IMERCHILE

What IMERCHILE does

IMERCHILE (legal entity: IMER CHILE LTDA.) is a Chilean specialty industrial equipment distributor and authorized technical service provider founded in 1990 and headquartered in Colina/Santiago, with additional operations in Peru. The company imports, commercializes, and services load-handling and lifting equipment for industrial operators, holding exclusive national representation of seven globally validated brands — Fassi (articulated and marine cranes), Marrel (Ampliroll hooklift systems), Cappellotto (industrial vacuum trucks), Dhollandia (truck-mounted lifting platforms), Stellar (OTR tire manipulators and telescopic cranes), Versalift, and IMAP (aerial work platforms) — plus a secondary portfolio that includes Socage, EGI, Movex, Klubb, Ferrari, and Elliot.

The product range spans articulated cranes from 2.24 to 195 Tm of capacity, truck-mounted lifting platforms (150–2,500 kg), hooklift/container systems (4–26 tonnes), high-vacuum suction trucks, and truck-mounted aerial work platforms with insulation ratings of 46–69 kV for live-line electrical work. Core technical differentiators are IMER Chile's status as the only nationally authorized certifier of operativity for its represented brands, vehicle integration studies that analyze axle weight distribution and stability (delivered as certified documents valid for one year or 600 operating hours), and a digital certificate system with unique QR codes to prevent forgery.

IMER Chile generates revenue primarily through hardware sales of imported equipment, supplemented by recurring technical service revenue (maintenance, repair, overhaul, multi-brand servicing, and spare parts sales) and operator training/certification. Pricing is fully quote-based with no public list pricing, and distribution is direct via a six-branch national network (Santiago, Antofagasta, Calama, Copiapó, Coronel, Puerto Montt) targeting enterprise customers in mining, energy and electrical services, waste management, aquaculture, construction and transport logistics, work at height operations, and the public sector. Marketing is anchored in SEO/content, digital quote-request workflows, and industry events including the planned Exponor 2026 mining fair. The company is privately held, with no disclosed external investors, funding rounds, M&A activity, or patents.

Name

IMERCHILE

Legal name

IMER CHILE LTDA.

Website

https://imerchile.cl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

IMERCHILE is a Chilean specialty industrial equipment distributor and authorized service provider that imports and services load-handling and lifting equipment from global brands (Fassi, Marrel, Cappellotto, Dhollandia, Stellar, Versalift, IMAP), serving enterprise operators in mining, energy, waste management, aquaculture, and transport across Chile and Peru.

Ownership category

akta.pro rank

Product category

Industrial Lifting and Material Handling Equipment

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)

akta.pro secondary industries

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers) (TLABAFAK)

Keywords

• Industrial lifting equipment
• Articulated crane distribution
• Aerial work platforms
• Hooklift container systems
• Industrial vacuum trucks

Headquarters

HQ city

Santiago

HQ country

Mexico

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Import and Commercialization: Import, commercialization, and sale of industrial load-handling and lifting equipment (articulated cranes, aerial work platforms, Ampliroll systems, vacuum trucks, tire manipulators) from globally validated brands. Primary revenue driver. Equipment sold to industrial operators across Chile and Peru.
2. Technical After-Sales Services: Technical support, maintenance, repair, overhaul, and certification services. Includes spare parts sales with broad national stock. Services rendered at branch workshops and on-site. Supports equipment lifecycle and drives recurring service revenue.
3. Operator Training and Certification: Included with each sale and available upon request for operators. Covers equipment use, maintenance, and safety. Delivered across all branch network locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

IMERCHILE imports, distributes, and provides authorized technical service for industrial load-handling and lifting equipment from globally validated brands, including articulated and telescopic cranes, truck-mounted aerial work platforms, Ampliroll hooklift systems, industrial vacuum trucks, and tire manipulators. Sales are executed via direct field engagement and inside sales through quote requests, supported by six branches across Chile and a commercial footprint in Peru. Recurring service revenue is generated through factory-authorized certification, multi-brand maintenance and repair, spare parts supply, vehicle integration studies, and operator training.

