What Grand Targhee Resort does

Grand Targhee Resort is a year-round mountain destination resort headquartered at 3300 Ski Hill Rd in Alta, Wyoming, on the western slope of the Teton Mountains within the Caribou-Targhee National Forest. Founded in 1966 and operating as a privately held Wyoming corporation, the resort runs 2,600+ acres of skiable terrain served by six chair lifts with 2,270 vertical feet and an average of 500+ inches of annual snowfall, plus a 70+ mile summer trail network with 2,000+ feet of lift-serviced mountain biking. The resort is accessible only via Teton Valley, Idaho, a geographic feature it uses to differentiate from congested Jackson-area alternatives.

The core product portfolio comprises winter lift tickets and season passes, Nordic skiing and snowshoeing, slopeside lodging across six named properties (Teewinot Lodge, Targhee Lodge, Sioux Studio Suites, Sioux Loft Suites, Sioux Two-Bedroom Suites, and The Tower Suite), the Mountain Sports School, on-mountain dining (Powder Cache, Trap Bar & Grill, Snorkels Cafe), and summer amenities including the Grand Targhee Bike Park, Dirt Crew Bike Camp, Fred's Adventure Camp, and Huckleberry Patch licensed daycare. Two flagship music events anchor summer demand: the 36-year-running Targhee Bluegrass Festival (Aug 7-9, 2026) and the returning Targhee Fest (July 10-11, 2026) following a seven-year hiatus. Wedding venues (30-175 guests), conference facilities (Aspen Meadows Pavilion seats 175), and backcountry experiences through High Mountain Heli-Skiing and Yostmark Backcountry Tours extend the offer.

Revenue is generated primarily through direct-to-consumer channels: the e-commerce website, 800-TARGHEE call center, on-site ticket windows, and a dedicated group sales department for weddings, corporate events, and groups of 20+. Pricing varies by season and product: winter lift tickets run $125-$175 per day with multi-day and group-of-20+ discounts; the Nordic season pass is $200; heli-skiing begins at $1,900 per person; lodging guests receive a 15% lift-ticket discount; festival passes are tiered ($309-$459 Bluegrass, $349-$499 Targhee Fest). The resort operates under a US Forest Service special use permit, has 251-500 employees, and is associated with brand partners including Mammut, Toyota, GoPro, and Pepsi via Admiral Beverage; a Mountain Collective Pass reciprocal agreement expands multi-resort access. Distribution remains entirely regional-direct with no disclosed wholesale or tour-operator channel of scale.

Name

Grand Targhee Resort

Legal name

Grand Targhee Resort Company

Website

https://grandtarghee.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

251–500 employees

Short description

Grand Targhee Resort is a privately held, year-round mountain destination in Alta, Wyoming, operating 2,600+ acres of ski terrain, a summer downhill bike park, slopeside lodging, weddings and conferences, and the annual Targhee Bluegrass Festival and Targhee Fest for individual outdoor recreationists and groups.

Ownership category

akta.pro rank

Product category

Ski Resort & Mountain Recreation

NAICS

Skiing Facilities (71392), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

akta.pro secondary industries

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB), Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH), Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD), Mountain & Ski Homes (THAMAAAG)

Keywords

• Ski resort operations
• Mountain recreation services
• Ski lift tickets
• Mountain bike park
• Resort lodging accommodations

Headquarters

HQ city

Alta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Lift Tickets and Season Passes: Core revenue stream from selling single-day and multi-day lift tickets for skiing/snowboarding and mountain biking access, along with season pass products that provide year-round access to the resort.
2. Lodging Accommodations: On-mountain lodging including Teewinot Lodge, Targhee Lodge, Sioux Lodge suites, and Tower Suite, generating room revenue from overnight guests.
3. Music Festival Ticketing and Packages: Revenue from Targhee Fest and Bluegrass Festival tickets, VIP packages, camping passes, and lodging bundles during the summer season.
4. Food and Beverage: On-mountain dining through multiple outlets including Powder Cache, The Trap Bar & Grill, and Snorkels Cafe.
5. Summer Camps and Lessons: Revenue from Dirt Crew Bike Camp, Fred's Adventure Camp, mountain sports lessons, and rental equipment.
6. Wedding and Group Events: Venues, catering, and event services for weddings (30-175 guests), corporate meetings, and group trips.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Grand Targhee Resort operates a year-round mountain destination on the western slope of the Tetons in Alta, Wyoming, providing skiing, snowboarding, and lift access across 2,600+ acres of terrain plus 70+ miles of summer mountain biking and hiking trails. The resort sells lift tickets, season passes, slopeside lodging across multiple lodges and suites, on-mountain dining, ski and bike instruction, children's summer camps, wedding and group event venues, and hosts signature music festivals (Targhee Fest and Bluegrass Festival). It generates revenue from lift access, accommodations, lessons, rentals, food and beverage, festivals, and ancillary adventure services such as heli-skiing and backcountry tours.

