Borkowski
Borkowski is a London-based boutique PR and strategic communications agency founded in 1987, offering crisis management, corporate communications, consumer PR, and arts & entertainment services to high-profile individuals, corporates, governments, and consumer brands worldwide.
- Company typePrivate
- Founded1987
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Borkowski does
Borkowski is a London-based boutique public relations and strategic communications agency founded by Mark Borkowski in 1987 and operating for over 35 years. The firm is organized around four specialist service divisions: Crisis & Reputation Management, Corporate Communications, Consumer PR, and Arts & Entertainment PR. Its client base spans high-profile individuals (Jimmy Page, Sir Ian McKellen, Dale Vince, Dr Louise Newson), corporates (KPN, Domestic & General, Staysure, Newson Health), arts and entertainment properties (Reading & Leeds Festival, MAMMA MIA!, Bridge Theatre, Tom Hanks' The Moonwalkers), government (Government of South Australia), and consumer brands and startups (Staysure, Olyn, balance App, Petgevity, Paired, Goldster).
The service proposition centers on senior counsel-led media relations, crisis and reputation management, news generation through creative campaigns and activations, and thought leadership positioning. Borkowski's most distinctive technical/structural component is the co-creation of PREEMPT, the first insurance-backed reputation protection product designed for the era of cancel culture and culture wars, for which Borkowski acts as the exclusive service provider of crisis management. The firm acquired Beatwax in 2009 and has since sustained long-running engagements across multiple continents despite a single London headquarters.
The commercial model is professional services delivered through retainer and project engagements on a consultative direct-sales basis; pricing is not publicly disclosed. The agency markets itself via its own earned media presence, a Substack newsletter, and active LinkedIn, Instagram, and X channels, and is regulated as a private limited company (Borkowski Limited) under the laws of England and Wales with a team size in the 11-50 range.
Borkowski firmographics
Firmographics- Name
- Borkowski
- Legal name
- Borkowski Limited
- Website
- https://borkowski.co.uk
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Borkowski is a London-based boutique PR and strategic communications agency founded in 1987, offering crisis management, corporate communications, consumer PR, and arts & entertainment services to high-profile individuals, corporates, governments, and consumer brands worldwide.
- Ownership category
- akta.pro rank
Borkowski industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
Keywords
Where Borkowski is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Borkowski business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- PR and Communications Services: Borkowski provides public relations, strategic communications, crisis management, and reputation protection services to corporate and private clients on a project and retainer basis.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Borkowski product offering
Product offeringCore offering
Borkowski is a London-based public relations and strategic communications agency delivering four specialized service divisions: Crisis & Reputation Management, Corporate Communications, Consumer PR, and Arts & Entertainment PR. The agency provides counsel, media relations, creative campaign activation, and crisis response to corporate clients, high-profile individuals, governments, and arts organizations. Borkowski also co-created PREEMPT, the first insurance-backed reputation protection product for the cancel culture era, as the exclusive crisis management service provider.
Product overview
Borkowski is a London-based public relations and strategic communications agency offering a portfolio of specialist services rather than a unified software product. The agency's core offerings comprise four specialized divisions: Crisis & Reputation Management, Corporate Communications, Consumer PR, and Arts & Entertainment PR. Additionally, Borkowski co-created PREEMPT, the first-ever insurance-backed reputation protection product designed specifically to protect against cancel culture and culture wars. These services work together to help clients realize big ambitions, solve complex problems, build and protect reputations through strategic communications and media relations.
Differentiator
Problem solved
Functional benefit
Products and services
- Crisis and Reputation Management Specialist crisis and reputation management department providing customized and practical solutions to crises, swiftly identifying potential problems and offering strong guidance to help clients navigate difficult situations.
- Corporate Communications Dynamic, versatile and multifaceted corporate communications operation that fuses strategic intelligence and media landscape expertise to create high-impact news through provocative thought leadership, data-driven storytelling and creative activations.
- Consumer PR Consumer PR division specializing in news generation through deep research, campaigning, visual storytelling, digital strategies and media/influencer contacts to increase fame, build positive public profile, and win customers.
- Arts and Entertainment PR Multi-disciplinary arts and entertainment PR with genuine expertise in theatre, performing arts, music, festivals, film, television, visual and literary arts, exhibitions, attractions, heritage and cultural tourism.
- PREEMPT Reputation Insurance The first-ever insurance-backed reputation protection product equipped for the era of cancel culture and the culture wars, providing a new way of accessing Borkowski's crisis communications and reputation management services.
Quantifiable outcome
- 1,000+ items of media coverage for Dr Louise Newson campaign
- +6 more outcomes
Companies that use Borkowski
Customer profileNamed customers30 records
Segments5 records
Ideal customer profiles5 records
Borkowski technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Borkowski partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- PREEMPTflagshipBorkowski co-created and is the exclusive service provider of crisis management for PREEMPT - the first-ever insurance-backed reputation protection product equipped for the era of cancel culture and culture wars.
- Dentsu CreativecorePartnership with Dentsu Creative on the KPN 'A Piece of Me' campaign featuring pop star MEAU, which won a Cannes Lions Award for Creative Strategy in 2024.
- Newson Health Research and EducationcoreRetained since April 2022 to build Dr Louise Newson's status as UK's leading menopause specialist, including the balance app launch.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Borkowski competitors and assessment
Company assessmentDirect peers
- Kekst CNC: International strategic communications consultancy focused on M&A, crisis, investor relations, and public affairs — directly comparable to Borkowski's corporate communications, crisis, and reputation protection offerings.
- Red Consultancy: London-based consumer and corporate PR consultancy with strong arts, entertainment, and lifestyle practices — comparable in vertical mix (consumer + arts/entertainment) and boutique UK scale.
- Tulchan Communications: London-based corporate communications and public affairs advisory firm serving FTSE-listed and international clients on reputation, M&A, and crisis — directly comparable as a UK-headquartered boutique-to-mid-market communications peer.
- Portland Communications: London-based strategic communications consultancy working across corporate, public affairs, and crisis for major UK and international clients — directly comparable to Borkowski's corporate communications and reputation management work.
- Brunswick Group: Leading global corporate communications and critical issues advisory firm specializing in M&A, crisis, and reputation work for major corporates — overlapping with Borkowski's corporate communications and crisis mandates at a larger scale.
- MHP Group: UK-headquartered strategic communications and public affairs consultancy spanning corporate, consumer, health, and financial services — directly comparable in service mix and target client segments.
- FGS Global: Formed from the merger of Finsbury, Hering Schuppener, Sard Verbinnen & Co, and Glover Park Group, FGS Global is one of the world's leading strategic communications and crisis management firms serving corporates and high-profile individuals — directly overlapping with Borkowski's crisis and reputation management core.
- Teneo: Global CEO advisory and strategic communications firm with strong crisis management, reputation, and public affairs capabilities serving corporates and high-profile individuals — directly comparable to Borkowski's high-profile individual and corporate crisis work.
- SEC Newgate: Global strategic communications group with strong crisis, public affairs, and corporate communications practices, formed via the merger of SEC and Newgate Communications — comparable to Borkowski across service mix and international ambition.
Broad incumbents
- Edelman: World's largest independent PR firm with deep crisis and reputation, corporate, consumer, and health practices — broader portfolio than Borkowski but directly competitive in the crisis/reputation and corporate communications segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Borkowski social profiles
Digital presenceBorkowski financial estimates
Financial estimateRevenue estimate
Valuation estimate
Borkowski leadership team
Management profileNumber of profiles
Profiles7 records
Borkowski funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Borkowski M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Borkowski
What does Borkowski do?
Borkowski is a London-based public relations and strategic communications agency delivering four specialized service divisions: Crisis & Reputation Management, Corporate Communications, Consumer PR, and Arts & Entertainment PR. The agency provides counsel, media relations, creative campaign activation, and crisis response to corporate clients, high-profile individuals, governments, and arts organizations. Borkowski also co-created PREEMPT, the first insurance-backed reputation protection product for the cancel culture era, as the exclusive crisis management service provider.
Is Borkowski a public or private company?
Borkowski is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Borkowski founded?
Borkowski was founded in 1987. It employs 11 to 50 people.
Where is Borkowski based?
Borkowski is headquartered in London, United Kingdom, in the Europe region.
How does Borkowski make money?
One revenue line is on record: PR and Communications Services.
Who are Borkowski's main competitors?
Direct peers on record are Kekst CNC, Red Consultancy, Tulchan Communications, Portland Communications, Brunswick Group, MHP Group, FGS Global, Teneo and SEC Newgate. Edelman is listed as a broad incumbent.
Does Borkowski have an API?
No public API is recorded for Borkowski.
What industry is Borkowski in?
Borkowski's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 54182 and its SIC code is 7311.