Snake River Brewing

What Snake River Brewing does

Snake River Brewing Co. is a privately held brewpub and craft brewery founded in 1994 by Albert and Joni Upsher in Jackson, Wyoming, and currently operated by a local Jackson family that acquired it in 2008. The company's product surface spans 12 on-tap craft beers — including flagship ales such as Snake River Pale Ale, Pako's IPA, Jenny Lake Lager, and Nitro Zonker stout, plus specialty and seasonal SKUs like the French oak barrel-aged Le Serpent Cerise sour and the Grand Targhee Resort co-branded Grand Foghee hazy pale ale — alongside a full food menu (appetizers, burgers, pizzas, daily specials) and a weekend brunch service from 8am. Underlying production uses traditional craft brewing methods, with packaging consolidated through a solar-powered canning line using cans manufactured locally in Worland, WY.

The business is monetized through three streams: on-premise food and beverage transactions at the Jackson brewpub (the dominant channel), packaged beer and merchandise sold via an external Shopify storefront, and to-go ordering via Popmenu (currently shown as unavailable on the website). Pricing is unit-based: draft pints at $7-8 (premium and barrel-aged pours up to $9 for 12oz), appetizers $16-18, and brunch items $8-14, consistent with Jackson Hole premium-tourism positioning. Go-to-market is direct-to-consumer and walk-in only, with no reservations, supplemented by organic social (Facebook, Instagram), a VIP email membership, event hosting, and a partnership with Grand Targhee Resort. The company self-identifies as Wyoming's oldest craft brewery and a 2X Small Brewery of the Year winner with multiple World Beer Cup and Great American Beer Festival medals.

Operations are concentrated in a single Jackson Hole location, serving two principal customer segments — Jackson Hole tourists and outdoor recreation visitors, and local community members who use the brewpub as a neighborhood gathering space. The company employs 11-50 staff and uses a small, standardized hospitality technology stack (Toast POS, Popmenu, Shopify, Level Access) with no disclosed AI/ML capability. There are no funding rounds, parent entities, or M&A activity in the source material.

Name

Snake River Brewing

Legal name

Snake River Brewing Co.

Website

https://snakeriverbrewing.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Snake River Brewing is a privately held brewpub in Jackson, Wyoming operating since 1994, serving 12 craft beers on tap alongside a full food menu and weekend brunch to Jackson Hole tourists and local residents. Founded by Albert and Joni Upsher and owned by a local family since 2008.

Ownership category

akta.pro rank

Product category

Craft Brewery & Brewpub

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (72241)

SIC

Beverages (2080)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft brewery operations
• Brewpub dining service
• Craft beer production
• Casual restaurant service
• Packaged beer sales

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. On-Premise Beer Sales: Serving 12 beer taps featuring craft beers, specialty cocktails, wine, cider, and NA options for dine-in customers at the Jackson Hole brewpub location
2. Food Service: Full menu of food items including daily specials, weekend brunch, pizzas, burgers, appetizers, and entrees served at the brewpub
3. Packaged Beer Sales: Canned beer products sold through on-site shop and online ordering platform for off-premise consumption

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Snake River Brewing operates a brewpub in Jackson, Wyoming, brewing and serving a portfolio of 12 craft beers on tap alongside a full food menu including weekend brunch, appetizers, pizzas, burgers, and entrees cooked on a wood-burning oven. In addition to on-premise service, the brewery sells packaged canned beer and merchandise through an external Shopify storefront, leveraging a solar-powered canning line and locally manufactured cans from Worland, Wyoming.