Product overview

Grand Targhee Resort is a year-round mountain destination resort on the western slope of the Tetons in Alta, Wyoming, offering a unified portfolio of outdoor recreation products. The core experience centers on the ski resort (winter lift tickets, Nordic skiing, snowshoeing) and the Grand Targhee Bike Park (summer downhill and cross-country mountain biking). Lodging is provided across multiple slopeside properties including Teewinot Lodge, Targhee Lodge, Sioux Studio Suites, Sioux Loft Suites, Sioux Two Bedroom Suites, and The Tower Suite. Additional offerings include Mountain Sports School (ski/snowboard instruction), Dirt Crew Bike Camp and Fred's Adventure Camp (kids programs), Huckleberry Patch Summer Daycare, wedding and group event venues, conference facilities, High Mountain Heli Trips, Yostmark Backcountry Tours, massage and PT services, free Alpine Tours, Avalanche Dog Demo Days, group transportation, and travel insurance via Trip Preserver. The resort also hosts two annual music festivals: the Targhee Bluegrass Festival (August, celebrating its 36th year) and Targhee Fest (July, returning after a seven-year hiatus). Dining options include the Trap Bar & Grill, Powder Cache Bar & Grill, and Snorkels Cafe.

Differentiator

Problem solved

Functional benefit

Products and services

• Grand Targhee Ski Resort

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered minor and core.

• Idaho Interscholastic Cycling LeagueminorStrategic or Co-development Partner · 1 January 2014Provides competitive mountain bike racing program for students grades 6-12 in Idaho, aligned with NICA's Five Core Principles.
• Teton Valley Food PantryminorOthers · 1 January 2008501(c)(3) nonprofit providing food assistance to Teton Valley communities. Grand Targhee provides community support and donations.
• MammutminorGTM or Marketing PartnerOfficial apparel partner since 1862. Swiss brand providing outdoor apparel and gear for mountain enthusiasts.
• Toyota (Inland Northwest Dealers)minorGTM or Marketing PartnerOfficial vehicle partner. Toyota vehicles used for transportation services and guest shuttles.
• GoProminorGTM or Marketing PartnerOfficial camera partner. GoPro cameras used for capturing and sharing resort experiences.
• Admiral Beverage / PepsiminorGTM or Marketing PartnerOfficial soft drink provider. Admiral Beverage (Wyoming-based) provides Pepsi products throughout the resort.
• City of Driggs, IdahocoreStrategic or Co-development PartnerProvides local shuttle service connecting Driggs and Victor to the resort during winter season. Partnership with Idaho Department of Transportation.
• US Forest Service (Caribou-Targhee National Forest)coreStrategic or Co-development PartnerResort operates under special use permit from the USDA Forest Service, Caribou-Targhee National Forest.
• Jackson Central Reservations (CENRES)coreTechnology or IntegrationProvider of online reservation services for the resort.
• Trip PreserverminorOthersTravel insurance partner helping protect vacation investments from unexpected delays or emergencies.
• Shine Physical Therapy & WellnessminorOthersProvides on-mountain massage services, sports therapy, and physical therapy for skiers and mountain bikers.
• High Mountain Heli-SkiingminorOthersProvides heli-skiing experiences accessing backcountry terrain in the Teton region.
• Yostmark Backcountry ToursminorOthersProfessionally guided backcountry ski tours, avalanche courses, and Nordic/telemark instruction based in Driggs, Idaho.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jackson Hole Mountain Resort: Flagship Wyoming/Teton ski resort located within ~1 hour of Grand Targhee. Shares the same Teton snowfall profile and destination traveler base, but operates at substantially larger scale, serving as the primary competitive benchmark in the region.
• Sun Valley Resort: Independent, family-owned destination ski resort in Idaho with year-round operations, festivals, and a substantial lodging estate. Closely comparable business model — independent resort with deep regional identity competing against consolidated mega-resorts.
• Deer Valley Resort: Utah independent ski resort known for premium service, limited lift tickets, and luxury lodging. Direct competitor for high-spend destination skiers prioritizing experience over volume — similar positioning to Grand Targhee's authentic, uncrowded brand.
• Schweitzer Mountain Resort: Idaho-Pacific Northwest independent ski resort operating year-round with lodging, festivals, and family programming. Comparable scale and a similar independent-resort business model operating adjacent to a marquee national park destination.
• Alta Ski Area: Utah independent ski area with a fiercely loyal local/destination base, no snowboarding, and a boutique lodging model. Operates on similar independent-resort principles with comparable scale of skiable terrain.
• Big Sky Resort: Montana-based destination ski resort offering comparable snow quality, on-mountain lodging, and year-round programming (golf, zip-line, hiking). Comparable size and target demographic of affluent destination skiers.
• Steamboat Ski Resort: Colorado independent ski resort (now under Alterra Mountain Company) with comparable family-friendly branding, signature events, and powder positioning. Mountain Collective partner, sharing pass reciprocity economics with Grand Targhee.
• Snowbasin Resort: Utah independent ski resort with year-round operations and premium day-trip / destination positioning. Operates as an independent destination within the Mountain Collective alongside Grand Targhee, sharing pass reciprocity.

Broad incumbents

• Powdr Corporation: Private owner-operator of multiple independent ski resorts (Copper Mountain, Killington, Snowbird, Pico). As a multi-resort independent operator, Powdr represents a comparable parent-company archetype that could acquire, partner with, or compete against Grand Targhee.
• Vail Resorts: Largest North American ski operator (Epic pass) and Mountain Collective competitor. The dominant structural incumbent influencing season-pass pricing, destination traffic flows, and ski-industry M&A benchmarks relevant to any independent resort valuation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GrandTargheeResort
• Facebookfacebook.com/grandtarghee
• LinkedInlinkedin.com/company/grand-targhee-resort
• Instagraminstagram.com/grandtargheeresort
• Xx.com/grandtarghee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand Targhee Resort