Stotz.
- Premier Equipment: Ontario-based John Deere dealership group that entered into a partnership with Stotz in June 2024 to create a combined 33-store cross-border entity. Same brand, same product mix, same dealership model — the most directly comparable peer.
- Ag-Pro Companies: Large multi-state John Deere dealer group operating across the southeastern U.S., selling ag, residential, and compact construction equipment with parts and service. Directly comparable dealership model and brand.
- Greenway Equipment: Multi-store John Deere dealer operating in the south-central U.S., offering the same ag/compact/turf equipment, parts, and service model as Stotz.
- Rocky Mountain Equipment: Western Canadian John Deere dealer group (now branded under AG Direct/Brandt in some territories) with an ag and turf equipment retail model directly comparable to Stotz, including precision technology offerings.
- Plains Ag (formerly Plains Agricultural Solutions): Multi-store John Deere dealer group across the U.S. Plains states, offering agricultural equipment, parts, service, and precision technology — a directly comparable dealership peer.
- 21st Century Equipment: Multi-store John Deere dealer group operating in the western U.S. plains (Nebraska, Colorado, Wyoming), selling ag, residential, and turf equipment with parts and service. Overlaps Stotz's western footprint.
Broad incumbents
- Pape' Equipment: Large multi-brand equipment dealer (Caterpillar, John Deere, Kubota, etc.) operating across the western U.S. Overlaps Stotz in compact construction, agriculture-adjacent, and turf equipment categories, but under different brand partnerships.
- Brandt Tractor: Large Canadian heavy equipment dealer and agricultural equipment dealer; Brandt has expanded into John Deere ag territory. Comparable as a large multi-store equipment dealer, though broader and more diversified than Stotz.
Emerging players
- Butler Ag Equipment: Multi-store John Deere dealer group operating across the upper Midwest and Plains. Comparable dealership model, smaller and more geographically focused than Stotz's 24-store western footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stotz Equipment social profiles
Digital presenceStotz Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stotz Equipment leadership team
Management profileNumber of profiles
Profiles1 record
Stotz Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stotz Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stotz Equipment
What does Stotz Equipment do?
Stotz Equipment is an authorized John Deere dealership operating 24 retail locations across 8 western U.S. states, selling new and used agricultural, residential, commercial, and construction equipment along with replacement parts, maintenance and repair services, and precision agriculture technology. The company supports customers across the full equipment lifecycle, including AI-driven data analytics for equipment performance optimization.
Is Stotz Equipment a public or private company?
Stotz Equipment is a private company. It is classified as family owned and is currently operating.
When was Stotz Equipment founded?
Stotz Equipment was founded in 1947. It employs 501 to 1,000 people.
Where is Stotz Equipment based?
Stotz Equipment is headquartered in American Falls, United States, in the North America region.
How does Stotz Equipment make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are parts Sales, service & Maintenance and precision Technology.
Who are Stotz Equipment's main competitors?
Direct peers on record are RDO Equipment Co., Premier Equipment, Ag-Pro Companies, Greenway Equipment, Rocky Mountain Equipment, Plains Ag (formerly Plains Agricultural Solutions) and 21st Century Equipment. Broad incumbents are Pape' Equipment and Brandt Tractor. Butler Ag Equipment is listed as an emerging player.
Does Stotz Equipment have an API?
No public API is recorded for Stotz Equipment.
What industry is Stotz Equipment in?
Stotz Equipment's product category is Farm Equipment Dealership. Its primary akta.pro industry code is AFAAAAAH, Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools), with a secondary code of AFAAAAAI, Used & Refurbished Farm Machinery (Resale, Rebuild, Remanufacturing). Its NAICS code is 42382 and its SIC code is 3523.