Kelisto
Kelisto is a Spain-based consumer price comparison platform (founded 2013, Madrid) that allows Spanish consumers to compare and contract insurance, internet, energy, and finance products. Revenue is generated via affiliate commissions and advertising across 1,022+ partners.
- Company typePrivate
- Founded2013
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Kelisto does
Kelisto is a Spanish consumer-facing price comparison platform operated by KELISTO IBERIA S.L., headquartered in Madrid and operating since 2013. The platform enables Spanish consumers to compare and contract products across multiple categories including insurance (seguros), internet and telecommunications, finance (finanzas), and energy (energia), via its main domain kelisto.es and a portfolio of category-specific subdomains (seguros.kelisto.es, energia.kelisto.es, finanzas.kelisto.es, ayuda.kelisto.es, comunicacion.kelisto.es). The company adopts a self-serve, product-led growth model targeted at Spanish end-users, with no enterprise sales motion and no mobile application in market.
The platform is built on standard web infrastructure including WordPress (Elementor) as content management, AWS for load balancing and hosting, and a marketing technology stack spanning Google Analytics, Mixpanel, and Hotjar for behavioral analytics, VWO for A/B testing and conversion rate optimization, and Selligent for marketing automation. Cookie consent and GDPR compliance are managed through Cookiebot with privacy support from Byside. The platform aggregates offerings across a network of 1,022 advertising and data partners, indicating substantial ecosystem reach across Spain's financial services, telecommunications, and energy verticals.
The business model is a free-to-consumer comparison service monetized through two streams: affiliate/referral commissions earned when users purchase insurance, telecom, energy, or finance products through the platform, and display/personalized advertising revenue served via the 1,022-partner network. Pricing is not disclosed to end users. Kelisto is privately held with no disclosed funding rounds, revenue figures, ownership structure, or management team information available in the input data.
Kelisto firmographics
Firmographics- Name
- Kelisto
- Legal name
- KELISTO IBERIA S.L.
- Website
- https://kelisto.es
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kelisto is a Spain-based consumer price comparison platform (founded 2013, Madrid) that allows Spanish consumers to compare and contract insurance, internet, energy, and finance products. Revenue is generated via affiliate commissions and advertising across 1,022+ partners.
- Ownership category
- akta.pro rank
Kelisto industry classification
Industry- Product category
- Online Price Comparison Services
- akta.pro primary industry
- Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)
- akta.pro secondary industries
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)
Keywords
Where Kelisto is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Kelisto business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Affiliate/Referral Commissions: Kelisto monetizes by earning commissions or referral fees when users purchase insurance, internet, or finance products through the platform. The site references 1022 advertising partners indicating a significant advertising revenue component as well.
- Advertising Revenue: The platform generates advertising revenue through display ads and personalized advertising powered by 1022 advertising and data partners, utilizing cookies and tracking technologies for targeted ad delivery.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Kelisto product offering
Product offeringCore offering
Kelisto operates a free online price comparison platform (comparador) that allows Spanish consumers to compare and contract products across multiple verticals including insurance (seguros), internet/telecom, energy (energia), and finance (finanzas). The platform aggregates offerings from third-party providers via multiple category-specific subdomains (seguros.kelisto.es, energia.kelisto.es, finanzas.kelisto.es) and earns revenue through affiliate/referral commissions and advertising.
Product overview
Kelisto is a Spanish online comparison platform (comparador) operated by KELISTO IBERIA S.L. that allows users to compare and contract products across multiple categories including Internet, Insurance (seguros), Finance (finanzas), and Energy (energia). The platform operates multiple specialized subdomains such as energia.kelisto.es, seguros.kelisto.es, finanzas.kelisto.es, ayuda.kelisto.es, and comunicacion.kelisto.es, suggesting a multi-vertical approach where users can compare offerings within each vertical. However, this source data (a cookie policy page) does not provide specific product/module names or detailed descriptions of the core comparison engine or any add-on services.
Differentiator
Problem solved
Functional benefit
Products and services
- Insurance Comparison (seguros.kelisto.es) Vertical-specific online comparison tool on seguros.kelisto.es that helps Spanish consumers compare insurance policies (auto, home, health, life) from multiple providers and identify best-value coverage before contracting.
- Internet and Telecom Comparison (kelisto.es main) Main-site comparison service that helps Spanish consumers compare internet, mobile, and telecom plans, pricing, and features from multiple Spanish ISPs and operators.
- Finance Comparison (finanzas.kelisto.es) Vertical-specific comparison tool on finanzas.kelisto.es that allows Spanish consumers to compare personal finance products including loans, credit cards, and banking services from multiple providers.
- Energy Comparison (energia.kelisto.es) Vertical-specific comparison tool on energia.kelisto.es that allows Spanish consumers to compare electricity and gas tariffs and providers.
Companies that use Kelisto
Customer profileSegments3 records
Ideal customer profiles4 records
Kelisto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Kelisto partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- CookiebotcoreCookiebot provides cookie consent management platform (Consent Cookie x5) that stores user cookie consent states for the domain, enabling GDPR-compliant data collection practices. Part of the CMP (Consent Management Platform) infrastructure.