Product overview

IMERCHILE operates as an importer, distributor, and technical service provider for industrial load and lifting equipment with presence in Chile and Peru. The portfolio centers on representing exclusive brands of validated international manufacturers: Fassi (articulating and marine cranes), Dhollandia (elevating platforms), Marrel (Ampliroll hooklift systems), Cappellotto (vacuum suction trucks), Stellar (tire manipulators), Versalift and IMAP (aerial work platforms), plus supporting brands including Socage, Movex, Klubb, EGI, Elliot, and Ferrari. The product range spans articulated cranes (2-195 Tm), telescopic cranes, marine cranes, truck-mounted aerial work platforms (46-69 kV insulation ratings), loading platforms (150-2,500 kg), hooklift/container systems (4-26 tonnes), vacuum suction trucks, tire handling equipment, and work baskets. After-sales service includes certification, maintenance, spare parts, operator training, and multimarca repair nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Fassi Articulated Cranes Truck-mounted articulated hydraulic cranes distributed exclusively in Chile, ranging from micro M series (2.24 Tm) to heavy-duty F series (up to 195 Tm) with hydraulic stabilization systems, for industrial operators in mining, construction, energy, and transport.
• Fassi Marine Cranes Stationary AFM series marine crane variants (F215AFM, F245AFM, F335AFM) with corrosion-resistant specifications, designed for marine and aquaculture environments.
• Marrel Ampliroll Hooklift Systems Hydraulic telescopic hooklift systems for container and load handling, with high-elasticity steel arms and capacities from 4 to 26 tonnes, distributed exclusively in Chile for waste management, transport, and logistics operators.
• Cappellotto Vacuum Suction Trucks Industrial high-vacuum suction trucks including the CapBora 3200 series with stainless steel tanks and multiple configurations (crane arm, articulated arm, 4-movement boom), for mining, construction, and industrial waste applications.
• Dhollandia Elevating Platforms European-manufactured truck and trailer loading platforms in vertical, folding, column, and PMR (mobility-reduced) configurations with capacities from 150 kg to 2,500 kg, distributed exclusively in Chile.
• Versalift Aerial Work Platforms Insulated and non-insulated truck-mounted aerial work platforms (hydroelevators) for electrical live-line work and height operations, including the VO455 (69 kV insulated) and SST40 models.
• IMAP Hydroelevators Truck and pickup-mounted aerial work platforms with 46 kV to 69 kV insulation ratings, basket rotation, joystick controls, and optional remote control, distributed exclusively in Chile.
• Stellar Tire Manipulators Truck-mounted tire handling cranes for OTR (Off-The-Road) tire service, including TM16160/28000 and 17000 OTR models with rear stabilizer configurations, for mining and heavy-equipment service operations.
• Socage Aerial Work Platforms Truck-mounted hydroelevators including 10Ai (46 kV insulated) and 14A models for electrical maintenance operations.
• Movex Aerial Work Platforms Non-insulated truck-mounted work platforms including the TLR20 model for general height work applications.
• Klubb Aerial Work Platforms Van and pickup-mounted hydroelevators including KL21B, KL26, and KL32 models for compact height work solutions.
• EGI Aerial Work Platforms Compact aerial work platforms including E12P (for pickup) and E15P (for van) models with 46 kV insulation rating.
• Elliot Telescopic Cranes Telescopic truck cranes including Elliot 1056 (10-ton) and 2600 (26-ton) models with remote control and rear stabilizer configurations.
• Ferrari Work Baskets Double work baskets with quick-coupling systems for crane mounting, including the FAV2 model, for two-person elevated work applications.
• Technical Service and After-Sales Support National coverage technical service including authorized equipment certification, multi-brand maintenance and repair, spare parts sales, operator training, on-site fleet inspections, and vehicle integration studies delivered through the six-branch workshop network.

