Allegiant Marketing Group

What Allegiant Marketing Group does

Allegiant Marketing Group, Inc. (AMG) is a privately held, full-service direct marketing agency founded in 2000 and headquartered in Edmond, Oklahoma. The company operates as an integrated mail house combining in-house printing and mailing production with digital marketing services, targeting agencies and end-clients across ten vertical markets including Automotive, Contractors and Home Services, Education, Fast Casual Dining, Healthcare, Insurance, Lending, Nonprofit, Political, and Telecom. Its core offering is end-to-end direct mail campaign management (targeted lists, design, variable data printing, mail processing and delivery), augmented by a digital marketing suite spanning IP-targeted banner ads, geo-fencing, retargeting, email, PPC, social media, direct voicemail, and SMS. Differentiated technical capabilities include the proprietary SmartMailer system (reducing undeliverable mail from 8% to 5%), Augmented Reality integration that converts 2D mail pieces into interactive 3D experiences claimed to boost response rates by 33%, and location-based targeting services positioned as 'Direct Mail for the Internet.'

AMG monetizes primarily through professional services engagements billed via quote-based pricing managed by strategic account managers, with ancillary revenue from standardized print collateral packages priced at $997-$1,997 plus shipping, data and list sales, and Salesforce CRM consulting. The go-to-market is sales-led with dedicated account managers per client and an agency partner network that enables white-label and co-branded delivery; the firm also pursues referral-driven growth through existing client testimonials and partnerships such as Google Ad Grants for nonprofit clients. Notable enterprise customers include Sonic, Krispy Kreme, DirecTV, Cox Communications, Pizza Hut, Mercy Hospital, Farmers Insurance, Allstate, Berkshire Hathaway Home Services, and Oklahoma State University, alongside regional cooperatives and SMBs primarily in Oklahoma. AMG has accumulated 25,000+ hand-crafted marketing campaigns, claims $31.5B+ in measured net new sales generated for clients, 1.5B+ ads delivered, and a 96% client retention rate across 17 years of operation, with USPS Innovation Awards (2016 finalist, 2017 winner) validating its AR direct mail approach.

Operationally, AMG is a small firm (11-50 employees) with no disclosed outside funding, parent entity, M&A activity, or public-market positioning, led by founder/President Eric Weisgarber and CEO Csaba Mathe. The business is bootstrapped and organically grown, concentrated geographically in Oklahoma while serving a national client base through USPS mailing infrastructure and digital channels, with a technology stack that integrates USPS Intelligent Mail barcoding, Google AdWords-certified search marketing, and AR/computer vision features delivered through in-house production workflows.

Name

Allegiant Marketing Group

Legal name

Allegiant Marketing Group, Inc.

Website

https://allegiantmarketinggroup.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Allegiant Marketing Group is a privately held, full-service direct marketing agency in Edmond, Oklahoma, providing integrated direct mail, digital advertising, AR-enhanced print, and data services to agencies and end-clients across ten vertical markets in the United States.

Ownership category

akta.pro rank

Product category

Direct Marketing Services

NAICS

Direct Mail Advertising (541860), Advertising Agencies (541810), Direct Mail Advertising (54186)

SIC

Services-Direct Mail Advertising Services (7331), Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Full-Service Media Planning & Buying (MPAAABAA), Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• Direct mail marketing
• Digital marketing services
• Marketing list procurement
• Augmented reality mail
• CRM consulting services

Headquarters

HQ city

Edmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services: Core revenue from providing integrated marketing services including direct mail campaigns, digital advertising, list procurement, design, and printing. Services are delivered as a full-service mail house with in-house production capabilities.
2. Data/List Sales: Revenue from providing targeted marketing lists and data solutions to clients for their own direct marketing programs.
3. Print Collateral: Standalone printing services for business cards, letterhead, envelopes, brochures, flyers, and promotional products. Offered in tiered packages.
4. CRM Solutions: Consulting and implementation services for Salesforce CRM and marketing automation systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Allegiant Marketing Group is a full-service direct marketing agency that delivers integrated traditional and digital marketing campaigns. Its core offering is end-to-end Direct Mail Services — targeted list procurement, in-house design, printing (laser, offset, web press, digital), and mail processing/delivery — augmented by a digital advertising suite (IP targeting, geo-fencing, retargeting, email, PPC, social media, voicemail, SMS), Salesforce CRM consulting, list and data services, print collateral, promotional products, and proprietary Augmented Reality direct mail integration.

Product overview

Allegiant Marketing Group is a full-service marketing agency offering integrated traditional and digital marketing solutions. The core offering is Direct Mail Services (targeted lists, design, in-house printing, and mail processing), complemented by a suite of Digital Marketing products including IP Targeted Banner Ads, E-mail Marketing, GeoFencing, Retargeting, Search Engine/PPC, and Social Media Ads. The company also provides Data Solutions (list procurement, NCOA processing), Print Collateral, Promotional Products, and Business Consulting. An innovative differentiator is their Augmented Reality (AR) integration with Direct Mail, which transforms static mail pieces into interactive 3D experiences. Tracking and measurement tools include IVR (Interactive Voice Response) and Personalized URLs (PURL). The company serves diverse industries including Automotive, Education, Fast Casual Dining, Healthcare, Insurance, Lending, Nonprofit, Political, and Telecom.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Mail Services

Quantifiable outcome

• $31.5 Billion+ in measured net new sales generated for clients
• +5 more outcomes

Named customers35 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• Google Ad GrantsminorGTM or Marketing PartnerAMG helps nonprofits apply for and manage Google Ad Grants, providing up to $10,000 per month in free digital advertising. AMG team members are Google AdWords Certified to manage these campaigns.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Direct Mail Partners: Full-service direct mail and printing company offering list services, design, printing, and mailing. Comparable mid-sized competitor serving a similar SMB/mid-market customer base with similar direct mail-centric services.
• Modern Postcard: Full-service direct mail and printing company offering variable data printing, mailing list services, and integrated marketing. Similar in-house production capabilities and offer structure to AMG.
• PostcardMania: Direct mail marketing agency that combines postcard printing, mailing, and digital marketing services for SMBs. Directly comparable to AMG in target customer (small/medium businesses), service mix (direct mail + digital), and proprietary technology emphasis.
• National Pen: Promotional products and direct mail marketing company serving SMBs. Comparable customer base and complementary product offering (promotional products + direct mail) to AMG's mix.
• Click2Mail: Online mailing platform that allows businesses to send direct mail, postage, and printing services digitally. Comparable to AMG's mail house capabilities but with a self-service technology interface rather than full-service agency model.
• Akken Direct: Direct mail marketing services provider offering printing, mailing, and database marketing services. Comparable regional mail house competitor with similar service offerings and SMB/mid-market target customers.
• Valpak: One of the largest direct mail marketing companies in the US, offering direct mail coupons plus digital advertising (Valpak Digital). Closely comparable to AMG's integrated direct mail + digital model, with similar SMB/Mid-market customer focus.

Broad incumbents

• RRD Marketing Solutions (RR Donnelley): Large incumbent marketing services and communications company offering direct mail, digital marketing, and print production at enterprise scale. Provides broader portfolio and infrastructure than AMG; competes for the same enterprise clients.
• Quad/Graphics: Large-scale printing and integrated marketing services company offering direct mail production, digital marketing, and data analytics. Broader incumbent competing with AMG for enterprise marketing budgets.

Emerging players

• Lob: Developer-focused direct mail automation API platform that programmatically sends mail. Overlaps with AMG's direct mail execution capabilities but with a tech/product-led model rather than agency service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/allegiant-marketing-group-inc.

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allegiant Marketing Group