- BysidesupportingByside provides privacy management and webcare services (byside_cookie_service_level, byside_webcare_session_tid, byside_webcare_tuid cookies) supporting privacy compliance and user communication.
- Google (Analytics, Ads, Tag Manager)coreGoogle provides analytics (GA4, _dc_gtm_UA), advertising (DoubleClick, AdSense), and tag management services. Google Analytics tracks user behavior while Google Ads enables paid acquisition campaigns.
- Meta Platforms (Facebook)coreMeta provides social advertising capabilities through Facebook Ads (_fbp cookie) for user acquisition and retargeting campaigns, generating advertising revenue through social channel traffic.
- TaboolasupportingTaboola provides native advertising and content recommendation services (tbl-sesn-ref, trc_cookie_storage) for content discovery and advertising placements on the platform.
- YouTubesupportingYouTube provides video content integration capabilities (YSC, VISITOR_INFO1_LIVE, __Secure-ROLLOUT_TOKEN) for multimedia content delivery and engagement.
- HotjarsupportingHotjar provides user behavior analytics and heatmapping services (_hjSession_#, _hjSessionUser_#, hjActiveViewportIds, hjViewportId) for UX optimization and conversion analysis.
- VWO (Visual Website Optimizer)supportingVWO provides A/B testing and conversion rate optimization services (_vis_opt_exp_#, _vis_opt_s, _vwo_uuid) enabling experimentation and website optimization.
- MixpanelsupportingMixpanel provides advanced analytics and user tracking (__mpq_#, mp_#_mixpanel, mp_super_properties, mp_gen_new_tab_id_mixpanel) for behavioral analytics and event tracking.
- AWS (Amazon Web Services)coreAmazon Web Services provides cloud infrastructure hosting (AWSALB, AWSALBCORS, AWSALBTGCORS, AWSALBTGCORS cookies indicating load balancing and server distribution) for the platform's web operations.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Kelisto competitors and assessment
Company assessmentDirect peers
- Rastreator: Leading Spanish price comparison platform for insurance, internet, energy, and finance products. Directly competes with Kelisto across the same verticals and Spanish consumer base using a similar affiliate/lead-generation model.
- Acierto.com: Spanish comparator focused on insurance, energy, telecom, and financial products. Directly comparable to Kelisto in scope, target audience, and affiliate-driven monetization model.
- HelpMyCash: Spanish financial product comparison platform (loans, mortgages, banking, cards). Overlaps with Kelisto's finanzas subdomain and competes for the same Spanish consumer finance comparison queries.
- iAhorro: Spanish financial comparator specializing in mortgages, loans, and deposits. Comparable to Kelisto's financial product vertical, with similar SEO-led acquisition and affiliate monetization.
- Bankimia: Spanish bank and financial product comparison site. Targets the same consumer finance comparison use cases as Kelisto's finanzas subdomain in the Spanish market.
- Selectra: European comparison platform with strong Spanish presence in energy and telecom comparisons. Directly comparable to Kelisto's energia and telco verticals.
Broad incumbents
- Twenga: European price comparison and shopping platform with broader retail coverage. Comparable business model (affiliate/lead-gen comparison) at greater scale and breadth than Kelisto's niche.
Regional players
- GoCompare (GoCo Group): UK-focused multi-vertical comparator covering insurance, energy, and financial products. Same comparison/affiliate business model as Kelisto but operates in a different European geography.
- Compare the Market: Major UK price comparison brand across insurance, energy, and home services. Comparable multi-vertical comparator model to Kelisto but UK-focused with significantly larger scale.
- MoneySupermarket: UK-listed multi-vertical comparator for insurance, money, travel, and home services. Closest public-market comparable for Kelisto's diversified comparator/affiliate business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Kelisto social profiles
Digital presenceKelisto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kelisto leadership team
Management profileNumber of profiles
Profiles1 record
Kelisto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kelisto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kelisto
What does Kelisto do?
Kelisto operates a free online price comparison platform (comparador) that allows Spanish consumers to compare and contract products across multiple verticals including insurance (seguros), internet/telecom, energy (energia), and finance (finanzas). The platform aggregates offerings from third-party providers via multiple category-specific subdomains (seguros.kelisto.es, energia.kelisto.es, finanzas.kelisto.es) and earns revenue through affiliate/referral commissions and advertising.
Is Kelisto a public or private company?
Kelisto is a private company. It is classified as unknown and is currently operating.
When was Kelisto founded?
Kelisto was founded in 2013. It employs 11 to 50 people.
Where is Kelisto based?
Kelisto is headquartered in Madrid, Spain, in the Europe region.
How does Kelisto make money?
Two revenue lines are on record. Affiliate/Referral Commissions are the primary driver. The others are advertising Revenue.
Who are Kelisto's main competitors?
Direct peers on record are Rastreator, Acierto.com, HelpMyCash, iAhorro, Bankimia and Selectra. Twenga is listed as a broad incumbent. Regional players are GoCompare (GoCo Group), Compare the Market and MoneySupermarket.
Does Kelisto have an API?
No public API is recorded for Kelisto.
What industry is Kelisto in?
Kelisto's product category is Online Price Comparison Services. Its primary akta.pro industry code is FSAEAMAM, Lead Generation, Comparison & Marketplace Platforms (Financial Products), with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.