Product overview

Snake River Brewing is Wyoming's oldest and most award-winning small craft brewery, operating as a brewpub in Jackson, WY since 1994. The company offers a portfolio of 12 craft beers on tap, including flagship products like Snake River Pale Ale, Nitro Zonker, Jenny Lake Lager, and Pako's IPA, alongside seasonal and specialty offerings such as Earned It (New England IPA), Le Serpent Cerise (barrel-aged sour), and La Cerveza (Mexican lager). The brewpub serves a full food menu including bar bites, weekend brunch, and daily specials. The company also operates an external Shopify merchandise shop and online ordering platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Snake River Pale Ale American pale ale brewed with domestic malt and Cascade, Idaho 7 and El Dorado hops, dry-hopped with Cascade and Centennial. Features citrusy hop flavor with a crisp, firmly bitter finish. ABV 5.2%, IBUs 40. Sold on draft at the brewpub.
• Nitro Zonker Rich, well-balanced foreign style stout with huge roast malt flavor and a creamy body, served on nitro. ABV 6.8%, IBUs 50. Priced at $8 per 16oz pint and $9 per 20oz imperial pint.
• Jenny Lake Lager Amber colored Vienna style lager brewed with authentic German lager yeast strain and imported German malts, balanced with continental hops. ABV 4.8%, IBUs 20.
• Earned It (New England IPA) New England style IPA packed with hop goodness without bitterness, featuring Citra, Mosaic, Azacca and Ekuanot hops creating intense citrus and stone fruit aroma. ABV 6%, IBUs 36.
• Pako's IPA Golden hued ale with full flavored, fully hop-evident IPA using Simcoe/Mosaic blend producing both bitterness and explosive hop aroma. ABV 6.8%, IBUs 65.
• La Cerveza

Quantifiable outcome

• Rachel Mazari has served approximately 1,000,000 beers since 1994

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• Grand Targhee ResortcoreStrategic or Co-development PartnerPartnership to create the Grand Foghee Hazy Pale Ale, a beer specifically designed in partnership with the resort. This collaboration combines local mountain culture and craft beer, driving cross-promotion to outdoor recreation enthusiasts.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BJ's Restaurant Brewhouse: National chain combining full-service restaurants with in-house craft brewing. Comparable as a brewpub-format operator, though at materially larger scale and with a more standardized food menu.
• New Belgium Brewing Company: Fort Collins, CO craft brewer (now part of Kirin/Lion) with a destination taproom and national packaged presence. Comparable as a larger Colorado-region craft incumbent competing for similar outdoor lifestyle consumers.
• Bell's Brewery: Michigan-based craft brewer with a long-standing Eccentric Café brewpub and broad packaged distribution. Comparable as an established craft incumbent combining brewpub and packaged lines.
• Sierra Nevada Brewing Co. One of the largest U.S. craft brewers with national distribution and a flagship brewery/taproom. Broad incumbent reference point for craft scale, packaged distribution, and competition for shelf and tap handles.

Direct peers

• Deschutes Brewery: Bend, OR craft brewery and public house with strong outdoor/tourism brand identity. Comparable as a mountain-town craft brewpub that has scaled packaged distribution while operating destination taprooms.
• Tree House Brewing Company: Massachusetts craft brewery known for hazy IPAs and a destination taproom model. Comparable as a small, award-driven craft operator with a strong tourism/destination draw.
• Roadhouse Brewing Co. Jackson, WY-based craft brewery and taproom. Directly comparable as a peer Jackson Hole craft beer operator competing for the same tourist and local customer base with overlapping on-premise and packaged offerings.
• Melvin Brewing: Originally founded in Jackson, WY (now expanded to multiple locations). Direct peer as a Jackson Hole-origin craft brewery with comparable award-winning credentials and outdoor/mountain brand identity.
• Big Sky Brewing Company: Montana-based craft brewery with a similar mountain-town/outdoor recreation brand identity. Comparable as a regional craft peer targeting similar tourist demographics in the Northern Rockies.
• Russian River Brewing Company: California-based award-winning brewpub famous for Pliny the Elder and sour programs. Highly comparable as a destination brewpub with a medal-rich barrel-aged and specialty portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/snakeriverbrewing
• Instagraminstagram.com/snakeriverbrew
• Xx.com/snakeriverbrew
• LinkedInlinkedin.com/company/snake-river-brewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snake River Brewing