Quantifiable outcome

• Maximized operational continuity through agile post-sale support and nationwide branch network
• +1 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• FassicoreTechnology or IntegrationExclusive representation and authorized distribution of Fassi articulated cranes in Chile. Fassi is a global leader in hydraulic articulated cranes. IMER Chile provides technical certification, assembly, load testing, and post-sale service for Fassi equipment. Fassi service team (including Carlo Zanardi) conducts periodic training visits to IMER Chile staff.
• MarrelcoreTechnology or IntegrationExclusive representation of Marrel Ampliroll (hook-lift/poly-arm) systems in Chile. Marrel invented the Ampliroll system. IMER Chile is the authorized distributor and service provider. Mario Bortolussi (international sales) and Alain Jochum (product manager) from MARREL conducted training visits to IMER Chile Santiago branch.
• CappellottocoreTechnology or IntegrationExclusive representation of Cappellotto industrial vacuum/aspirator trucks in Chile. Cappellotto is a leading brand in high-vacuum trucks for mining and industrial applications. IMER Chile provides sales, certification, and technical service for Cappellotto equipment.
• DhollandiacoreTechnology or IntegrationExclusive representation of Dhollandia truck-mounted lifting platforms (column platforms, retractable, folding, PMR for disabled access) in Chile. Dhollandia is Europe's largest manufacturer of truck-mounted lifting platforms. IMER Chile distributes and services the full Dhollandia range.
• StellarcoreTechnology or IntegrationExclusive representation of Stellar tire manipulators and tele-scopic cranes in Chile. Stellar specializes in OTR (off-the-road) tire handlers and service cranes. IMER Chile provides certification and multi-brand technical service for Stellar equipment.
• VersaliftcoreTechnology or IntegrationExclusive representation of Versalift aerial work platforms (isolated and non-isolated hydroelevadores) in Chile. Versalift is a specialist in truck-mounted boom lifts. IMER Chile provides sales, certification, and service for Versalift products.
• IMAPcoreTechnology or IntegrationExclusive representation of IMAP aerial work platforms and truck-mounted equipment in Chile. IMAP produces hydroelevadores for pick-up and truck installations. IMER Chile distributes and services IMAP products with full technical certification.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Derco (DercoMaq): DercoMaq is the heavy-machinery division of Derco in Chile, distributing construction, mining, and industrial equipment from global OEMs. Comparable to IMER Chile as a multi-brand industrial equipment distributor serving Chilean mining and industrial operators, though with a broader portfolio and larger scale.
• Manitou (LatAm distribution): Manitou is a global OEM of aerial work platforms, telehandlers, and material-handling equipment with LatAm distribution. It is comparable to IMER Chile's represented brands (Versalift, IMAP, Socage) because Manitou products overlap with IMER's aerial platform and telehandler categories for mining and construction customers.
• Komatsu Chile: Komatsu's Chilean subsidiary distributes and services mining and construction equipment directly to operators. It overlaps with IMER Chile's mining customer base and provides an incumbent benchmark for how a global OEM can compete through direct local presence in the same equipment categories (cranes, loaders, support equipment).
• Liebherr Chile: Liebherr operates a direct presence in Chile for its mining, crawler, and mobile crane product lines. It is comparable to IMER Chile because it sells truck-mounted and heavy-lifting equipment to the same mining and industrial customers in Chile, but does so as the OEM itself rather than as a multi-brand distributor.
• Salinas y Fabres (Salfa Industrial): Salfa Industrial is the machinery and industrial-equipment division of the Salinas y Fabres group in Chile, distributing equipment for mining, construction, and industrial clients. It competes with IMER Chile for the same mining and industrial accounts across cranes, platforms, and material-handling equipment.
• Volvo Construction Equipment (Chile): Volvo CE distributes and supports construction and mining equipment in Chile through authorized dealers. Comparable to IMER Chile as a global heavy-equipment supplier serving the same mining, construction, and logistics customer base, though Volvo competes primarily via its own OEM brand rather than multi-brand distribution.
• Finning (Caterpillar dealer, Chile): Finning is Caterpillar's authorized dealer in Chile (and broader South America), distributing and servicing heavy mining and construction equipment. It is comparable to IMER Chile as a major industrial-equipment distributor serving Chile's mining sector, though broader in product portfolio and significantly larger in scale.

Emerging players

• Haulotte (LatAm distribution): Haulotte is a global OEM of aerial work platforms and boom lifts expanding its Latin American presence through distributors. It is comparable to IMER Chile because its aerial platform and elevating equipment overlap directly with IMER's hydroelevador portfolio (Versalift, IMAP, Socage, Klubb, EGI) for industrial and electrical utility customers.

Direct peers

• SKC Maquinarias: SKC Maquinarias is a Santiago-based distributor of cranes, elevating platforms, and material-handling equipment in Chile. It is a direct peer to IMER Chile — competing for the same industrial and mining customers across overlapping product categories (cranes, platforms, handling equipment) using a similar multi-brand distribution model.
• Tecmaq Chile: Tecmaq is a Chilean distributor of cranes, lifting equipment, and industrial machinery serving mining and construction operators. It is a direct peer to IMER Chile — both function as multi-brand industrial-equipment distributors with associated technical service and spare parts support in Chile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/imerchile
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/imerchile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMERCHILE