WATIOFY
Watiofy S.L. is a Madrid-based, free online comparison platform that helps Spanish residential consumers and micro-SMBs find and switch to cheaper electricity and gas tariffs across 90+ suppliers, earning revenue from supplier referral commissions.
- Company typePrivate
- Founded2019
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What WATIOFY does
Watiofy S.L. is a Madrid-based, privately held company that operates a free, independent online comparison platform for electricity and gas tariffs in Spain. Founded in 2019, it serves primarily residential households and, to a lesser extent, small businesses and micro-enterprises, enabling users to upload PDF or image energy bills (or to submit consumption data manually) and receive a personalized ranking of available offers ordered from cheapest to most expensive by estimated first-year cost. The platform lists more than 90 Spanish comercializadoras, including all major incumbents (Endesa, Iberdrola, Naturgy, Repsol, TotalEnergies) and a long tail of independent suppliers, and positions itself as an impartial, transparent intermediary that handles the supplier-switching process at no charge to the user.
The product surface consists of the core Watiofy comparator on watiofy.com and a complementary sub-product, Wattmo (wattmo.com), which extends the offering into ongoing energy consumption management and optimization. No proprietary technology stack, patents, or AI/ML capabilities are disclosed; the core function is described as a comparison engine that analyzes user-supplied bill data and matches it against market tariffs. The company does not maintain a mobile app or a public API, and distribution is limited to its own website, a telephone advisory line (91 91 98 300), and organic social channels (Facebook, Twitter, LinkedIn, Instagram) supported by FAQs, guides, and a blog.
Watiofy is funded through affiliate and referral fees paid by energy suppliers when users contract through the platform, following a pure intermediation model in which user data is passed to the chosen comercializadora. The service is free for end users, and the legal entity is registered as a Sociedad Limitada in the Mercantile Registry of Madrid. The company has received public-sector support from ENISA, Spain's official credit institute for innovative entrepreneurs, and has a leadership team comprising founder and CEO Arturo Cardenal Duce, interim CTO Pedro Jurado, and Contact Center Manager David Vazquez, with total headcount reported as 1–10.
WATIOFY firmographics
Firmographics- Name
- WATIOFY
- Legal name
- Watiofy S.L.
- Website
- https://watiofy.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Watiofy S.L. is a Madrid-based, free online comparison platform that helps Spanish residential consumers and micro-SMBs find and switch to cheaper electricity and gas tariffs across 90+ suppliers, earning revenue from supplier referral commissions.
- Ownership category
- akta.pro rank
WATIOFY industry classification
Industry- Product category
- Energy Price Comparison
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH)
Keywords
Where WATIOFY is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
WATIOFY business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Lead Generation / Intermediation Fees: Watiofy acts as a pure intermediary between consumers and energy suppliers (comercializadoras). When a user decides to contract with a supplier, the user's personal data is passed to that supplier, generating revenue for Watiofy through commercial agreements with energy companies. Watiofy does not sell directly to end customers and does not participate in the supply contract itself.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for all users |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
WATIOFY product offering
Product offeringCore offering
Watiofy is an independent energy tariff comparison platform operating in Spain that allows users to upload their electricity and/or gas bills (or provide consumption data) and receive personalized comparisons of available tariffs from over 90 Spanish energy suppliers (comercializadoras). The service is free for consumers; Watiofy generates revenue through referral commissions from energy suppliers when users contract a new tariff through the platform. A complementary sub-product, Wattmo, offers ongoing energy consumption management and optimization.
Product overview
Watiofy operates as a single, unified comparison platform for electricity and gas tariffs in Spain. The core offering is the Watiofy comparison engine, which accepts either uploaded PDF/image bills or user-provided consumption data to generate personalized tariff recommendations. A complementary sub-product, wattmo, extends functionality to ongoing energy consumption management and optimization. All services are offered free of charge to users.
Differentiator
Problem solved
Functional benefit
Brands
- Wattmo: An innovative tool that allows users to manage and optimize their energy consumption to be more efficient and save on energy costs.
Products and services
- Watiofy Energy Comparison Platform Independent online platform that analyzes users' electricity and gas bills (uploaded as PDF/images or via consumption data entry) and recommends the best available rates from over 90 Spanish energy suppliers. Comparisons are ranked by first-year cost for the user's estimated consumption profile. Users can choose a recommended tariff and Watiofy handles the switching process at no cost to the consumer.
- Wattmo Energy Management Tool
Quantifiable outcome
- Users can save up to 25% on their energy bills
- +1 more outcomes
Companies that use WATIOFY
Customer profileSegments2 records
Ideal customer profiles2 records
WATIOFY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WATIOFY partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Energy suppliers (comercializadoras)coreWatiofy partners with the vast majority of Spanish electricity and gas suppliers (comercializadoras). The platform lists over 90 commercial energy companies including Endesa, Iberdrola, Naturgy, TotalEnergies, Holaluz, Repsol, and many independent suppliers. Suppliers provide their tariff offerings to Watiofy, and Watiofy refers users who decide to switch, passing user data to the chosen supplier. This is the core business model.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
WATIOFY competitors and assessment
Company assessmentOthers
- Holaluz: Spanish green-energy retailer listed as a Watiofy partner supplier. Relevant as both a commercial counterpart on the platform and as an adjacent renewable-energy player shaping the competitive tariff landscape.
Direct peers
- Roams: Spanish household services comparison platform covering energy, telecom, insurance and alarms. Direct competitor in residential energy comparison with a multi-vertical acquisition strategy.
- Kelisto: Spanish consumer comparator covering energy, telecom, insurance and banking. Direct competitor in residential energy tariff comparison with an established brand and content-led acquisition model.
- Selectra: Major energy and telecom price-comparison platform operating across multiple European markets including Spain. Competes directly with Watiofy in Spanish electricity and gas tariff comparison with a larger team and broader supplier relationships.
- Tarifaluzhora: Specialized Spanish electricity and gas tariff comparator with a similar self-serve web funnel. Closely comparable in target customer (Spanish households) and core offering.
- Twenergy: Spanish energy-efficiency portal that includes tariff comparison alongside consumption tips. Overlaps with Watiofy's residential energy-saving value proposition and consumer target.
Broad incumbents
- Iberdrola: Largest Spanish energy retailer with proprietary customer-acquisition channels that reduce reliance on third-party comparators. A partner today but a structural threat to Watiofy's intermediary economics.
- CNMC (Comparador de ofertas energéticas): Spain's national regulator provides an official energy tariff comparison tool for consumers. The existence of a free, regulator-backed comparator compresses demand for private alternatives like Watiofy.
- Endesa (Energía XXI comparator): Incumbent Spanish utility offering its own switching tools and tariff information as part of a much broader energy supply business. Competes indirectly by capturing customers that would otherwise use third-party comparators.
Regional players
- Love Energy Savings: UK-based business energy and utilities comparison platform. Useful comparable for business model, supplier-referral economics, and switch-funnel mechanics, although it operates in a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
WATIOFY social profiles
Digital presenceWATIOFY financial estimates
Financial estimateRevenue estimate
Valuation estimate
WATIOFY leadership team
Management profileNumber of profiles
Profiles3 records
WATIOFY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WATIOFY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WATIOFY
What does WATIOFY do?
Watiofy is an independent energy tariff comparison platform operating in Spain that allows users to upload their electricity and/or gas bills (or provide consumption data) and receive personalized comparisons of available tariffs from over 90 Spanish energy suppliers (comercializadoras). The service is free for consumers; Watiofy generates revenue through referral commissions from energy suppliers when users contract a new tariff through the platform. A complementary sub-product, Wattmo, offers ongoing energy consumption management and optimization.
Is WATIOFY a public or private company?
WATIOFY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WATIOFY founded?
WATIOFY was founded in 2019. It employs 1 to 10 people.
Where is WATIOFY based?
WATIOFY is headquartered in Madrid, Spain, in the Europe region.
How does WATIOFY make money?
One revenue line is on record: lead Generation / Intermediation Fees.
Who are WATIOFY's main competitors?
Holaluz is listed as an others. Direct peers are Roams, Kelisto, Selectra, Tarifaluzhora and Twenergy. Broad incumbents are Iberdrola, CNMC (Comparador de ofertas energéticas) and Endesa (Energía XXI comparator). Love Energy Savings is listed as a regional player.
Does WATIOFY have an API?
No public API is recorded for WATIOFY.
What industry is WATIOFY in?
WATIOFY's product category is Energy Price Comparison. Its primary akta.pro industry code is EUADAFAH, Customer Energy Engagement (In-Home Displays, Portals, Usage Insights). Its NAICS code is 2211 and its SIC code is 4900.